13 posts and columns on eMarketer

Millions of Americans Dial Up Travel Plans From the Phone

in Commerce on April 17 at 2:43 pm PT

While total spending on online travel continues to grow, it is the mobile travel market that has everyone excited.
AirlineSeat

The Hottest Trend in E-Commerce? Clothes.

in Commerce on April 5 at 1:07 pm PT

eMarketer is predicting that this year apparel and accessories will beat books, music and videos as the fastest-growing e-commerce category.
myhabit_screen

News Byte

A First Guess at Twitter Ad Results: How About $150 Million for 2011?

in Media on January 24, 2011 at 4:20 am PT

Twitter’s ad business is still in the just-getting-started phase, but eMarketer thinks that will still be a nine-figure business: It predicts Adam Bain and crew will sell $150 million worth of promoted tweets, promoted trends, etc., this year. Next year, spurred in part by a Google/Facebook-like self-serve ad system: $250 million. “But the company must show it can live up to its hype.” Noted!

Fewer Than 6 Percent of Gamers Buy Virtual Goods…And That's Big Bucks

in Commerce on January 13, 2011 at 10:04 am PT

The goods may be virtual, but the revenue is real. A small minority of social game players in the U.S. spend money on virtual goods, but that’s adding up to a whopping $653 million this year alone.

Web Ad Dollars Finally Overtake Newspapers

in Media on December 20, 2010 at 6:16 am PT

It had to happen eventually. And it will finally happen this year, says eMarketer.

News Byte

Social-Network Ad Spending Starting to Add Up

in News on August 16, 2010 at 2:43 pm PT

When you look at dollars spent vs. potential audience, it’s clear that advertisers haven’t exactly plunged into social media with the same abandon as Net users, but judging by the latest numbers from eMarketer, they are wading in at a quickening pace. The research outfit today boosted its estimates for U.S. social-network ad spending this year to $1.68 billion from its December forecast of $1.3 billion, with expectations that it will top $2 billion in 2011. Next year should also see U.S. spending overtaken by overseas spending. In the U.S. market, eMarketer said, Facebook will get about half those ad dollars, with MySpace’s take continuing to drop and Twitter’s poised to take off if it can show its “resonance” model of measuring advertising effectiveness works.

Voices

Google Gains Traction in Display-Ad Push

in News on March 10, 2010 at 4:27 pm PT

Google Inc. is signing up marketers to use its latest display-advertising technology, pressuring rival Yahoo Inc. and advancing the search giant’s effort to change the way ads are sold across the Internet. Display ads, the eye-catching banner ads that appear atop and alongside most Web sites, have been under pressure as marketers question their effectiveness.

Voices

Three Start-Ups Ask: What Online Ad Slump?

in News on February 5, 2010 at 5:00 am PT

There was a lot of bellyaching last year about an online advertising market meltdown. Most of it was justified, as many advertisers’ budgets seemed to involve money that jingles rather than the kind that folds. Research firm eMarketer reported that U.S. online advertising dropped by 4.6 percent in 2009, the first decrease since 2002.

Voices

MySpace Tries to Recover Its Cool

in News on October 15, 2009 at 5:00 am PT

A new executive team at MySpace is trying to reignite the brand by focusing on areas like music, videos and games as users abandon the social-networking site for cooler destinations. MySpace, which is holding a conference this week for its global ad-sales staff, needs to lure visitors back and kick-start advertising revenue, ad executives say.

Voices

Social-Networking Sites to See Slower Ad Growth

in News on March 17, 2009 at 7:46 am PT

Advertising-spending growth on social networks is going to take a major hit amid the recession and the sites’ continued struggle to develop effective ad models, according to a new report from research firm eMarketer.

Online Holiday Sales: Grim

in Media, November 24, 2008 at 3:00 am PT