127 posts and columns on DoubleClick
Twitter to Wait Until After IPO to Name Woman — Likely With International Cred — to Board
The number of women with international experience is long, but if I were to bet whom Twitter is considering for its top picks, I would name only two: Condoleezza Rice and Madeleine Albright.Google, Facebook Call an Ad Tech Truce: DoubleClick Is Coming to the Facebook Exchange
Facebook is going to start selling ads to Google’s advertisers. Why?Google Turns On Social Advertising, but Holds Back on Larger Personalization Play
Google announces plans to include users’ names and photos in select advertisements beginning next month.Meet Brian McAndrews, Pandora’s $400 Million CEO
The ad veteran talks about the radio service’s future, and Microsoft’s past.Voices
Google vs. Facebook in the Battle of Affinity
So far, social sites haven’t been able to turn affinity data into anything particularly useful.Google Climbs on the Native Ads Bandwagon
It’s the biggest buzzword in online ads. So the world’s biggest online ad company wants in on the action.Google’s End-to-End Advertising Business Draws FTC Scrutiny
Google is nowhere near as dominant in advertising as it is in search, but the FTC may be interested in taking a closer look at the business.Mobile Ad Targeter Tapad Raises $6.5 Million, Valued at $140 Million
A company that promises it can help close the mobile ad gap gets new backers at a rich price.Sold! (Finally) Facebook Takes Atlas From Microsoft, So It Can Get Serious About Ads.
What’s that? Facebook sold more than $4 billion in ads last year? Yes, they did. But if this works, that number can get *really* big.Voices