Apple’s New Math. Or: Why a $15 E-Book Equals a $75 Paper Book.

It’s like the old “make it up on volume” joke. Except this time it might work, if students and school districts play along.
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Apple Unveils iPad Textbook Plan

At a special event in New York City, Apple rolls out a new textbook initiative and the partnerships to support it.
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Apple Announces January 19 “Education Event” in New York

So that resolves a couple of questions about what Apple and Eddy Cue are up to this month. And leaves plenty of others. Start up the speculation machine again!
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Confirmed: Adobe’s Old Ad Boss Is Apple’s New iAd Boss

Apple lands Todd Teresi, the guy who had helped steer Adobe through its recent ad tech M&A spree.
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Not the iPad 3 or New TV — But Apple Planning Media-Related Event in the Big(ger) Apple This Month

Not the big one, but it’s an Apple event, so everyone will get excited anyway.
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Apple Plots Its TV Assault

Apple Inc. is moving forward with its assault on television, following up on the ambitions of its late co-founder, Steve Jobs.

Apple’s “Find My Friends” Location Feature Is More Like Glympse Than Foursquare

A new Apple iOS app called “Find My Friends” will allow users to temporarily share their locations on a map with specific users for a specified period.
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Apple Talks iPhone, but It’s the 4S, Not the 5

New CEO Tim Cook and crew took the stage to reveal the latest developments in all things i — the iPod, iPad, iOS 5, iCloud, iTunes and, of course, the new iPhone, which turned out to be the juiced-up 4S.
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Apple’s Next Event to Be Held on October 4, Starring Its New CEO

Get ready for the Tim Cook show.
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Apple CEO Tim Cook Promotes Media Guru Eddy Cue

Cook’s first org chart move confirms what the media world already knew: Cue is one of the industry’s most powerful men.
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Apple’s iTunes Pitch: TV for $30 a Month