Yesterday, it hinted that it will share its plans for leveraging Facebook’s new HTML5 mobile platform, but that there are other surprises to come. The event is titled “Unleashed,” so expect a lot of talk about where the company is headed with mobile in general.

Stay tuned at 10 am PT to hear the latest from the mega-successful social games company, which is currently seeking to raise $1 billion in an initial public offering.

9:57 am: Just showed up, expect the show to kick off any minute.

The press conference is taking place in Zynga’s new headquarters. In the atrium, there’s a big stage set up, and the press gallery is sitting in a bunch of retro chairs. Feels a little bit like an MTV talk show.

Zynga invited my dog, Fletch, to come play at the event, but he doesn’t have a travel budget, so he had to stay home in Seattle.

Pretty fitting that Zynga’s office, a.k.a. “the dog house,” has a hot dog stand. As you may know, the company was named after the dog, Zinga, owned by founder Mark Pincus.

10:10 am: The event may be starting. We are watching an infomercial on how Zynga was able to contribute to Haiti relief after the earthquake.

10:25 am: Ok, while we waited to get things started I was able to go get a Blue Bottle cup of coffee that takes five minutes to drip into the cup. What a perk!

Someone is getting excited. Just heard my first barking dog.

10:35 am: Here we go. There’s a montage of games from Poker to CityVille and Adventure World, Words With Friends and FarmVille. You’ve probably played one of them.

10:37 am: Founder and CEO Mark Pincus has taken the stage.

This is the first media event of any kind we have done in our new building, he says.

He jokes that they are about games, and we should feel comfortable being loud today.

He said they are launching 10 new products today, all of which have been in development for a year. Today we will meet the people and faces behind the innovation.

Pincus: There are 1,700 Zynga employees in this building alone, and at some point they will come out and say hi to us.

Pincus: He wants to know how he can get “you guys” to play games. We are all busy, and how can he get us all to play.

For us, it’s a platform. We aren’t the company that will make the next hit game, we are trying to do something broader than that. We want this experience to make up a platform for play.

10:44 am: Pincus says they spend a lot of time on the “FTUE,” or the “first time user experience.”

We want to give you a five to 15 minute experience that feels like a meal, we don’t try to ask you to change your day. Just like a good show, and I’ve been addicted to “Breaking Bad,” if you do like our games, we hope to give you enough depth for you to invest three, six months or a year.

We are going to show off Zynga Direct, whether on the Web or mobile, we are going to build a whole sandbox around the games and not just in the games. Facebook is here today and we are excited to be their launch partner for their platform announced yesterday. We’ll be showing off three HTML5 games that will be part of that.

When we unveil the pieces of Zynga Direct, we hope that you see that it is the deepest Facebook Connect experience on the Web today.

10:48 am: We are showing you CastleVille today, which is the next Ville game in our franchise. That game has been in development for more than a year, and it has beautiful art. It has new ways to collaborate and get ahead by partnering with other players in the game.

We are going to show you a new casual games category today in the hidden objects genre.

David Ko, Zynga’s chief mobile officer, will be showing a number of mobile titles launching in the next few weeks.

10:51 am: Pincus is now handing over the stage to Cadir Lee, CTO, who is in charge of building out so much of the technology in the back-end.

10:52 am: Lee: The first thing I want to talk about is our gaming engine, which has been built from scratch on Adobe’s Flash 11.

We have our own private cloud called “Z Cloud,” which is focused on being able to play our games all of the time no matter if it’s Christmas Eve. We’ve been known to deploy a 1,000 servers in one week in order to support a new game.

This isn’t the sexy stuff, but Zynga’s cloud and gaming engine technology is key. Often, the company is considered an analytics-driven company, rather than a gaming company. Lee is touching on some of this now.

Lee: We’ve long been known as an analytics company, which shows how our players engage. How do we match people up, so that you can have a social experience with a person across the street or around the world. How do we connect you with the right person at the right time.

Roy Sehgal, VP and GM, is now on stage to unveil a new genre, called “hidden objects.” It’s one that Disney’s Playdom has developed through a game called Gardens of Time.

Zynga says its first game is called Hidden Chronicles.

The concept behind hidden objects is finding clues hidden in a room, sort of like looking for Waldo. They are right in front of you, but difficult to find.

Up until Playdom’s release, critics didn’t believe that the popular PC download category could be made into a social game.

Sehgal: It’s going to be social. It’s going to be extremely easy to learn, but hard to master.

10:58 am: You can play with your friends to see who can find the most hidden objects, or provide hints to your friends.

This game is extremely interactive. No matter how many times you play an individual scene, it will be fresh. I believe it will be one of the most beautiful games you will play.

On the screen, Sehgal is showing various scenes that take place on a train, underwater or in the outdoors. The art is rich and historic-looking.

11:00 am: Now there’s a demo of the new Mafia Wars 2, which just launched yesterday, and is promising to be a much richer experience than the original version that came out three-plus years ago.

Since it’s already out, feel free to check it out on Facebook. No need to read a description here.

11:06 am: Mafia Wars 2 is also now live on Google+, which is the company’s second game on the platform after Poker. Remember, Google has a substantial stake in Zynga.

11:07 am: There’s an update to Zynga’s Poker game next. It was launched in July 2007, and after four years, we are still the largest and most social Poker game.

Zynga is unveiling Zynga Casino, including Zynga Bingo.

Casino games has been identified as one of the leading categories on Facebook with others experiencing lots of success, including DoubleDown Casino.

Zynga Bingo will be launching soon.

11:10 am: Bill Jackson, Creative Director, is now on stage. He’s from the company’s Dallas studios, and he says they developed the latest in the Ville franchise, called CastleVille.

The other Villes in the franchise are FarmVille, FrontierVille, CityVille and now CastleVille.

Jackson: It’s a new level of social, and offers the best of all the Ville games have to offer.

The game has a whole new cast of characters, who look like they are from Shrek, complete with rugged heros and refined ladies who fall in love.

Jackson: CastleVille takes storytelling to a whole new level, and in a personal way. Your journey through the game is different based on who you are.

Zynga is bringing massively mutliplayer role-playing games to the mass market.

CastleVille will have music from an entire orchestra that was recorded in Seattle. Jackson says this is the first time this has been done in a social game, although it is common in console games.

11:18 am: The peanut gallery has been asked to turn around to see all of the Zynga employees — or at least half of them — that have gathered around the balconies of the atrium.

Pincus: We just wanted you to see a few more faces.

Pincus is now introducing John Schappert, who recently joined Zynga as COO from Electronic Arts. He has taken over running all of our games, leaving Pincus to be more entrepreneurial.

11:22 am: Schappert: We are building every kind of play for everyone, everywhere.

We are building on iOS, Facebook, Android, Google+ and Tencent in China.

Helping us deliver on play anytime, anywhere, is David Ko, chief mobile officer.

Ko has an update on Zynga’s mobile plans, which have not been as aggressive as others have been in the space so far.

Ko: We’ve always felt that we need to be the best content creators out there, regardless of what platform.

It’s my pleasure to not talk to you about one or two new games, but five new games launching shortly. It is around Facebook’s HTML5 platform announced yesterday.

The first two are Words With Friends and Poker, and the third is FarmVille. All three games will be available tomorrow.

Another new game is Mafia ShakeDown. You’ll be able to request missions and have the opportunity to be the next “Don.” This game will be coming soon, so stay tuned.

The last game is called DreamZoo, which is Zynga’s first game in the zoo genre.

In a short video, Zynga shows off DreamZoo. You can collect animal varieties and feed and clean your animals.

11:29 am: Schappert is back on stage. He says they have over 60 million daily active users, and they play games over two million minutes everyday.

He is unveiling something called Project Z, which is a Facebook Connect enabled platform. It allows you to play in an environment that’s tailored just for games.

In a sneak peak, a video says players are able to chat, share and form instant communities worldwide.

Schappert: It’s a social gaming playground. You can start a game on Project Z and then continue on Facebook and vice versa. It’s not launching today, but people can start creating a gamer tag starting worldwide today.

11:32 am: Pincus is back on stage to wrap up the presentation:

We really want to build a platform for play. We haven’t changed our vision since starting. We want to be the biggest macro bet on social gaming. We believe in social gaming. We believe that everyone around the world will embrace play, so everything we are doing is an attempt to bring that to life.

We know it’s early and it’s primitive, we know so much of game play and social-ness is early, and over the next few years it’s going to be so much more. It’s going to be mobile. There’s going to be a World of Warcraft feeling, but something you can understand in five minutes.

11:35 am: OK, that’s it folks. Formal presentation is over.

In summary, before today, there were a few niches that Zynga had not yet entered. That left opportunities for competitors to do well on Facebook. With Zynga’s 10 announcements today, including a number of new mobile and social games, the gaps have narrowed significantly.

Zynga has expanded into new genres, like hidden objects and more broadly into casino, and has five new games on mobile. It is also launching its all-new standalone online game network separate from Facebook that goes direct to consumers.

If Zynga was looking for a big bang before its IPO, this might have been it.

Thanks for reading — more coverage and analysis coming shortly.

One of the quotes I always keep pinned to the side of my computer monitor is by my favorite writer, Joan Didion, from her terrific essay, “On Keeping a Notebook”:

I think we are well advised to keep on nodding terms with the people we used to be, whether we find them attractive company or not. Otherwise they turn up unannounced and surprise us, come hammering on the mind’s door at 4 a.m. of a bad night and demand to know who deserted them, who betrayed them, who is going to make amends. We forget all too soon the things we thought we could never forget. We forget the loves and the betrayals alike, forget what we whispered and what we screamed, forget who we were.

Yesterday, Facebook took Didion’s elegant and poignant concept about memories a little too literally (and, of course, nerdily) with its introduction of Timeline, which the social networking giant is calling “The Story of Your Life.”

Oh dear. (And it hopefully will not include the part about that fantastically dysfunctional break-up in a ratty hotel room by the sea.)

Moving on!

You could look at this new offering from Facebook in a lot of ways, from a new super-sized version of its existing profiles to a digital scrapbook of memories to a geek version of a daily planner.

As Liz Gannes wrote today in a cogent analysis of Timeline:

“On one end, Facebook’s platform update will channel every little thing people do around the Web in real time. Meanwhile, the new timelines in user profiles are an acknowledgment and glorification of the past.”

All true, of course, but to my mind the whole idea of a life on display in pixels like some never-ending comic book — with photos and text and video and smiley faces (and frowns, too!) — is, well, more than a little creepy.

It’s not Facebook’s fault at all, because it is just doing better what it already does, born from its founder and CEO Mark Zuckerberg’s central notion that being able to share everything online is the sacred goal.

It’s always been his mantra and the young and decidedly visionary entrepreneur visibly bounced around the stage of Facebook’s f8 developers conference yesterday at the idea of it.

His Timeline had a lot about his longtime girlfriend and his dog, Beast. Has there ever been a more over-sharing canine? I think not!

(Actually, as longtime privacy activist Lori Fena tweeted to me today: “Internet Anthropology: 90’s Internet — Nobody knows you’re a dog. 2011 FB Timeline — Everyone knows you’re a dog.”)

But what struck me the most was a video Zuckerberg showed about Timeline, which depicted the life of a (fictional?) Facebook employee named Andy Sparks, from his birth on August 14, 1974 onward.

Maybe it was just me, but as it proceeded through Andy’s awkward teens to his wedding to his own kids and the years flipped by, I got a sinking feeling that it would not stop until we ended up with a crepe-lined profile page and a digital tombstone.

Here lies Andy — if you have any questions about his entire life, please back-click!

Thankfully, the video stopped at middle-age (Andy would be 37 years old now), but like I said: Creepy!

Then again, it also might be a bad idea to digitize everything in sight in the first place, well beyond such concerns, as Maura Johnston concluded in a smart essay about Timeline:

I think there’s something to be said about the idea of personality development over time that makes me quite uneasy about Facebook’s exuberance over being able to chronicle one’s whole life on the service. What does that do to the notion of memory, the fuzziness of which can have helpful functions at times? … And I feel like so many of the innovations involving technology and persona being put forth right now are being fashioned by people with myopic “everything is great right now and will be that way forever” outlooks, and that they don’t really have any sense of what life beyond their VC-funded Silicon Valley privileged existences might be like.

In other words, who we were may not be, in the end, who we really are.

Or perhaps instead, it is what Didion so eloquently wrote:

“Remember what it was to be me: that is always the point.”

Well, we’ll see — but, until then, here’s the Timeline video and, below it, Didion’s must-read essay:

didion

A chewed-up bag of kitty treats. Two canine suspects–one poker-faced and one, well, not so much.

It does not take Encyclopedia Brown, Boy Detective, to figure this caper–and the video that has garnered more than 3.7 million views–out.

Enjoy:

BoomTown arrived late to the Facebook mobile event for the press due to traffic related to the parade today for the San Francisco Giants’ World Series victory–and where I would much rather be right now.

Go Giants!

10:53 am PT: In any case, I am here in the cafeteria of Facebook again, where the company continues its attempts to take over the known digital universe before Google does.

Currently, the social networking giant notes “200 million people around the world are now actively using Facebook from a phone, more than triple the number just one year ago.”

Thus, some new tries of a lot of stuff, such as single sign-on.

Meaning you sign on a Facebook and it signs you on all over the Web (or at least at those in partnership with the company).

Such as at Groupon and Zynga.

This single sign-on stuff has been tried by many before, a kind of Holy Grail of the Web, and where everyone has failed.

But it also the proverbial camel’s nose poking in your digital tent.

As in, the whole Facebook body is surely coming in next.

Facebook’s exec in charge of all this, Eric Tseng, talks about a virtuous circle of single sign-on, happy users and happy developers, sounding as if this is the single biggest problem facing humanity.

A password crisis! Silicon Valley to the rescue!

Perhaps the only issue the now damaged administration of President Barack Obama could actually get some legislation passed on now.

“My fellow Americans, we have too long be stuck in a miasma of forgetting which name of our dog we used for our password plus the number one…”

How much do I want to be at Giants parade right now? Much!

11:02 am: Next, we move onto more ability to show your location to friends on Facebook better and make sense of it by opening location APIs.

More heavy pontificating about what a disaster it is that we cannot properly see where our friends are on Facebook in the real world.

Of course, this leaves out the pertinent point that my “friends” on Facebook are exactly those I do not want to run into at the Starbucks on El Camino Real in Palo Alto, Calif.

Loopt Founder Sam Altman comes up to show off the integration with Facebook Places, where this problem is solved anyway.

“We believe data wants to be unified,” says Altman.

Certainly if you are the Borg, you want it to be unified. Me, not so much.

11:11 am: Now comes the attempted Groupon-killer from Facebook, which is creatively called “Deals.”

This is essentially allowing Facebook Places to locate a person and then merchants to offer deals when a user is nearby via a platform offered by Facebook.

You can do individual deals, such as getting a beer at a bar when you check in. Then, there is a loyalty deal on the phone, taking the place of that dog-eared card you always lose.

And there is the “friend deal.” This is not friends with benefits, sadly.

It means if you check in and bring a lot of folks, one eats free–which sounds just a little naughty.

Also, there is one deal type related to charity.

For the Gap, for example, you get a free jeans if you are among the first 10,000 to check in at a Gap store. There are 500 million Facebook users, so you do the math.

Essentially, it is about getting stuff if you check in, including experiences.

So, just like little white mice in Facebook’s lab, we push the button, we get the cheese. Sigh.

But I wonder if I check in right now, I can be transported to the Giants parade via a time machine. Now that might be something worth handing over my privacy to Facebook.

“The big takeaway for today is that there is obviously a lot of change in the social space,” says Facebook CEO and Co-founder Mark Zuckerberg. “You can rethink any product area and make it be social.”

Indeed, you can. And Facebook obviously is going to be plowing on through a lot of them in order to solidify its stranglehold on the consumer.

11:23 am: Q&A!

The first question is on privacy and third-party developers giving up your location.

Yes, that!

Zuckerberg makes assurances that the current privacy steps now in place are working just fine and also users need to consent.

“The place information about people is not public,” he says.

There is question from Ben Parr of Mashable, about whether there is an iPad app for Facebook coming.

“It’s not mobile…it is a computer,” declares Zuckerberg, dismissing the very good question.

“I think Apple would disagree with you,” countered Parr, correctly.

“Well, sorry,” said Zuckerberg with more than a little bit of snark.

For a second, he sounds just like the guy from the Facebook movie.

But Zuckerberg quickly declares his love of Apple products and apologizes, although he should not have as it was a funny exchange.

A question about single sign-on. Zuckerberg notes that it has been tried, but the experience was bad.

“What we think is going to happen now is that it is so easy when it works, it is a whole different experience,” he said, comparing it to the way YouTube made video uploading on the Web easier.

Zuckerberg’s goal is that all apps become social, which is also a virtuous circle for Facebook, of course.

A question about the deals offer. It seems for Zuckerberg that Facebook is not getting a cut from retailers right now, as Groupon does.

Ruh-roh, Andrew Mason!

Zuckerberg then notes that the Places offering is going well, without giving a lot of specifics.

At the end, PR maven Brandee Barker wraps it up by saying what I have been thinking this entire time:

“Go Giants!”

And the hit reporters/bloggers keep on coming at All Things Digital.

Today, we are honored to add Tricia Duryee to the staff of our site, where she will be covering commerce, online payments, gaming and more.

In other words: She’ll show us the money.

Or not, in some cases.

The broad commerce beat is important to ATD, as we focus on what we think is another key space on the Web–a topic that straddles retail, mobile, social and virtual, as companies old and new try to come up with sustainable business models online.

While Amazon and eBay, as well as new upstarts such as Groupon and Square, are the obvious candidates for Tricia’s coverage, how commerce is innovating on the Internet is a wider-ranging story we aim to cover closely.

And Tricia is just the kind of superb beat reporter we were looking for to pioneer the coverage for us.

She comes to ATD from her recent job as Editor of mocoNews.net, an online site dedicated to covering the wireless industry. MocoNews is a sister publication of paidContent.org, and both are owned by the Guardian News & Media.

Tricia joined mocoNews in February 2008 and has written about how the Apple iPhone has changed the cell phone industry, how ringtones are giving way to mobile TV and how the carriers are building out the next-generation of networks.

Prior to mocoNews, Tricia spent eight years at the Seattle Times. In her first five years, she covered venture capital and Seattle’s start-up scene.

And, in her final three years, she wrote about the regional wireless industry, which included stories such as Cingular’s $41 billion acquisition of AT&T and how T-Mobile’s Sidekick was a must-have among celebrities, including NBA All-Stars such as Ray Allen.

The Seattle native attended the University of Oregon, where she received a degree in journalism and a minor in business.

Tricia is located in Seattle still, in a 102-year-old house, with a 10-year-old dog and a more recent husband.

We’re also thrilled Tricia is reporting from there and hope she’ll give our readers a flavor of what’s going on in tech in the Pacific Northwest, which is one of the key digital hubs in the U.S.

And the hit reporters/bloggers keep on coming at All Things Digital.

Today, we are honored to add Tricia Duryee to the staff of our site, where she will be covering commerce, online payments, gaming and more.

In other words: She’ll show us the money.

Or not, in some cases.

The broad commerce beat is important to ATD, as we focus on what we think is another key space on the Web–a topic that straddles retail, mobile, social and virtual, as companies old and new try to come up with sustainable business models online.

While Amazon and eBay, as well as new upstarts such as Groupon and Square, are the obvious candidates for Tricia’s coverage, how commerce is innovating on the Internet is a wider-ranging story we aim to cover closely.

And Tricia is just the kind of superb beat reporter we were looking for to pioneer the coverage for us.

She comes to ATD from her recent job as Editor of mocoNews.net, an online site dedicated to covering the wireless industry. MocoNews is a sister publication of paidContent.org, and both are owned by the Guardian News & Media.

Tricia joined mocoNews in February 2008 and has written about how the Apple iPhone has changed the cell phone industry, how ringtones are giving way to mobile TV and how the carriers are building out the next-generation of networks.

Prior to mocoNews, Tricia spent eight years at the Seattle Times. In her first five years, she covered venture capital and Seattle’s start-up scene.

And, in her final three years, she wrote about the regional wireless industry, which included stories such as Cingular’s $41 billion acquisition of AT&T and how T-Mobile’s Sidekick was a must-have among celebrities, including NBA All-Stars such as Ray Allen.

The Seattle native attended the University of Oregon, where she received a degree in journalism and a minor in business.

Tricia is located in Seattle still, in a 102-year-old house, with a 10-year-old dog and a more recent husband.

We’re also thrilled Tricia is reporting from there and hope she’ll give our readers a flavor of what’s going on in tech in the Pacific Northwest, which is one of the key digital hubs in the U.S.

This week: We walked down University Avenue to the Silicon Valley headquarters of Booyah Games to talk with co-founder and CEO Keith Lee. Booyah is the maker of MyTown, an Apple (AAPL) iPhone app that combines Foursquare and Monopoly into a novel kind of augmented-reality game. The start-up has added about 100,000 news users a week over the last two months.

Who: Keith Lee

What: CEO and co-founder

Why: Keith was a lead producer on Diablo III at Activision Blizzard (ATVI), but left with some colleagues to start Booyah and dip his feet into the social-gaming space. He wanted to explore ways to connect the real world to the game world. After some trial and error, he decided to build an experience around the iPhone GPS platform.

Where: Booyah.com (Web site); Search “MyTown” (iTunes); Palo Alto, Calif. (analog place)

Who else: Booyah’s MyTown competes directly with Foursquare and Gowalla as a location-based game for the iPhone.

Five Stats You Won’t Find in His Facebook Profile

Game of the Moment: I’ve just started playing Demon Soul, and it’s probably the hardest game I’ve played in the last five years. It’s very stats-based, so stuff like the weight of your sword or knowing how a halberd (a type of battle ax) works matters. It’s full of some real innovations for player interactions as well.

Has a Geek Crush On: Rob Pardo. He’s the creator of Starcraft, Warcraft and World of Warcraft. His philosophies have really influenced how I build games.

Gadget of the Moment: I was really disappointed in the Kindle. I got one for Christmas. I had to subscribe and pay to read TechCrunch or Kotaku. It didn’t make sense.

Best Gamer High: It is about doing the hardest thing in the game, reaching the extra goals and doing it faster than everyone. So, when people are talking about that goal or feature I can be like, “Yeah, I already got that.” I played Mass Effect twice, just to get the highest score in our group. It’s all about the bragging rights.

Fails At: I’m a total fail at a lot of things–basically everything that involves real life. I have, like, zero common sense. A perfect example is this one time I was supposed to take care of my girlfriend’s little dog. Without thinking, I set the dog down on the top of this high speaker, and I went off to do something else. Well, the dog decided to jump down and she broke her leg. When I called my girlfriend, she knew what I’d done. She just picked up the phone and said, “What did you do to the dog?” It’s all the normal-living stuff I can’t do.

Bio in 140 Characters

Globetrotted growing up. Educated at Exeter and Stanford. He went into finance at parent’s request, but his internal gamer won out.

The Five Questions

You seem like a pretty hardcore gamer. Where does that come from?

We moved around a lot when I was growing up. I was born in Hong Kong, then we moved to the Netherlands, lots of other places. My parents were very strict. I was forced to play piano and violin two hours a day. We never had any videogames; I could only play them over at friend’s houses. I wasn’t allowed to read sci-fi or fantasy books either. I was only allowed to read biographies and classics….I think because I was never allowed to read that stuff, that’s all I ended up reading when I went to Exeter and college, and why I needed to be a part of making games.

So, what makes MyTown worth playing?

From the very beginning, we wanted to get into this to forge a new category of social games. We don’t really see ourselves as being in competition with Farmville or any of the others because the games are so different, but maybe just in terms of mindshare. We want to be the leader in location-based gaming, or real-world gaming. With MyTown, we’ve created a way, by partnering with Citysearch, to let people have virtual ownership of real places. Our strategy moving forward is about widening the gap between us and our competitors in certain metrics and trying to be very agile. It’s sort of like in World of Warcraft. You can work methodically on something until someone comes and scouts you and sees what you are doing. Then, you have to build like mad so you can rush them.

What are you making that hasn’t been scouted yet?

As for future stuff, I’m pretty sure we’re going to be doing something music-related. We have a few products that are already in the works for Facebook that are a totally new type of social game. They have real-world tie-ins like MyTown. We could leverage GPS from a smartphone, but also focus on tie-ins with music, celebrities and businesses.

We’re actually 70 percent done with that, and we are pretty close to announcing. Probably early Q2. I really feel like [in this arena] there are a lot of Atari-style games, in that everyone is just cloning each other. I think we have the opportunity to be a Nintendo and bring that killer Super Mario Brothers game that changes everything.

How heavily are the personalities of the developers here affecting the products?

Yeah, I mentioned the music thing before. I don’t know it you saw when you came in, but that was my DJ equipment in the corner. I’m really into the house and electronic music scene–I fly down to Los Angeles to DJ pretty frequently. That’s a pretty direct link.

There are a lot of interesting people here. We have a developer who used to be a Buddhist monk and then became a sort of Indiana Jones figure. He has this amazing skill to think not just deeply but laterally and connect things in games that wouldn’t normally be thought of as associated with each other. That alternative way of thinking lends itself to our strength.

What was your “Living in the Future” moment in gaming, when you knew the arena had come of age?

Its hard to say. I think it was probably the first time I played an MMO [massive multiplayer online] game. It wasn’t anything like crazy “Minority Report” technology stuff. It was when I played Dark Age of Camelot and everything afterward. I actually felt like I was completely in the a community environment, like a virtual world. Before, when I went in and came back out of the game, it went with me. But now, even if I’m not there, it keeps moving. Like it was something that would evolve without me. I felt like I had to get back in there, because I wouldn’t even know what it would be like 20 days later.

The In Living Color Interview

]]> http://allthingsd.com/20100208/almost-famous-keith-lee-of-booyah-games/feed/ 0 http://allthingsd.com/20090720/kara-visits-slides-new-hq-in-san-francisco/ http://allthingsd.com/20090720/kara-visits-slides-new-hq-in-san-francisco/#comments Mon, 20 Jul 2009 17:22:40 +0000 Kara Swisher http://kara.allthingsd.com/?p=16032

Along with a long interview BoomTown did with Slide founder and CEO Max Levchin–which you can see here–he also gave me me a tour of the Web 2.0 start-up’s new San Francisco HQ.

Here’s the video of the visit to the maker of social networking software applications, which included a big hello from Levchin’s dog:

]]> http://allthingsd.com/20090720/kara-visits-slides-new-hq-in-san-francisco/feed/ 0 http://allthingsd.com/20090302/a-sneak-peek-look-at-microsofts-new-kumo/ http://allthingsd.com/20090302/a-sneak-peek-look-at-microsofts-new-kumo/#comments Tue, 03 Mar 2009 01:07:50 +0000 Kara Swisher http://kara.allthingsd.com/?p=10555

Here below are three screenshots of Microsoft’s internal test of a new search product called Kumo.

The long expected upgrade to the Live Search product from Microsoft (MSFT) is being tested for a public rollout later this year.

The blogosphere was a-twitter, literally, after a Twitter post by Powerset co-founder Barney Pell this past weekend, about a rebranding and updating of the search offering. (Microsoft acquired Powerset last year and Pell works on search strategy.)

Sources at Microsoft said the company has not yet decided whether it will keep the Kumo name, which sounds a little too much like that crazy dog from the Stephen King novel.

Maybe that’s the point, at least related to Google. (Chomp!)

In Japanese, actually, Kumo has two definitions–cloud and spider.

Microsoft has been trying to catch up in the search game by spending big-time after it failed to acquire Yahoo (YHOO) last year.

And it still wants to do a search deal with Yahoo, in order to make a dent in the market dominance of Google (GOOG).

Until then, of course, Microsoft must innovate. And, so far, Kumo seems to be an interesting effort with a clean and spare look.

But what do you think? Let me know in the comments.

Also, here is the memo from Microsoft search head Satya Nadella about it, urging all company employees to try it out and send feedback:

From: Satya Nadella
Sent: Monday, March 02, 2009 4:18 PM
To: Microsoft–All Employees (QBDG)
Subject: Announcement: Internal Search Test Experience

The Search team needs you. We’ve been working hard to improve our search service and want to share the progress we are making with you. We are launching a new test program called kumo.com for employees to try and provide feedback. Kumo.com exists only inside the corporate network, and in order to get enough feedback we will be redirecting internal live.com traffic over to the test site in the coming days. Kumo is the codename we have chosen for the internal test.

In spite of the progress made by search engines, 40% of queries go unanswered; half of queries are about searchers returning to previous tasks; and 46% of search sessions are longer than 20 minutes. These and many other learnings suggest that customers often don’t find what they need from search today.

We believe we can provide a better and more useful search experience that helps you not just search but accomplish tasks. During the test, features will vary by country, but you’ll see results organized in a way that saves you more time. An explorer pane on the left side of results pages will give you access to tools that help you with your tasks. Other features like single session history and hover preview help accomplish more in search sessions.

Your Next Search…

To get started, visit kumo.com or click one of the samples below to see how it’s possible to find the right results more easily:

· Audi S8
· Taylor Swift
. Bose Lifestyle 48

You can also set your search defaults to test site using the instructions here.

Your Feedback is Critical

As employees, you are some of our most informed users and our toughest critics, and we highly value your input and feedback to help us build a better service. You have been an important voice in our efforts, and the feedback you’ve sent us since the company meeting has been amazing.

When you visit kumo.com, at the bottom right corner of the each page you’ll see a feedback badge. We ask that each time you use the test site, click the feedback badge and take a moment to answer four quick and simple questions. Feel free to reach out to give us extra feedback directly on our blog and by mailing sfeed. For answers to common questions make sure to see our FAQ.

We are committed to rapid innovation and improvement. Please give the test site a try, rate the results and let us know what you think.

Satya

Here are the three screenshots too (click on the images twice to make them larger):

Taylor Swift

Audi S8

Bose Lifestyle 48

]]> http://allthingsd.com/20090302/a-sneak-peek-look-at-microsofts-new-kumo/feed/ 9 http://allthingsd.com/20090113/web-searches-that-really-bear-fruit/ http://allthingsd.com/20090113/web-searches-that-really-bear-fruit/#comments Wed, 14 Jan 2009 00:18:02 +0000 Katherine Boehret http://solution.allthingsd.com/20090113/web-searches-that-really-bear-fruit/ There’s nothing more frustrating than a fruitless Web search — or one that returns results that distract you from your original goal. Search giant Google knows this all too well and realizes that there’s a chance you might switch to another search engine if you get tired of poor results.

This week I tested two free tools that attempt to make your Web searches more relevant by learning from users’ reactions to search results: Google’s SearchWiki and Surf Canyon Inc.’s namesake tool for Web browsers. These two don’t necessarily compete against each other; in fact, they can be used in tandem. But after initially entering a search query, SearchWiki requires additional work on the part of the user that many people may not want to do. Surf Canyon works automatically as you go, sorting results according to real-time user behavior.

SearchWiki depends on people to rank their own search results by promoting favored URLs to the top of a screen and knocking others to the bottom. It is available to most people who are logged into a Google account, and these user preferences are remembered if the same searches are performed at other times.

This sorting is done using elegant animation; preferred URLs float to the top of the screen when selected and unwanted results disappear in a magic-trick-like poof when removed. Comments about a link can be typed into a word bubble beside the URL and all comments are available to the public, labeled as posted by “Searcher” unless you create another nickname for yourself. People can also add preferred URLs to a search-results page if, for example, they know a better link about something than those that show up.

Google’s SearchWiki

But who wants to do all this work? Google (GOOG) says your votes don’t influence the way other Google users see search results, nor do they affect your search results if you aren’t logged into Google. You can see the number of votes a URL got from fellow voters, as well as comments made about the URL — but only after you select a link at the bottom of the search-results page. If you promote a URL, you’ll automatically see what other people think about this link.

For your efforts, you’ll create a small collection of results that are saved in your account, sorted by date and time should you ever want to revisit them. This could come in handy in some circumstances, such as if you were researching a topic and you forgot to save Web pages as you went. Google confusingly calls these “SearchWiki notes,” though they really include all of the links you voted on, as well as typed-in notes about links.

SearchWiki is a tough sell because most of us are already trained to surf the Web quickly, skipping ahead and back through links without taking the time to rank those results or comment on them. And it only works with Google searches.

If you like the idea of more personalized Web searches but would like to use other search engines or don’t want to do extra work, you might like Surf Canyon. Once downloaded, this tool displays bull’s-eyes beside certain results to show that Surf Canyon has found additional related hits. Clicking on this bull’s-eye reveals those suggested links, pulled from deeper down in the search results, and these links might have bull’s-eyes of their own. This cascade of data goes on and on as an algorithm studies which of the returned results you do or don’t choose.

You might be deterred from using Surf Canyon because it must be downloaded before it works on Internet Explorer or Firefox. (A version of Surf Canyon for Apple’s (AAPL) Safari browser is due out within a month.) This tool works with Google, Yahoo (YHOO), Microsoft Live Search (MSFT) and Craigslist, and just started working with LexisNexis’s LexisWeb.com legal-search engine.

Surf Canyon might not seem to be doing much at first, but it changes and reflects your preferences as you make them. For example, a search for “Obama dog” originally returned results about how the President-elect and his family are narrowing their search for a puppy. But as I opened more links related specifically to Mr. Obama’s daughters, more results appeared on screen about Sasha and Malia. Each time I hit the browser’s Back button to return to the original search page, Surf Canyon offered a new set of relevant URLs.

I tried looking at Craigslist.com for last-minute inauguration tickets, and one hit listed an inauguration-appropriate dress that someone was giving away free. The Surf Canyon bull’s-eye appeared beside this result, and when I selected it, three more dress listings appeared.

Surf Canyon recently released an option for users who want long-term personalization, found at my.surfcanyon.com. It lets people select sources from which they prefer to receive news, shopping, research, or sports and entertainment results. Individual sites not listed on this page can also be added to a list of sources to use; likewise, sites can be added to a blacklist so results never come from them.

Unlike Google, Surf Canyon doesn’t save your history or usage profile. And if you haven’t created personalized preferences using the link above, it responds solely using your as-they-happen signals, like when you choose one link over another.

Google’s SearchWiki is asking users to do extra work, which may not be practical for many users. But if you do use it, this tool’s personalized, saved results could be a real boon. Surf Canyon worked well for me with multiple search engines, retrieving data from result pages I likely wouldn’t have opened. Either way, your days of futile Web searching are numbered.

Edited By Walter S. Mossberg

• Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com

]]> http://allthingsd.com/20090113/web-searches-that-really-bear-fruit/feed/ 0 http://allthingsd.com/20090107/its-time-for-a-dancing-dog-video/ http://allthingsd.com/20090107/its-time-for-a-dancing-dog-video/#comments Wed, 07 Jan 2009 10:30:15 +0000 Kara Swisher http://kara.allthingsd.com/?p=8210

Actually, it is always time for a dancing dog video.

That’s especially true before boarding the Southwest Airlines bus to the Consumer Electronics Show in Las Vegas later today and, thankfully, leaving behind the Steve-Is-Dead meme (but did you know if you spin an iPod wheel backwards, you can hear…).

So here is a good one from the most recent season of the U.K. television show, “Britain’s Got Talent.”

In the finals, of course, were Kate and Gin, a 16-year-old student and her dancing border collie, an endearing pair who became an offline and online sensation earlier this year.

]]> http://allthingsd.com/20090107/its-time-for-a-dancing-dog-video/feed/ 0 http://allthingsd.com/20081217/finally-original-online-video-done-right-adam-sambergs-lonely-island-and-the-guild/ http://allthingsd.com/20081217/finally-original-online-video-done-right-adam-sambergs-lonely-island-and-the-guild/#comments Wed, 17 Dec 2008 13:30:44 +0000 Kara Swisher http://kara.allthingsd.com/?p=7773 This week, “Saturday Night Live” comic and spoof video impresario Andy Samberg got some ink, because another one of his groin-focused rappish music videos–this one called “J**z in My Pants”–was racking up 6.7 million views on YouTube.

This, despite the fact that his work is supposed to mostly be on GE (GE) entertainment unit NBC Universal’s site (it owns SNL) and also the NBC-owned Hulu video site. But it is garnering fewer views in those spots, which is why Samberg’s production company–The Lonely Island–loaded it and more right up onto powerhouse YouTube.

But while “My Pants” is very funny in that overgrown teenaged boy sort of way that a lot of Samberg’s videos are, BoomTown is much more intrigued by the short episodic online comedy videos he is making with his longtime partners Akiva Schaffer and Jorma Taccone (the trio is pictured here).

Their efforts are one of the few times that I have seen professional entertainment folks truly understand the Internet medium and create new and interesting pieces of content for it.

While their work seems to be done cheaply and is definitely raw, there is no skimping on true talent and creativity here or its perfect online pacing.

There is a growing number of these kinds of examples out there, such as “The Guild,” sponsored by Microsoft (MSFT), which follows a group of dysfunctional gamers.

“The Guild” appears on Xbox Live, as well as on the Web. And it is headed for its second season–after getting nine million Web views for its first season.

So, it is indeed heartening to see that there can be a new format for original programming for the Web, well beyond short one-offs and badly repurposed television-like fare.

Here’s the first episode of Lonely Island’s delicious spoof of a TV soap like “Melrose Place,” which is called “The ‘Bu.”

It is described on the site as about: “Young, sexy people that live in Malibu call it The ‘Bu, because when you say the entire word, it takes time, and then you wouldn’t be young anymore.”

And below it is a holiday song from “The Guild,” which should give you a good idea of its infectiousness and involving intimacy with the quirky characters. (The quick shot of the dog in a Santa hat at the end is genius.)

The ‘Bu:

The Guild:

]]> http://allthingsd.com/20081217/finally-original-online-video-done-right-adam-sambergs-lonely-island-and-the-guild/feed/ 0 http://allthingsd.com/20081015/ay-chihuahua-a-donorschooseorg-threat-from-my-kids/ http://allthingsd.com/20081015/ay-chihuahua-a-donorschooseorg-threat-from-my-kids/#comments Wed, 15 Oct 2008 10:27:09 +0000 Kara Swisher http://kara.allthingsd.com/?p=5163

Did I say that there was no limit to my pandering in order to raise the most money of all in the DonorsChoose.org’s Blogger Challenge 2008!

I did, indeed!

Thus, this week, the Swisher boys make their annual appearance to deliver a pitch about why you should give early and often to fund technology projects for high school students.

Well, more a threat than the soft sell actually, since they just saw the new Disney film, “Beverly Hills Chihuahua” and are clearly hopped up on tiny dog power.

The DonorsChoose.org’s Blogger Challenge started two weeks ago. And donations have more than doubled since last week.

At $7,970 from 23 donors reaching 674 students, BoomTown is now in the No. 1 spot.

(Take that, Fred Wilson!)

DonorsChoose.org is a charity that funds classroom projects in high-need public schools, using the Web to match teacher project requests with donors.

You can click here to reach the giving page or use the widget on the lower right side of the ATD homepage or the left side of the main BoomTown page.

You better, as you will see from the Swisher boys’ video here:

[ See post to watch video ]

]]> http://allthingsd.com/20081015/ay-chihuahua-a-donorschooseorg-threat-from-my-kids/feed/ 1 http://allthingsd.com/20080505/exclusive-photo-jerry-yang-still-open-to-deal/ http://allthingsd.com/20080505/exclusive-photo-jerry-yang-still-open-to-deal/#comments Mon, 05 May 2008 23:02:02 +0000 Kara Swisher http://kara.allthingsd.com/20080505/exclusive-photo-jerry-yang-still-open-to-deal/ Yahoo CEO Jerry Yang said in an interview today that he’s still open to a deal with Microsoft.

Yang told Reuters, referring to Microsoft’s execs after they walked away from their takeover efforts Saturday: “If they have anything new to say, we would be open…I am more than willing to listen.”

After Yahoo’s precipitous stock drop today, this kind of backfilling is not a surprise, of course.

So, what more can BoomTown say, except that a picture is worth a thousand words?

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