The official announcement below.

iPad Wi-Fi + 3G Models Available in US on April 30

CUPERTINO, California—April 20, 2010—Apple® today announced that the Wi-Fi + 3G models of its magical iPad™ will be delivered to US customers who’ve pre-ordered on Friday, April 30, and will be available in Apple retail stores the same day starting at 5:00 p.m.

iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before. Users can browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch™ user interface. iPad Wi-Fi + 3G models are just 0.5 inches thick and weigh just 1.6 pounds—thinner and lighter than any laptop or netbook—and deliver up to 10 hours of battery life for surfing the web on Wi-Fi, watching videos or listening to music, and up to nine hours of surfing the web using a 3G data network.*

Apple retail stores will offer a free Personal Setup service to every customer who buys an iPad at the store, helping them customize their new iPad by setting up their email, loading their favorite apps from the App Store, and more. US Apple retail stores are also hosting special iPad workshops to help customers learn more about this magical new product.

Pricing & Availability
iPad is available in Wi-Fi models in the US for a suggested retail price of $499 for 16GB, $599 for 32GB and $699 for 64GB. The Wi-Fi + 3G models will be available on April 30 in the US for a suggested retail price of $629 for 16GB, $729 for 32GB and $829 for 64GB. iPad is sold in the US through the Apple Store® (www.apple.com), Apple’s retail stores, most Best Buy stores, select Apple Authorized Resellers and campus bookstores. AT&T is offering breakthrough 3G pre-paid data plans for iPad with easy, on-device activation and management.

iPad will be available at the end of May in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK. Apple will announce international pricing and begin taking online pre-orders for iPad on May 10.

But maybe Amazon is ready to rethink the Web.

Michael Calore notes a job opening at Lab126, Amazon’s consumer products unit that built the Kindle, for an engineer to help build “an innovative embedded web browser.”

It’s possible that Amazon (AMZN) is thinking about something other than the Kindle here. But a decent Web browser for the e-book reader is long overdue.

I understand why Amazon didn’t push the browser when it rolled out its first device in 2007–it had other priorities–but at this point, having a wireless device that only grudgingly accesses the Web makes no sense. And it certainly won’t fly once the Apple (AAPL) iPad ships next month.

That said, if Amazon does add a full-fledged browser to the Kindle, the ripple effects will be pretty significant.

I assume, for instance, that adding a real browser requires a conversation with AT&T (T), which is currently providing “free” wireless coverage for the device. The carrier’s coverage doesn’t tax its system very much right now, since Kindle users only really need to go online to download new books. But if they could actually use the Web, the equation changes.

And a real Web browser means publishers who are selling subscriptions to their titles via the Kindle will have to rethink that strategy, too.

I don’t get the point of paying $13.99 a month for a subscription to the New York Times (NYT) on a Kindle to begin with. But if you can get a decent version of the paper for free–and updated in real time–via the Web on the same machine, then there’s no point at all.

The Times is already working on a Web pay wall, of course. But adding a real browser to the Kindle may push other publishers to think even harder about walling off their stuff, too.

So what does that mean?

At this point, Plastic Logic, which has raised more than $200 million from investors, is well behind Amazon (AMZN), Sony (SNE) and even Barnes & Noble (BKS). So the company is trying to distinguish the Que by positioning it as a “business” device. Which also means expensive: Plastic Logic is asking consumers to pay up to $800 for the initial versions.

The big idea: Not only can you read your books and newspapers on the device, which features a touchscreen and e-ink display, but you can work on Microsoft (MSFT) Word, Excel, etc., documents. Plastic Logic also promises “interoperability” with Research In Motion’s (RIM) BlackBerry, though it is a little vague about how this will work.

That is, the company is positioning the Que as something akin to a netbook that happens not to have a keyboard (this sounds familiar).

In CEO Richard Archuleta’s words: “The e-readers that you see today are great reading devices. They’re great for reading ebooks. They’re great for casual reading. But what about folks who need to read”–that is, grownups who need to get some work done?

The device is neither thinner nor lighter than competing e-readers, which for Plastic Logic was a conscious choice. It is, however, much more expensive: A four-gigabyte version will go for $649 and an 8GB version will cost $799.

Amazon’s Kindle goes for $259, as does Barnes & Noble’s Nook; Amazon’s larger DX device costs $489. Sony’s “Daily Edition” reader sells for $399.

As previously announced, the Que will connect to an electronic bookstore run by Barnes and Noble. The more expensive version will feature a wireless connection provided by AT&T (T). Plastic Logic says the devices will ship in mid-April.

Notably absent from a long list of publications that have agreed to provide versions for the reader: The New York Times (NYT). Also missing, at least right now: Condé Nast and Time Warner’s (TWX) Time Inc. News Corp.’s (NWS) Dow Jones unit is offering both Barron’s and The Wall Street Journal (Dow Jones owns this Web site).

More on Plastic Logic here. Press release here and below:

Introducing the QUE™ proReader
More than an eReader, QUE is uniquely designed as an essential tool to lighten the workload of mobile professionals.

Sleek industrial design, intuitive user interface, powerful applications and QUE Store define a premium business reading experience. | 7 January 2010
CONSUMER ELECTRONICS SHOW, LAS VEGAS, NV – JANUARY 7, 2010 – Plastic Logic today unveiled QUE™ (pronounced “Q”), the world’s first proReader. More than an eReader, QUE is designed specifically to provide a premium reading experience and access to content anywhere anytime, while simplifying the multi-faceted lifestyle of business professionals–and to literally lighten their workload.

With its sleek 8.5 x 11 inch form factor, crisp large touchscreen display, intuitive user interface and powerful tools, QUE stands out in the crowd. QUE is currently on display at the Consumer Electronics Show in Las Vegas (Central Hall of Las Vegas Convention Center at Booth 11840 anchoring the e-Book Techzone).

“Today we are introducing two major advancements: the birth of a new market category, the proReader, and a milestone in the evolution of plastic electronics,” said Richard Archuleta, CEO of Plastic Logic. “The QUE proReader was built from the ground up for people who need to read. Starting today, mobile professionals can look forward to a paperless briefcase, a lighter load, and a better way to work.”

Like paper, only better?: The inspiration for QUE was an age-old but perfect business tool: a simple sheet of paper. QUE was designed to have the benefits of paper, but without the weight and clutter. Just like paper, QUE is easy to hold and feels good in your hands. But it’s easier to search and find exactly what you’re looking for.

The size of a pad of paper, about 1/3 inch thick, and weighing less than many periodicals (about a pound), QUE features a 10.7-inch shatterproof plastic display–the largest display in the market.

Exclusive plastic display technology: ?The patented plastic display technology in QUE has been 10 years in development, since Plastic Logic’s founding by researchers from the renowned University of Cambridge (UK) Cavendish Labs. The unique plastic displays are produced in Plastic Logic’s world-first commercial scale plastic electronics manufacturing facility in Dresden, Germany. Combined with E Ink Vizplex® technology, they produce an outstanding reading experience that looks and reads just like paper even in direct sunlight.

QUE Design: A celebration of black and white print. ?Designed through a unique collaboration between Plastic Logic and IDEO, the QUE design was inspired by black and white print—a communications standard that is both classic and timeless. In addition to being the easiest to read, black and white is often the most visually striking combination.

“We wanted to highlight the optical qualities of plastic,” said IDEO’s Caroline Fagiello, who serves as Plastic Logic’s acting creative director. “Think of pools of black ink captured in a glass ink well against a crisp sheet of white linen paper.”

Plastic Logic created QUE to feel as natural in your hand as a pad of paper, while conveying the level of premium quality craftsmanship of a fine pen. Its proprietary user interface is as intuitive and easy as paper and ink.

The simple, but powerful QUE user interface is uniquely designed for functionality in the day-to-day world of the business professional. Its signature home view provides your appointments for the day and all of the information you need, including a customized view of your content–your daily newspaper, magazines, and other essential materials–as well as immediate access to the QUE Store to get what you need whenever you need it.

All your content, all the time?Designed for more than good looks, QUE provides instant access to the content busy professionals need at their fingertips all day long–all their content anywhere any time: Read a newspaper over morning coffee. Review your appointments imported from Outlook. Have every document you need when you need it. And at the end of the day, relax with a good book.

In addition to highly valued business and professional newspapers, periodicals and eBooks, QUE supports reading and annotating document formats business users need (including PDF, Microsoft Office, ePub documents and more). With the QUE software, it’s easy to quickly convert and transfer content from your PC, Mac™ computer, or BlackBerry® smartphone to your QUE.

The standard 4GB QUE model can hold up to 35,000 documents or the equivalent of up to 35 filing cabinets worth of documents. If your paper-laden briefcase and file cabinets are bulging at the seams, the 8GB model holds up to 75,000 documents or the equivalent of the contents of up to 75 filing cabinets¹.

Powerful tools for interacting with your content?. Storage means nothing if you can’t easily access your documents. Thanks to its proprietary touchscreen interface, QUE makes it simple to find reports, spreadsheets and presentations with just a few taps of a finger. And QUE is always on when you need it: its battery can last days, instead of hours.

QUE has integrated reviewing tools and features that maximize efficiency. Add a note and use the virtual keyboard to include your comments, highlight text, scribble free form, and even add a stamp to emphasize a point. No stylus needed. And if that massive spreadsheet with the tiny font is too small, just zoom in for a close-up view. With QUE, it’s easy to instantly go back and forth between documents.

Wireless access to leading publications, professional content on the QUE Store?The QUE Store offers a rich collection of reading material especially geared to the business professional. QUE users will be able to connect to fresh content on-the-go, on the QUE Store: to search, purchase and download wirelessly via Wi-Fi and AT&T’s 3G network².

Powered by Barnes & Noble, the QUE Store offers instant access to the world’s largest eBookstore, in addition to many business and professional newspapers, books, and periodicals. Additionally, Plastic Logic is partnering with Olive Software and premier publishers to give QUE users a richer content and reading experience that is optimized for QUE.

Today, Plastic Logic is announcing new partnerships with some of the leading business publishers and publications, including the Down Jones company and the Wall Street Journal, Barron’s, and All Things Digital, as well as Forbes and Fast Company. Rounding out new partnerships are the Sporting News and major regional newspapers, including the Sacramento Bee, Miami Herald, and San Jose Mercury News.

These publications join previously announced strategic partnerships with Financial Times, USA Today, the Detroit Free Press and Detroit News, MIT Technology Review, Popular Science, and IDG publication titles including CIO, Network World, and Computerworld. A full list of content partners can be found at PlasticLogic.com.

Publications on the QUE Store are available ranging from one-time use to ongoing subscriptions.

EXCLUSIVE: QUE truVue–Setting the standard for eNewspapers?The QUE proReader enables newspapers, magazines, and other types of content to have a richer reading experience that is symbolic of their print editions, complete with photos and formatting. The QUE truVue standard, enabled by the Adobe Reader Mobile SDK, provides the familiar look and feel of print publications, and makes eReading easier and more enjoyable.

“Since our inception 27 years ago, USA TODAY has offered a reading experience that millions of people rely on and enjoy, so it’s really exciting that there is an eReader platform that delivers our content the way it’s supposed to look and feel,” said Dave Hunke, president and publisher of USA TODAY.

“Forbes has always been at the forefront of embracing and adopting new media and new platforms; eReaders represent that next generation platform to deliver our content,” said Nina La France, Vice President Consumer Marketing for Forbes. “The QUE proReader caters to our audience: people who are busy, active, mobile, time-starved, and consume content at a great clip. The proReader gives them the full content experience and new capabilities to stay ahead.”

The QUE starts here?Beginning today, preorders for the QUE proReader may be placed at the QUE Store. Beginning in mid-April 2010, QUE will be available for shipping. Later in 2010, QUE will be available through the Barnes & Noble stores nationwide and online at Barnes & Noble.com QUE.com.

The price for QUE will range from $649.00 for the 4GB QUE model with WiFi that holds up to 35,000 documents, to $799.00 for the 8GB QUE model with WiFi and 3G that holds up to 75,000 documents.

To complement its iconic look and profile, Plastic Logic has also designed an entire line of QUE premium accessories, including three carrying cases to match any busy lifestyle. In addition to their classic elegance, the cases protect your QUE from dust, scratches and everyday wear and tear. QUE accessories are available on the QUE store at QUE.com.

Additional information, including high resolution images, are available at PlasticLogic.com.

Kara covered three Web companies this week, two with very 2.0 names and one about as Web 1.0 as it gets. BoomTown caught up with Mark Pincus of Zynga, the social-gaming juggernaut, right after the company raked in about $180 million from private investors. She got into it with Pincus over those questionable “offer” adverts in the video. Kara was back on familiar territory with a post about AOL (AOL) this week. The rebranded company, which went public a little over a week ago after its spinoff from Time Warner, was still trading pretty much flat as of Friday. And Kara rounded it all out with an attempted peek at Google’s Christmas list. Google (GOOG) has reportedly been drooling over Trulia, the real-estate search site valued in the $150 million range. I guess we mere mortals will just have to wait and see if Trulia’s little green pin marks start showing up on Google’s maps.

Before signing off for the holidays, John managed to bring a week of business bah-humbug to Digital Daily. Apple (AAPL) finally poured the last of the concrete for Psystar’s “special shoes” by winning a permanent injunction against the Mac clone maker. The holidays are always stressful, and the seasonal tension has been heating up over graphics processing units between Intel (INTC) and Nvidia (NVDA). John posted a victory lap in the form of a memo from Nvidia CEO Jen Hsun Huang addressing the recent lawsuit brought by the FTC against Intel. John rounded out the week with some somber news from Palm (PALM), as the smartphone maker released a larger than expected loss for the last quarter of 2009. It might be a lean year under Palm’s tree.

Peter reported that Prime Minister Burlusconi wasn’t the only one to get a black eye this week as Google took a major hit in Italian court over copyright violations on YouTube. Mediaset, a broadcaster owned by Burlusconi, is reportedly seeking at least $730 million in damages. No word yet if Mediaset will be demanding cash or the standard Ferraris and underage models arrangement. Also in big media news, Sony (SNE) and News Corp (NWS) struck a content deal that will now be delivered exclusively to Sony’s Readers. Peter reported that the deal wasn’t big enough to change the balance of power in the content-ebook world but was a clear signal about the future direction of the two companies. Finally, peter reported on Google’s apparent hunger for Yelp and all its delicious restaurant ratings. If the acquisition does happen, analysts expect Google to shell out at least $500 million for the right to add another amorphous noun-verb to its arsenal. We need a new part of speech to describe all these noun-verb companies. I’m coining one. From now on, Google is a “Nerb.”

Maybe it was just the anticipation of all that holiday fudge, but Walt was all over a new generation of glucose meters from Bayer. As the name suggests, the Contour USB offers an important departure from its predecessors in that it connects to your home computer to help you track your blood sugar in a more meaningful way. Walt dutifully pricked his finger several times a day to test the unit and pronounced it a welcome direction for the tool that serves millions of users daily. While software issues and Web connectivity are lagging a little behind, Walt was positive on the device, which seems perfect for the diabetic tech-head. Over at Mossberg’s Mailbox, Walt answered letters about really erasing personal data from a computer before donating an older machine. Readers were also curious about Open Office as an alternative to Microsoft (MSFT) Office for use on a netbook. Walt finished off his bit of pre-Christmas advice by confirming to a reader that Windows 7 could indeed be installed on an Intel-based Mac, just like XP. Katie covered a home stereo gadget that should make the post-Christmas lives of audiophiles a little merrier. The Sonos ZonePlayer S5 can send audio all over your house via your home network. This is the first Sonos product to work right out of the box. The player system gets high marks all around for usability, and is even able to play music form a networked computer’s hard drive, as well as various Internet-based music services.

Weekend Update wished everyone a happy holiday and will be back on Dec. 26 to bring you a wrap-up of all the techie holiday fun you missed while in your nog-coma.

That’s the word from Oppenheimer & Co. analyst Yair Reiner, who says his checks into Apple’s supply chain indicate that “the manufacturing cogs for the [device] are creaking into action.” According to Reiner, the tablet will have a 10.1-inch multitouch LCD display and a price of $1,000.

Apple (AAPL) plans to produce as many as one million units per month. So assuming Apple needs to build five to six weeks of inventory before launch, we can expect the tablet to arrive at market some time in March or April 2010. In preparation, the company has evidently been evangelizing about the device to the publishing industry.

“Contacts in the US tell us Apple is approaching book publishers with a very attractive proposal for distributing their content,” Reiner wrote in a note to clients today. “Apple will split revenue 30/70 (Apple/publisher); give the same deal to all comers; and not request exclusivity. We believe the typical Kindle/publisher split is 50/50, rising to 30/70 if Kindle is given ebook exclusivity.”

Noting dissension in the ranks, Reiner adds, “As innovative as it is, we believe the Kindle has disgruntled the publishing industry (book, newspaper, and magazine) by demanding exclusivity, disallowing advertising, and demanding a wolfish cut of revenue. The tablet is set to change that. It should also make ebooks more relevant for education by simplifying functions such as scribbling marginalia.”

PREVIOUSLY:

• The Apple Tablet Is Delayed? So What?
• $1.9 Billion in Capex? What’s Apple Planning?
• Apple’s Tablet: Read Different?
• Imaginary Demand for Mythical Apple Tablet Exceeds All Estimates
• Apple Tablet Coming to AT&T?
• New From Piper Jaffray Analyst Gene Munster: The Apple iPad
• Rumored Apple Netbook Actually an E-book?
• iTablet: Apple’s Killer App for Higher Ed
• iFugly

That projection comes from a survey of Web users that Internet analyst Imran Khan commissioned last month. Khan’s survey found that 37 percent of respondents were familiar with the Kindle. And of that group, five percent said they already owned one of the devices, and another 15 percent said they expect to buy one within the next year. Extrapolating those results for the U.S. population, Khan figures that Kindle ownership will hit 10 million in the next 12 months. (Click chart to enlarge)

OK. But what if Amazon (AMZN) dropped its proprietary ebook format, a supposed weakness that competitors Sony (SNE) and Plastic Logic are trying to take advantage of by agreeing to use an open, common standard? Won’t matter that much, say Khan’s respondents: Only 15 percent of people who say they don’t plan to buy a Kindle cite format issues as a concern. I’m surprised the number is that high.

On a related note: Whatever happened to Amazon’s plan to work with the New York Times (NYT) and the Washington Post (WPO) to bundle newspaper subscriptions with its jumbo-sized Kindle DX reader?

When Amazon unveiled the DX in May, it briefly mentioned plans to sell the $489 machine at a discount to people who bought subscriptions to the Times, Post or Boston Globe, but didn’t say much more than that. Details were supposed to be released “this summer.”

Now we’re midway through August and we haven’t heard a peep about the program. What gives? I asked Amazon, the Times and the Post, and none of them had anything to say–save for a comment from a Post rep who said that the subscription-plus-discount offer would be “a small experiment.”

That’s substantially more than the 300,000 available for download on Amazon’s Kindle service, though half-a-million of them are public-domain books provided by Google (GOOG). They’ll be compatible with Apple’s (AAPL) iPhone and iPod touch, BlackBerry smartphones, and, when it finally arrives at market, the Plastic Logic eReader, a Kindle DX-size e-book reader for which the Barnes & Noble eBookstore will be the exclusive storefront.

“Today marks the first phase of our digital strategy, which is rooted in the belief that readers should have access to the books in their digital library from any device, from anywhere, at any time,” said BN.com president William J. Lynch.

With a few noteworthy exceptions, of course. E-books sold by Barnes & Noble (BKS) won’t be compatible with Sony’s (SNE) Sony Reader Digital Book or Amazon’s (AMZN) Kindle, which they are clearly intended to undermine.

To what degree they’ll manage that is anyone’s guess. One thing is sure: We’ll almost certainly be seeing an e-book price war in the near future. And when Apple finally gets around to uncrating that tablet/e-reader device it’s been working on, all bets are off.

Below, video of the Plastic Logic Reader demo from our D7 conference in late May.

]]> http://allthingsd.com/20090721/barnes-noble-to-amazon-mine-is-bigger-than-yours/feed/ 6 http://allthingsd.com/20090721/barnes-noble-to-amazon-mine-is-bigger-than-yours-2/ http://allthingsd.com/20090721/barnes-noble-to-amazon-mine-is-bigger-than-yours-2/#comments Tue, 21 Jul 2009 09:00:36 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=21771 Six years after shuttering its first e-book effort, Barnes & Noble has embarked on a new one. Monday afternoon, the bookseller announced what it describes as “the world’s largest eBookstore,” an online storefront that boasts 700,000 titles.

That’s substantially more than the 300,000 available for download on Amazon’s Kindle service, though half-a-million of them are public-domain books provided by Google (GOOG). They’ll be compatible with Apple’s (AAPL) iPhone and iPod touch, BlackBerry smartphones, and, when it finally arrives at market, the Plastic Logic eReader, a Kindle DX-size e-book reader for which the Barnes & Noble eBookstore will be the exclusive storefront.

“Today marks the first phase of our digital strategy, which is rooted in the belief that readers should have access to the books in their digital library from any device, from anywhere, at any time,” said BN.com president William J. Lynch.

With a few noteworthy exceptions, of course. E-books sold by Barnes & Noble (BKS) won’t be compatible with Sony’s (SNE) Sony Reader Digital Book or Amazon’s (AMZN) Kindle, which they are clearly intended to undermine.

To what degree they’ll manage that is anyone’s guess. One thing is sure: We’ll almost certainly be seeing an e-book price war in the near future. And when Apple finally gets around to uncrating that tablet/e-reader device it’s been working on, all bets are off.

Below, video of the Plastic Logic Reader demo from our D7 conference in late May.

]]> http://allthingsd.com/20090721/barnes-noble-to-amazon-mine-is-bigger-than-yours-2/feed/ 0 http://allthingsd.com/20071130/festival-of-gadgets-at-the-churchill-club-with-guest-geek-googles-marissa-mayer/ http://allthingsd.com/20071130/festival-of-gadgets-at-the-churchill-club-with-guest-geek-googles-marissa-mayer/#comments Fri, 30 Nov 2007 08:02:20 +0000 Kara Swisher http://kara.allthingsd.com/20071130/festival-of-gadgets-at-the-churchill-club-with-guest-geek-googles-marissa-mayer/ Last night, Walt Mossberg and I co-hosted our annual holiday gadget fest for the Churchill Club in Silicon Valley.

Now in its fifth year, it was called “Making a List: The Fifth Annual What’s Hot and What’s Not in Personal Technology” and took place in Palo Alto, Calif. Our guest were Marissa Mayer of Google and tech consultant Greg Harper.

Walt and I typically show off several devices we think are interesting and try to identify some important trends.

Here’s a video of Walt, Greg and Marissa at the event:

(I still am having problems with the Brightcove player, so I uploaded the video to YouTube.)

For example, Walt showed the new Amazon Kindle electronic book reader (which he did not actually like so much in his review of the device this week), as well as the new version of Sony’s e-book offering. He also showed some new cellphones that are trying to mimic the Apple iPhone. His take: Great software in consumer electronics is key this year.

I showed new robotic devices from iRobot–the new version of its popular Roomba vacuum and its new wireless gutter cleaner called the Looj. We had an actual gutter on stage, full of leaves I made my much-abused assistant Ed Daly collect from a gardener’s truck we found on a suburban street.

And every year, we’ve brought in uber-gadget geek and tech consultant Harper, who always brings in a truckload of cutting edge and sometimes freaky stuff. That included an egg-shaped speaker that dances from, of course, Japan, as well as a solar battery charger, a $400 laptop and a vanity mirror that is a Webcam in disguise. Harper posited that all devices would have to be always connected going forward.

And, also annually, we invite a celebrity geek from well-known tech companies. In the past, we’ve had Google’s Larry Page, Jerry Yang of Yahoo, RealNetworks’ Rob Glaser and Chad Hurley of YouTube–geeky guys all. But Mayer, one of Google’s top execs, proved the nerdiest with a wide range of cool stuff.

She showed off a keyboard whose keys had embedded LCD screens, a wireless rabbit, an alarm clock that can jump off your nightstand and a T-shirt with a wireless signal locator in it. She also did a demo of exactly what the new Google Android operating system for cellphones looks like. Take careful notes: It looks an awful lot like the iPhone.

]]> http://allthingsd.com/20071130/festival-of-gadgets-at-the-churchill-club-with-guest-geek-googles-marissa-mayer/feed/ 2 http://allthingsd.com/20071122/analog-books-a-kabillion-sold-ebooks-not-so-much/ http://allthingsd.com/20071122/analog-books-a-kabillion-sold-ebooks-not-so-much/#comments Thu, 22 Nov 2007 16:58:56 +0000 Kara Swisher http://kara.allthingsd.com/20071122/analog-books-a-kabillion-sold-ebooks-not-so-much/ Below is a video interview with Amazon’s majordomo Jeff Bezos conducted by The Wall Street Journal’s Jeffrey Trachtenberg about the new $400 Kindle wireless electronic-book reader that the online retailer unveiled last week.

So far the reviews have been less than whelming–too clunky, too pricey, too wonky, to name a few of the complaints–but it’s interesting that tech types keep at their seemingly futile effort to replace the very useful device known as the book.

At D4, for example, Sony head Howard Stringer (pictured below) declared its $350 eReader was going to be a big hit. It was not. (Well, to be fair, he did not give an exact timetable on the success of the gadget, but we’re still waiting.)

So far, the meek little book still seems to be the winner over all e-book challengers.

Why is that, given the relentless digitization of every bit of content on the planet and the inevitable march in that direction?

I’d say it’s pretty simple. Books work fine–they are portable, cheap, easy to read, their batteries never die and they’re kind of pretty.

The pluses of an electronic version of a book are not so much of a plus. It’s portable, but not more so than a book. It’s expensive. It’s complex to figure out and sometimes not so easy to read. Its batteries always die. Also, let’s be honest: Not so pretty.

And, though you can hold more books on them–the big selling point–who usually is reading more than one or two books at a time? The same is true for searchability–unless it is a textbook, I can’t think of a time when I really wanted to search a book.

Still, the efforts to storm the castle of reading continues, as you will see here:

]]> http://allthingsd.com/20071122/analog-books-a-kabillion-sold-ebooks-not-so-much/feed/ 1