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Waiting for the Big Fish? The Next Web IPOs Might Surprise You

Kara Swisher — Tue, 01 Feb 2011 21:00:18 +0000

No, not Facebook.

Not Zynga.

And probably not Groupon.

At least not yet, when it comes to the blockbuster Web IPOs that Wall Street and investors have been waiting for, and now expecting to roll out sooner than later in the wake of the return of the Web IPO in recent weeks.

Not so fast.

That’s what multiple sources with knowledge of the situation said when queried by BoomTown after the successful public outing by Demand Media, followed by LinkedIn’s S-1 regulatory filing last week.

While these events spurred a great deal of speculation about which Web wunderkind would belly up to the public trough next, sources said that those looking for IPOs well above the $5 billion range will have to wait a little longer.

Because, while companies such as social networking giant Facebook, social buying phenom Groupon and social gaming’s Zynga have all been courted heavily by investment bankers such as Goldman Sachs, Morgan Stanley and others–all remain well-funded and willing to hold off opening their books for all to see until the last possible moment.

“There’s not a lot of reason to expose all kinds of information that is keeping these companies ahead too early,” said one person close to the situation. “In fact, once that much data is out there, you could argue that they lose a lot of their magic to investors.”

Some of that financial information is already out there, although in small bites, which has only been a taste for investors.

Full-scale sunlight will be different. While it can be cleansing, it can also be disappointing to those with too-high expectations of these companies.

Thus, expect to see more small IPOs–at least in comparison–from outfits such as Chegg, which has also been deep in talks with bankers for a while now.

Chegg, like LinkedIn, has been highly successful in a niche arena–in its case, online rentals of textbook to college students.

In the fall, the Silicon Valley company raised another $75 million in funding, on top of a previous $144 million.

Venture firms, such as Kleiner Perkins, Foundation Capital, Insight Venture Partners and others have presumably handed over that money in hopes of big returns in disrupting a $10 billion college textbook business.

Chegg got its start in 2005 at Iowa State University as a classified rental service, where books were the dominant item, but evolved its business to focus on actually doing the textbook rentals.

Typically, a rental costs a fraction of what buying a book outright does. It is ordered online and then sent to a renter, who then returns it.

The company’s unusual name, Chegg, is a mashup of “chicken and egg,” and its model is similar to that of innovative video rental outfit Netflix.

And a Netflix-like business is what presumably may keep Wall Street investors interested–at least until the bigger fish arrive.

Exclusive: Chegg Buys Cramster

Kara Swisher — Wed, 08 Dec 2010 08:02:25 +0000

According to sources close to the situation, online textbook rental company Chegg has acquired Cramster, a social online homework help platform.

The Pasadena, Calif.-based Cramster is the leading online study community, offering expert Q&A help, study groups and practice tests and problems. College and high school students, teachers, professors, parents and other experts add information into the network on a large range of subjects.

It was founded in 2002 and now has one million members, using either a free or premium service.

The Cramster purchase is one in a series of start-up acquisitions that Chegg has been making of late, part of a strategy to be a central place for student needs.

In late September, the company bought CourseRank, a Mountain View, Calif., start-up that helps students share course schedules, take classes with friends, and read and write reviews on classes and professors, as well as find out how professors grade.

To expand, Chegg has raised a whopping $220 million in funding from a number of venture firms, including Kleiner Perkins.

That’s because Chegg has become the front-runner in the increasingly competitive online textbook rental space, as it seeks to disrupt the $10 billion college textbook business.

Chegg got its start in 2005 at Iowa State University as a classified rental service, where books were the dominant item, but evolved its business to focus on actually doing the textbook rentals.

The company’s unusual name, Chegg, is a mashup of “chicken and egg,” and its model is similar to that of innovative video rental outfit Netflix.

Chegg now serves close to 7,000 schools across the U.S.

Typically, renting a book costs a fraction of what buying one outright does. It is ordered online and then sent to a renter, who then returns it.

Terms of the Cramster deal were not clear.

Exclusive: Chegg Raises $75 Million in Additional Funding from Asian Firm

Kara Swisher — Mon, 27 Sep 2010 03:55:15 +0000

Chegg, the online textbook rental service, has raised another $75 million from Asia-based Ace Limited, according to sources.

Ace seems to be nonexistent on the Internet, although sources said it is a Hong Kong-based investment firm.

The round comes after a huge Series D investment in late 2009, which already brought Chegg’s funding to a whopping $144 million.

Venture firms, such as Kleiner Perkins, Foundation Capital, Insight Venture Partners and others have presumably handed over that money in hopes of big returns.

And, of course, the inevitable IPO for the Silicon Valley start-up.

That’s because Chegg has become the front-runner in the increasingly competitive online textbook rental space as it seeks to disrupt the $10 billion college textbook business.

Chegg got its start in 2005 at Iowa State University as a classified rental service, where books were the dominant item, but evolved its business to focus on actually doing the textbook rentals.

The company’s unusual name, Chegg, is a mashup of “chicken and egg,” and its model is similar to that of innovative video rental outfit Netflix (NFLX).

Chegg now serves close to 7,000 schools across the U.S., with 120 employees in Silicon Valley and more at a warehouse operation in Louisville, Ky.

Typically, a rental costs a fraction of what buying a book outright does. It is ordered online and then sent to a renter, who then returns it.

There is, of course, lots of competition.

The Barnes & Noble (BKS) College division recently began testing a textbook rental program, for example, and is rolling it out to 25 U.S. colleges. And BookRenter is a smaller rival.

In a bid to expand its offerings beyond books, Chegg recently acquired CourseRank, a Mountain View, Calif., start-up that helps students “share their course schedule, take classes with their friends, read and write reviews on classes and professors as well as find out how professors grade.”

Here is a video interview I did with Chegg CEO Dan Rosensweig recently at Chegg’s Santa Clara, Calif., HQ:

[ See post to watch video ]

Rosensweig to Leave Guitar Hero; Takes Over as CEO of Online Textbook Rental Start-Up Chegg

Kara Swisher — Tue, 02 Feb 2010 19:00:20 +0000

Longtime Silicon Valley exec Dan Rosensweig (pictured here) is stepping down as CEO and president of the Guitar Hero division of Activision Blizzard to take a new job as president and CEO of Chegg, the top online textbook rental start-up.

Both companies confirmed the move, which is somewhat unexpected given that the former Yahoo (YHOO) COO landed the job running the top gaming franchise in March of last year.

It has been an eventful, but also a particularly tough year at Guitar Hero, in the face of yet another withering downturn in the gaming market.

While Activision (ATVI) introduced a new version of its flagship Guitar Hero game, as well as a new DJ Hero, Band Hero and a Guitar Hero: Van Halen version, sales were weaker overall, even though DJ Hero was the the No. 1 new game in both the U.S. and Europe.

Nonetheless, according to a recent report from research firm NPD Group, sales in the videogame space were down eight percent in 2009 from 2008.

And while Guitar Hero did gain market share as the most popular such game in its genre, most expect its trajectory to be downward.

Guitar Hero 5 sold slightly fewer than 996,000 units from September through December in North America, for example, according to NPD.

While global sales were better, Guitar Hero: World Tour, in comparison, sold 3.4 million units the year earlier.

In contrast, Rosensweig–who is probably much more suited to the pure Web space and the Silicon Valley scene–will be taking over a much faster-growing business at Chegg, based in Santa Clara, Calif.

It has become the front-runner in the increasingly competitive online textbook rental space.

To help maintain that lead, Chegg has garnered a huge $144 million investment kitty.

Top venture firms, such as Kleiner Perkins, Foundation Capital and, most recently, Insight Venture Partners, have presumably handed over that money to co-founders Osman Rashid and Aayush Phumbhra in hopes of big returns.

The pair started Chegg in 2005 at Iowa State University as a classified rental service, where books were the dominant item, but evolved its business to focus on actually doing the textbook rentals.

The company’s unusual name, Chegg, is a mashup of chicken and egg and its model is similar to that of innovative video rental outfit Netflix (NFLX).

Chegg now serves close to 7,000 schools across the U.S. and has a cute and student-friendly practice of planting a tree for every textbook rented, bought or sold.

With 120 employees in Silicon Valley and more at a warehouse operation in Louisville, Ky., Chegg claims it has grown over 600 percent year over year since its founding, although the start-up would not provide more specifics on financials.

A spokeswoman said that company rented more books in January of this year than all of last year and has saved students more than $137 million.

Typically, a rental costs a fraction of what buying a book outright does. It is ordered online and then sent to a renter, who then returns it.

All this activity has attracted a lot of interest from both big and small players, especially given the $10 billion college textbook business.

While one can assume that a lot of Chegg’s business will eventually move to digital downloads, especially as the use of e-readers explodes, the physical business is strong for the near term.

The Barnes & Noble (BKS) College division recently began testing a textbook rental program, for example, and is rolling it out to 25 U.S. colleges. And BookRenter is a smaller competitor.

But with Chegg, Rosensweig is getting to ride the lead horse in the space, taking over from current CEO Rashid.

In an interview a year ago, in fact, Rashid said, “I do not want to be a long-term CEO. My passion is solving the problem and getting the company to a place where it can be taken to the next step.”

While he will remain chairman, the entrepreneur has recently closed $7.5 million in funding for a new stealth start-up called Kakai. Sources have said it is focused on the even more crowded e-reader space.

The replacement for Rosensweig–who had been working in private equity since his departure from Yahoo (YHOO) in late 2006 and has also worked at CNET Networks and Ziff-Davis–will be the Guitar Hero division’s current COO, David Haddad.

Until he has something to say about Chegg, here is a video interview I did with Rosensweig in September, when the new version of GH5, as well as Band Hero and DJ Hero, were launching:

[ See post to watch video ]

Here is the full press release from Chegg about the appointment:

Chegg.com Names Daniel Rosensweig As President and Chief Executive Officer

Appointment accelerates explosive growth of market leader in textbook rentals

SANTA CLARA, Calif., Feb. 2 /PRNewswire/–Chegg.com, the No. 1 online textbook rental company, today announced that it has appointed Daniel Rosensweig as its new President and Chief Executive Officer (CEO). Effective immediately, Rosensweig joins a company that closed $112 million in funding from Insight Venture Partners, Pinnacle Ventures and TriplePoint Capital in November. That round added to the already impressive list of investors including Kleiner Perkins Caufield & Byers, Foundation Capital, Gabriel Venture Partners and Primera Capital.

“We are thrilled that Dan is joining us as our President and CEO,” said Osman Rashid, co-founder and chairman of the board at Chegg.com. “Chegg.com has been growing at an exceptional rate, and now is the time to bring in a world class leader that has successfully managed high growth consumer businesses and innovative business models. With Dan’s breadth of global business experience and passion for the consumer, we know he is the right person to lead Chegg.com through the next phase of its growth.”

Rosensweig joins Chegg.com from Activision (Nasdaq: ATVI) Publishing’s Guitar Hero franchise, where he served as CEO and president, launching Guitar Hero 5, Band Hero and DJ Hero in 2009.

A proven leader, Rosensweig was previously the Chief Operating Officer at Yahoo from 2002-2006, where he oversaw the company’s worldwide operations including its product development, marketing and advertising sales.

Rosensweig started his career at Ziff-Davis, where he spent 18 years in a variety of senior positions, including president of the Ziff-Davis Internet Publishing group, vice president and publisher of PC Magazine and president and CEO of ZDNet, which he built from a standalone Ziff-Davis company to a publicly-traded, highly-trafficked Internet network.

“The opportunity to lead one of Silicon Valley’s fastest growing companies that offers real financial value to students is unparalleled,” said Rosensweig. “Chegg.com has a powerful business model and, I believe, the opportunity to transform the textbook industry.”

The high cost of textbooks is a real social and economic problem that is burdening millions of students and their families. Chegg.com’s innovative and convenient textbook rental model is helping relieve this burden and has already saved students more than $137 million.

“We invested in Chegg.com because of its impressive business model and unique value proposition – helping students and parents save on the overall cost of education,” said Deven Parekh, managing director of Insight Venture Partners. “With Dan joining the company, we are building a powerful consumer brand on college campuses across the country.”

Honey? Is the Mammoth Meat From That Exotic Animal Buffet Still in the Freezer?

John Paczkowski — Tue, 04 Nov 2008 17:05:11 +0000

Looks like the Alcor Life Extension Foundation may be able to do something with the cryogenically frozen remains of Ted Williams after all.

By injecting nuclei from mice frozen for 16 years directly into unfertilized mice eggs, a team of Japanese geneticists was able to create healthy clones of the dead animals. Quite a breakthrough, and one that implies the cloning of cryogenically frozen humans and the resurrection of extinct animals frozen in permafrost is perhaps a little less improbable than originally thought. “Cloning animals by nuclear transfer provides an opportunity to preserve endangered mammalian species,” the researchers wrote in a paper submitted to The Proceedings of the National Academy of Sciences “[The technique] could be used to ‘resurrect’ animals or maintain valuable genomic stocks from tissues frozen for prolonged periods without any cryopreservation.”

Using it to produce a Crichtonian Jurassic Park, however, is quite a ways off. “It remains to be shown whether nuclei can be collected from whole bodies frozen without cryoprotectants and whether they will be viable for use in generating offspring following nuclear transfer,” the researchers noted. “However, it has been suggested that the ‘resurrection’ of frozen extinct species (such as the woolly mammoth) is impracticable, as no live cells are available, and the genomic material that remains is inevitably degraded.”

Memo to Mark Zuckerberg: The Chicken or the Egg (or the Golden Ticket)

Kara Swisher — Tue, 20 May 2008 11:03:54 +0000

Maybe it would be easier to sell Facebook to Microsoft for billions and billions, even though it is not likely you will.

But, for the sake of argument, let’s take the opposing position about the best future for the hot social-networking site.

In other words, make a friendly Microsoft takeover of Facebook your own version of an IPO, as John Furrier has suggested here, and walk away a Silicon Valley legend.

Because such a sale to Microsoft could happen, you know, with or even without you.

Here’s one scenario to think about while on your current worldwide “Vision Quest” trip:

Microsoft (MSFT) somehow screws up its courage again after the Yahoo (YHOO) rejection and makes a concrete offer anywhere above $10 billion for Facebook. And it gets on the record, as it must, at your next board meeting.

Say you refuse, as you have the power to do (and have done before) as founder, due to the voting structure.

But minority shareholders find out (they always do), then some employees and, inevitably, the press.

Mayhem will surely ensue.

Sure, they all stuck with you when you turned down previous offers for Facebook at more than $1 billion from Yahoo, $5 billion from Microsoft, sniffs in that range from Google (GOOG).

That was definitely gutsy for you to do, in your first job and in your early 20s.

But $10 billion, when you have not yet proven you have a truly sustainable and explosive business model of the kind Google luckily found before its IPO?

And what if the Microsoft offer was $15 billion? $20 billion?

BoomTown will tell you exactly what:

Possible lawsuits–ask any good corporate governance lawyer about it–from any number of aggrieved minority investors for not grabbing the Willy Wonka-esque golden ticket when it was offered to you.

Growing pressure from the media–which you are, to be certain, very good at completely ignoring–asking incessantly whether you have just made too big a bet this time.

And, most importantly, from your own employees, the growing worry that even you, especially in a weak economy, cannot spin up a shinier IPO than the money Microsoft is offering you. Stayers can turn into sellers very quickly.

You need to be prepared, BoomTown speculates, for this very possibility and need to have answers when and if the time comes.

That requires asking some questions, which I am guessing a smart young man like you is already asking of yourself.

Such as: At what price should I consider a Microsoft buyout? Could Facebook still be run independently? And, if not, how long would I have to stay at a Microsoft-owned Facebook?

Most importantly, how many other entrepreneurs like me have refused the big buyout and done better?

(The list is long and varied–some like Google’s Larry Page and Sergey Brin refused and won, but others like former Netscaper Marc Andreessen did not and also did just fine.)

You’re lucky for now, of course, because Microsoft’s CEO Steve Ballmer will likely not make a definitive offer after the Yahoo debacle, without knowing you are firmly on board to at least consider it with a friendly frame of mind.

And, I am guessing, you won’t dangle a price to Microsoft either.

Thus, a chicken and an egg conundrum. Which comes first?

BoomTown is also guessing the bankers are working hard at solving this ancient philosophical causality dilemma–in this case, who can and should move first?

But no matter how much they huff and puff–expensively, of course–the only one who can solve this puzzle is you, at least at this juncture.

And that requires just one basic question for which you need to have an answer ready: Do you truly believe you can do better?

Well, do you?

Furrier thinks not: “Risk losing it all in competitive warfare where you’re undermatched and overgunned. … It’s about basic risk management.”

Of course, all BoomTown can offer to say is this: There is absolutely nothing basic about it.

And, for your viewing pleasure, there is also nothing basic about this delightful man lip-synching to the classic movie “Willy Wonka & the Chocolate Factory” ditty, “I’ve Got a Golden Ticket” (along with the real clip from movie below it):

Willy Wonka – I've Got A Golden Ticket
Uploaded by jeffmartin48