It’s familiar territory for her in more than one way, since she once helped Google (GOOG) manage the same geography.

Shields has had a busy couple of years: Two years ago, she arranged the sale Bebo to AOL (AOL) for $850 million. A year after that, she took off, and ended up in a content start-up backed by Elisabeth Murdoch’s Shine Group.

It’s unclear what happened to that now less-than-shiny project.

Blake Chandlee, who had been running the EMEA group at Facebook, is getting moved out of that job and will now run sales in emerging markets: Eastern Europe, Asia Pacific and Latin America.

This is the second high-profile hire–and of a former Googler–by the social networking site recently. Last week, Facebook hired top-ranking Google ad exec David Fischer as VP of Advertising and Global Operations.

With Fischer and former Googler COO Sheryl Sandberg, who has been eyeing Shields as a possible Facebook recruit since she left AOL, it seems an Ex-Googleplex is forming at Facebook’s new HQ in Palo Alto, Calif.

Some of the many former Googlers include Elliot Schrage, VP of Global Communications, Marketing and Public Policy; Grady Burnett, head of online and inside sales; Don Faul, director of global online operations; and Ethan Beard, director of the Facebook Developer Network.

AOL has taken another step closer to selling off its ICQ instant messaging service, culling seven bids to four “serious” ones, said sources close to the situation.

The price for the service is hovering just under $200 million, several sources said, with one bid higher.

An AOL spokeswoman declined to comment.

BoomTown reported news of the sale of ICQ by AOL (AOL) in November, part of a deleveraging of units from the newly independent Internet company as it focuses more on its content and advertising business.

While other reports a month later said the sale was closer to completion than it actually was, the process is proceeding in a more traditional manner, with bidders making proposals to AOL’s investment bankers, Allen & Co. and Morgan Stanley (MS).

Sources said that the solicitation of bids is now over and that there are four “serious” ones, which one person close to the situation described as a “U.N. of buyers.”

Translation: The bidders are likelier to be international Internet companies rather than from the U.S.

That’s because ICQ–which has 40 to 50 million active users across the globe–has a stronger overseas business, especially in Germany, Russia, Eastern Europe and Israel.

While I could not get the exact names of those left in the running, the most obvious possibilities include:

Russian investment group Digital Sky Technologies, which has invested in both Facebook and social gaming site Zynga; China’s huge Tencent-owned QQ instant messaging and gaming service; Naspers, a multimedia giant known as the MIH Group and based in South Africa; Seznam, the largest Web portal in the Czech Republic; and, perhaps, Yandex, Russia’s leading search engine.

In the U.S., some felt Google (GOOG) would be a bidder for ICQ, though it was Yahoo (YHOO) that apparently made a much lower offer, which took it out of the running.

In any case, the price will likely be much lower than what AOL paid in 1998.

The then-powerful AOL acquired ICQ, which was one of the most explosive online communications tools, for $287 million, with another $120 million in earnouts for the team. It was part of a Tel Aviv, Israel, start-up called Mirabilis.

But ICQ’s popularity in the U.S. lagged compared with rival services from Microsoft (MSFT), Yahoo and Google. In addition, Facebook and Twitter have become major players in the status-update space.

AOL’s AIM service, in contrast, is quite strong, typically clocking in as one of the top instant messaging properties.

ICQ is still based in Israel with about 100 employees and is moderately profitable. Bidders, sources said, are now talking with the ICQ team as part of the process.

“PC unit growth was stronger than we expected in all markets but Eastern Europe in the first quarter of 2009. In particular, consumer shipments were much stronger than we anticipated,” said Gartner’s George Shiffler. “However, professional shipments continued to struggle, and we think much of the growth in consumer units was due to vendors and the channel restocking inventories rather than an upsurge in demand.”

Well, hopefully that will all change after the October launch of Windows 7, right?

Nope. Not according to Gartner (IT), anyway. Unless Microsoft (MSFT) is planning another $300 million ad campaign featuring Jerry Seinfeld.

“Unless Microsoft mounts a major marketing campaign in support of Windows 7, we think consumers will simply adopt the new operating system as they would normally buy new PCs and/or replace old ones,” Shiffler said. “As for professional users, we still expect them to put off adopting the new OS for at least a year until they have fully tested their applications against it.”

“PC unit growth was stronger than we expected in all markets but Eastern Europe in the first quarter of 2009. In particular, consumer shipments were much stronger than we anticipated,” said Gartner’s George Shiffler. “However, professional shipments continued to struggle, and we think much of the growth in consumer units was due to vendors and the channel restocking inventories rather than an upsurge in demand.”

Well, hopefully that will all change after the October launch of Windows 7, right?

Nope. Not according to Gartner (IT), anyway. Unless Microsoft (MSFT) is planning another $300 million ad campaign featuring Jerry Seinfeld.

“Unless Microsoft mounts a major marketing campaign in support of Windows 7, we think consumers will simply adopt the new operating system as they would normally buy new PCs and/or replace old ones,” Shiffler said. “As for professional users, we still expect them to put off adopting the new OS for at least a year until they have fully tested their applications against it.”

DST will not get a board seat or “special observer rights” in return for its money. The two companies are holding a press conference shortly, so we may be able to extract a few more details.

The $10 billion valuation is comedown from the $15 billion figure that accompanied Microsoft’s (MSFT) 2007 investment, but no one expected that figure to hold up–in large part that deal was driven by a bidding war with Google (GOOG) and not much else.

Facebook and its newest investors are conducting a conference call to discuss the deal; I’ll be covering the call live.

FACEBOOK RECEIVES INVESTMENT FROM DIGITAL SKY TECHNOLOGIES

Passive Investment Includes Stake in Preferred Stock, Common Stock and Support for Facebook’s Continued Global Growth

PALO ALTO, Calif. — May 26, 2009 — Facebook today announced that Digital Sky Technologies (DST), one of the leading internet investment groups globally with significant stakes in Eastern European and Russian internet businesses, has made a $200 million investment in Facebook in exchange for preferred stock, representing a 1.96 percent equity stake at a $10 billion valuation.

In addition, DST has indicated that it is planning to offer to purchase at least $100 million of Facebook common stock from existing common stockholders that would facilitate liquidity for current and former employees’ vested shares in the company. The details of the plan are expected to be announced to eligible participants during the summer. Consistent with Facebook’s practice with other recent investors, DST will not be represented on the Facebook board or hold special observer rights.

“This investment demonstrates Facebook’s ongoing success at creating a global network for people to share and connect,” said Facebook CEO Mark Zuckerberg. “We’ve worked hard to bring more than 200 million people — 70 percent outside of the U.S. — onto Facebook to share with friends, family and co-workers. A number of firms approached us, but DST stood out because of the global perspective they bring — backed up by the impressive growth and financial achievements of their internet investments. We’re looking forward to working with the DST team.”

“Our investment experience in other regions reveals the tremendous value social networking companies create as they redefine how people communicate and interact,” said Yuri Milner, chief executive of DST.  “By every important metric — user growth and engagement, technological innovation and financial performance — Facebook is on a similar trajectory, though on a much more global scale. We’re delighted to invest in Facebook, Mark and his management team as they make the world more open and connected.”

Based in London and Moscow, DST is a well-respected investor in a number of successful internet companies, holding significant interests in Russia and Eastern Europe, such as Mail.ru, Forticom and vKontakte.  DST’s main assets account for over 70 percent of all page views in the Russian-speaking internet and its social networks are the market leaders in more than 13 countries, addressing a combined population of more than 350 million.

DST is run by its three partners who have complementary backgrounds in operations, investments and finance: Yuri Milner, previously CEO of Mail.ru, the #1 Russian language website; Gregory Finger, previously head of the Moscow office of NCH, a multi-billion dollar hedge fund; and Alexander Tamas, previously co-head of internet and software coverage in EMEA for the Investment Banking Division of Goldman Sachs. With its advanced understanding of opportunities in technology and social media, DST is a good fit for Facebook and an insightful partner that can help unlock additional growth opportunities.