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	<title>AllThingsD &#187; Donald Trump</title>
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		  <title>All Things Digital</title>
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		<title>Meet the Prankster Brothers Behind &quot;Jenny,&quot; the Whiteboard-Using, Farmville-Exposing, HPOA Girl</title>
		<link>http://allthingsd.com/20100810/meet-the-prankster-brothers-behind-jenny-the-whiteboard-using-farmville-exposing-hpoa-girl/</link>
		<comments>http://allthingsd.com/20100810/meet-the-prankster-brothers-behind-jenny-the-whiteboard-using-farmville-exposing-hpoa-girl/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 21:00:19 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[hoax]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jay Leno]]></category>
		<category><![CDATA[Jenny]]></category>
		<category><![CDATA[John Resig]]></category>
		<category><![CDATA[Leo Resig]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Steve Slater]]></category>
		<category><![CDATA[thechive.com]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=22499</guid>
		<description><![CDATA[John and Leo Resig fooled the media in 2007 with a made-up story about Donald Trump. Now they're making headlines again.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/08/jenny.jpg"><img class="alignright size-medium wp-image-22505" title="jenny" src="http://mediamemo.allthingsd.com/files/2010/08/jenny-275x183.jpg" alt="" width="275" height="183" /></a>Yesterday, everyone on the Internet loved <a href="http://kara.allthingsd.com/20100810/web-meme-boomtown-and-the-internet-is-on-teamslater-and-his-inflatable-slide-rage/">Steve Slater</a>, the Jet Blue flight attendant who quit his job by cursing out his passengers and bolting out of his plane using the emergency slide.</p>
<p>Today, our favorite job quitter is &#8220;Jenny&#8221;&#8211;&#8221;a girl&#8221; who left her job by sending co-workers a series of photos where she uses a whiteboard to insult her boss and expose his fondness for Farmville.</p>
<p>We know that the Steve Slater story is true. But what about Jenny&#8217;s story?</p>
<p>Almost certainly made up.</p>
<p><a href="http://mediamemo.allthingsd.com/files/2010/08/leothumb.jpg"><img class="alignleft size-full wp-image-22506" title="leothumb" src="http://mediamemo.allthingsd.com/files/2010/08/leothumb.jpg" alt="" width="150" height="250" /></a>The story showed up this morning on <a href="http://thechive.com/2010/08/10/girl-quits-her-job-on-dry-erase-board-emails-entire-office-33-photos/">theChive.com</a>, a dude-centric site run by brothers John and Leo Resig, who own a series of photo/humor sites. (That&#8217;s Leo on the left.) Before that, the Resigs ran a site called Derober, which features doctored photos of celebrities in their underwear.</p>
<p>And Derober&#8217;s moment in the spotlight came back in December 2007, when it made up a story about <a href="http://www.derober.com/2007/12/06/derober-exclusive-donald-trump-leaves-waiter-a-10000-tip/">Donald Trump leaving a $10,000 tip on a $82.27 bill</a>. The story was convincing enough to fool <a href="http://www.foxnews.com/story/0,2933,315621,00.html">Fox News</a> and the <a href="http://www.nypost.com/p/pagesix/item_yPIDD26nNP2qW9gNx0c73N;jsessionid=7538D9D64C367689BAA4D1EB8507549F">New York Post</a> (both of which are owned by News Corp., which also owns this site).</p>
<p>So Jenny is a fake, too. Right, Leo Resig?</p>
<p>No, Resig says over the phone. &#8220;Jenny&#8217;s very real.&#8221;</p>
<p>Really? Really, Resig says.</p>
<p>He says Jenny is with his brother John at this very moment, and that the three of them are trying to figure out the best way to identify her and tell her story.</p>
<p>Jay Leno wants Jenny on his show, Leo Resig says. &#8220;Good Morning America&#8221; wants her, too. He&#8217;s not sure the best way to proceed, because &#8220;we&#8217;re trying to be respectful of that girl.&#8221;</p>
<p>But don&#8217;t worry, Leo says. The brothers plan on identifying Jenny &#8220;tomorrow morning around 10 am. We&#8217;re not exactly sure who or how we&#8217;re going to release it. Obviously it will be on thechive.com as well.&#8221;</p>
<p>Okay. But you&#8217;re the same guys who gave us the Donald Trump story, and that was fake. Is this one different?</p>
<p>Pause. &#8220;Good homework. That was a good time.&#8221;</p>
<p>Ah. So is Jenny&#8217;s story real, then? &#8220;This one is to be determined. People are kind of making up their own stories.&#8221;</p>
<p>We go on this vein for a bit. Since Leo won&#8217;t tell me the story is real, and the Trump story definitely wasn&#8217;t, I&#8217;ll assume that this one is make-believe, too. &#8220;If you want to assume that, you can. We have a track record.&#8221;</p>
<p>True!</p>
<p>Another thing about the Resigs that is true: Their site has a real audience.</p>
<p>The brothers claim their four related sites&#8211;theChive, theBerry, theBrigade and theThrottle&#8211;gather a monthly audience of 5.6 million uniques. And comscore (SCOR) says theChive, the only site big enough to register on its radar, has 1.3 million uniques. Given the vagaries of Internet measurement&#8211;the brothers say their data comes from Google (GOOG) Analytics&#8211;it&#8217;s possible that their numbers are at least truthy.</p>
<p>So good for the brothers, I guess, for proving yet again that people will believe anything they see on the Internet.</p>
<p>But Jay Leno&#8217;s bookers may want to hold off.</p>
<p>UPDATE: After I published my story, Leo Resig emailed this comment, which he says he wants attributed to both brothers (I double-checked with him before I published): &#8220;Although we like Jack Daniels whiskey, we prefer Jim Beam because bourbon is better.&#8221;</p>
<p>The Resig brothers also take credit for a more recent prank, this one published on TheChive itself in 2009. From the site&#8217;s <a href="http://thechive.com/about/">&#8220;about&#8221;</a> page:</p>
<blockquote class="memo"><p>theCHIVE is responsible for the Hoax that a teenage girl accidentally texted her dad she lost her virginity on the beach. The internet meme spread like wildfire on the internet and was discussed (as a true story) on The Tonight Show with Jay Leno, The View, The Today Show, Chelsea Lately, and Brietbart TV. See the clips here:</p></blockquote>
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		<title>How It Feels to Be Fired Carol Bartz-Style: &quot;Amazing&quot;</title>
		<link>http://allthingsd.com/20090224/how-it-feels-to-be-fired-carol-bartz-style-amazing/</link>
		<comments>http://allthingsd.com/20090224/how-it-feels-to-be-fired-carol-bartz-style-amazing/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 10:22:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[fired]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Marion Vermazen]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[Sun Microsystems]]></category>
		<category><![CDATA[The Apprentice]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10240</guid>
		<description><![CDATA[A few weeks ago, BoomTown got a rather compelling email from Marion Vermazen, who once worked at Sun Microsystems with new Yahoo CEO Carol Bartz--and where Bartz actually fired Vermazen.

Her take on the experience?

"Amazing," said Vermazen, given how Bartz handled it herself--driving 30 minutes to Vermazen's  office--in a very straightforward way.

In other words, a kinder, classier Donald Trump "Apprentice" style, but without the cameras and bad hair.

It's instructive now, given that Bartz is likely to have to give several big Yahoo execs the heave-ho in the days ahead as she unveils her new management structure soon.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/donald-trump-youre-fired-above-the-law-blog.gif"><img src="http://kara.allthingsd.com/files/2009/02/donald-trump-youre-fired-above-the-law-blog.gif" alt="donald-trump-youre-fired-above-the-law-blog" title="donald-trump-youre-fired-above-the-law-blog" width="146" height="192" class="alignright size-full wp-image-10241" /></a></p>
<p>A few weeks ago, BoomTown got a rather compelling email from Marion Vermazen, who once worked at Sun Microsystems with new Yahoo CEO Carol Bartz.</p>
<p>Sun (JAVA) was one of the many companies where Bartz was an exec, before heading Autodesk (ADSK) and, now, Yahoo (YHOO)&#8211;and where Bartz actually <em>fired</em> Vermazen.</p>
<p>Her take on the experience?</p>
<p>&#8220;Amazing,&#8221; said Vermazen, whose last name was Brown at the time, given how Bartz handled it herself&#8211;driving 30 minutes to Vermazen&#8217;s office&#8211;in a very straightforward way that made the pain of the firing easier.</p>
<p>In other words, a kinder, classier Donald Trump &#8220;Apprentice&#8221; style, but without the cameras and bad hair.</p>
<p>It&#8217;s instructive, given that <a href="http://kara.allthingsd.com/20090223/the-yahoo-management-structure-who-is-in-and-who-is-out/">Bartz is likely to have to give several big Yahoo execs the heave-ho</a> in the days ahead as she unveils her new management structure soon.</p>
<p>(By the way, though big change is a-coming, Yahoo sources said that Bartz will not be making a noisy announcement about her reorganization. Instead, she apparently will just do it&#8211;letting the internal memos leak, presumably&#8211;and move on to &#8220;putting some points on the board&#8221; before talking publicly.)</p>
<p>In any case, here&#8217;s Vermazen&#8217;s email, which she said I could post. She sent it to me after some pieces I did about Bartz&#8217;s take-charge style (also, you can see the now-retired<a href="http://marionvermazen.blogs.com/"> Vermazen&#8217;s blog here</a>):</p>
<blockquote><p>This all sounds very familiar. 20+ years ago I was in the service organization at Sun when Bartz took over. In a staff meeting of the Service directors, she said that if we didn&#8217;t get our act together we&#8217;d be gone. I was in  way over my head and a couple of weeks later she came to my office for a meeting with me and told me that I was being replaced. She said they weren&#8217;t going to take me out and shoot me, but that I would no longer be managing the software support group. I have enormous respect for her that she told me this to my face in my office. Most executives would have had HR do it or whatever. She is an amazing person.&#8221;</p></blockquote>
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		<title>Google (With a YouTube and Donald Trump Assist) Campaigns for &quot;The Vote Hour&quot;</title>
		<link>http://allthingsd.com/20081029/google-with-a-youtube-and-donald-trump-assist-campaigns-for-the-vote-hour/</link>
		<comments>http://allthingsd.com/20081029/google-with-a-youtube-and-donald-trump-assist-campaigns-for-the-vote-hour/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 07:02:57 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Cisco]]></category>
		<category><![CDATA[Democratic]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Symantec]]></category>
		<category><![CDATA[The Vote Hour]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=5778</guid>
		<description><![CDATA[Here's an interesting video from The Vote Hour, which is trying to get CEOs to let employees take off an hour from work to vote.

But while the group is independent and bipartisan, it is also an effort that started at Google.

The video includes the search giant's CEO, Eric Schmidt, along with a panoply of well-known execs, including a lot from tech.

Also included, apparently for comic relief, is real estate mogul Donald Trump.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/10/logo.png"><img src="http://kara.allthingsd.com/files/2008/10/logo-300x33.png" alt="" title="logo" width="300" height="33" class="aligncenter size-medium wp-image-5779" /></a></p>
<p>Here&#8217;s an interesting video from The Vote Hour, which is trying to get CEOs to let employees take off an hour from work to vote in the upcoming elections.</p>
<p>But while the group is independent and bipartisan, it is also an effort that started at Google (GOOG).</p>
<p>From the <a href="http://www.votehour.org/aboutus.html">About Us section of the Vote Hour site</a>:</p>
<blockquote><p>The Vote Hour sprung (as many things do at Google) from some very interesting research. After reading a report from the U.S. Census Bureau, a Googler noticed that in the 2004 Presidential election, the NUMBER ONE reason that registered voters didn&#8217;t make it out to the polls to vote was because they were &#8216;too busy&#8217; or had conflicting work schedules.</p>
<p>So this person asked himself, &#8216;What if bosses around the country encouraged their employees to take an hour off to go vote? Would employees feel relaxed enough, even in this down economy, to leave work behind and go vote?&#8217;</p>
<p>It seemed logical that if nothing else, getting &#8216;permission&#8217; from your boss to take an hour off would take one more excuse off the table. So this Googler sent an email to Eric Schmidt, CEO of Google Inc., who volunteered to record a message of support and encouraged some fellow CEOs to join him &#8230; and The Vote Hour was born.&#8221;</p></blockquote>
<p>Schmidt, who <a href="http://kara.allthingsd.com/20081020/schmidt-endorses-obama-while-justice-department-mulls-yahoogle-suit/">recently went on the trail for Democratic Presidential candidate Sen. Barack Obama</a>, is the first CEO featured in the video, along with a panoply of well-known execs, including a lot from tech (including eBay, Cisco, Symantec and Intel).</p>
<p>Also roped in, apparently for comic relief, is real estate mogul Donald Trump.</p>
<p>He is, as usual, quite funny in ordering his employees to take off &#8220;<em>only</em> one hour.&#8221;</p>
<p>Here&#8217;s the video:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/dI0ml90rIlM&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/dI0ml90rIlM&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="380" height="313"></embed></object></p>
<p>(And <a href="http://googleblog.blogspot.com/2008/10/take-vote-hour.html">here is a post about the effort on Google&#8217;s blog</a>, posted by Andy Berndt, Managing Director of Google Creative Lab, and Katie Jacobs Stanton of its Elections team.)</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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		<title>Microsoft&#039;s Not Bluffing</title>
		<link>http://allthingsd.com/20080613/microsofts-not-bluffing/</link>
		<comments>http://allthingsd.com/20080613/microsofts-not-bluffing/#comments</comments>
		<pubDate>Sat, 14 Jun 2008 03:07:31 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Carl Icahn]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Rosie O'Donnell]]></category>
		<category><![CDATA[takeover]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2133</guid>
		<description><![CDATA[Look, it might be the biggest poker bluff in history and analysts are once again chattering that Yahoo's ad outsourcing deal with Google might force Microsoft back to make another offer for the Internet portal.

Sorry to be the skunk at Carl Icahn's garden party, but BoomTown doesn't think so.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/06/dog-poker-background-749752.png"><img src="http://kara.allthingsd.com/files/2008/06/dog-poker-background-749752.png" alt="dogpoker" title="dog-poker-background-749752" width="190" height="170" class="alignright size-full wp-image-2136" /></a></p>
<p>Look, it might be the biggest poker bluff in history and <a href="http://www.paidcontent.org/entry/419-yahoo-google-analysts-react/">analysts are once again chattering</a> that Yahoo&#8217;s (YHOO) ad-outsourcing deal with Google (GOOG) might force Microsoft (MSFT) back to make another offer for the Internet portal.</p>
<p>Sorry to be the skunk at Carl Icahn&#8217;s garden party, but BoomTown doesn&#8217;t think so.</p>
<p>Consider this from my post earlier today, from a source close to Microsoft&#8217;s thinking:</p>
<blockquote><p>Microsoft sources say execs were stymied by Yahoo, which offered to sell the entire company to Microsoft up until three days ago.</p>
<p>But, as Yahoo has even said, Microsoft remained steadfast in its lack of interest in a bigger deal, after it walked away a month ago from its botched takeover attempt.</p>
<p>And it is still not interested, even with the pressure a Yahoo-Google partnership now presents.</p>
<p>&#8220;Yahoo might still dream of a big deal and hope they can win this game of chicken by doing this deal with Google,&#8221; said one person familiar with Microsoft&#8217;s thinking, about the possibility of Microsoft now making another offer. &#8220;But the big deal is done.&#8221;</p>
<p>Even if Yahoo’s stock declines even more precipitously? &#8220;It&#8217;s no longer a price issue with Microsoft,&#8221; said the source. &#8220;The company has moved on.&#8221;</p></blockquote>
<p>So I queried a bunch of other Microsoft execs close to the dealmaking.</p>
<p>What if Icahn, the billionaire activist investor who is engaged in a proxy battle with Yahoo, somehow manages to get control of the company at its August board meeting?</p>
<p><em>No.</em></p>
<p>What if Yahoo CEO Jerry Yang is replaced and a new leader is more amenable to Microsoft?</p>
<p><em>Nope.</em></p>
<p>And, most of all, what if Yahoo shares sink to below $20 again and even lower?</p>
<p><em>No way.</em></p>
<p>Goodness, even I&#8217;d try to acquire Yahoo for under $20 a share, given all its amazing assets and huge traffic.</p>
<p>But, as far as I can tell, Microsoft seems sincere in its walk-away-Renee act for a lot of reasons.</p>
<p>The regulatory window has closed. The deal is tarnished. Microsoft Chairman Bill Gates has never been a fan, and other execs are not either.</p>
<p>And most of all: Yahoos don&#8217;t want to be a satellite of Microsoft.</p>
<p>In fact, Rosie O&#8217;Donnell and Donald Trump get along better than this tech pair.</p>
<p>And for weekend fun, here&#8217;s a picture of that mismatched pair <a href="http://distortrait.blogspot.com/2007/09/mated-rosie-odonnell-donald-trump.html">brought together via Disortrait</a>:</p>
<p><a href="http://kara.allthingsd.com/files/2008/06/mated-rosieodonnelldonaldtrump2z.jpg"><img src="http://kara.allthingsd.com/files/2008/06/mated-rosieodonnelldonaldtrump2z.jpg" alt="rosietrump" title="mated-rosieodonnelldonaldtrump2z" width="325" height="400" class="centered size-full wp-image-2137" /></a></p>
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