Maybe Cord Cutting Isn't Here Yet. What About Cord Shaving?

Maybe cable subscribers aren’t dumping their service in favor of Netflix, Hulu, etc. But maybe they’re cutting back on HBO and Showtime. A new study says Web TV watchers are behind an eight percent drop in premium cable subs.

Toyota Cracks the Viral Video Code: Here’s Your Swagger Wagon

How to help a battered brand: A minivan ad designed for YouTube.

Hollywood’s Napster Moment Arrives, Courtesy of MegaVideo

How did MegaVideo.com become the 10th most popular video site in the U.S.? By offering users really easy access to pirated movies and TV shows. If Hollywood doesn’t want to end up like the music business, it’s going to have to move very quickly.
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