BermanBraun to Launch Three Non-HuffPost Sites — Including Weather — for AOL

In a rare partnership, Arianna Huffington makes way for some fancy Hollywood online content producers.
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Upcoming Zappos iPad App Mimics a Fashion Magazine

The new black this fall: Retailers will produce content alongside their products, like an online version of a glossy fashion magazine.
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On The Verge of a New Tech Site, Which Finally Debuts

Tonight at 1 am PT, techies who have nothing else to do — that would be me! — can click onto a brand new tech site called The Verge.
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It’s Official: Arrington Out at AOL; Schonfeld New TechCrunch Editor (Plus Armstrong Internal Memo Too!)

Our long, national non-nightmare in tech is finally over. Godspeed, CrunchFund!
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In This Episode of “As the AOL Turns”: Will Arrington Appear at TechCrunch Disrupt?

Sources said that seems more likely than not, but who knows with this crazy crew!
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Exclusive: Longtime Yahoo Front Page Editor Liz Lufkin Out

Another ones bites the dust: According to sources close to the situation, longtime Yahoo Front Page chief Liz Lufkin has parted ways with the company.
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Demand Media Q2 Call Liveblog: Spam-a-Not

Rachael Ray might dole out spam recipes on Demand Media, but the company said on its Q2 conference call that its business was not hurt by the spam-killers of Google.
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Former Top Editor Makes Another Talent Raid on AOL’s Engadget for New Competing Gadget Site

I love the smell of blog wars in the morning! Acting as Facebook often does to Google, a new site started by former Engadget editor Josh Topolsky just hired away yet another passel of tech journalists from the giant gadgets news and reviews organization. It is Topolsky’s second major talent raid since he left his editor-in-chief job there in March, for a new gadget property aimed at unseating Engadget.
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Liveblogging Demand Media's Q1 Earnings: Perky Perfecting!

Today, after Demand Media beat Wall Street expectations, its cheerful execs got on the horn with investors to explain how it plans to beat the Panda. That would be the beastly name for Google’s rejiggering of its search algorithm, in order to rid search results of poor quality content. BoomTown liveblogged the event, of course.

Godspeed on That Investing Thing, Yertle–But I Still Have Some Questions for Your Boss, Arianna

Would it surprise you to know that BoomTown doesn’t really care anymore if TechCrunch editor Michael Arrington sidelines as a blogger while he makes investments in tech companies his tech news site covers? Especially after reading his post yesterday that made a good argument about who he is and, frankly, who he has always been. But that does not mean his boss, AOL content head Arianna Huffington, doesn’t have some ‘splainin’ to do.