DoubleClick

The “Mad Men” Years Are Giving Way to the “Math Men” Era

Chris Moore, Partner, Redpoint Ventures in Voices on January 20 at 3:50 pm PT

I love the “Mad Men” version of the ad business. The storytelling. The simplicity. The glasses of scotch at 10 am. But these days in digital, it feels like the Math Men media buyers (with their terabytes of data) are taking over for the Mad Men creatives.

Google Looks Forward to an Early Christmas Present From Washington: An Okay for Admeld

Peter Kafka in Media on November 28, 2011 at 12:27 pm PT

Google’s $400 million Admeld deal, announced in June, looks like it is finally ready to close, with approval from the Feds.

Yahoo Gives “Retargeters” the Boot. Ad Networks Next?

Peter Kafka in Media on November 10, 2011 at 12:29 pm PT

Yahoo’s Ross Levinsohn tries to fix his ad sales problem, by kicking out outsiders who resell his stuff.

Dibs! Obscure Marketplace Company Nabs Former DoubleClick CEO David Rosenblatt.

Tricia Duryee in Commerce on November 3, 2011 at 4:00 am PT

The low profile of online luxury marketplace 1stdibs evaporates today, with the appointment of David Rosenblatt as CEO and an injection of capital from high-profile Silicon Valley venture firm Benchmark.

Yahoogle Redux? Why “Project Porcupine” Means Someone Is Definitely Going to Lose an Eye This Time.

Kara Swisher in News on October 25, 2011 at 6:07 am PT

How do you hug a porcupine? Very carefully.

Google Calls Justice Department Second Request on Motorola Deal “Pretty Routine” (If Four Percent Is Routine)

Kara Swisher in News on September 29, 2011 at 4:31 am PT

The acquisitive search giant plays the odds again in Washington, D.C., with handset purchase.

Google Can’t Say Hello to Hulu Now. (Can It?)

Peter Kafka in Media on August 15, 2011 at 2:27 pm PT

Way down on the list of ripple effects from the Google-Motorola deal: The notion that Google could buy Hulu gets even harder to take seriously. Then again, obscene amounts of money always help.

FindTheBest’s Kevin O’Connor Talks About Comparison Engine, Now Running Hot on $6M in Funding (Video)

Kara Swisher in Commerce on July 28, 2011 at 9:15 am PT

How do you FindTheBest? Well, starting out with $6 million in venture funding won’t hurt.

Hearst-Owned Magazines Launching Daily Deals With Group Commerce

Tricia Duryee in Media on July 18, 2011 at 5:00 am PT

Hearst-owned magazines are treading on Groupon’s territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver.

Group Commerce Raises More Funding to Ramp Up Daily Deals Platform for Publishers

Tricia Duryee in Commerce on May 11, 2011 at 8:39 pm PT

Group Commerce, which came out of stealth only two months ago, has raised an additional $10 million in funding to help quickly ramp up a platform that enables publishers and media partners to get into the daily deals market.