Elizabeth Holmes

Fashion Week Tips Hat to Blog Site

Elizabeth Holmes, Reporter, The Wall Street Journal in News on February 9, 2011 at 4:25 pm PT

Landing a single ticket to a New York Fashion Week show is considered a feat for most. But Tumblr, a fast-growing New York-based blogging service, was able to snag 24 passes to each of more than a dozen shows, including big names like Carolina Herrera and Oscar de la Renta.

The Importance of Tweeting Oscar

Elizabeth Holmes, Reporter, The Wall Street Journal in News on September 15, 2010 at 8:50 am PT

Sushi makes her crave chocolate. She spent a summer wielding power tools and drinking Rolling Rock beer. And more than 14,300 people follow her on Twitter. Erika Bearman is OscarPRGirl, Oscar de la Renta’s director of communications and the woman behind the august designer’s lively Twitter feed.

Twittering in the Dark: Lance Armstrong, Andy Dick Weigh In

Emily Steel and Elizabeth Holmes, Reporters, The Wall Street Journal in News on August 7, 2009 at 7:05 am PT

Twitter went silent for a few hours on Thursday, and popular Tweeters had plenty to say about it. Comedian Andy Dick complained that the outage kept him from blocking a user who had taken a swipe at his celebrity status.

A Twitter Spinoff Launches for Moms

Elizabeth Holmes, Reporter, The Wall Street Journal in News on March 27, 2009 at 3:45 pm PT

Can mommy bloggers become mommy tweeters? A new microblogging site targeting moms and modeled after Twitter launched Friday. Rachael Herrscher, a 31-year-old mother of three, has added the abbreviated commenting feature to her site Today’s Mama. Ms. Herrscher is not the first to rip off the idea of Twitter. The more popular the site becomes–it is adding millions of users by the month–the more knockoffs pop up. There are Twitter clones for different countries and a handful by subject or topic.

Tying the Hyperlocal Knot

Elizabeth Holmes, Reporter, The Wall Street Journal in News on March 27, 2009 at 12:07 pm PT

The Knot is launching 75 new localized sites in the hopes of reaching brides-to-be from Tampa to Tucson. David Liu, CEO of the wedding Web site, said the idea is to provide the “ingredients” that people planning weddings seek out. Brides are best served by content available in their specific location, he said. Likewise, wedding vendors want to advertise in bridal outlets that target a region.

Hulu Eyes Global Expansion

Elizabeth Holmes, Reporter, The Wall Street Journal in News on March 25, 2009 at 11:07 am PT

Hulu is stepping up its global initiatives to compete for audience and advertising dollars overseas. On Monday, the video-streaming site added Johannes Larcher to its executive ranks as senior vice president of international. Mr. Larcher must work with each content provider to negotiate international rights for each video. Hulu has more than 130 content providers and 1,100 TV programs and movies, and its library continues to grow.

What Would Pinocchio Tweet?

Elizabeth Holmes, Reporter, The Wall Street Journal in News on March 24, 2009 at 6:22 am PT

Twitter may not have figured out a way to turn a profit yet, but that hasn’t stopped its users from monetizing the site. Sponsored tweets are becoming more popular. Brands are recruiting well-known Twitterers to spread the word about a specific product or service. For example, Marcelo Tas, a Brazilian television personality, signed a deal with Telefonica to help pitch its new Internet and phone service.

Hulu’s Library Obsession

Elizabeth Holmes, Reporter, The Wall Street Journal in News on March 13, 2009 at 5:23 pm PT

Is more always better? Hulu has expanded its content library considerably since its launch a year ago. The Internet video site has grown from 50 content partners to more than 130 and has nearly 40,000 pieces of video.