AOL’s Susan Lyne on Trying to Make Bank With Online Content and More! (Video)

Also, what’s up with Patch?
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Burning Bridges

There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle

News Startup Circa Taps Reuters Social Media Head for Editor in Chief

A newsy hire for a mobile news company.
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An Amazonian Challenge: Jason Del Rey Joins All Things Digital, Covering Online Commerce

As the Internet of Things escalates and the offline and online worlds continue to combine, this reporter will chronicle it.
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Moon Shot: Earthbound Investor Milner Talks About Origins of the Universe at SXSW

Well-known Russian digital dude thinks the big thoughts.
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News Byte

PureWow Hires New Editor From Real Simple

PureWow, a New York-based lifestyle email and website aimed at GenX women, has hired Real Simple magazine editor Mary Kate McGrath as its first editor in chief. She will be responsible for content strategy for PureWow, which launched in September 2010 with funding from Bob Pittman’s Pilot Group and the founders of the website wowOwow. The site has about 1.5 million subscriptions across its eight editions, and plans to expand to several more U.S. cities this year, as well as topical sites.

News Byte

Wikimedia Raised $25M So Far in Annual Wikipedia Fundraiser

The Wikimedia Foundation said it had raised $25 million “in record time” during its ninth annual yearly Wikipedia fundraiser, with 1.2 million users donating. The San Francisco non-profit operates Wikipedia online encyclopedia and uses the funds to keep it ad-free, as well as “maintain server infrastructure, support global projects to increase the number of editors, improve and simplify the software that supports our projects, and make Wikipedia accessible globally to billions of people who are just beginning to access the Internet. The campaign runs through the end of 2012.

Marissa Mayer’s First Live Interview (Which ATD Had to Virtually Sneak Into): God. Family. Yahoo.

Going down those Internet pipes is really tight.
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All Things Hired: Bonnie Cha Is Our Latest ATD Reviewer

ATD adds another staffer to the team.
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News Byte

WashPost’s Narisetti Takes Over WSJ.com

Raju Narisetti, who is currently managing editor of the Washington Post, has been named managing editor of The Wall Street Digital Network. Narisetti, who has worked for the News Corp.-owned WSJ in the past, replaces Kevin Delaney, who recently left the site to start a global business news site venture at Atlantic Media.