engagement

News Byte

Oracle Buys Social Media and Customer Engagement Player Vitrue

Arik Hesseldahl in News on May 23 at 7:08 am PT

Oracle said today that it will acquire Vitrue, a privately held social media engagement platform company, based in Atlanta. The company manages more than 1.3 billion social interactions across more than 500 brands. Its customers include McDonald’s, NBC, Yahoo and Ikea. Financial terms are not being disclosed, but a report on TechCrunch has pegged the price at $300 million.

News Byte

Israeli Publisher Tools Vendor Conduit Valued at $1.3 Billion

Liz Gannes in Media on April 11 at 11:20 am PT

Conduit, the Israeli provider of toolbars and other “engagement” products for publishers, got a big number attached to its name today: A valuation of $1.3 billion. As had been rumored (but for double the price), early Conduit investor Yozma Venture Capital sold off its stake. J.P. Morgan’s Digital Growth Fund bought 7 percent of the company for $100 million, with Conduit’s founders maintaining their controlling stake.