Yahoo is on a bit of a hiring spree, picking up longtime Internet exec Robertson Barrett (pictured here), to run its critical and powerful Yahoo News and Finance sites.

Barrett has held top positions at Tribune Interactive, Time Inc., ABC News, Primedia’s Channel One Interactive and The Feedroom.

Barrett worked most recently as chief strategy officer of Perfect Market, a Comcast-backed start-up.

Last week, Yahoo announced that Jai Singh will join the company as editor in chief. Before that Ken Fuchs was tapped as VP of Sports, Games and Entertainment.

For the huge Yahoo News job, Barrett replaces Mark Walker, who left for Disney a month ago. Steve Schultz left the top Yahoo Finance job last fall.

Here is Yahoo’s official press release, which confirms it and the particulars:

Yahoo! Names Robertson Barrett Vice President of News and Finance

Media Industry Vet to Oversee Company’s Category-Leading Properties

Yahoo! today announced that Robertson Barrett will join the company as Vice President of News and Finance. Based in Santa Monica, Calif., Barrett starts May 16, and will report to Mickie Rosen, senior vice president of the Yahoo! Media Network.

A media industry veteran, Barrett brings more than 20 years experience leading online ventures and as a reporter, including senior positions at Tribune Interactive, Time Inc., ABC News, Primedia’s Channel One Interactive, and The Feedroom. His appointment is the latest addition to the Yahoo! Media Network leadership team, which recently announced that Jai Singh will join the company as Editor-in-Chief, and Ken Fuchs as Vice President of Sports, Games and Entertainment.

Barrett will oversee Yahoo! News and Yahoo! Finance in the U.S., two of the company’s most renowned properties. In the U.S., the Yahoo! News Network is No. 1 in the general news category, attracting 86.6 million unique users in March 2011 and Yahoo! Finance has been the top finance destination for 39 straight months, attracting 42.6 million users in March 2011–more than twice as many unique visitors as the No. 2 destination Dow Jones & Company (comScore).

“Rob’s addition to our leadership team comes at a pivotal time for Yahoo! News and Yahoo! Finance, especially in light of the global and economic events driving massive consumer interest and engagement,’ said Rosen. “We have ambitious plans for these properties, and Rob will play a critical role in leading these businesses and deepening Yahoo!’s position as the premier digital media company.”

Barrett’s appointment comes on the heels of the largest traffic week in the history of Yahoo! News. Following the death of Osama bin Laden, Yahoo! News has experienced its heaviest-trafficked week, including 3 of its top 10 most visited days ever. Since the news broke, Yahoo! News has served more than 865 million pageviews, attracting more than 20.4 million unique users on Monday, May 2 and 17.6 million unique users on Tuesday, May 3 in the U.S. Yahoo! reaches more than 680 million users globally each month.

Barrett most recently served as Chief Strategy Officer of Perfect Market, a Comcast-backed venture, where he was responsible for building relationships with major news brands for the organization. Previously, he was EVP of Tribune Interactive, where he managed the operations and strategic development of online properties in 40 U.S. markets, including latimes.com, chicagotribute.com, baltimoresun.com, and all Tribune news, entertainment and TV sites. He also was previously VP and GM of The FeedRoom Inc., an Internet news venture backed by NBC, where he oversaw the development of video-on-demand for NBC, Tribune Company, CBS and local station groups. He was also co-founder and operating lead at online ventures for Time Inc., ABC News and Primedia’s Channel One Interactive. He holds a BA from Duke University and a Masters from Harvard University.

According to sources close to the situation, Yahoo has grabbed one of Huffington Post’s top editors, Jai Singh, to become its editor-in chief.

The move is a big one in the online editorial arena. Before moving to the HuffPo as managing editor in 2009, which is now the key content unit of AOL, Singh ran CNET Networks.

UPDATE: Yahoo confirmed the hiring in a press release below.

A Huffington Post spokesman said:

“This is about geography–Jai made clear his desire to move back to California, where his family is located. He moved from California to work with us and, unfortunately, this job requires his being in the newsroom in New York. We loved working with him, wish him well with his new job, and look forward to staying in touch.”

Sources said Yahoo sent out an internal memo earlier tonight outlining the move, which is a whole new role at Yahoo. It’s below–natch!–from Yahoo Media head Mickie Rosen.

Hi Americas!

As we discussed at last week’s All Hands, we will continue to strengthen and grow Yahoo!’s position as the premier digital media company by expanding our original content, bringing unique voice to each property, turning Yahoo! into the place for big events, and helping to drive best-in-class tools and practices in social, SEO and publishing tools and operations.

In just the past few days since we were together, we set new records with our coverage of the Royal Wedding. And with last night’s news of Osama bin Laden’s death, we will likely create new ones. This proves the point that consumers turn to Yahoo! to be entertained and informed. We are the place consumers turn to when news happens.

With this context, I am thrilled to announce that Jai Singh will be joining Yahoo! as the Editor-in-Chief of the Yahoo! Media Network. Jai joins from AOL, where he was managing editor of the Huffington Post Media Group, responsible for the day-to-day editorial operations of all AOL content.

Prior to AOL, Jai was the Managing Editor of the Huffington Post where he developed its voice, doubled its number of vertical sections, and helped grow unique users by six-fold. Prior to the Huffington Post, Jai created CNET News.com in 1996, which quickly became a leading authority in technology news. As the editor-in-chief and senior vice president, he was in charge of all editorial and built a news staff that won scores of national journalism awards.

Jai will start May 31st. Below is the press release announcing his appointment.

Go Yahoo!

Best,

Mickie

And here’s the official press release about Singh, which is oddly buried in news of Yahoo’s performance in its Royal Wedding coverage:

Yahoo! Sets Records With The Royal Wedding;
Drives Largest Traffic Day for Single Event

Names Jai Singh Editor-in-Chief of Yahoo! Media Network

SUNNYVALE, Calif., May 2, 2011–Yahoo! Inc. drove its largest traffic numbers for a single event last week when the world turned to the company for coverage of the Royal Wedding. Over a 24-hour period on Friday, April 29, 2011, Yahoo! drove more traffic and video to its coverage of the wedding than any previous event.

Preliminary internal data shows that Yahoo! sites serving Royal Wedding content drove 400 million page views on Friday, slightly higher than the traffic levels experienced following the Japan earthquake. Yahoo! delivered Royal Wedding content at a record-breaking 50,000 requests per second on Friday, seven times the average daily peak of approximately 7,500, and video traffic was 21% higher than the previous record. In comparison, there were approximately 33,000 requests-per-second following the Japan earthquake and today, at press time, peak requests-per-second was 40,000 for content related to the death of Osama bin Laden. Yahoo! also drove approximately 30 million unique users, 27 million video streams and 2.6 million live video streams over the 24-hour period on Friday.

In the last three months, coverage of the Royal Wedding and the Academy Awards has demonstrated that Yahoo! is where global consumers come to be entertained with rich content no other online company offers. Similarly, when news breaks, Yahoo! is the world’s trusted source for in-depth coverage, from the ongoing crisis in Japan to the death of Osama bin Laden. Yahoo! is the number one online site, reaching 180 million unique users and maintains a portfolio of 10 number one sites in the U.S., including Yahoo! News, Yahoo! Sports, Yahoo! Finance, omg!, Yahoo! Shopping, Yahoo! Real Estate and Yahoo! TV (data: comScore March 2011). Yahoo! attracts more than 680 million users globally.

In effort to extend and accelerate the company’s leadership positions and further develop a unique and distinct voice across its brands, Yahoo! today announced that it has appointed Jai Singh, editor-in-chief for the Yahoo! Media Network.

As editor-in-chief, Singh will help transform the company as it increases its original content creation, build the unique voice and programming of Yahoo!’s leading properties, and help drive best-in-class tools and practices–such as publishing platforms, aggressive social and SEO distribution–and programming across all platforms. Singh will be a key member of the Yahoo! Media Network leadership team led by Mickie Rosen, senior vice president of Yahoo! Media Network. Based in Sunnyvale, Calif., Singh starts May 31 and will be spending significant time with editorial teams based in Santa Monica, Calif., and New York City.

“Jai’s appointment comes on the heels of one of the most event-filled news weeks in Yahoo! history, which underscores the importance of our editorial operations,” said Rosen. “Jai is one of the most advanced and respected editorial thinkers in digital media today, and a great addition to our editorial bench strength. It’s clear that when news breaks, the world turns to Yahoo!. Shaping our unique voice, and establishing industry best practices for the next generation of publishing will further Yahoo!’s success as the premier digital media company.”

Singh was most recently managing editor of the Huffington Post Media Group where he was in charge of all day-to-day news management and editorial operations. His responsibilities spanned across both Huffington Post editorial as well as AOL, including AOL content sites. In the two years Singh was at the Huffington Post, the site saw unprecedented growth–the number of sections more than doubled to 24, as did the number of editorial staff, and unique visitors grew nearly six fold, according to Comscore. Besides running the editorial operations, Singh helped drive product development in close partnership with the technology team. Singh was also the main point-of-contact and worked closely with Sales, Sales Development and Business Development.

Prior to the Huffington Post, Singh created CNET News.com in 1996, which quickly became a leading authority in technology news at the height of the Internet boom. At CNET.com, as the editor-in-chief and senior vice president, Singh was in charge of all editorial, including news and product reviews, as well as product development. Singh built a news staff that won scores of national journalism awards at atime when mainstream media were still skeptical of the Internet as a source of credible information.

Yesterday, AOL’s Huffington Post Media Group got into hot water after the top editor at its Moviefone unit sent a memo to freelancers it was in the midst of firing, offering them an opportunity to “contribute as part of our non-paid blogger system.”

Today, that exec–Moviefone Editor-in-Chief Patricia Chui–was fired by the company, which is in the midst of drastically rejiggering its stable of writers.

Many of those were freelance bloggers under contract to AOL, who are now getting the boot in favor of reallocating staff back to largely paid journalists.

Thus came the controversial email from Chui, which read, in part:

“We will, indeed, be moving away from a freelancer model and toward one relying on full-time staffers. Sometime soon-–this week, I believe–-many of you will be receiving an email informing you that your services as a freelancer will no longer be required. You will be invited to contribute as part of our non-paid blogger system; and though I know that for many of you this will not be an option financially, I strongly encourage you to consider it if you/d like to keep writing for us, because we value all of your voices and input.”

Oh dear. Really, oh dear, especially since the Huffington Post has had its own share of controversies over not paying some bloggers (although it never quite ever offered up a doozie that this letter was).

Sources said Chui was terminated by John Montorio, the HuffPo Media Group’s culture, entertainment and lifestyle editor. Arianna Huffiington is head of all content at AOL, which recently paid $315 million to buy the Huffington Post.

Since she took over, Huffington has tried to stress a return to journalism over more algorithmic content creation. The unloading of its freelance writers was part of that effort.

Thus, Chui’s missteps did not help matters.

But it was not the first time recently that she had made an ill-advised editorial judgment.

Sources said the firing is also due to an incident several weeks ago, in which Chui appeared to defend a marketing employee who sent an email to TechCrunch writer Alexia Tsotsis, asking her to soften a review of “Source Code” due to studio relationship considerations.

AOL bought TechCrunch, a well-known tech news site, last fall. At the time, its CEO Tim Armstrong promised editorial independence and no meddling over advertising concerns.

Instead of taking this minion to task, on Moviefone’s own blog Chui said, in part:

“The reality of our situation is that, as a movies site, we work with movie studios every day, and it is in our best interests to stay on good terms with them. Staying on good terms with studios means that we will relay information if asked. It does not mean that we would ever force a writer or an editor to edit their work for the sake of a studio–or anyone else.”

Even with the last line, it is not exactly a profile in courage, because it was clear violation of the traditional separation of church and state in force at most media organizations.

Typically, editors are supposed to come down on any such communication. That has certainly been my experience in journalism over the years at the Washington Post and Dow Jones–including during its News Corp. ownership. In fact, I have often been shielded from such requests to pass such complaints onto me and only found out much later of advertiser discomfort about my reporting.

At the time, TechCrunch quite clearly called for Chui’s firing and that happened today.

Here is Chui’s full memo to freelancers, as well as the one about TechCrunch, neither of which were apparently cleared with higher-ups:

From: Chui, Patricia
Sent: Tuesday, April 05, 2011 11:26 AM
To: MoviefoneWriters
Subject: Moviefone/Cinematical–Status of Writers

Dear Moviefone/Cinematical Writers,

I know there’s been a lot of uncertainty regarding the future of freelancers and your status as a writer for the site. I personally apologize for the lack of communication, but I’ll tell you what I can.

We will, indeed, be moving away from a freelancer model and toward one relying on full-time staffers. Sometime soon–this week, I believe–many of you will be receiving an email informing you that your services as a freelancer will no longer be required. You will be invited to contribute as part of our non-paid blogger system; and though I know that for many of you this will not be an option financially, I strongly encourage you to consider it if you’d like to keep writing for us, because we value all of your voices and input.

Some of you have indicated interest in applying for full-time writer and editor positions, and the status of those positions are also part of discussions that are ongoing right now. I cannot at this point, however, tell you how many positions there are, or what the exact nature of those positions will be.

Despite the move toward a full-time staff vs. freelancer model, I’m told that there will be room for “exceptions”–for example, in the cases of writers who specialize in certain subjects. Again, what these exceptions are for Moviefone, and what the budget for them would be, is still being discussed.

As for Cinematical, the resignation of Erik Davis is certainly a loss. But I am continuing to have conversations with the editorial leadership here, and I am hopeful that we will still be able to maintain the Cinematical brand and voice going forward. Again, I will share with you any pertinent information as I have it.

In the meantime, those of you who already have assignments, please do continue to work on them unless you hear otherwise. If you’re uncertain of the status of your assignment, check with me. It may take me a while to get back to you, so please be patient–but I will respond.

I am sorry that I don’t have more specific details to give you, but I promise that I’ll keep you as well-informed as I possibly can. Don’t hesitate to reach out if you have questions or concerns.

Best,

patricia

By now you may have read the recent post in TechCrunch regarding that site’s SXSW coverage of the film “Source Code.” A representative from Moviefone, who set up the interview with Summit Entertainment, received some feedback from the studio and passed it along to TechCrunch (our sister site here at AOL). That email has now caused something of a Internet kerfuffle.

Here is the email–reprinted in the post–that was sent to the TechCrunch writer.

Hey Alexia,

Hope you’re having a good time at SxSW and that it’s not been too crazy busy for you!

First wanted to thank you for covering Source Code/attending the party, etc. But also wanted to raise a concern that Summit had about the piece that ran. They felt it was a little snarky and wondered if any of the snark can be toned down? I wasn’t able to view the video interviews but I think their issue is just with some of the text. Let me know if you’re able to take another look at it and make any edits. I know of course that TechCrunch has its own voice and editorial standards, so if you have good reasons not to change anything that’s fine, I just need to get back to Summit with some sort of information. Let me know.

Thanks!

TechCrunch’s issue with Moviefone is that by sending this email, we, in their words, “asked us to change our post. It’s not just sad, it’s wrong.”

I wanted to take this opportunity to clarify a few things.

1) The person who wrote that email was not acting in an editorial capacity. That person’s job is to act as an intermediary between the studios and editorial–not to dictate content, nor to weigh in on the content of Moviefone or any other AOL site. In fact, the presence of a person with that role is just one means we have of ensuring editorial integrity on Moviefone.

2) This is important: We never told TechCrunch to change the post in any way. A publicist at Summit reached out asking if we could convey the studio’s feedback to TechCrunch. We did so. If the editors had responded that they declined to edit the post–which, naturally, is entirely their call–we simply would have conveyed that information back to Summit.

The reality of our situation is that, as a movies site, we work with movie studios every day, and it is in our best interests to stay on good terms with them. Staying on good terms with studios means that we will relay information if asked. It does not mean that we would ever force a writer or an editor to edit their work for the sake of a studio–or anyone else.

We take editorial integrity seriously at Moviefone, and it’s painful to be depicted as a pawn of the studios when that is emphatically not the case. You may think it unseemly for a studio to request changes in an article; that’s certainly your right. But the accusation of pandering on our part or crossing an editorial line is, to my mind, completely unfair, and I would hope that a reasonable reader would be able to recognize the situation for what it is–overblown and unwarranted.

Patricia Chui
Editor-in-Chief, Moviefone

Earlier this week, he hired away eight staffers from AOL’s Engadget in order to create a competing tech news and gadget reviews site.

And now, according to sources close to the situation, the former AOL content head is close to hiring another former top AOL media exec, Marty Moe (pictured here), to manage it and also more niche sites the blog network is contemplating launching.

Sources said the hiring of Moe is not yet complete, but is close to being struck.

Tyler Bleszinski, SB Nation’s founder and sports editorial director, will continue to manage the start-up’s sports blog network, while Moe will focus on the company’s tech vertical and any other future categories.

Moe left AOL less than a year ago, after nine years working at the New York-based portal, including with Bankoff.

Both had been involved in the purchase of Weblogs Inc., which included the flagship Engadget site.

Now, it seems they will be trying to remake the concept of a content network, although in a more entrepreneurial and innovative setting.

The new tech site–which is still unnamed and will be helmed editorially by outgoing Engadget Editor in Chief Josh Topolsky–will debut some time in the fall. It is the first content expansion at the Washington, D.C., SB Nation, which has heretofore been exclusively focused on sports.

Topolsky will be joined by former Engadget managing editor Nilay Patel and also former staffers Paul Miller, Joanna Stern, Ross Miller, Chris Ziegler, Justin Glow and Dan Chilton.

All of the above had left Engadget in a series of departures of late, all due to increasing unhappiness with AOL’s management and content strategy.

Paul Miller and Ross Miller, who are not related, both stated publicly that they did not like the editorial direction AOL was going in, especially a controversial content strategy document titled “The AOL Way.”

New AOL content head Arianna Huffington has shifted toward a more journalistic path, but the talent bleed began before AOL’s $315 million purchase of the Huffington Post.

Many new upstart content sites such as SB Nation have begun to try to eat away at the big portal’s content strategy–pushed by its CEO Tim Armstrong–with perhaps more nimble efforts of their own.

And those smaller companies are also well funded.

SB Nation completed a $10.5 million Series C venture round, led by Khosla Ventures, in the fall.

It had already raised about $13 million in total funding from Accel Partners, Allen & Company and Comcast Interactive Capital, as well as from angel investors such as Ted Leonsis and others in Silicon Valley.

As BoomTown reported earlier, AOL has confirmed that Tim Stevens (pictured here in a classic Speed Racer pose, but see his real face below) will replace Josh Topolsky as editor in chief of Engadget.

Stevens has been working at the large tech gadget news and reviews site since 2007, most recently as its automotive editor.

Unusually, he was a part-timer at Engadget until a few months ago and lives several hours north of New York City, where AOL has its HQ. The company said Stevens will commute as necessary.

In his bio on the Engadget site, Stevens noted, in part, that he’s “an avid gamer, amateur motorsports enthusiast, lover of most outdoor activities, and proud creator of the first (and possibly only) two-player game for the Sega VMU.”

Geek credentials–check!

The appointment comes amid a fair bit of hubbub, with the announcement last night of a new competing tech site with eight new staff members, all of whom have recently left Engadget.

An Apple-obsessed, gadget-loving, nerdy-McNerd Gang of Eight!

That includes Topolsky, who is joining Jim Bankoff at his well-funded SB Nation sports and news start-up to launch the still-unnamed site.

Bankoff–in even more only-in-tech interconnectedness–was key to the purchase of Engadget many years ago when he was AOL’s top content exec.

An AOL spokesperson said in an email that “Engadget stays the same, with an obsessive focus on news.”

He correctly pointed out that “there’s a long tradition of handing down the editor in chief baton to someone from within: Pete Rojas to Ryan Block to Josh Topolsky to Tim Stevens.”

The site’s editorial director since 2009 has been Josh Fruhlinger. Recently promoted managing editor, Darren Murph, will also remain in the job at AOL.

In a statement to me, Fruhlinger said:

“As a member of Engadget since 2004, I know that we built our success on a commitment to what matters most to readers: staying focused on the latest technology news. Tim has a reputation for sharp news coverage and is a natural leader–our staffers are deeply loyal to him and stand behind him as we move on to the next generation of Engadget. Darren has an intuitive sense for discerning news and trends that matter. And we’re thrilled to be working with Arianna Huffington as part of The Huffington Post Media Group, as Arianna has a history of die-hard support for the work of journalists.”

Earlier Fruhlinger also tweeted: “In case anyone wondered, Engadget will be hitting tech news when we all wake up. Just like today. Just like 2004.”

Thus, everyone back to work as before!

Until more Engadget news is committed, here’s Stevens–who thinks he looks more like Racer X in the photo above–with an actual face on display (“I AM THE STIG” is yet another car-racing reference):

Jim Bankoff, the fomer AOL exec responsible for buying Engadget for the Internet portal, has grabbed eight staffers who had recently left the huge tech site amid tensions, in order to start a new gadget property.

The site–which is still unnamed and will be run by outgoing Engadget Editor-in-Chief Josh Topolsky–will debut sometime in the fall. It is the first content expansion at the Washington, D.C. sports news site SB Nation, which is helmed by Bankoff.

“The technology we built is applicable beyond sports,” said Bankoff, in an interview with BoomTown tonight. “It was an opportunity to apply our model…into another content category where there was an overlap in demographics.”

That would be fanboys and, well, boys-who-will-be-boys.

UPDATE: In related news, sources said that AOL has zeroed in on Tim Stevens, Engadget’s automotive editor to replace the outgoing Topolsky. The New York-based company had already named Darren Murph as its new managing editor.

Now Stevens will be competing with Topolsky, as well as managing editor Nilay Patel, who will also lead the Engadget tech-exodus (techxodus?). The others include former Engadget staffers Paul Miller, Joanna Stern, Ross Miller, Chris Ziegler, Justin Glow and Dan Chilton.

Stern and Ziegler are still on Engadget’s editors site as current employees.

All of the above had left Engadget in a series of departures of late, all due to increasing unhappiness with AOL’s management and content strategy.

Paul Miller and Ross Miller, who are not related, both stated publicly that they did not like the editorial direction AOL was going in, especially a controversial content strategy document titled “The AOL Way.”

In his blog post, Topolsky threw another smackadoo at AOL, noting “SB Nation believes in real, independent journalism and the potential for new media to serve as an answer and antidote to big publishing houses and SEO spam–a point we couldn’t be more aligned on.”

New AOL content head Arianna Huffington has shifted toward a more journalistic path, but the talent bleed began before AOL’s $315 million purchase of the Huffington Post.

In a blog post, which is embedded below, Topolsky said the new SB Nation gadget site will be similar in pace and topic, but it will be broader than Engadget.

The move is an interesting one for SB Nation, which completed a $10.5 million Series C round, led by Khosla Ventures, in the fall.

It had already raised about $13 million in total venture funding from Accel Partners, Allen & Company and Comcast Interactive Capital, as well as from angel investors such as Ted Leonsis and others in Silicon Valley.

In related news, also restarting tomorrow will be a popular gadget podcast that Topolsky, Patel and Paul Miller had done for Engadget.

The New York Times’ David Carr mentioned the new site in the middle of a column earlier tonight.

Here is Topolsky’s blog post on the move, titled “This Is My Next Project”:

As you may have already heard (or read), there’s some activity going on in the world of Joshua Topolsky. Earlier this evening, David Carr published a piece in the New York Times about a new project that I’m embarking on…and I want to just say a few things about it.

Firstly: yes, this is happening. I’ve decided to join the team at SB Nation to build something brand new in the tech space. Now I know it might seem odd to some that I would be partnering with a sports publisher to build a technology news site, but that’s only half the story. This isn’t just about sports, or tech, or lone silos. What we will build together at SB Nation is a new media company–buoyed by the absolutely incredible work SB Nation has already done in publishing–and part of that new media company will be the as-yet-unnamed gadget and technology site that I’ll be working over the next few months to create. When we launch (hopefully in the fall), I will be editor-in-chief of a property that I hope will inform, entertain, and engage fans of technology in whole new ways.

I should say that I wouldn’t want to build something like this alone, and thankfully, I won’t have to. I’ll be joined by some very good friends at this new venture–people like Nilay Patel, for instance.

Of course, the natural question I’m sure a lot of people have is: why SB Nation? The easy answer is that the people at SB Nation share my vision of what publishing looks like in the year 2011. They think that the technology used to create and distribute news on the web (and mobile) is as important as the people who are responsible for the content itself. And that’s not just pillow talk–SB Nation is actively evolving its tools and processes to meet the growing and changing needs of its vast editorial teams and their audience communities. They’re building for the web as it is now. From the perspective of a journalist who also happens to be a huge nerd, that’s a match made in heaven. SBN isn’t just another media company pushing news out–it’s a testbed and lab for some of the newest and most interesting publishing tools I’ve ever seen. In short, I was blown away when I saw what kind of technology they’re using to get news on their front page and engage audiences, and even more blown away when I started talking to them about what could come next.

But beyond the technology (and possibly more important than the technology), there’s another factor here that’s driving my decision. It’s that SB Nation believes in real, independent journalism and the potential for new media to serve as an answer and antidote to big publishing houses and SEO spam–a point we couldn’t be more aligned on. This is a group of people that not only think independent media works, but are reaping the rewards of new publishing done right. As the fastest growing online sports publisher, they’re seen as a source for credible and honest journalism, which is why industry stalwarts like Rob Neyer have recently joined their ranks (ranks which include hundreds of talented sports experts). This isn’t tabloid page grabbing or content farming–it’s news and insight by and for a passionate and informed group of people. And that’s exactly where I want to be.

So, what happens next? We get to work.

In the coming months I’m going to be laser focused on one thing: building the best tech site in the world–and I would love to hear what you guys think the next phase in technology and gadget news should look like. Ping me with ideas, gripes, or even better–come and work here! SB Nation is looking for new developers as we speak, and as we ramp up to launch, we’ll be bringing on lots of talent to work both on the front page and behind the scenes.

I couldn’t be more excited and enthusiastic about what we can build right now, and I can’t wait to share what we’re going to make with the rest of the world. The months ahead are going to be filled with lots of early mornings and sleepless nights, intense debates, triumphs, and trials–and I can’t wait.

AOL will begin rolling out its plans to overhaul its panoply of content sites as early as today, a key part of its integration with the Huffington Post, sources familiar with the situation said.

AOL CEO Tim Armstrong will be sending out an internal memo on the topic soon, said sources with knowledge of the moves.

He will outline how the New York-based Internet portal, which paid $315 million to acquire the high-profile news and opinion site, will essentially close down dozens of its dedicated content sites–some being shuttered completely and others integrated with existing Huffington Post sites.

One example of the first is Politics Daily, as has been previously reported; it will no longer exist as a brand. Its staff is being integrated into the Huffington Post’s more robust political offerings.

It goes both ways, though–the Huffington Post’s travel site will be closed in favor of AOL’s stronger offering in that arena.

And still other well-known AOL brands, such as its PopEater celebrity site and its StyleList fashion and beauty site, will keep their names but no longer exist as separate destination sites. PopEater will be integrated into HuffPo’s entertainment and StyleList to its similar site.

[UPDATE: StyleList's status was shifted just this morning--it will remain a standalone brand and AOL's Shelterpop will become StyleList at Home, integrating into StyleList. Plus it will all now be called Stylist--losing the "e" and capped "L."]

The changes are causing some tension within AOL, given it is a drastic shift from relatively recent efforts to expand its portfolio of editorial sites.

In fact, some insiders are calling the recent vetting of which content sites to close and which to keep as “death panels,” a somewhat dicey reference to controversies over the Obama administration’s healthcare plan.

Also on deck for tomorrow will be letters sent out to freelancers about new plans to hire some–though not all–of them. According to several sources, AOL content head Arianna Huffington outlined the plan to editors recently, stressing the need to focus on staff-generated and more journalistically focused content.

One thing that is not happening is the appointment of a new editor-in-chief for AOL’s flagship tech news site, Engadget.

BoomTown reported on the recent departure of Engadget’s top two editors, Editor-in-Chief Josh Topolsky and Managing Editor Nilay Patel.

The news rocketed around the small echo chamber that is the tech blogosphere, which is no surprise since Engadget is one of the largest sites on the Web covering the tech sector.

In the interim, staffer Darren Murph has been appointed managing editor of Engadget. He reports to Joshua Fruhlinger, editorial director for Engadget, Switched and AOL Tech. Brad Hill is the business director for the properties.

Engadget is one of the largest in tech, with 14 million unique visitors a month. Its main competitor is Gawker’s Gizmodo. AOL also owns TechCrunch, another tech news site.

An email to AOL for comment has not yet been returned.

Josh Topolsky, the editor-in-chief of Engadget, is leaving the AOL-owned property, one of the largest tech news sites on the Web.

Also departing is Managing Editor Nilay Patel, said sources. [UPDATE: Patel delivers the goodbye news himself in a blog post here.]

Sources said the move by Topolsky (pictured here, although the coffee cup is not permanent) and Patel is not out of the tech news arena and both are considering several options.

[UPDATE: Topolsky just confirmed the move in a blog post on Engadget, which is below, writing, in part: "I'm not leaving the industry or the news game--in fact, I've got a few fantasy projects in mind that hopefully you'll be hearing about soon."]

Sources said the departures have been a long time in coming, related to a range of ongoing issues the veteran editors have had working for the large New York-based Internet company. Sources said it was not precipitated by AOL’s recent $315 million acquisition of the Huffington Post.

In fact, AOL’s new content head Arianna Huffington had tried hard to persuade Topolsky to stay on, but that “he had already mentally made up his mind to go.”

This has been a regular occurrence at the site, including two top Engadget editors–Paul Miller and Ross Miller, who are not related–who departed the tech site in recent months. Both stated publicly that they did not like the editorial direction AOL was going in, especially a controversial content strategy document titled “The AOL Way.”

In a post in mid-February, Paul Miller was explicit about the issue on his personal blog:

I’d love to be able to keep doing this forever, but unfortunately Engadget is owned by AOL, and AOL has proved an unwilling partner in this site’s evolution. It doesn’t take a veteran of the publishing world to realize that AOL has its heart in the wrong place with content. As detailed in the “AOL Way,” and borne out in personal experience, AOL sees content as a commodity it can sell ads against. That might make good business sense (though I doubt it), but it doesn’t promote good journalism or even good entertainment, and it doesn’t allow an ambitious team like the one I know and love at Engadget to thrive.

In this case, “The AOL Way” was not the main reason for the departure of Topolsky or Patel (pictured here, looking rather fetching), sources said, but was more about the challenges of working within a large corporate entity.

Engadget is one of the largest in tech, with 14 million unique visitors a month. Its main competitor is Gawker’s Gizmodo. AOL also owns TechCrunch, another tech news site.

BoomTown sent an email to AOL execs for comment and am awaiting a reply.

UPDATE: Topolsky just posted a goodbye on the Engadget titled, “Hello, I Must Be Going”:

It’s hard to believe that I’m currently writing the words I seem to be writing, though a casual stock-taking of my senses dictates that it must be true. Here I am, at my computer, typing letters one by one into a plain text document, rolling along through one of the strangest posts I’ve ever penned for this site. Okay, probably the strangest ever.

After nearly four years at Engadget, it’s time to make my exit. There are things I’m after and challenges I want to take on that just don’t fit with my day-to-day schedule here, so off I go.

I didn’t make this decision lightly. The time I’ve spent here has been–without question–the most amazing, rewarding, and just insanely fun period of my life. And I like to think I’ve had some pretty good times. The Engadget staff is easily the greatest collection of human beings I’ve ever encountered, and they’ve made waking up and freaking out over tech news for 12 to 18 hours a day into basically a party. I’ve never worked so hard or had so much fun doing it. I don’t use religious terms very often, but if there’s such a thing as being blessed, I would say the opportunity I had to work with these people certainly made me feel that way.

And it’s not just the core team at Engadget; all the groups at Weblogs (and its director Brad Hill), have been tremendous friends, partners, and peers.

Then there’s you guys — the readers. The hive mind. The Engadget fan-boys and -girls. It’s hard to sum up my experiences with the readership of Engadget in one paragraph. It would probably be hard in a hundred. But I can say that you’re simply the most informed, passionate, and excited group of people anywhere on the planet. Sure, you can get a little crazy sometimes–but what an astounding group of super-geniuses you are as well. Writing and working for the throngs of people who visit this site every day has been a huge challenge, a learning experience, and just kind of awe-inspiring.

But as I said, it’s time for me to step away. I’m not leaving the industry or the news game–in fact, I’ve got a few fantasy projects in mind that hopefully you’ll be hearing about soon.

Don’t worry though, Engadget is going to keep doing what it does best: being awesome. We have an amazing staff of senior editors and writers that will keep the machine chugging along (and growing!) for years to come. My friend and our editorial director Josh Fruhlinger will be taking on a bigger role in our day-to-day during the transition, and I won’t be completely disappearing from the site–I’ll stay on as editor-at-large, to advise and direct when necessary. I’ll also be sticking around to host more episodes of the Engadget Show, so you can continue to get your fix (if you’re into nerdy video shows about gadgets and technology, that is).

And with that, I’m shuffling over towards the door, just underneath that dim exit sign that keeps blinking on and off, its fluorescent bulbs cracking with some syncopated rhythm all their own. It’s just started to rain a little bit outside, but I’ve got my coat and umbrella. I’ll be fine, and so will you.

Till we meet again…

There’s no question it’s a jarring contrast–layoffs versus champagne and cookies.

But that’s the reality at AOL as its acquisition of the Huffington Post closes this week, even as it sheds employees as part of its ongoing turnaround effort.

Sources said the New York-based Internet portal could announce layoffs as early as today.

[UPDATE: Layoffs will not come until after the Huffington Post deal is closed said other sources, although they are coming.]

AOL CEO Tim Armstrong indicated job cuts were definitely coming at a paidContent conference in New York yesterday.

“There will be job changes,” he said, when asked about layoffs.

Perhaps sooner than later.

BoomTown received several emails from worried AOL employees, noting that human resources staffers were taking steps to initiate the layoffs at 10 am ET/7 am PT this morning and that there would also be employee meetings then too.

I followed up with several sources close to the situation, who confirmed that the layoffs are imminent. Nonetheless, they could not specify the timing, size and scope of them.

[UPDATE: There will be an all-hands meeting for AOL staff with Armstrong, as well as new content head Arianna Huffington.]

The last time AOL laid off employees a year ago, it was a large action with job cuts of 2,300.

The latest slashing comes just as AOL management will try to aggressively tout the closing of its $315 million purchase of the Huffington Post.

The integration of the well-known news and opinion site will mean a significant change for AOL’s editorial efforts, as well as an opportunity to impress advertisers.

Thus, AOL is prepping boxes with Greek cookies and pricey champagne to send out to key advertising clients, to celebrate the deal’s close.

Why Greek cookies? Because it’s the original country of Huffington, co-founder and editor-in-chief of the Huffington Post.

I have emails into AOL for a comment.

As AOL CEO Tim Armstrong works to integrate his $315 million purchase of the Huffington Post into the Internet portal, one of its top advertising leaders is departing for a big job at Yahoo.

Mark Ellis will become head of the Silicon Valley Internet giant’s North American field sales, afterhttp://kara.allthingsd.com/wp-admin/my-sites.php serving in a wide variety of jobs at AOL and being a key lieutenant to global ad sales head Jeff Levick.

Previous to AOL, Ellis worked at sports marketing company IMG, at Quokka Sports, a sports Web site and at Time Inc. as publisher of Time Inc. New Media.

While there, he worked with Yahoo’s current U.S. ad sales head Wayne Powers.

While AOL portrayed the move as a well-planned reorganization in an internal memo, the departure of Ellis was a new wrinkle, as Armstrong has been contemplating how to best rejigger its key ad business after the bold acquisition of the news and opinion site run by its famous editor-in-chief Arianna Huffington.

Several sources said Armstrong found out a week ago about Yahoo’s interest in hiring Ellis, whom Yahoo had been pursing Ellis for far longer. Interestingly, he has been involved in the planning for the changes as the deal to buy the Huffington Post wraps up.

Sources said that deal is expected to close as soon as a week.

Previous to the Huffington Post situation, sources at AOL said the New York-based company has been contemplating a variety of changes, including Ellis’ role, in the ad department as its sales have continued to suffer.

Whatever the circumstances, an experienced ad sales exec like Ellis moving to a major AOL competitor is certainly a change.

Here is Levick’s staff memo on the changes in AOL’s ad unit, with the Ellis move buried low and with no mention of Yahoo (natch!):

Team–

One year ago this week, we decided to innovate the future of brand advertising for the digital world. Last night, our work was recognized by the industry in a meaningful and significant way. The race is on for the next phase of advertising on the Internet and we are in that race. We have more to do, but we’re going to do it and do it quickly.

Today, we also wanted to announce a set of changes that will allow us to expand and accelerate our ability to serve our customers on a deeper level. We now have a great suite of products to match our talented team. We also have an expanding base of consumers on some of the best brands on the Internet and that represents a very attractive proposition for our customers. The addition of The Huffington Post adds an incredibly talented team of sales people and journalists to our team and we have the ability to scale all aspects of our business.

I’m very happy to announce that over the next 90 days, we will be integrating The Huffington Post sellers into our regional teams and expanding the roles of three of our star field generals–Tim Richards, Wendy McGregor, and Tim Castelli. Wendy, Tim, and Tim will lead the sales for AOL and Huffington Post Media Group and report directly to me, moving them into a more central role in AOL’s revenue strategies and management.

Jim Norton will continue to lead the Advance Sales team but will also be taking on a new role as the VP of Product Sales, reporting into me. In this role, he will help realize the potential with Mail, AIM, Local, AOL.com and other core product solutions for National and Advance advertisers, serving as a critical ‘linchpin’ that connects our advertiser opportunities with AOL solutions. Christa Zambardino will continue to lead sales efforts for AOL.com and will report to Jim.

Don Kennedy will also report directly to me, taking our focus on the network to new levels and will continue to build out our Network Sales organization, working in close partnership with Dave Jacobs and Rob Luenberger.

Finally, Mark Ellis will be leaving the organization. I can’t thank Mark enough for all he has done for AOL and for the teams during his time here. He has been a great partner to me and I wish him all the best in his future endeavors.

We will continue to keep you updated on the status of the Huffington Post deal as well as any other organizational announcements. Please feel free to reach out to me with any questions.

Best,

Jeff

In a bold and definitive move, AOL is paying $315 million, mostly in cash, to buy the Huffington Post, one of the Web’s most prominent news and opinion sites.

As part of the deal, Huffington Post co-founder Arianna Huffington (pictured here)–who was derided by some when she co-founded the left-leaning site in 2005 with investor and well-known communications exec Kenneth Lerer–will become president and editor in chief of the Huffington Post Media Group within AOL.

The deal was signed late this afternoon, and the board of directors of each company and shareholders of the privately held Huffington Post have approved the transaction.

In an exclusive video interview BoomTown conducted earlier today in Dallas, just before Super Bowl XLV, both Armstrong and Huffington were jovial that the whirlwind deal, begun in November, actually worked out so quickly.

Perhaps giddy, they hit upon a common motto:

“One plus one equals 11.”

Get it? One and one next to each other is the number 11!

Let’s move on, shall we?

AOL said it is expected to close in the late-first or early-second quarter of 2011.

Once culminated, it will put Huffington in charge of all AOL content and other properties, including well-known names such as Engadget, Moviefone, MapQuest and TechCrunch.

She said she plans to move to New York from Los Angeles, although she will also maintain her longtime Brentwood home there.

And content for all these sites will be integrated deeply into the Huffington Post, giving it a huge new infusion of editorial material.

More to the point, the flashy acquisition–which essentially came together in less than two weeks in January–will become the linchpin of AOL CEO Tim Armstrong’s aggressive, if risky, strategy to focus the long-troubled company as a content and advertising powerhouse.

For AOL, the deal gives it a popular branded site that is very good at generating lots of page views and impressions very efficiently–which is the company’s whole thrust these days.

That means lots more ad inventory to sell and an injection of content talent, giving AOL the scale it desperately needs.

The move also obviously gives AOL a much-needed editorial identity and cohesion, which it doesn’t really have.

In fact, many think AOL needs a rallying point to bring clarity to its hodgepodge of recent acquisitions that all center on the notion that a strong company has yet to emerge in the premium content space.

Here is a mock-up of the front page of AOL tonight (click on it to make it larger):

While it all makes for a riveting narrative by the charming Armstrong, AOL still has not delivered the business turnaround promised after its spinoff from Time Warner in 2009.

Wall Street, which has given Armstrong a lot of rope, has become more impatient of late to see results–especially more robust increases in its display advertising business, as its access business dies off–after AOL spun off from Time Warner in 2009.

In its quarterly report last week, AOL reported earnings of 61 cents a share on revenue of $596 million.

But, as MediaMemo’s Peter Kafka wrote:

The bigger picture is that Armstrong’s turnaround is still in progress. Ad revenue was down 29 percent in the last quarter, although that number is worse than it looks. A big chunk of the decline comes from moves AOL has intentionally made that will cut revenue in the short run in return for more profitable sales down the road.

A more representative data set for Armstrong are his display ad sales, which are down 14 percent overall and eight percent in the U.S..

The bad news is that the rest of the Web ad industry is well into rebound mode; the good news is that AOL has trained Wall Street to expect numbers like these. If you’re waiting to see positive sales numbers, Armstrong said during AOL’s earnings call this morning, wait until the second half of this year.

In any case, the move is a good one for the Huffington Post since it will vault it to the next level of growth.

Other companies, such as Yahoo and NBC Universal, had looked at the company as a purchase target, and many expected it to eventually sell out to a larger company.

Sources close to the Huffington Post said that that outcome seemed the most likely, and the recent expansion of the site and its audience made it a good time to do a deal now.

Talks with Yahoo last year went nowhere, sources said, but Armstrong was not as slow to act.

Indeed, the actual deal happened quickly, said Armstrong and Huffington in a video interview with BoomTown earlier today (which you can see here).

The pair started talking in early November of last year at the Quadrangle Conference in New York and continued their discussions through the holidays.

Armstrong made the official offer to Huffington by phone in January, while she was at the World Economic Forum in Davos, Switzerland, and he was snowed in in New York.

Five time multiple to the Huffington Post’s upward of $60 million in expected revenue for the coming year, and nearly 10 times the $31 million for 2010, the offer was accepted quickly.

AOL used cash for $300 million of the purchase and $15 million in stock for the rest.

“The idea of turning a fire hose of traffic onto our content made enormous sense,” said one person close to the situation. “Everything is changing so fast, it seemed like the time was right.”

An IPO was also considered for the Huffington Post, sources said. But since the site only recently moved into profitability–although barely–such an event would have been farther out.

That’s despite the fact that the Huffington Post has seen fast-growing traffic and influence, spurred in part by Huffington’s larger-than-life persona in both the mainstream media and blogosphere.

The wide-ranging site–which has added a number of content areas in recent years beyond its flagship political offering–currently has almost 26 million unique monthly visitors, according to recent stats, moving in close range to established news organizations such as the New York Times.

That kind of success seemed unlikely when the Huffington Post launched on May 9, 2005, positioning itself as as a liberal counterweight to the popular right-leaning Drudge Report.

But the Huffington Post’s heady mix of celebrity bloggers, personality and voice, as well as aggressive curation of links from other sites, quickly caught on.

To fund its efforts, the New York-based online media company has raised $37 million from angel investors such as Lerer–the largest individual shareholder, followed closely by Huffington–and venture firms such as Greycroft Partners, Softbank Capital and Oak Investment Partners.

The growth has not been without controversy around issues such as lack of payments to bloggers who contribute and accusations that the site uses too much content from other Web sources when linking.

And Huffington herself has also been a lightning rod, which has been both positive and negative for the site.

But, there is no question she is one of the Web’s most prominent players, along with writing books, appearing on television frequently and being a fixture at high-profile events in New York, Los Angeles and Washington, D.C.

That includes a never-ending panoply of parties that feature a potent mix of movie stars, corporate poo-bahs, glad-handing politicians and lots of journalists from all over the media.

In fact, full disclosure, I was at one of those parties this past weekend for actor Colin Firth and others involved in the making of the Oscar-nominated film “The King’s Speech.” (Apropos of nothing, actor Helena Bonham Carter is as smart as you would expect, but much more delicate.)

As part of the AOL deal, CEO Eric Hippeau–who has been integral to professionalizing the business and will be joining Lerer Ventures–and Chief Revenue Officer Greg Coleman will leave the Huffington Post.

Ironically, Coleman was replaced by Armstrong as head of ad sales at AOL after he took over as CEO. Coleman got a big payout and will now apparently get another.

But the rest of the 200 Huffington Post employees are moving over to AOL with Huffington, who Armstrong hopes will be the company’s ace in the content hole going forward.

There are likely to be changes to come too at AOL, within weeks, especially in its content-side management and site staffs.

AOL provided some quotes in support of the deal from prominent Internet figures who know Huffington well.

“Arianna is one of the preeminent authors and editors of our time, and Tim has a remarkable track record of business success,” said Facebook COO Sheryl Sandberg. “Bringing them together creates tremendous potential for AOL.”

And Twitter co-founder Biz Stone said:

“Editorial vision and leadership are essential in order to transmute our shared cacophony of voices into a valuable dialogue. Arianna’s expertise, empathy, and entrepreneurial enthusiasm forms a kind of alchemy turning mere words and phrases into powerful expressions of humanity.”

Inter-Internet harmony: How sweet!

Here is the official press release, with all the details, but there is also an 8 am ET AOL conference call tomorrow:

AOL AGREES TO ACQUIRE THE HUFFINGTON POST

Acquisition Will Solidify AOL’s Strategy of Creating a Premier Content Network With Local, National and International Reach

Arianna Huffington To Lead Newly Formed The Huffington Post Media Group Which Will Integrate All Huffington Post and AOL Content, Including News, Tech, Women, Local, Multicultural, Entertainment, Video, Community, and More

The New Combined Media Group Will Reach 117 Million Americans and 270 Million Globally

Group Uniquely Positioned To Redefine the Future of Brand Advertising and Marketing For an Engaged and Influential Audience

New York, NY–February 7, 2011–AOL Inc. [NYSE:AOL] announced today that it has entered into a definitive agreement to acquire The Huffington Post, the influential and rapidly growing news, analysis, and lifestyle website founded in 2005, which now counts nearly 25 million unique monthly visitors*.

The transaction will create a premier global, national, local, and hyper-local content group for the digital age–leveraged across online, mobile, tablet, and video platforms. The combination of AOL’s infrastructure and scale with The Huffington Post’s pioneering approach to news and innovative community building among a broad and sophisticated audience will mark a seminal moment in the evolution of digital journalism and online engagement.

The new group will have a combined base of 117 million unique visitors a month in the United States and 270 million around the world**. Following the close of this transaction, AOL will accelerate its strategy to deliver a scaled and differentiated array of premium news, analysis, and entertainment produced by thousands of writers, editors, reporters, and videographers around the globe.

As part of the transaction, Arianna Huffington, The Huffington Post’s co-founder and editor-in-chief, will be named president and editor-in-chief of The Huffington Post Media Group, which will include all Huffington Post and AOL content, including Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AutoBlog, Patch, StyleList, and more.

“The acquisition of The Huffington Post will create a next-generation American media company with global reach that combines content, community, and social experiences for consumers,” said Tim Armstrong, Chairman and CEO of AOL. “Together, our companies will embrace the digital future and become a digital destination that delivers unmatched experiences for both consumers and advertisers.”

Armstrong continued, “Arianna is a singularly passionate and dedicated champion of innovative journalistic engagement, and a master of the art of using new media to illuminate, entertain and enhance the national conversation. Arianna is a remarkable person and she will continue to create remarkable outcomes for the combined company.”

“This is truly a merger of visions and a perfect fit for us,” said Huffington. “The Huffington Post will continue on the same path we have been on for the last six years–though now at light speed–by combining with AOL. Our readers will still be able to come to the Huffington Post at the same URL, and find all the same content they’ve grown to love, plus a lot more–more local, more tech, more entertainment, more finance, and lots more video. We are fusing a legendary and powerful new media brand with a vibrant, innovative news organization, known for its distinctive voice, a highly engaged audience, an expertise in community-building, and a track record for demystifying the news and putting flesh and blood on the data while drawing our audience into the conversation.”

Huffington continued, “By uniting AOL and The Huffington Post, we are creating one of the largest destinations for smart content and community on the Internet. And we intend to keep making it better and better.”

Kenneth Lerer, The Huffington Post’s Co-Founder and Chairman, said, “The Huffington Post team has created a potent brand with the proven track record of knowing how to grow traffic, inform and entertain its readers and build a one-of-a-kind online community. Add that to the powerful scale and resources of AOL and you have the perfect combination for today and the future. Together these two companies will be a premier online content provider. From local citizen reporting through AOL’s Patch, to The Huffington Post’s national reporting on politics, business and culture, consumers will have access to everything they want whenever they want it.”

AOL has agreed to purchase The Huffington Post for $315 million, approximately $300 million of which will be paid in cash funded from cash on hand. The Huffington Post is privately owned by its two cofounders, as well as a group of investors. The proposed transaction is subject to customary closing conditions, including receipt of government approvals. The boards of directors of each company and shareholders of The Huffington Post have approved the transaction. The transaction is expected to close in the late first- or early second-quarter 2011.

The Huffington Post over-indexes on educated, affluent users, reaching the key decision makers in C-suites around the globe. The Huffington Post speaks to this influential audience via a host of prominent voices on its group blog. Among those who have blogged on The Huffington Post are: President Barack Obama, Secretary of State Hillary Clinton, Mayor Michael Bloomberg, Larry Page, Diane Sawyer, Buzz Aldrin, Nora Ephron, Bill Maher, Madeleine Albright, Robert Redford, Katie Couric, Neil Young, Rahm Emanuel, Mia Farrow, Senator Russ Feingold, Senator Al Franken, Ari Emanuel, Harry Shearer, Senator John Kerry, Representative Nancy Pelosi, Madonna, Lawrence Summers, Jamie Lee Curtis, Ryan Reynolds, Craig Newmark, Alec Baldwin, Aaron Sorkin, Natalie Portman, Scarlett Johansson, Russell Simmons, Sean Penn, Bill Gates, Norman Lear, Charlie Rose, Elizabeth Warren, Tavis Smiley, Sheryl Sandberg, George Clooney, and former President Bill Clinton. And the audience speaks back, generating four million comments a month***.

The Huffington Post’s affluent, influential audience, that is growing at a rate of 22 percent (December 2009 vs. December 2010)****, when combined with AOL’s massive scale, video offerings and local expertise, will represent an incredibly desirable demographic for a broad range of advertising partners across the board.

And here is Armstrong’s internal memo to the AOL staff:

AOLers,

We are taking another major step in the comeback of AOL. Today we are announcing that we have agreed to acquire The Huffington Post, one of the most exciting, influential, and fastest growing properties on the Internet. We believe in brands, quality journalism, and the positive role of communities in the world–The Huffington Post shares our values and the combination of the two companies will create the premier global and local media company on the Internet.

Co-founded six years ago by Arianna Huffington and Ken Lerer, The Huffington Post has grown to become an industry leader–one of the Web’s most popular and innovative sources of online news, commentary, and information. Arianna and team have created a brand and a destination that focuses on the consumer experience. By combining The Huffington Post with AOL’s network of sites, thriving video offerings, local expertise and enormous reach, we will create a company that is laser-focused on serving our audiences across every platform imaginable–social, local, video, mobile and tablet.

The Huffington Post is core to our strategy and our 80:80:80 focus–80% of domestic spending is done by women, 80% of commerce happens locally and 80% of considered purchases are driven by influencers. The influencer part of the strategy is important and will be potent.

The Huffington Post is a strong influencer brand and it attracts a valuable audience, including a great focus on women’s content. In addition, Arianna Huffington is a world-renowned expert on women’s topics and issues, and has enabled The Huffington Post to grow rapidly by continually developing new audiences.

In the local area, the combination of the two companies will create a scaled connection between global and local communities on one platform. This will create a new way for people to get local and global information in a timely and entertaining way.

The Huffington Post will join the family of AOL Brands that are destinations for an influencer audience, brands like TechCrunch, Engadget, AutoBlog, and Moviefone. Uniquely, The Huffington Post is the platform for influential people–the people that drive trends, commerce, politics, entertainment, news, and information. Adding this strategic platform to our already strong network of sites, including the AOL homepage, has the potential to make AOL the most influential company in the content space.

Arianna Huffington is one of the most successful entrepreneurs in the Internet space and someone that is even more successful in building communities and relationships in every corner of the globe. The Huffington Post and Arianna have created a company that has partnered with the most successful and well-known leaders in all aspects of society that touch important topics to give consumers direct access to the most influential decision makers and community leaders.

This acquisition will create a high-quality and diverse digital ecosystem encompassing local, national and international news, politics, entertainment, technology, fashion, sports, health, personal finance, green, lifestyle, the arts and more. This deal will combine the amazing talent at AOL with the innovative and talented staff of The Huffington Post. Here are just a few high-level points around what this deal brings to market:

* Together, AOL and The Huffington Post will have 117MM unduplicated domestic monthly UVs, and ~270MM monthly UVs worldwide (according to comScore Dec 2010).

* The Huffington Post is one of the fastest growing web properties on the Internet. It grew 22% last year–that’s faster than Twitter, which grew 18% – and 15x as quickly as the Internet grew last year (comScore Dec ’09-’10).

* Both AOL and The Huffington Post count powerful, affluent users among their top loyal visitors, significantly over-indexing in $100K+ income users.

* AOL passed Hulu in unique viewers on video in the fourth quarter of 2010; video views on AOL are up 400 percent year-over-year.

* Between AOL’s innovative Project Devil ad unit, engaging users for 27 seconds longer than traditional display ads, and The Huffington Post’s highly-vocal community, with 4MM+ comments per month, we will marry attention-grabbing content and brand experiences for both advertisers and consumers.

In the local area, the combination of the two companies will create a premier global/local syndication network at scale. This will create a new way for people to get local and global information in a timely, informative and entertaining way.

To maximize the strategic advantage of this great deal, we will be creating a new group at AOL called The Huffington Post Media Group. Within this group will be AOL Media, AOL Local & Mapping, AOL Search and our new friends at The Huffington Post. We will continue operating the towns structure, AOL.com and HuffingtonPost.com.

I’m thrilled to announce that Arianna Huffington will join AOL’s executive team as President and Editor in Chief of The Huffington Post Media Group. We have asked Jon Brod to lead the overall operational integration on the AOL side of the combined entities. Jon will lead the local group integration and work closely with David Eun and the teams in AOL Media. We will work quickly with The Huffington Post to create a combined organizational design to coincide with the deal closing. While we wait for the required regulatory reviews to be completed and the transaction to close before implementing the design, we will move very quickly to plan the details of the integration of the two companies. To this end, we will announce the new organizational structure as soon as possible.

In the meantime, we will continue creating great content and products for our consumers within the town structure and stay laser-focused on the aggressive goals we have set for our winter luge. We are on the right track and will continue our weekly operating cadence and town structure to drive successful results against our company goals.

Here’s a special message for all of you we taped to welcome The Huffington Post and Arianna to our AOL Family:

http://today.office.aol.com/company-news/2011/02/aol-agrees-buy-huffington-post

And of course we wanted to welcome Arianna to our “You’ve Got” video of the day–check her out on AOL.com.

We will be holding a company all hands meeting to address your questions related to today’s exciting news. We will video conference from our New York office on the 6th Floor at 9:30 AM ET and will be joined by Arianna Huffington and key executives from her organization. We will also be holding a call for our west coast offices at 2:00 PM ET and for our Patch offices at 2:45 PM ET. See below for meeting info (conference rooms will be sent out shortly).

AOL is playing to win…and The Huffington Post and AOL will occupy a unique place in the future of the Internet. Let’s go get it done.

–TA

(More full disclosure: As has been previously reported by MediaMemo, All Things Digital had the briefest and most preliminary of discussions with Armstrong about moving to AOL last year, while exploring several other options. All’s well that ended well: We stayed at Dow Jones, which is owned by News Corp.)

Here’s an exclusive video interview BoomTown did with Huffington Post co-founder and Editor in Chief Arianna Huffington and AOL CEO Tim Armstrong this morning at Super Bowl XLV in Texas, just ahead of their announcement tonight that the Internet company was buying the news and opinion site.

Like both the Green Bay Packers and the Pittsburgh Steelers, the pair are going for an Internet content win, after AOL paid $315 million, mostly in cash and a small amount of stock, for the Huffington Post.

With the acquisition of one of the Internet’s best-known news brands, AOL is making its biggest move so far as it seeks to establish itself as a content leader on the Web.

As part of the deal, Huffington will become editor over all AOL content properties.

And editorial material from all these sites will be integrated into the Huffington Post, giving it a huge new infusion of editorial material.

The pair talk about all this and more in the longish video interview here, which I did in Dallas earlier today:

]]> http://allthingsd.com/20110206/aols-tim-armstrong-and-huffpos-arianna-huffington-talk-about-deal-touchdown-from-super-bowl/feed/ 31 http://allthingsd.com/20101105/daily-candy-editor-janet-ozzard-out-after-8-months/ http://allthingsd.com/20101105/daily-candy-editor-janet-ozzard-out-after-8-months/#comments Fri, 05 Nov 2010 14:53:12 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=25566 Anyone want to run DailyCandy? The influential shopping newsletter needs a new editor in chief: Janet Ozzard, the New York Magazine veteran brought in to run the place in March, is out. DailyCandy confirms that Ozzard’s last day was Tuesday, but won’t comment on her departure other than to wish her the best. The newsletter, purchased by Comcast for $125 million in 2008, hasn’t named a successor.

]]> http://allthingsd.com/20101105/daily-candy-editor-janet-ozzard-out-after-8-months/feed/ 1 http://allthingsd.com/20100908/brain-drain-claims-yahoo-finance-head/ http://allthingsd.com/20100908/brain-drain-claims-yahoo-finance-head/#comments Thu, 09 Sep 2010 03:12:46 +0000 Kara Swisher http://kara.allthingsd.com/?p=33550

Another significant departure from Yahoo: Steve Schultz (pictured here), who was GM of its important and powerful Yahoo Finance unit, has left the company to become COO of Pageonce, an online personal-finance “assistant.”

Yesterday, the editor-in-chief of Yahoo’s Shine women’s site, Brandon Holley, left Yahoo to run Lucky magazine for Condé Nast.

Also recently gone from Yahoo (YHOO): Social platforms head Neal Sample to eBay (EBAY) and Jason Titus, who ran its communications products unit and whose next job is unknown.

Schultz, though, is landing at a Palo Alto, Calif., start-up that has raised $8 million in venture funding. Pageonce collects online financial information and displays it on a unified and personalized page.

Schultz, who has been at Yahoo five years, was, according to his company bio, “responsible for business and content strategy and oversees business development, partnerships, marketing and sales. Prior to this role, Steve led product efforts in Yahoo!’s personalization products group, where he launched Yahoo!’s unified user profiling platform and managed personalization strategy and implementation efforts for Yahoo.com and My Yahoo!”

In the interests of fairness, BoomTown lobbed an email into PR at Yahoo tonight for the name of the person taking over for Schultz and also a list of major execs the Silicon Valley Internet giant is hiring.

Yahoo said no one has been named yet to replace Schultz.

Here is the press release on his new job:

Pageonce Names Steve Schultz New Chief Operating Officer

Company Strengthens Executive Team with Recognized Leader in Consumer Finance

Palo Alto, Calif.–September 9, 2010–Pageonce, the award-winning personal finance assistant, today announced that the company has named Steve Schultz, as its new chief operating officer. Schultz is a demonstrated leader in the consumer finance category, and brings a wealth of experience in product development, strategic partnerships, and business strategy.

In this role, Schultz will lead Pageonce’s business and sales strategy, distribution partnerships, business development and help guide the company’s strategic development into mobile personal finance. Schultz joins Pageonce from Yahoo! where he was the head of Yahoo! Finance, the #1 financial news website, and Yahoo! Real Estate businesses.

“Steve’s leadership and experience will be an invaluable asset to Pageonce as we continue to develop products and increase market share within the personal finance category,” said Guy Goldstein, Pageonce CEO and Founder.

During his tenure at Yahoo!, Yahoo! Finance doubled its market share attracting more than 40 million unique visitors according to Comscore. He led its business and content strategy, business development and strategic partnerships which included relationships with Intuit, Fidelity Investments, Dow Jones, ScottTrade, Bankrate and Bloomberg.com. He was also responsible for Yahoo! Finance’s original content strategy, oversaw the site’s push into mobile applications, and entered partnerships with dozens of new content providers. With Yahoo! Real Estate, Schultz helped lead the site from the #10 to the #2 real estate destination on the Web, was named one of the 100 most influential leaders in the real estate industry by Inman News in 2009, and architected a strategic partnership with Zillow.com in 2010.

“Pageonce shares my focus on developing and delivering forward-thinking personal finance products that fit the needs of today’s on-the-go consumers. Today that means focusing first on mobile,” said Schultz. “We have a very promising future and I’m looking forward to being a part of it.”

]]> http://allthingsd.com/20100908/brain-drain-claims-yahoo-finance-head/feed/ 3 http://allthingsd.com/20100908/yahoos-shine-editor-in-chief-departs-for-conde-nasts-lucky-magazine/ http://allthingsd.com/20100908/yahoos-shine-editor-in-chief-departs-for-conde-nasts-lucky-magazine/#comments Wed, 08 Sep 2010 17:06:45 +0000 Kara Swisher http://kara.allthingsd.com/?p=33500

As Yahoo (YHOO) seeks to sort out its women’s strategy online, Brandon Holley (pictured here)–the editor-in-chief of its main women-focused site, Shine–is leaving for a job with the same title at Condé Nast’s Lucky magazine.

In the women’s space, Yahoo’s Shine site, is huge, but has lagged in social networking and other current trends.

Juicing it up is important, since the women’s market is a big one for advertisers, with many competitors–from iVillage to AOL (AOL) to a recent effort by Demand Media to reach women using a site created with supermodel Tyra Banks.

Here is the press release from the New York media giant about the move by Holley, who had been at Condé Nast before (and you can read a story here in the New York Times from earlier this year, in which she compares her online and offline jobs):

BRANDON HOLLEY NAMED EDITOR IN CHIEF OF LUCKY

New York, N.Y., September 8, 2010–Brandon Holley has been named Editor in Chief of Lucky, it was announced today by Thomas J. Wallace, Editorial Director of Condé Nast. Her appointment is effective September 20, 2010. Ms. Holley was the Editor in Chief and business lead of Yahoo! Shine, one of the largest online destinations for women, since 2007. She replaces Kim France, who is leaving the company.

:Brandon is an extraordinarily innovative editor whose extensive experience in both the print and digital realms will be key to developing the Lucky brand across multiple platforms,” said Mr. Wallace.

Under Ms. Holley’s leadership, Yahoo! Shine attracted 25 million visitors per month, according to comScore. Her appointment at Lucky marks a return to Condé Nast for Ms. Holley, who was Editor in Chief of Jane from 2005 to 2007, when it ceased publication. In 2001 she launched ELLEgirl where she remained editor until 2005. Ms. Holley served as senior editor at GQ from 1998 to 2000. She was also part of the launch team of Time Out New York where she served as the dining and shopping editor from 1995 to 1998. She started her magazine career as a writer for Paper magazine and worked as a fact checker for Rolling Stone. In 2002, Ms. Holley was named one of Advertising Age’s Women to Watch.

Lucky and Luckymag.com focus on shopping and style, showcasing what to wear and how to wear it, while making fashion and beauty fun and accessible. The magazine, which launched in 2000, has a circulation of 1.1 million. Condé Nast, a division of Advance Publications, operates in 25 countries.

In the United States, Condé Nast publishes 18 consumer magazines, two trade publications and 27 websites that garner international acclaim and unparalleled consumer engagement.

]]> http://allthingsd.com/20100908/yahoos-shine-editor-in-chief-departs-for-conde-nasts-lucky-magazine/feed/ 0 http://allthingsd.com/20100223/daily-candy-gets-a-new-editor-new-york-magazines-janet-ozzard/ http://allthingsd.com/20100223/daily-candy-gets-a-new-editor-new-york-magazines-janet-ozzard/#comments Tue, 23 Feb 2010 18:49:53 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=16633 DailyCandy, the original and most successful lifestyle newsletter business, has a new editor in chief: Janet Ozzard, the woman who runs New York Magazine’s influential Strategist shopping/fashion guide.

Eve Epstein, an eight-year veteran at the site who has run the edit side for the past three years, is moving from New York to Los Angeles. She’ll stay with DailyCandy, though, as creative director of Swirl, an online sample-sale site that wants to take on the likes of Gilt Groupe.

The move is one of several high-profile changes at DailyCandy within the last few years. The biggest, of course, was when Bob Pittman’s Pilot Group sold the company to Comcast (CMCSA) for $125 million in the summer of 2008.

CEO Pete Sheinbaum moved on last May, and his role was eventually filled by Hearst Digital’s Beth Ellard in August. In December, the company began paring back some of its local editions and laid off some staff in the process. And assuming the deal with GE (GE) and NBC Universal goes through, DailyCandy will end up as part of that combined company (unlike other Comcast digital assets, which will stay with the mother ship).

Here’s a release from DailyCandy that the company was kind enough to provide to me when I called up to confirm the hire. Take note, fellow publicists! This is excellent service!

DailyCandy, the free lifestyle daily e-mail newsletter and website, is hiring Janet Ozzard, editor of New York Magazine’s The Strategist, to be the company’s new Editor-in-Chief. Janet is replacing Eve Epstein, who left DailyCandy to become the Creative Director of Swirl.com, DailyCandy’s new sample sale site which launched in beta late last year.

“New York Magazine’s Strategist section is widely regarded as some of the best content in publishing today,” said Beth Ellard, GM for DailyCandy.  “Janet brings significant editorial experience, strong leadership skills, and a fresh, innovative perspective to DailyCandy, and she will be fantastic in her new role as Editor-in-Chief.”

Janet will be starting with the company in early March.

]]> http://allthingsd.com/20100223/daily-candy-gets-a-new-editor-new-york-magazines-janet-ozzard/feed/ 0 http://allthingsd.com/20090707/huffington-weymouth-full-d7-interview/ http://allthingsd.com/20090707/huffington-weymouth-full-d7-interview/#comments Tue, 07 Jul 2009 19:23:06 +0000 Kara Swisher http://d7.allthingsd.com/?p=2267

It’s an opportune time to see this interview, in which Washington Post Publisher Katharine Weymouth and Huffington Post Editor-in-Chief Arianna Huffington talked about the future of the news media.

The pair were interviewed at the seventh D: All Things Digital conference, only a month before Weymouth landed in hot water for trying to organize an off-the-record gathering of D.C. power players and journalists at her house, underwritten by sponsors.

In the interview, Weymouth discussed the struggles the Post–one of the nation’s most prestigious newspapers–has had of late, as the Internet pummels its business model.

One of those hammers has been Huffington, whose site has grown like gangbusters, led by its political blogs and aggregation. Though not regularly profitable, it recently got a huge slug of funding to keep up the competition.

The pressure was apparent last week when Weymouth got in trouble for offering the exclusive sessions–although the controversial marketing flyer about it went out by mistake, before her approval or that of the Post newsroom.

Here’s the video of the full D7 interview:

]]> http://allthingsd.com/20090707/huffington-weymouth-full-d7-interview/feed/ 0 http://allthingsd.com/20090707/huffington-post-editor-in-chief-arianna-huffington-and-washington-post-publisher-katharine-weymouth-the-full-d7-interview/ http://allthingsd.com/20090707/huffington-post-editor-in-chief-arianna-huffington-and-washington-post-publisher-katharine-weymouth-the-full-d7-interview/#comments Tue, 07 Jul 2009 19:20:24 +0000 Kara Swisher http://kara.allthingsd.com/?p=15481

It’s an opportune time to see this interview, in which Washington Post Publisher Katharine Weymouth and Huffington Post Editor-in-Chief Arianna Huffington talked about the future of the news media.

The pair were interviewed at the seventh D: All Things Digital conference only a month before Weymouth landed in hot water for trying to organize an off-the-record gathering of D.C. power players and journalists at her house, underwritten by sponsors.

In the interview, Weymouth discussed the struggles the Post–one of the nation’s most prestigious newspapers–has had of late as the Internet pummels its business model.

One of those hammers has been Huffington, whose site has grown like gangbusters, led by its political blogs and aggregation. Though not regularly profitable, it recently got a huge slug of funding to keep up the competition.

The pressure was apparent last week when Weymouth got in trouble for offering the exclusive sessions–although the controversial marketing flyer about it went out by mistake, before her approval or that of the Post newsroom.

Here’s the video of the full D7 interview:

]]> http://allthingsd.com/20090707/huffington-post-editor-in-chief-arianna-huffington-and-washington-post-publisher-katharine-weymouth-the-full-d7-interview/feed/ 1