Efficient Frontier

Voices

The “Mad Men” Years Are Giving Way to the “Math Men” Era

Chris Moore, Partner, Redpoint Ventures in Voices on January 20 at 3:50 pm PT

I love the “Mad Men” version of the ad business. The storytelling. The simplicity. The glasses of scotch at 10 am. But these days in digital, it feels like the Math Men media buyers (with their terabytes of data) are taking over for the Mad Men creatives.

Adobe Adds Another $400 Million to Its Ad Business Shopping Spree

Peter Kafka in Media on December 16, 2011 at 5:35 am PT

Last month, Adobe said it was buying search marketing firm Efficient Frontier, but didn’t disclose a purchase price. Yesterday, it came clean.

That Ad Slowdown Hasn’t Hit Google

Peter Kafka in Media on December 12, 2011 at 4:03 pm PT

Lots of ad folks say the past few months have been tough. Looks like that doesn’t apply to search ads.

Adobe Makes Another Ad Move, Buys Search Marketer Efficient Frontier

Peter Kafka in Media on November 30, 2011 at 5:53 am PT

Do you have an advertising business you’d like to sell? Adobe would like to talk to you.

Social Marketing Is the New Black: Efficient Frontier’s Karnstedt and Context Optional’s Barenblat Discuss

Kara Swisher in Social on May 26, 2011 at 2:58 pm PT

Efficient Frontier, the online performance marketing firm, paid $50 million for social marketing start-up Context Optional. Here are both company’s leaders talking about why and what’s next.

Exclusive: Efficient Frontier Buys Context Optional for $50 Million

Kara Swisher in Social on May 4, 2011 at 9:15 am PT

Online performance marketing firm Efficient Frontier is acquiring San Francisco-based social marketing software and services start-up Context Optional, the company said. While terms of the deal were not revealed, sources said the price was $50 million. The purchase of San Francisco’s Context Optional is the first one for Efficient Frontier.

Your Google Preview: Up, Of Course (But So Is Facebook)

Peter Kafka in Media on April 11, 2011 at 9:40 am PT

Search ad spending was up 17 percent last quarter, which should be good news for Google’s Thursday earnings report. But Facebook is booming, too.

Facebook Isn't Eating Google's Lunch Yet. But It's Getting Hungry…

Peter Kafka in Media on March 13, 2011 at 4:00 am PT

Advertisers spend around six cents on Facebook for every dollar they put into Google. Which sounds small, except that Google is huge, and Facebook is growing fast…