Apple (AAPL) sold three million iPads in the first 80 days following its April release. Since then, sales have ramped up to about 4.5 million units per quarter, according to Bernstein Research. That gives the device a sales rate that far eclipses that of the previous fastest-selling non-phone CE device–the DVD player, which sold just 350,000 units in its first year.

If the iPad is able to sustain that rate of sale–and there doesn’t seem to be any reason to think it won’t–it’s on track to becoming the fourth-largest consumer electronics category by the end of next year, right below TVs, smartphones and laptops. And unlike those devices, the iPad is a CE device category of one.

“The iPad did not seem destined to be a runaway product success straight out of the box,” Bernstein analyst Colin McGranahan wrote in an investors note. “By any account, the iPad is a runaway success of unprecedented proportion….In an environment where consumers are facing the reality that consumption dollars are more limited than ever, they are making distinct choices. And they are choosing the iPad.”

“It’s something that my wife and I can both agree on,” he says, adding that he plays Xbox 360 games only a few times a week–and often only after his wife is asleep. Each night, he and his wife, who live in Berkeley, Calif., spend an hour or two catching up on TV shows with the console. “It’s kind of taken over from our DVD player,” says Mr. Schefers.

Videogame consoles like the Xbox 360 and Sony Corp.’s (SNE) PlayStation 3 were designed primarily to play games, but the gadgets are increasingly evolving into multimedia home-entertainment devices as manufacturers add nongame features.

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Blu-ray is a bag of hurt.

– Apple CEO Steve Jobs, Oct. 2008

2009 may prove to be the year that Blu-ray caught on. Sales of the high-definition DVD players–sluggish throughout 2008–are surging in 2009. According to the latest metrics from the NPD Group sales of standalone Blu-ray disc players in the United States rose 72 percent from the first quarter of 2008, driven by an increasing awareness of the technology. As NPD notes in its report, Blu-ray disc video technology is moving further into the mainstream. Consumer awareness of Blu-ray in the United States has grown 90 percent, and purchase intent is up as well. Six percent of the people NPD spoke to said they would be “extremely or very likely” to buy a player in the next six months. Apparently now that the average selling price has plummeted 34 percent–from $393 in Q1 2008 to $261 in Q1 2009–consumers find it easier to get past the “my current DVD player is good enough” barrier.

“The rising penetration of high-definition televisions and lower Blu-ray player prices are broadening the format’s market opportunity,” Ross Rubin, director of industry analysis at NPD, said in a statement. “Even as options expand for accessing movies digitally, Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace.”

That said, Blu-ray titles are still being dramatically outsold by DVD–though sales are rising quickly.

[Image Credit: The Onion]

Blu-ray is a bag of hurt.

– Apple CEO Steve Jobs, Oct. 2008

2009 may prove to be the year that Blu-ray caught on. Sales of the high-definition DVD players–sluggish throughout 2008–are surging in 2009. According to the latest metrics from the NPD Group sales of standalone Blu-ray disc players in the United States rose 72 percent from the first quarter of 2008, driven by an increasing awareness of the technology. As NPD notes in its report, Blu-ray disc video technology is moving further into the mainstream. Consumer awareness of Blu-ray in the United States has grown 90 percent, and purchase intent is up as well. Six percent of the people NPD spoke to said they would be “extremely or very likely” to buy a player in the next six months. Apparently now that the average selling price has plummeted 34 percent–from $393 in Q1 2008 to $261 in Q1 2009–consumers find it easier to get past the “my current DVD player is good enough” barrier.

“The rising penetration of high-definition televisions and lower Blu-ray player prices are broadening the format’s market opportunity,” Ross Rubin, director of industry analysis at NPD, said in a statement. “Even as options expand for accessing movies digitally, Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace.”

That said, Blu-ray titles are still being dramatically outsold by DVD–though sales are rising quickly.

[Image Credit: The Onion]

That is changing. A new miniature-chip technology from Texas Instruments (TXN) called pico is making digital projectors truly portable, instead of merely luggable. For the past couple of weeks, I’ve been using two of the first pico-based projectors on the market, Dell‘s M109S and Optoma’s Pico PK-101.

The products are designed for different customers with different needs. Dell (DELL) positions the 13-ounce M109S as a notebook companion, best suited for work presentations. The four-ounce Optoma projector is designed more as an iPod or digital-camera accessory for watching movies and slide shows on the go.

The Dell M109S

Their portability requires compromises, most obviously in brightness and image resolution. The Dell and Optoma projectors, respectively, support 11 and 50 lumens — a standard measure of projector brightness. That’s far dimmer than top-notch projectors that offer several thousand lumens. So neither product excels in well-lighted rooms, where overhead and ambient lighting overpower their images. You can compensate somewhat for this weakness by placing the devices closer to the surfaces onto which they’re projecting — for example, a wall. But the darker the room you use, the better.

At about the size of a candy bar, the $399 Optoma device is the smaller of the two projectors and the one with the most intriguing possibilities for expanding the tiny screen sizes of mobile devices like the iPod.

It’s powered by a rechargeable battery that Optoma says lasts for an hour on full brightness or two hours on a power-saving setting (the projector comes with two batteries). The projector has a tiny speaker, but people who want decent sound will need to use headphones or external speakers.

In theory, the Optoma device is small enough to bring along on a camping trip to show a film on the side of a tent, or to a restaurant, where you could inflict a vacation slide show on dinner mates by projecting onto a napkin or tablecloth.

I tested it on a recent airplane flight by projecting an episode of “Mad Men” from an iPod touch onto the back of the seat in front of me. The seat was a dark blue with embossing on it, so it didn’t work very well. It’s best to project onto an unmarked, light-colored surface. The quality of the image was better when I lay in bed one night, projecting a video onto a white ceiling.

Even under the most favorable circumstances, however, I found the images from the Optoma projector very dark, muddling the outlines of characters and action on screen. Although Optoma says you can get up to a 60-inch image from the projector, 45 inches was about as big as I could make the image before it got too fuzzy.

Optoma says the projector will ship with an iPod-compatible connector cable when it goes on sale in the U.S. on Dec. 15, though the unit I tested didn’t come with one. I connected the device to my iPod touch using a $50 cable from Apple (AAPL).

Compared with the Optoma device, the $449 Dell M109S is a behemoth, yet it’s still only about the size of a short stack of drink coasters. Most projectors weigh at least a few pounds, if not more, which is big enough to make them a hassle to carry around. I barely noticed the Dell projector inside my laptop bag.

Unlike the Optoma projector, the Dell M109S has to be plugged into an electrical outlet to work. It comes with an unsightly set of connectors for plugging the projector into a video source, such as the VGA port found on most laptops and a composite video plug that is standard on DVD players. I was, however, able to plug my iPod touch into the Dell projector using the $50 Apple cable.

And unlike the Optoma, the Dell doesn’t have speakers. To get sound for a movie, you’ll need headphones or speakers, like those on a laptop.

Despite its extra bulk, the Dell M109S literally outshines the Optoma projector. It produces a bright image that I found very watchable, even if it wasn’t high-definition. I projected the movie “James and the Giant Peach” onto an interior wall of my house, creating an image that was about 7 feet, measured diagonally.

The Dell M109S includes a capability called keystone correction, a standard feature in most projectors that adjusts a projected image to give it the proper dimensions, rather than the trapezoidal shape that results when a projector is angled upward. The Optoma projector doesn’t have this feature. To get a normal rectangular movie image, I had to hold the projector level, toward the projection surface.

For business travelers who do presentations or for people who want to create a theater-like experience in a hotel room, vacation house or against a sheet in the backyard, the Dell projector would be a good fit. For now, the Optoma projector is a good idea that needs refinement.

• Email Nick.Wingfield@wsj.com. Walt Mossberg is on vacation.