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Almost Famous: Ben Zotto of Cocoa Box Design

Drake Martinet — Fri, 28 May 2010 19:05:56 +0000

This week, we coffee’d at Coupa Cafe on the Stanford University campus to interview Ben Zotto. He’s the mind behind Cocoa Box Design, the app company responsible for Penultimate, a sleeper hit at the iPad App Store.

Who: Ben Zotto, lead everything (it’s a one-man shop).

Ben was at Microsoft and worked for Xoopit, the email-enhancement start-up acquired by Yahoo (YHOO).

What: Ben’s Penultimate brings a Moleskine notebook-style user interface to the iPad. He just released an update that allows you to rest your palm on the screen while writing, the same way you might with a pad and paper.

Why: It has been in the top tier of the Apple (AAPL) App Store for weeks.

Where: cocoabox.com (Web site); @cocoabox (Twitter); San Francisco (analog place)

Who Else: Apps like PaperDesk and Idea Boards use the pen-and-surface interface. Penultimate does drawing a little differently, though. Ben says it’s about the ink.

Five Stats You Won’t Find in His Facebook Profile:

Worst Job: I’ve been pretty privileged. I was a short-term photocopy runner for the Junior World Ice Hockey Championships in Geneva when I was in my teens. It wasn’t bad, but I don’t suppose it played to all of my strengths.

School Days: I grew up in Boston, but we moved to Switzerland during my high school days. I left eighth grade in Massachusetts, maybe never before having left the state. And within a month of arriving in Geneva, we were on a history class trip to Florence. It was awesome.

Geek Crush: There are a lot of guys from my Microsoft (MSFT) days who are my programming heroes. Guys like Tracy Sharpe and Dinarte Morais. I’m also a big fan of Wil Shipley.

It’s something about his combination of making beautiful and functional software and being fiercely independent–you know, a coffee shop denizen–that I’m attracted to. I actually found the designer I worked with on Penultimate through him.

Gadget Freak: I don’t carry a lot of gadgets. I am pretty picky about my work set-up, though. I use an Apple extended keyboard from the 1980s with the heavy-duty key switches that I rescued off eBay (EBAY) and the Microsoft optical IntelliMouse, which is, for my money, the best mouse developed so far.

Early Internet Memory: Right after I moved to Switzerland, I had a friend back in Boston who would email me. It was probably 1992, so it wasn’t really email. He found some dial-up number at MIT that had an open gateway.

It wasn’t obvious then how you would send an email to an internal address where my dad worked. It was one of those early u-u gateway/bang-this/bang-that things. He finally figured out how to get it to work, and my dad’s secretary would print out these letters from my friend Micah back in Boston.

That was how I heard the news from Massachusetts for a little while. Micah is a recent recipient of a Ph.D in computer science from UPenn. Not a fool.

Bio in 140 Characters

Ben had an international childhood. He has worked at Microsoft, Xoopit and Yahoo. He writes software that he hopes is beautiful and useful.

The Five Questions

How long have you been developing Penultimate? Why is it a killer app when so many others don’t seem to be?

Originally, I developed an app called Handwriting for the iPhone. There was potential there, with the touchscreen, to give a personal touch to messages through handwriting that wasn’t there before. For that reason, I spent a lot of time working on the graphics math for the ink.

I wanted the input to really resemble the handwriting of the user. It turns out that getting digital ink to look real is a really subtle thing. I spent a lot of time getting it to move right, getting it to feel smooth and whatnot. I finally got it where I was happy with it.

I released the app and basically, nobody bought it.

People responded well, but I realized that anyone who used the app would only use the surface that they could see within the bounds of the iPhone screen, even though I made it so that you could scroll around easily to get a bigger surface for writing.

Size was clearly an issue.

The iPad coming out meant that all of a sudden something that was just more of a single tool like handwriting could be scaled up into an app with real uses, and all it took was more screen real estate.

Steve Jobs, in his iPad release presentation, said that if they’d added a stylus, they’d have gotten it wrong. Does the success of your app fly in the face of that vision?

It’s funny, I’d never heard that until now. I didn’t watch that speech.

When the iPad came out, I got this vision of doctors walking around making notes, and it looked like there would be lots of use cases where a keyboard just wasn’t ideal.

People would need to input info standing up, while moving and in portrait mode. From the pictures, it wasn’t clear the keyboard would be great for that.

I developed Handwriting and Penultimate to be used with your finger, and that’s how I use them most. And I think Apple has good reasons for not pushing that. They could have developed handwriting recognition, but for them, that draws away from what they are really trying to sell.

Handwriting recognition is really hard, and as soon as you do that and say you are going to do it with a finger, you have people saying, “Why doesn’t this thing recognize my handwriting better?”–instead of marveling at all the amazing things you can do with the platform.

Have you faced issues from Apple, developing a popular app that goes a little against the grain?

I’ve heard complaints about the App Store, but I’ve had a pretty good experience so far. It usually takes them about 48 hours to approve updates for my stuff. That said, there are some hardware things I’ve run into.

A big one is trying to get palm rejection in my app so that you can place your hand on the screen to write and not have it register as a touch.

On the iPad, Apple doesn’t expose those drivers to developers. On the MacBook, for instance, you can hook in the driver and get all the data–the width of the touch, rotation, everything.

All that is closed off for the iPad, so getting the natural handwriting position has been really challenging. I’m playing with that right now because it’s been one of the loudest requests.

You are embracing this use case that Apple seems to wish wasn’t there. What other requests are you getting from users who want to be able to write on their iPads?

I think form-filling is a big one. There are apps that do that, but their ink technology isn’t as good as mine, which is why I think I get those requests even though there are other apps in the field.

I got this great email from the head of a police department, who said that out in the field there are all these forms he has to fill, and he wants to take them with him and not have to bring paper.

There are all kinds. I got mail from a roofing contractor who wants to be able to snap his drawn lines to a grid to draw quick plans.

I’ve got friends who are doctors who think it’s a great idea, but say they could never use it because of HIPAA.

There seems to really be a lot of uses for being able to write by hand and make notes in this very natural way.

You worked in regular software before you did this. What is fundamentally different about developing for this platform? What are people missing about that?

I think a big difference today is that people expect updates much faster than before. It’s fundamentally different than shrink-wrapped software world, where you would spend lots of time making and refining a product, packaging it and shipping it out.

Today, people expect to see some kind of update or fix every couple of weeks and they expect them to be free. If you don’t issue an update for a while, people might begin to think you are dead.

Because the mobile platform apps are these single-use things, there is a perception that they are smaller or more simple and that therefore there is an entitlement to future updates. It’s great for users but really hard for developers.

There’s this ever-present question: “How much software is ‘three dollars worth’?”

The In Living Color Interview

[ See post to watch video ]

Inside Ford's App-Happy Fiesta–But No Manilow (and BoomTown is a Fanilow)!

Kara Swisher — Mon, 26 Apr 2010 15:51:41 +0000

Last week, outside the Facebook f8 developers conference, BoomTown checked out the new 2011 Fiesta model, which will be the first vehicle in which smartphone apps can be voice-controlled via its in-car synching software.

While getting a test, I interviewed the Ford dude–Julius Marchwiki–who has been in all the YouTube videos of late touting its digital prowess.

Ford has been trying to fast-forward its automobiles in the digital space to try to differentiate itself from other car makers, using SYNC AppLink, as well as other innovative Web-friendly features.

In December, Ford (F) said it would make the next generation of its SYNC-enabled vehicles into Wi-Fi hotspots, allowing drivers and passengers to connect to the Internet everywhere much more seamlessly in a moving car.

Presumably, the ultimate in mobile.

One speed bump: SYNC AppLink will work only with Google (GOOG) Android and Research in Motion (RIMM) BlackBerry devices for now, although Ford promises an Apple (AAPL) iPhone solution soon.

Pandora Internet radio, online talk radio aggregator Stitcher and mobile Twitter client OpenBeak are the first SYNC-enabled mobile applications.

Here’s my interview with Marchwiki, as well as Scott Monty, Ford’s social media guru:

[ See post to watch video ]

Ford Launches Voice Control of Apps in Car: No More Phone-Fiddling While Driving?

Kara Swisher — Tue, 20 Apr 2010 11:15:45 +0000

Ford, which has been trying to fast-forward its automobiles in the digital space, announced today that its 2011 Fiesta model will be the first vehicle in which smartphone apps can be voice-controlled via its in-car synching software.

One issue: Initially, Ford’s SYNC AppLink, downloadable as an upgrade, will work only with Google (GOOG) Android and Research in Motion (RIMM) BlackBerry devices.

As to the more popular iPhone from Apple (AAPL)?

“Ford will introduce AppLink on all SYNC-equipped vehicles next year, as well as provide interoperability with iPhone and other smartphones,” the auto company said in a statement.

Still, anything that stops dodos from fiddling with a smartphone while driving can’t be bad.

Ford (F) has been trying mightily to differentiate itself by digitizing its cars.

In December, Ford said it would make the next generation of its SYNC-enabled vehicles into Wi-Fi hotspots, allowing drivers and passengers to connect to the Internet everywhere much more seamlessly in a moving car.

Pandora Internet radio, online talk radio aggregator Stitcher and mobile Twitter client OpenBeak are the first SYNC-enabled mobile applications.

Ford also said it is launching a developers’ network to boost the number of apps that can be used in SYNC-enabled cars.

Here are some videos showing the system in use:

Pandora

Sticher

OpenBeak

And here’s the full press release from Ford:

SYNC APPLINK TO LAUNCH ON 2011 FIESTA, MAKING FORD FIRST TO DELIVER VOICE CONTROL OF SMARTPHONE APPS

• Ford will first offer SYNC® AppLink, a downloadable software program, on the 2011 Fiesta, allowing owners to access and control AndroidTM and BlackBerry® smartphone apps with voice commands and vehicle controls

• Pandora internet radio, Stitcher “smart radio” and Orangatame’s OpenBeak are the first SYNC-enabled mobile applications

• Ford to create SYNC developer community with launch of new “Mobile Application Developer Network” (www.syncmyride.com/developer), giving developers a pathway to partner with Ford on SYNC-enabled applications

• Ford’s platform approach with SYNC is poised to harness smartphone app development and mobile web access; apps expected to be a $4 billion industry by 2012; analysts predict the mobile device to become the No. 1 source for Internet access by 2015

SAN FRANCISCO, April 20, 2010–Customers have spoken–asking for safe, convenient access to their smartphone apps while in the vehicle–and Ford is responding by announcing the new SYNC AppLink software that will allow hands-free voice control of popular smartphone apps.

SYNC AppLink, a downloadable software upgrade, will be released for 2011 Ford Fiesta owners with the award-winning SYNC communications and infotainment system later this year, allowing drivers hands-free control of apps on their Android or BlackBerry smartphones via voice commands and vehicle controls. Ford will introduce AppLink on all SYNC-equipped vehicles next year, as well as provide interoperability with iPhone and other smartphones.

“The growth in smartphone mobile apps has been explosive, and Ford has worked hard to respond at the speed of the consumer electronics market,” said Doug VanDagens, director of Ford’s Connected Services Organization. “SYNC is the only connectivity system available that can extend that functionality into the car. AppLink will allow drivers to control some of the most popular apps through SYNC’s voice commands and steering wheel buttons, helping drivers keep their hands on the wheel and eyes on the road.”

The Android MarketTM and BlackBerry App World™ are among the leading growth markets for mobile apps. The new SYNC AppLink will seamlessly integrate apps using the vehicle’s voice and user interface controls, including buttons on the steering wheel, increasing eyes-on-the-road and hands-on-the-wheel time.

The first SYNC-enabled apps available later this year include Pandora internet radio, Stitcher “smart radio” and Orangatame’s OpenBeak app for Twitter, with additional apps on the way. Updated versions of each app, incorporating the SYNC application programming interface (API), will be available through Android Market and BlackBerry App World for customers to download.

Built-in, Beamed-in and Brought-in: The SYNC App Ecosystem

From its introduction, Ford has been building an ecosystem of available SYNC apps, continuously improving the consumer experience.

• Built-in apps, including Vehicle Health Report and 911 Assist™, are downloaded and installed directly on the in-car SYNC operating system

• SYNC apps like Traffic, Directions & Information rely on beamed-in, or “cloud-based,” information. Drivers access the Ford Service Delivery Network, a network of data centers providing turn-by-turn directions, business searches, and on-demand news, sports and weather information, through a simple voice-connection using their cell phone.

• SYNC AppLink represents the third category of the ecosystem, brought-in apps, leveraging apps installed on a user’s smartphone, such as Pandora, Stitcher and OpenBeak

Studies show mobile app development–a niche market just three years ago–is expected to blossom into a $4 billion industry by 2012. Sites serving specific mobile operating systems, such as Android and BlackBerry OS, have experienced massive growth, with analysts predicting the mobile device will become the No. 1 source for Internet access by 2015, surpassing the home computer.

Ford and SYNC will answer the consumer demand by offering the only platform available for drivers to safely control their mobile devices and applications in the car. Leveraging SYNC’s safer voice commands and steering wheel controls, drivers are able to keep their hands on the wheel and eyes on the road. “Brought-in” apps residing on a consumer’s smartphone also eliminate the need for yet another piece of hardware to be installed in the car which only serves to add cost and complexity.

Customers will be able to download SYNC-enabled mobile apps through the same app store interfaces currently used. As SYNC-enabled versions of existing apps are released into the app stores, users will be prompted to download the latest version upon connection. Also, as developers grasp the notion that the vehicle interior has opened to them, a new dimension of apps designed from the outset to maximize the unique in-car environment will follow.

Opening the door to developers

To facilitate future SYNC-enabled app development, Ford has also activated a new developer network on its SYNCmyride Web site (www.syncmyride.com/developer). Interested developers can find a link to submit innovative ideas, and sign up for the latest information and news about the SYNC application programming interface (API) and software development kit (SDK). The package will allow developers to modify existing applications and create all-new apps that can successfully interface with SYNC.

Working with trusted partners, Ford is completing beta-testing on the SDK. Once beta-testing is complete, a broader release of the development tools is planned for later this year. Initial reports have been positive, with one of Ford’s development partners creating a SYNC-enabled version of its app just three days after receiving the development tools.

“We’re very pleased by the rapid development time and positive feedback we’ve seen from our first partners,” said VanDagens. “We want to encourage all developers to visit our site and submit ideas, helping us tap into the global pool of innovation and creativity.”

Network Hard Disk by Western Digital Offers Easy Backup

Walter S. Mossberg — Thu, 02 Apr 2009 01:02:04 +0000

External hard disks that can be attached directly to a home network for use by multiple computers have been around for a few years now. They’re valuable tools, making it likelier that all your files on every machine will be backed up, and allowing music, photos, videos and other files to be accessible all over the house.

But, unlike external drives that just plug into a single PC, these stand-alone, networked hard disks have tended to be techie products. Too often, they require a deeper familiarity with networking and file-sharing procedures than most folks possess. And some are aimed only at Windows or only at Macs, leaving out mixed-machine households.

[ See post to watch video ]

Now, there’s a new networkable hard disk that, in my tests, proved so simple that anyone who can plug in a cable can use it, with no setup or knowledge, provided your computers have the most current operating systems. It works concurrently and seamlessly with both Windows PCs and Macs, and can even stream music to Apple’s (AAPL) iTunes program installed on either platform.

In addition, it can stream music, photos and videos to a TV, if you have a compatible add-on box attached, such as an Xbox 360 or Playstation 3. Its contents also can be accessed over the Internet from any major Web browser.

The product is the My Book World Edition, from Western Digital (WDC). This second version of the World Edition sells for $230 for a model with a capacity of one terabyte (roughly 1,000 gigabytes) and $450 for two terabytes. It’s available from various retailers, or at westerndigital.com.

Western Digital’s new My Book World Edition

The My Book World Edition isn’t flawless. Its Internet remote-access feature isn’t great, and it’s more complicated to use on computers running older operating systems, like Windows XP or Apple’s Tiger. It’s also sluggish with older PC hardware. But for its basic functions — backup, centralized file storage and sharing, streaming of music and other media — the My Book World Edition is simple and speedy on relatively new computers with current operating systems.

I tested the My Book on my home network, using several Macs running Apple’s Leopard operating system, as well as Windows PCs from Dell (DELL), Sony (SNE) and Lenovo. Some of the latter were running Vista, some XP and one was using the prerelease version of the new Windows 7 operating system. I also tested it with an Xbox 360.

To start, I just plugged the My Book into an electrical outlet and connected it to my home network’s router with a standard networking (Ethernet) cable. Almost immediately, all of the Macs, and all of the Windows PCs running Vista or Windows 7, displayed an icon called MyBookWorld, making it appear like a regular hard disk on the computer.

Opening the icon revealed two folders, one called Download and one called Public. The latter folder contained three subfolders: Shared Music, Shared Pictures and Shared Videos.

Without installing drivers or any other software, I could copy files onto the My Book from the Windows PCs and Macs. I copied some Microsoft Word and PDF documents, plus several hundred songs, photos and videos. This copying process went quickly, almost as quickly as with a directly connected hard disk. And I was able to open, display or play the files on the My Book on all of my test machines, Mac and Windows.

Then, I opened Apple’s iTunes on all my test machines, and discovered a MyBookWorld entry on the left-hand side, from which I could play the songs on the shared drive. In the case of songs from the iTunes store, however, the machine had to be registered to my iTunes account.

Next, I installed Western Digital’s backup program on several of the computers. It comes in Windows and Mac versions, works automatically, and allows you, via a simple interface, to select which folders or which types of files you want backed up automatically. It worked fine.

For my tests, I then hooked up an Xbox to my TV set, navigated to the media section of the Xbox, selected My Book from a list as my media source, and was able to play on the TV all music, display all photos and watch any videos that were compatible with the Xbox.

I also tried accessing my files over the Internet from remote PCs and Macs, using a free service Western Digital offers called MioNet that merely requires a Web browser. It worked on Windows and Mac, but it was so slow as to be painful, so I would only count on it in emergencies.

I also don’t recommend buying the My Book for use with older PCs running Windows XP. With XP, the shared drive isn’t immediately visible; you have to install the included software to get it to show up. That’s not a big deal on a newer XP computer, but on an older XP laptop I tried, that installation was painfully slow, and so was using the My Book.

When used with modern operating systems, though, the My Book World Edition is the simplest, speediest networkable hard disk I’ve tried.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

After All, April Is National Windows Device-Driver Frustration Month

John Paczkowski — Mon, 04 Feb 2008 20:20:35 +0000

Microsoft released to manufacturing Windows Server 2008 and Windows Vista Service Pack 1 today. They’re heading off to the assembly line now and will arrive in manufacturers’ hands on March 1.

End users will have to wait just a little bit longer. Why? Give you one guess. “Driver problems.” From the Windows Vista Blog:

Our beta testing identified an issue with a small set of device drivers. These drivers do not follow our guidelines for driver installation and as a result, some beta participants who were using Windows Vista and updated to Service Pack 1 reported issues with these devices. Because the issue was with the way the drivers were installed and not the drivers themselves, the solution was simply to reinstall the drivers. While this worked fine for our more technical beta testers, we want to deliver a better experience for customers as we make the update broadly available.

“While we know that most customers who update from Windows Vista to SP1 will NOT be affected, our approach is to improve the experience for all our customers. To do this, we will begin making SP1 available through Windows Update in mid-March, giving us time to work with some of our hardware partners to make adjustments to the installation process for the affected drivers. As SP1 gets delivered through Windows Update, we will only offer it to PCs that we detect don’t have any of the affected device drivers installed. We’re taking the next month or so to continue our work of identifying as many of these devices as possible.”