Part high-tech Ouija board, part Mousetrap, Mattel Inc.’s (MAT) Mindflex purports to allow you to move objects with your mind through the technology in an electroencephalogram, or EEG, a test that tracks the electrical activity of the brain. After strapping on a head sensor, a player attempts through the power of concentration alone to power a fan that moves a ball up and down and through assorted plastic hoops. The player with the fastest time and the fewest errors wins.

Topher Morrison, a motivational speaker in Tampa, Fla., bought a Mindflex several weeks ago and raves about it, even though his 11-year-old daughter beat him at it. “It is like a science project and game in one,” he says.

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