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Vudu Convinces Walmart to Pay Up: Why an Also-Ran Web Movie Service Sold for More Than $100 Million

Peter Kafka — Mon, 22 Feb 2010 21:37:56 +0000

As I wrote in January, Walmart is indeed interested in buying Vudu, the online movie service. I was off about one thing, though–the price.

Walmart (WMT) will be paying more than $100 million for the service, people familiar with the deal tell me. That’s much more than the $50 million I had previously heard Vudu was seeking and much more than industry observers thought it would get.

At this point I need to advise skepticism about reported sales prices, since they’re often inflated or include theoretical but seldom achieved “earnout” clauses. But my source tells me this will be a cash deal when it officially closes, which it hasn’t. No money has changed hands yet.

Vudu is an also-ran in the online movie business, which isn’t that much of a business to begin with. So why would the world’s biggest retailer pay a premium to get in?

Because Vudu’s management has convinced Walmart that its video-compression technology is something special, people familiar with the transaction tell me. Apparently, others think so, too: Vudu was able to attract multiple bidders. I’ve heard, but haven’t been able to confirm, that one of them was Cisco (CSCO).

Vudu has licensing deals with all the big movie studios as well, but that’s of secondary importance to Walmart, which has way more leverage with Hollywood than Apple, Netflix or Amazon (AMZN): The studios need Walmart’s physical reach much more than Walmart needs to get into the digital movie business.

Still, doesn’t hurt to make nice. Walmart and Vudu have been briefing the Hollywood studios today in advance of an official announcement, which could come later today.

Here’s some more background on the piece, from my January story:

After trying for two years to compete with Netflix’s DVD-by-mail business, Walmart gave up in 2005 and agreed to send its customers directly to Netflix (NFLX). In 2007, with the backing of all the big studios and tech help from Hewlett-Packard (HPQ), the retailer tried to launch a download service, a la Apple’s (AAPL) iTunes. But it abandoned that effort in less than a year.

Meanwhile, sources say Vudu has been seeking a buyer–in the form of either a big-box retailer or an electronics manufacturer–for some time without success. Internet executive Mark Jung ran the company for a year but left in November 2008; founder Alain Rossmann became interim CEO when Jung left and has kept the title since then.

Santa Clara, Calif.-based Vudu has raised at least $21 million from Benchmark Capital and Greylock Partners.

UPDATE: Walmart has officially announced the deal, noting that it is expected to close within a few weeks. No word on price except that it won’t be material.

Walmart Announces Acquisition of Digital Entertainment Provider, VUDU
Company takes next step to enhance home entertainment and information delivery options for consumers

BENTONVILLE, Ark., Feb. 22, 2010 — Walmart announced today a definitive agreement to acquire VUDU, Inc., a leading provider of digital technologies and services that enable the delivery of entertainment content directly to broadband high-definition TVs and Blu-ray players. The deal is expected to close within the next few weeks.

VUDU is a revolutionary service, built into a growing number of broadband-ready TVs and Blu-ray players, that delivers instant access to thousands of movies and TV shows directly through the television. Customers with broadband Internet access and an Internet-ready TV or Blu-ray player can rent or purchase movies, typically in high-definition, without needing a connected computer or cable/satellite service. New movies and features will be added continually, enabling customers to enjoy a product that continues to become more robust long after they have left the store.

“The real winner here is the customer,” said Eduardo Castro-Wright, vice chairman for Walmart. “Combining VUDU’s unique digital technology and service with Walmart’s retail expertise and scale will provide customers with unprecedented access to home entertainment options as they migrate to a digital environment.”

VUDU has licensing agreements with almost every major movie studio and dozens of independent and international distributors to offer approximately 16,000 movies, including the largest 1080p library of video on-demand movies available anywhere. Via their broadband Internet connection, users have the ability to rent or buy titles and begin viewing them instantly.

VUDU will continue developing entertainment and information delivery solutions such as VUDU Apps, a platform that delivers hundreds of streaming Internet applications and services to TVs and Blu-ray players with built-in Internet connectivity. VUDU has partnered with some of the leading names in Internet and media entertainment to offer applications on its platform including Facebook, Flickr, Twitter, The New York Times and The Associated Press.

“We are excited about the opportunity to take our company’s vision to the next level,” said Edward Lichty, VUDU executive vice president. “VUDU’s services and Apps platform will give Walmart a powerful new vehicle to offer customers the content they want in a way that expands the frontier of quality, value and convenience.”

VUDU, based in Santa Clara, Calif., will become a wholly-owned subsidiary of Walmart. The company is not disclosing financial terms of the agreement as the acquisition is not material to its first quarter earnings for fiscal year 2011.

Netflix CEO: iPad, iPhone Streaming Not a Priority

John Paczkowski — Fri, 29 Jan 2010 15:53:02 +0000

While unveiling the iPad this past Wednesday, Apple CEO Steve Jobs touted it as “the best device” for watching mobile video. And that may well prove to be the case–but not for mobile video from Netflix, because at this point, the DVD-by-mail pioneer has no plans to bring its subscription-based streaming service to the iPad, or to the iPhone, for that matter.

Interesting, considering that the percentage of Netflix (NFLX) subscribers who streamed more than 15 minutes of video in Q4 2009 was 48 percent, compared with 28 percent for the same period in 2008.

Asked about the possibility of making Netflix’s “Watch Instantly” content available on Apple’s (AAPL) mobile devices during the company’s earnings call Wednesday, Netflix CEO Reed Hastings seemed surprisingly indifferent to the idea.

“We haven’t yet done or submitted an iPhone application,” Hastings said. “We are optimistic that post the Google Voice brouhaha it would be approved. There is really no way of knowing in advance what Apple’s stance would be on that. Of course, that application if it works on the iPhone it would work on the iPad.”

Hastings added, “It is not a huge priority for us because we are so focused on the larger screen. Until we get our TV ubiquity and our Blu-ray ubiquity and we are getting close on video game ubiquity we would next turn to the small screen. It is just not a primary movie watching [device]. It is something we will get around to but it is not in the near-term.”

Here are video highlights of Hastings’s conversation with MediaMemo’s Peter Kafka at our interview event in Las Vegas earlier this month:

[ See post to watch video ]

Is Walmart Ready to Try Web TV Again, With Vudu's Help?

Peter Kafka — Tue, 12 Jan 2010 11:00:10 +0000

Walmart has tried twice to deliver movies and TV shows to its customers. Is it ready to try again?

Maybe. Sources tell me Web video start-up Vudu is in “meaningful” acquisition discussions, and industry executives believe Walmart is the likely buyer.

Vudu executives declined to comment. I’ve lobbed a call into the Walmart (WMT) press center but haven’t heard back.

It’s a deal that makes some sense on paper: Vudu is one of many services that give consumers a chance to rent or buy movies over the Web, but it hasn’t gotten much traction. “It’s a beautiful product and a really great service, in need of distribution,” says a person familiar with the company.

And Walmart has tried video delivery twice before but backed away each time. Acquiring a tech team at the right price could help it make a third effort.

After trying for two years to compete with Netflix’s DVD-by-mail business, Walmart gave up in 2005 and agreed to send its customers directly to Netflix (NFLX). In 2007, with the backing of all the big studios and tech help from Hewlett-Packard (HPQ), the retailer tried to launch a download service, a la Apple’s (AAPL) iTunes. But it abandoned that effort in less than a year.

Meanwhile, sources say Vudu has been seeking a buyer–in the form of either a big-box retailer or an electronics manufacturer–for some time without success. Internet executive Mark Jung ran the company for a year but left in November 2008; founder Alain Rossmann became interim CEO when Jung left and has kept the title since then.

Santa Clara, Calif.-based Vudu has raised at least $21 million from Benchmark Capital and Greylock Partners. I’m told that when the company was marketing itself last fall, it was looking for a sale price of $50 million or more. But it may not have much leverage to command a premium.

Vudu started out by marketing an Internet-connected box that consumers plugged into their TVs, but that offering seemed to underwhelm customers (as well as All Things D‘s Katie Boehret). It is now focused on building that technology directly into TVs and Blu-ray players and marketing itself as a Netflix-like service.

The company’s supposed strengths are a video compression technology that makes it feasible to stream movies in high definition and a peer-to-peer architecture that cuts down the cost of delivering large files. UPDATE: Vudu reps tell me they no longer use P2P for file delivery.

Streaming Video Revolutionaries Actually Closet DVD-by-Mail Users

John Paczkowski — Wed, 19 Aug 2009 16:26:46 +0000

Kaufman Bros. analyst Aaron Kessler recently conducted a survey of 700 Internet users (see charts below; click to enlarge) and found that 20 percent of those who aren’t currently Netflix (NFLX) subscribers plan to register for the service in the next five years. Moreover, 68 percent of all respondents said that “the ability to watch videos on the Internet vs. renting from a physical store or by mail” doesn’t much matter to them. Only six percent said that feature is important.

And if DVD rental stores were to suddenly disappear from the face of the earth, 52 percent would turn to a DVD-by-mail service as a replacement. A smaller number, 32 percent, would turn to the Internet.

“DVD by Mail life cycle may be longer than current thinking,” Kessler said in a research note issued today. “While we would agree that a large percentage of the DVD rental market will move to digital in the long term, our survey indicates that the current life cycle of physical rentals may be longer than people think.”

[Image credit: NetFlix Origami]

Netflix to Stream Hannah Montana Contagion

John Paczkowski — Tue, 23 Sep 2008 18:50:31 +0000

Looks like Netflix’s video-streaming business is developing quite nicely. On Tuesday the DVD-by-mail pioneer said it has signed deals with CBS and Walt Disney that will add some of those networks’ most popular shows to the Netflix streaming library. Beginning this week, Netflix will offer episodes of like CBS’s “CSI: Crime Scene Investigation” and Disney’s “Hannah Montana” current season TV shows for streaming 24 hours after their initial broadcast.

Now, Disney (DIS) and CBS (CBS) already offer those same shows for viewing on the same day-after-original air date schedule on their own Web sites (though they aren’t presented commercial-free as they will be on Netflix). But that doesn’t seem to matter to Netflix (NFLX), which is clearly positioning itself as a one-stop shop for online delivery of movies and television shows.

And doing quite well at it, I might add. Wedbush Morgan Securities analyst Michael Pachter estimates that between 10 and 20 percent of Netflix’s 8.4 million subscribers use the company’s streaming service regularly.