2 posts and columns on DoubleClick Ad Exchange

Google to Help Broker Video Ads

in News on March 11, 2011 at 5:58 pm PT

Google Inc., trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including Google’s own YouTube video site.

Google Unveils Market for Display Ads

in News on September 18, 2009 at 1:38 pm PT

Google Inc. Friday announced a highly anticipated service that will make it a middleman for selling graphical ads over the Internet. The technology, called the DoubleClick Ad Exchange, resembles a stock exchange for display ads, ads with images and text that appear alongside content on a Web page.