1 posts and columns on economic hardship

PC to Mac: I’m Cheaper

in News on March 27, 2009 at 4:52 am PT

For months, Microsoft has jabbed at Apple with an, at times, baffling advertising campaign for Windows PCs. Now Microsoft may finally land a solid blow against its rival. In a new chapter to its ad campaign that will begin airing during the NCAA basketball playoffs on CBS Thursday evening, Microsoft will begin hammering on a theme that could resonate in these times of economic hardship: how much less expensive Windows PCs are than Macs.