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All Things Hired: Bonnie Cha Is Our Latest ATD Reviewer

Kara Swisher — Mon, 23 Apr 2012 20:01:10 +0000

On the heels of our recent hiring of Mike Isaac to cover social tech for this site, Bonnie Cha will be joining the staff of All Things Digital as a senior reviewer.

She joins Walt Mossberg and Katie Boehret, as well as recent hire Lauren Goode, as part of our expanded All Things Reviewed site.

Cha has been covering technology since 2002, most recently spending eight years at CNET reviewing various consumer electronics, including printers, software and smartphones, as well as reporting on the wireless industry.

She also wrote for the Crave blog there, covering such topics as robotics and science, and served as a technical editor on several how-to books for McGraw-Hill.

When not tinkering with the latest gadgets, Cha enjoys spending her free time surfing or checking out live music. She is a graduate of Emory University with a degree in English and of the University of Southern California, where she got her masters in journalism.

Most of all, we think she’s a perfect fit for our ever-growing staff, so get ready for some insightful reviews and more when she starts in May.

Welcome to ATD: The Very Social Mike Isaac

Kara Swisher — Mon, 16 Apr 2012 15:23:10 +0000

As many readers know, we have been adding to our staff here at AllThingsD, most recently in our new reviews section, with the addition of Lauren Goode earlier this year.

Now Walt Mossberg and I are proud to announce that Mike Isaac is joining our team to cover the social Web and its biggest players, including Facebook, Twitter and Google+.

He comes to ATD most recently from a staff writer position at Wired, where, among many other things, he spent much of his time writing about Google’s mobile and social efforts.

From 2010 to 2012, his coverage at Wired included the decline and fall of Hewlett-Packard’s mobile empire, Google’s surprise acquisition of Motorola Mobility, and Facebook’s steady trudge toward IPO-hood.

Prior to that, he wrote about the business of tech for Forbes magazine and Forbes.com, with a particular emphasis on start-ups and social. His work has also appeared in Paste magazine, Performer magazine, DNR magazine and the Washington Examiner.

Isaac holds a degree in English literature from the University of California at Berkeley, and is a former Georgetown University journalism fellow.

He takes over the social beat from Liz Gannes, who will be stepping up our coverage of the many businesses of Google, innovation, venture investing and the start-up scene — especially its bigger companies, from Pinterest to Quora to Dropbox. Gannes, as everyone who follows her knows well, has become a key observer of Silicon Valley and its players, and her insights into the tech scene have become one of our most invaluable offerings.

We’re excited for both of them, and look forward to their stellar work on our site.

How E-Commerce Is Expanding Internationally, One Package at a Time

Tricia Duryee — Mon, 13 Feb 2012 15:00:19 +0000

Online shopping in the U.S. is growing at a fast clip, but retailers are realizing that another way to juice revenues is to open up their site to international markets — if they can manage the logistics.

“There’s an excellent growth opportunity for U.S. retailers outside the U.S.,” said Michael DeSimone, CEO of FiftyOne, a logistics company. “E-commerce is much more nascent [outside the U.S.], but our merchants are seeing extraordinary growth by building their brand with a new customer base.”

As it turns out, however, shipping and selling goods internationally is extremely complex.

First, there’s currency translation, then there’s the complexity of dealing with customs. And there are other considerations: For instance, a down pillow or a snakeskin purse may have to be cleared by the U.S. Department of Fish and Wildlife or require a permit if the animal is on an endangered list.

“The opportunity for a bad customer experience is very high, unless you have a repeatable process in place,” DeSimone said.

In other words, done well and executed efficiently, it can be a moneymaker, but if done poorly, you can hurt the brand.

FiftyOne helps U.S. retailers ship products to 106 countries worldwide, by assisting retailers with currency conversion and global shipping logistics, including customs and returns. It manages a central distribution in Columbus, Ohio, where all the packages exit and enter the U.S.

The New York company works with dozens of online retailers, including Macy’s, J.Crew, Overstock.com, Saks Fifth Avenue, Nordstrom, Pottery Barn, Gilt Groupe and Wet Seal. Since FiftyOne started focusing on international logistics, back in 2008, it has seen e-commerce start to take off internationally, DeSimone said.

Last year, the company’s gross merchandise volume, accounting for the total amount of all international purchases made, was $136 million, almost up twice from the year before, when it recorded $78 million. In 2009, its business totaled $26 million.

The biggest international markets for U.S. retailers today, FiftyOne said, are English-speaking countries such as Canada, Australia and the U.K. But South Korea, Brazil and Mexico are also all growing close to 50 percent year over year.

In addition, DeSimone said, the average order size increased to $265 in 2011, up from $237 the year earlier.

Here’s a graphic detailing some of the challenges in shipping internationally:

Smartling, a Language Translation Engine for the Web, Raises $10 Million

Arik Hesseldahl — Wed, 27 Jul 2011 14:00:54 +0000

Last Friday, I was collecting the grim news from Norway from local news sites in that country. News sources like NRK.no, it seemed to me, were publishing details of the attacks faster than international news sites in English, so, perhaps stubbornly, I stuck with them. But I’m not a Norwegian speaker, so I was at the mercy of Google Translate, and while it largely worked, I kept running across weird things. The phrase “shooting at vermin” kept appearing in stories about the shootings on Utøya Island, and I never figured out why. (If you’re a Norwegian speaker and can enlighten me in the comments, please do.)

Aside from the horror at the events in Norway, the incident gave me new insight into the language chasm that still exists on the Web. For one thing, that there may have been lots of people turning to Norwegian news sites from outside that country, many of them non-Norwegian and probably non-English speakers. Why isn’t it easier, I wondered, to have text written in a language other than your own, more readily available in the language you do speak?

It turns out there’s a company right here in New York that’s doing just that. Smartling describes itself as a Translation Delivery Network, and uses the cloud to give sites the tools they need to easily serve up their pages in pretty much any language. Its customers already include foursquare, Scribd and SurveyMonkey, and it just landed a $10 million Series B funding round from IDG Ventures, with prior investors US Venture Partners, Venrock and First Round Capital also participating. Its Series A was $4 million.

I talked earlier this week with Smartling’s CEO and founder Jack Welde. He’s a former Air Force pilot who still flies today. He came up with an interesting language problem: In one context, “going into a bank,” means walking into a financial institution; in another it means maneuvering a plane. Most translation engines use a statistical method and so assume that “bank” means the financial building, without allowing for the fact you may be reading an aviation site. Context is kind of a big deal.

Welde tells me there’s a significant opportunity for companies on the Web to reach out to speakers of other languages. Four-fifths of U.S. residents are already on the Web, but only about 30 percent of China’s population is on the Web, to say nothing of other countries like Brazil, India and elsewhere. “The growth in Web users is occurring outside the U.S., and language is a key component to taking advantage of it,” he says.

Welde compares Smartling to Akamai, the Web-caching specialist that caches content to make its delivery more efficient. Smartling serves up on-demand versions of Web content from the cloud. Site owners choose the languages they want their content translated into, and redirect their domain name servers to point to those controlled by Smartling. There are three options for translation: One is machine translation, one is crowdsourced by a network of volunteers, and there’s also an option for professional translation. There are three tiers of service, starting at free and going up to $249 a month.

One advantage over relying on static translations like those delivered by Google Translate, Bing Translator or Yahoo’s Babel Fish is that the content becomes searchable in the translated language. That’s Smartling’s cloud network dynamically serving multilanguage versions of a client’s site, and then discarding them a few hundred times a second. It’s currently serving about 500 million page views a month.

Smartling has also partnered with CloudFlare, the Web security start-up to offer Smartling’s translation service as an optional add-on for its customers.

Man, I Got So WikiLeaked Last Night

Beth Callaghan — Tue, 21 Dec 2010 20:23:29 +0000

“WikiLeaks” has entered the canon of the English language, but not according to the OED. Research done by a group known as Global Language Monitor shows that “WikiLeaks” has appeared in global media more than 300 million times since 2006. The Texas-based group cites a minimum of 25,000 mentions in English-speaking media as a requirement for the name to become its own lowercase, generic word. Unfortunately, GLM doesn’t specify its definition or whether the word would be used as a noun, verb, adjective or adverb.

D8 Tech Demo: Wordnik

Drake Martinet — Thu, 03 Jun 2010 18:45:43 +0000

What does it all mean? For nine million words of the English language, Wordnik delivers more than a definition. Founded by Erin McKean, the former editor in chief of The New Oxford American Dictionary, Wordnik claims to have the word’s most complete map of the language you are currently reading.

McKean will demo Smartwords, an open standard for sharing information about words. She has partnered with several major media organizations in hopes that Smartwords can expand and enhance users’ experiences with e?books, digital content and e?readers.

Below, video of the demo, followed by the liveblog.

[ See post to watch video ]

Liveblog

Wordnik is up to tell us a little more about Smartwords.

11:45 am: Walt takes the stage and introduces Erin McKean of Wordnik.

11:47 am: McKean wanted to be a lexicographer, thanks to an article in The Wall Street Journal, she says.

She says that words need to be converted from “dumb strings” to “smart things.”

She brings out an iPad and opens an app that automatically generates a glossary for Scientific American.

11:49 am: She says journalists make very user-friendly definitions of words–much better than dictionaries. She opens an e-reader app and shows a pop-up that gives an explanation of the word as a concept, in context. She says it is based in HTML5.

11:51 am: Inside the pop-up, there are options to buy things that are related to words that are explained.

Options are there to purchase books on searched concepts or subscribe to newspapers that are partners to supply definitions.

Walt asks if she will take a cut of the book sales or subscription fees. McKean says she’s not the monetization person.

11:54 am: McKean now shows a study tool that forces kids to learn new words in books they want to read. The page won’t turn until you answer a question about an SAT-level word on the page.

11:55 am: McKean thanks Walt and Kara and bounds off stage. Demo over.

A note about our coverage: This liveblog is not an official transcript of the conversation that occurred onstage. Rather, it is a compilation of quotes, paraphrased statements and ad-lib observations written and posted to the Web as quickly as possible. It is not intended as a transcript and should not be interpreted as one.

Connecting With Your Inner Earpiece

Katherine Boehret — Wed, 20 Jan 2010 00:17:22 +0000

Apps are hot. These are the small programs that can be installed on a digital gadget to get it to do more than what it did when you bought it. Apple’s (AAPL) iPhone and iPod Touch are the best app platforms right now thanks to the company’s App Store, which offers an estimated 125,000 apps. Research in Motion (RIMM), Android, and Palm (PALM) devices also work with apps.

But why should smart phones have all the fun? Yahoo (YHOO) Connected TVs from Samsung, LG (LG), Sony (SNE), and Vizio allow people to load app-like “widgets”—including Facebook, Twitter, weather and stock quotes—onto their big-screen TVs. And GPS navigation devices take advantage of apps for information on fuel prices and traffic.

[ See post to watch video ]

This week, I tested a Bluetooth earpiece that also can be made smarter with apps: Aliph’s $100 Jawbone Icon (http://us.jawbone.com). Like many other wireless earpieces, it connects to your Bluetooth-enabled phone so you can talk, hands-free. Unlike other Bluetooth earpieces, the Jawbone Icon can be plugged into a computer and loaded with different settings and apps. This works using Aliph’s Web-based software platform called MyTalk (http://mytalk.jawbone.com) and some apps enable more than hands-free talking.

For now, there are only two apps that truly expand the functionality of the earpiece, in my opinion. But MyTalk is a good start in making this tiny Bluetooth device more sophisticated and encouraging more hands-free productivity.

The idea of connecting an earpiece to a PC is helpful in two respects. First, it turns the Jawbone into a dynamic product that can be updated and enhanced over time, rather than never changing from the day you buy it. Second, it lets users more easily adjust the settings of a device that’s too tiny to have its own screen, thus eliminating the need for more confusing buttons on the device. Over time, these earpieces could become even simpler and smaller as more of their settings are adjusted on the computer.

Since the Jawbone Icon and its MyTalk software platform launched this week, only five “dial apps” and 10 “audio apps” are available for synching to the earpiece. The former are apps that perform functions by dialing out on your phone, like hands-free text messaging; the latter are settings to adjust the voice making announcements in your ear, like telling you that the battery needs charging. As of now, only one of each app category can be synched onto the Jawbone Icon at any given time. Aliph plans to make the Icon capable of simultaneously running multiple apps sometime this year.

If you ever used one of the earlier Jawbone models and thought you weren’t hip enough to remember how its hidden earpiece buttons worked, the Jawbone Icon’s refreshingly simple design will bring a sigh of relief. It uses two easily detected controls. One is an obvious button on the top of the earpiece that controls the earpiece’s functions. The other is a tiny on/off switch on the inside surface that couldn’t be easier to use.

The Ace model personified

The Icon comes in six models with catchy names that match the “persona” of the audio apps: The Hero, The Rogue, The Ace, The Catch, The Thinker and The Bombshell—each literally has its own distinct voice. Each device weighs less and has a wider and shorter design than previous Jawbones. The Icons come in shades of black, silver, white, red and gold, depending on the model’s persona, and resemble handsome jewelry.

Each earpiece has a short, gray bendable USB connector that allows for easy access to a PC’s USB port. This is used for synching and charging the earpiece, though a separate wall charger also comes in the box.

I tested my Jawbone Icon by plugging it into both an Apple MacBook Pro and a Dell (DELL) running Windows 7. I logged onto http://mytalk.jawbone.com and requested an invitation to use the MyTalk software by sending Aliph my email since it’s still in a “private beta” or experimental phase. You’ll have to do the same until MyTalk comes out of its private beta stage sometime in the next few months.

After setting up an account using my email and a password, I followed on-screen instructions to get started with synching apps to my earpiece.

MyTalk’s dial apps include five programs that help you do more with your voice, so you don’t need to look down to type on a mobile device. Once synched with your Jawbone Icon, the app will activate as soon as you press and hold the earpiece button.

For now, only two of the five dial apps are really helpful for the headset: Jott and Dial2Do. Both let people use their voice to send themselves reminders, send tweets on Twitter, and send text messages—assuming the programs correctly interpret what is dictated. I had pretty good luck with this, though one test of the text-messaging function thought I said “needle” when I really said “noodle” and another interpreted “blinds” as “blind.”

Of the two, I found Dial2Do a little easier to use. Its Basic Account is free but is limited to sending yourself reminders, while a Pro Account costs $40 a year or $3.99 a month, and offers social-networking, emailing and text-messaging, among other things. Jott can only be used free for one week, but requires a credit-card number for signing up and will charge $2.95 a month after the trial week is over.

MyTalk’s remaining three dial apps aren’t too exciting: “Directory Assistance 411″ and “Voice Dial,” a feature that only works if your phone has built-in voice-dial capability, which most do now. Another app called 1-800-FREE411 lets users get 411 information without being charged carrier fees.

MyTalk’s audio apps include six playful voices, three in different languages (German, Spanish and French) and one plain, unaccented English voice. Each of the playful voices has a coinciding photo and name when you’re picking settings on the Web site. One called “The Bombshell” is represented by an attractive, blonde woman who speaks in a sexy voice. A voice called “The Rogue” says, “I am ready for my assignment,” when the earpiece is turned on. During most of my testing, I kept my Jawbone Icon set on “The Ace,” represented by a woman with a smart British accent who said, “They can wait,” when I declined calls.

The chosen audio app voice speaks every so often, like when the device is turned on, when you query the headset’s remaining battery life (an indicator light also tells you the remaining charge), when an incoming call is received or when you turn the headset off. But the Voice Dial app uses the standard voice that comes with your device’s voice-dialing capability—not the fun audio app voice you’ve chosen.

Another downside to the headset is that it isn’t yet able to tell you the name of whoever is calling even if you have them as a contact in your phone; instead, it only reads the phone number aloud. If you’re like me, you don’t know have many numbers memorized anymore, so this isn’t helpful. Instead, it forced me to look at my phone for the caller ID, defeating the purpose of a hands-free earpiece. Aliph hopes to fix this problem within a year.

The Jawbone Icon is the first earpiece to use a software platform for adding apps, and MyTalk makes synching easy. Although Aliph plans to offer more apps and software updates for the Jawbone Icon (and subsequent devices), there will likely always be some activities that are simply too difficult to perform using voice alone. But MyTalk is a good first step toward making the Bluetooth earpiece more useful.

Email mossbergsolution@wsj.com

Write to Katherine Boehret at mossbergsolution@wsj.com

BoomTown Decodes Google CEO Schmidt's Shut-Up-You-Whiny-News-Folk Op-Ed (So You Don't Have To)!

Kara Swisher — Thu, 03 Dec 2009 21:30:47 +0000

Please see this disclosure related to me and Google.

Google CEO Eric Schmidt did one of his patented throat-clearers in an opinion piece in The Wall Street Journal today and it pretty much begs for translation.

Well, BoomTown shall not tarry from the task of decoding the extra-long rumination from the head of Google (GOOG), who was responding to the recent spate of aggressive attacks by traditional media publishers.

They have blamed the search giant for everything from their current business woes to the destruction of journalism to Tiger Woods’s dicey marital troubles.

Okay, not that! But the rest for sure.

First and foremost among the attackers has been Rupert Murdoch, CEO and ruler-of-all-he-surveys at News Corp. (NWS), which owns The Wall Street Journal and this Web site.

How ironic, yet still typically cozy from a corporate bigwig point of view! I call you a cur in public, but please use my newspaper so that I can get some decent traffic from this wrestling match.

But all is not what it seems in the Schmidt piece, of course, so here’s the translation:

What Schmidt wrote: How Google Can Help Newspapers

Video didn’t kill the radio star, and the Internet won’t destroy news organizations. It will foster a new, digital business model.

By ERIC SCHMIDT

Translation: We come in peace, always. You know, like the freakily calm lady from “V,” who is really a lizard under all that pretty and is actually secretly trying to decide between grilling and broiling all you whiny news people.

Also, you can address me in the future as Emperor Palpatine.

What Schmidt wrote: It’s the year 2015. The compact device in my hand delivers me the world, one news story at a time. I flip through my favorite papers and magazines, the images as crisp as in print, without a maddening wait for each page to load.

Even better, the device knows who I am, what I like, and what I have already read. So while I get all the news and comment, I also see stories tailored for my interests. I zip through a health story in The Wall Street Journal and a piece about Iraq from Egypt’s Al Gomhuria, translated automatically from Arabic to English. I tap my finger on the screen, telling the computer brains underneath it got this suggestion right.

Some of these stories are part of a monthly subscription package. Some, where the free preview sucks me in, cost a few pennies billed to my account. Others are available at no charge, paid for by advertising. But these ads are not static pitches for products I’d never use. Like the news I am reading, the ads are tailored just for me. Advertisers are willing to shell out a lot of money for this targeting.

Translation: It’s the year 2015 in the United States of Google, where the new country colors are a festive green, blue, red and yellow.

As per the new Declaration of Googlependence, besides the tracking chip in your thighs, every citizen will be outfitted with a tablet running Chrome and looking suspiciously like a large iPhone, except that Apple (AAPL) was outlawed in the Fanboy Purge of 2010.

Every day, citizens will receive news specially aimed at them, such as “The Health Benefits of Sergey Worship.” Ads will also be tailored to citizens’ likes and dislikes, such as a pitch for Googley deodorant with the motto: “Search me, because I smell nice!”

Costs will be billed to your accounts at the National Bank of Google.

What Schmidt wrote: This is a long way from where we are today. The current technology–in this case the distinguished newspaper you are now reading–may be relatively old, but it is a model of simplicity and speed compared with the online news experience today. I can flip through pages much faster in the physical edition of the Journal than I can on the Web. And every time I return to a site, I am treated as a stranger.

So when I think about the current crisis in the print industry, this is where I begin–a traditional technology struggling to adapt to a new, disruptive world. It is a familiar story: It was the arrival of radio and television that started the decline of newspaper circulation. Afternoon newspapers were the first casualties. Then the advent of 24-hour news transformed what was in the morning papers literally into old news.

Translation: [Rachel: Please insert usual pap boilerplate here damning the newspaper business with faint praise. History of how change hurts, but is inevitable...blah, blah, blah. Please make sure to deliver a few digs too, like how--unlike Google--newspapers have no idea what their readers did last summer. Like we do. Cue evil Mwahahahaha laugh here.]

What Schmidt wrote: Now the Internet has broken down the entire news package with articles read individually, reached from a blog or search engine, and abandoned if there is no good reason to hang around once the story is finished. It’s what we have come to call internally the atomic unit of consumption.

Translation: “Atomic unit of consumption” is one of those terms we don’t expect you small-brained people to even begin to understand. Although you use only eight percent of your mental capacity, we here at Google use an average of 71 percent, tracking on our search share.

What Schmidt wrote: Painful as this is to newspapers and magazines, the pressures on their ad revenue from the Internet is causing even greater damage. The choice facing advertisers targeting consumers in San Francisco was once between an ad in the Chronicle or Examiner. Then came Craigslist, making it possible to get local classifieds for free, followed by Ebay and specialist Web sites. Now search engines like Google connect advertisers directly with consumers looking for what they sell.

Translation: I also don’t expect you Luddites will get this, but all your base are belong to us.

For those who need an older cultural reference, it is like the end of “Butch Cassidy and the Sundance Kid.” Um, as much as you Hollywood types like a happy ending, Butch and the Kid did not make it.

What Schmidt wrote: With dwindling revenue and diminished resources, frustrated newspaper executives are looking for someone to blame. Much of their anger is currently directed at Google, whom many executives view as getting all the benefit from the business relationship without giving much in return. The facts, I believe, suggest otherwise.

Google is a great source of promotion. We send online news publishers a billion clicks a month from Google News and more than three billion extra visits from our other services, such as Web Search and iGoogle. That is 100,000 opportunities a minute to win loyal readers and generate revenue–for free. In terms of copyright, another bone of contention, we only show a headline and a couple of lines from each story. If readers want to read on they have to click through to the newspaper’s Web site. (The exception are stories we host through a licensing agreement with news services.) And if they wish, publishers can remove their content from our search index, or from Google News.

Translation: Shut your overstuffed pie holes, you grumbling antiques. You were dying by the cell long before our superior technology arrived to save the day and help you out of your sorry mess.

Plus, we toss you all that traffic and you still manage to fumble our perfect pass like the pikers you are. (In truth, you are Charlie Brown and we are Lucy.)

Also, have you ever heard of “fair use”? It’s the law now and we can hire more lobbyists in Washington, D.C., than you with the bazillions and gamillions of dollars we make from all those tiny little blue links.

You do realize I have a key to the the White House and visit more times than Joe Biden?

What Eric wrote: The claim that we’re making big profits on the back of newspapers also misrepresents the reality. In search, we make our money primarily from advertisements for products. Someone types in digital camera and gets ads for digital cameras. A typical news search–for Afghanistan, say–may generate few if any ads. The revenue generated from the ads shown alongside news search queries is a tiny fraction of our search revenue.

Translation: Here’s an easy formula for you to grok: Michael Jackson+the pretty boy from “Twilight”+digital cameras=Big bucks for Google! Some thumbsucker you did on Afghanistan, however worthy and important for our nation’s future=14 cent CPM, but only if a drunken Lindsay Lohan story is in close proximity.

What Schmidt wrote: It’s understandable to look to find someone else to blame. But as Rupert Murdoch has said, it is complacency caused by past monopolies, not technology, that has been the real threat to the news industry.

Translation: [Rachel: Please insert Rupe quote that actually hangs him here.]

What Schmidt wrote: We recognize, however, that a crisis for news-gathering is not just a crisis for the newspaper industry. The flow of accurate information, diverse views and proper analysis is critical for a functioning democracy. We also acknowledge that it has been difficult for newspapers to make money from their online content. But just as there is no single cause of the industry’s current problems, there is no single solution. We want to work with publishers to help them build bigger audiences, better engage readers, and make more money.

Meeting that challenge will mean using technology to develop new ways to reach readers and keep them engaged for longer, as well as new ways to raise revenue combining free and paid access. I believe it also requires a change of tone in the debate, a recognition that we all have to work together to fulfill the promise of journalism in the digital age.

Translation: Really–we’re from Google and we’re here to help! Mwahahahahaha.

Seriously, you guys, please go back to demonizing Microsoft (MSFT) or those banker salaries or the health care bill.

While my gabillions of dollars are more than protecting me from the blows you are trying to land, I am not liking the hairy eyeballs I got at the Allen & Co. conference at Sun Valley last summer. I think Washington Post head Don Graham even short-sheeted my 600-thread count Frette bedding there.

What Schmidt wrote: Google is serious about playing its part. We are already testing, with more than three dozen major partners from the news industry, a service called Google Fast Flip. The theory–which seems to work in practice–is that if we make it easier to read articles, people will read more of them. Our news partners will receive the majority of the revenue generated by the display ads shown beside stories.

Translation: [Rachel: Please insert some kooky-named Google 20 percent project we have no intention of really going large on here, so they think we really are working on something to save them. Those media folks like Hail Mary tech solutions, even if they don't even know how to turn them on.]

What Schmidt wrote: Nor is there a choice, as some newspapers seem to think, between charging for access to their online content or keeping links to their articles in Google News and Google Search. They can do both.

Translation: You de-indexin’ me? You de-indexin’ me? You de-indexin’ me? Then who the hell else are you de-indexin’? You de-indexin’ me? Well I’m the only one here. Who the %*#! do you think you’re de-indexin’?”

What Schmidt wrote: This is a start. But together we can go much further toward that fantasy news gadget I outlined at the start. The acceleration in mobile phone sophistication and ownership offers tremendous potential. As more of these phones become connected to the Internet, they are becoming reading devices, delivering stories, business reviews and ads. These phones know where you are and can provide geographically relevant information. There will be more news, more comment, more opportunities for debate in the future, not less.

The best newspapers have always held up a mirror to their communities. Now they can offer a digital place for their readers to congregate and talk. And just as we have seen different models of payment for TV as choice has increased and new providers have become involved, I believe we will see the same with news. We could easily see free access for mass-market content funded from advertising alongside the equivalent of subscription and pay-for-view for material with a niche readership.

Translation: Smartphones are the answer! Sure! Your aging demo loves reading teeny-weeny writing on a device they want to throw against a wall.

Or maybe you can be like HBO! Except you’ll need more borderline porn and Mafia guys.

What Schmidt wrote: I certainly don’t believe that the Internet will mean the death of news. Through innovation and technology, it can endure with newfound profitability and vitality. Video didn’t kill the radio star. It created a whole new additional industry.

Translation: A census taker once tried to test me. I ate his liver with some fava beans and a nice chianti.

YouTube, Univision and Google: The Three Amigos

John Paczkowski — Mon, 16 Nov 2009 18:05:59 +0000

Univision, home to TV staples “Sabado Gigante,” “El Show de Cristina” and “Tormenta en el Paraiso,” is coming to YouTube. This morning, the Spanish-language media outfit announced a deal that will see its programming featured on Google’s (GOOG) video site.

Under terms of the deal, a mix of new and library content from Univision, TeleFutura and Galavision TV programs will be featured and promoted throughout YouTube.

The deal, which marks the first time any Univision programming is available on the Web outside of its own properties, is part of YouTube’s effort to cater to one of the fastest growing segments of online users: The Hispanic community.

“We’ve seen 6.5 million Hispanic adults visit YouTube in the last year,” Chris Maxcy, head of content partnerships at YouTube, said during a call discussing the announcement. “That’s up 80 percent….To date our focus has mostly been on English language space….The Hispanic audience has been overlooked, yet it’s one of the fastest growing communities online.”

The official release:

UNIVISION BECOMES A PREMIER SPANISH-LANGUAGE CONTENT PARTNER WITH YOUTUBE

Partnership Marks One of the Most Comprehensive Deals of Full-Length Programming for YouTube and Brings YouTube’s Hispanic Community in the U.S. Top Programming from Univision’s Three Major Networks
NEW YORK, NY, November 16, 2009 — Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced that it is partnering with YouTube to make short-length and long-form Univision videos available on the YouTube.com website.

“This is a very exciting milestone, as it represents the first time that any Univision programming is available on the Web outside our own properties in both a long and short form format,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This partnership uniquely extends our reach to our audience and solidifies our position as the leading Spanish-language video provider for U.S. Hispanics with unparalleled programming in all respects.”

“Clearly, Univision has established itself as a premier provider of Spanish-language television content here in the U.S.,” said Chris Maxcy Head of Content Partnerships at YouTube. “This deal is a big win for us and marks one of the most comprehensive partnerships for full-length programming signed to date. There is a huge demand to watch Spanish-language content on YouTube. With this new partnership, our community here in the U.S. can watch and enjoy both short-length and long-form programming from Univision’s three major networks on our platform.”

Univision, TeleFutura and Galavisión television programs will be featured and promoted throughout the YouTube.com website. Content will be updated to include relevant offerings as well as an extensive archive of library programs. In addition to top Univision shows, users will have access to Univision.com videos across key content categories, as well as unique footage from Univision celebrity interviews and special events such as next year’s “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards). Univision will also be using YouTube’s leading Content ID technology to more effectively track user engagement and monetize Univision content uploaded by YouTube users.

This partnership solidifies Univision Interactive Media’s leadership position as it provides premier advertisers with unique sponsorship opportunities, including new inventory for display ads. This further establishes Univision Interactive Media as the ideal vehicle for advertisers to connect with U.S. Hispanics anytime, anywhere.

Lost in Immersion: Speaking French on the Web

Katherine Boehret — Tue, 18 Aug 2009 23:00:52 +0000

The home page of Totale shows your learning progress and options for playing language games by yourself or with other students.

If you’ve ever learned a foreign language, you know the vast difference between completing workbook activities and speaking with others. The latter experience can involve sounding out unfamiliar accents or guttural pronunciations and, though intimidating, is ultimately more rewarding. By immersing yourself in a language and navigating through situations, you learn how to speak and eventually think in that language.

Rosetta Stone (RST) has long used visual learning without translations by pairing words with images—one of the ways a baby learns to speak. For the past week, I’ve been testing its newest offering: Rosetta Stone Totale (pronounced toe-tall-A), which is the company’s first fully Web-based language-learning program. It aims to immerse you in a language using three parts: online coursework that can take up to 150 hours; live sessions in which you can converse over the Web with a native-speaking coach and other students; and access to Rosetta World, a Web-based community where you can play language games by yourself or with other students to improve your skills.

[ See post to watch video ]

Totale costs a whopping $999, so if you aren’t serious about learning a language it’s a tough sell. Rosetta Stone says this program is comparable to an in-country language-immersion school. The company’s most expensive offering before Totale was a set of CDs (lessons one, two and three) that cost $549, included about 120 hours of course work and had no online components.

The Totale Package

Since Totale is Web-based it doesn’t come loaded onto several disks in a yellow box like the company’s previous products. But despite this digital transition, buyers of Totale will still receive Rosetta’s familiar yellow box, now filled with a USB headset and supplemental audio discs for practicing away from the PC—mostly while in the car.

I’ve spent over eight hours learning French in Totale throughout the past week, and I have to say that I’m surprised by how much I feel I’ve already learned. I realized this when I spent a 30-minute car ride listening to one of the supplemental audio CDs. I mentally identified and translated practically every vocabulary word and phrase, and I repeated the words aloud with what I thought sounded like a pretty decent French accent. This was after just four hours of work online.

Totale users can speak with a coach and three others in studio sessions.

Intensive Coursework

The core of Totale is the time-intensive online coursework. But even though this takes a lot of effort, its layout is attractive and each screen has only a few things on it so it doesn’t feel overwhelming. Lessons include identifying photos of objects or situations as they are described aloud, writing phrases (my least favorite part), and using deductive reasoning to construct and dictate your own sentences about a photo. Totale’s headset comes in handy during exercises that require you to repeat words or sounds out loud into the microphone.

Activities in Rosetta World—including solo, two-person and group games—were addictively fun. One game plays like Bingo: I listened to someone speaking French and marked words on the board as I heard them, racing to get five words horizontally, vertically or diagonally before my opponent beat me to it. I waded into these games cautiously at first, playing alone before I got familiar enough to challenge another Totale user.

Helpful indicators show how many people are available at any given time for each type of game in Rosetta World—meaning that person is logged into Totale and studying the same language as you. I never saw more than five people in the community, and it gets a little old playing (or worse, losing) to the same person after a while. Since Totale was only recently released, this community should grow over time.

A chat window at the bottom left of the browser window reminded me of Facebook’s built-in instant-messaging program, listing users against whom I competed in online games. But unlike when I’m on Facebook, I didn’t feel comfortable instant messaging with these people.

No Flashcards

Rosetta Stone’s methods, while natural and easy to pick up, aren’t what my brain expects when learning a different language. I minored in Spanish in college, learning in traditional classroom style by studying verb conjugations on flashcards and vocabulary definitions in English. So at certain times throughout Totale’s French-only lessons, a part of me wanted to know the exact definition of a phrase or the reasoning behind why something was the way it was.

The moment of truth came when I attended a real-time, 50-minute studio session online with one of the live coaches—all of whom are native speakers—and two other students (four students is the maximum allowed per class).

Rosetta Stone recommends that students complete an entire unit before joining one of these studio sessions, and the only language you are permitted to speak during the studio is the one being studied. I proudly remembered all of my new vocabulary words as our coach pointed the cursor to animals, colors and clothing, asking us questions and prompting us to ask one another questions. The coach kindly corrected us when we made mistakes, made jokes about words and used an on-screen tool to type out a few of the harder phrases.

But I fumbled around trying to remember the correct phrases and grammar to go along with my vocabulary.

I frustratingly realized that I didn’t even know how to ask my coach in French, “Why is that blanc and not blanche?” Our coach eventually answered that question and some others without anyone’s prompting because it was obvious that none of us knew what forms of some words were right or why; Totale’s coursework doesn’t include explanations. A few of the phrases our coach explained still puzzled me and I was starting to miss my flashcards from Spanish class.

Team Effort

Rosetta Stone is determined to make sure you don’t feel like you’re alone as you work through the Totale program. A “Customer Success Team” representative calls you within a day of your product purchase to answer any questions or concerns about how everything works. And this team keeps calling or emailing (you tell them which contact method you prefer) whenever you have passed a milestone in the program—or to encourage you to pick it up again if you haven’t logged on in a while.

Even for $999, you can go back in and re-use every feature in Totale, but only for one year. You can reset your scores and completely start over, attending online studios again and playing games in Rosetta World as many times as you like. But once a year is up, you’re finished with the program.

Rosetta Stone Totale works on all major Mac and Windows PC browsers, though participating in a studio session while using some browsers requires you turn off their pop-up blockers.

I still have work to do in Totale, but I’m looking forward to it—even though I find some aspects to be a bit vague. This program does a terrific job of immersing you in a language and may be the next best thing to living in a country, surrounded by native speakers. Best of all, unlike my semester abroad in Spain where college friends gave me my daily fix of the English language, Totale never lets you slip out of using the language you’re studying.

Edited by Walter S. Mossberg. Email Katherine Boehret at
mossbergsolution@wsj.com.

TEDTalks Go Global Online in 40 Languages (Including Urdu!)

Kara Swisher — Wed, 13 May 2009 09:55:14 +0000

Some of the best delivery of video on the Web right now is via the TED Web site–the Internet part of the well-known conferences where big thinkers express bigger thoughts, mostly focusing on technology, entertainment and design.

The organizers have long put those analog talks, called TEDTalks, online, but are now trying to make them even more accessible globally, starting today.

According to TED Media Executive Producer June Cohen, “every TED talk will have subtitles, an interactive, time-coded transcript, and the capacity to be translated by volunteers worldwide. We’ll launch with 300 translations in 40 languages (including lesser-knowns like Tamil, Telugu, Urdu, etc).”

Yipes! We were planning to translate All Things Digital in Pig Latin–for example: Ittertway isway away ecretsay otplay otay estroyday ethay umanhay aceray iavay Ashtonway Utcherkay–but nixed the effort due to cost.

In all seriousness, this “Open Translation” project by TED is of the kind that has become common across the Web as volunteers help sites go global, an important thing given that too many are still English-only.

Facebook, for example, has used this method to get its sites up quickly internationally.

Thus, a Wade Davis TEDTalk on endangered cultures is now in 22 languages, for example, while Barry Schwartz’s speech on the loss of wisdom is in seven, including Hungarian.

According to Cohen, every talk now has English subtitles, that time-coded transcript, translated headlines, the ability to browse for talks by language and language-specific URLs.

Here is an example of a page (click on it to make it larger):

Here’s the interesting explanation of the project, financially backed by Nokia (NOK), from the TED Web site:

A year in the making, the TED Open Translation Project brings TEDTalks beyond the English-speaking world by offering subtitles, time-coded transcripts and the ability for any talk to be translated by volunteers worldwide. The project launched with 300 translations in 40 languages, and 200 volunteer translators.

Generously supported by a visionary sponsorship from Nokia, the TED Open Translation Project is one of the most comprehensive attempts by a major media platform to subtitle and index online video content. It’s also a groundbreaking effort in the public, professional use of volunteer translation.

Subtitles and transcripts

Every talk on TED.com will now have English subtitles, which can be toggled on or off by the user. The number of additional languages varies from talk to talk, based on the number of volunteers who elected to translate it.

Along with subtitles, every talk on TED.com now features a time-coded, interactive transcript, which allows users to select any phrase and have the video play from that point. The transcripts are fully indexable by search engines, exposing previously inaccessible content within the talks themselves. For example, searching on Google for “green roof” will ultimately help you find the moment in architect William McDonough’s talk when he discusses Ford’s River Rouge plant, and also the moment in Majora Carter’s talk when she speaks of her green roof project in the South Bronx. Transcripts will index in all available languages.

The interplay between the video, subtitles and transcript create what we call a Rosetta Stone effect. You can watch, for example, an English talk, with Korean subtitles and an Urdu transcript. Click on an Urdu phrase in the transcript, and the speaker will say it to you in English, with Korean subtitles running right-to-left below. It’s captivating.

The translations

Rather than simply translate a few talks into a handful of major languages, TED and technology partner, dotSUB developed a set of tools that allow participants around the world to translate their favorite talks into their own language. This approach is scalable, and–importantly–allows speakers of less-dominant languages an equal opportunity to spread ideas within their communities.

To seed the site, a handful of talks were professionally translated into 20 languages. But all translations going forward will be provided by volunteers. At launch, volunteer translators had already contributed more than 200 published translations (with 450 more in development). These volunteers range from well-organized groups working together in their own language, to lone translators working individually and matched by TED with others.

At launch, the Open Translation Project included 300 translations, in 40 languages, including Arabic, Basque, Bengali, Bulgarian, Chinese, Danish, Dutch, Finnish, French, German, Greek, Hausa, Hebrew, Hindi, Hungarian, Italian, Japanese, Kannada, Kirghiz, Korean, Macedonian, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Urdu and Vietnamese. Our translators hail from cities from Beijing to Buenos Aires; Tehran to Tel Aviv; Espoo, Finland, to Barranquilla, Colombia.

To help ensure quality, we generate an approved, professional English transcript for each talk. (This is the transcript upon which all translations are based.) Once the talk is translated, we then require every translation to be reviewed by a second fluent speaker before publishing it on TED. TED controls the final “publish” button. All translators and reviewers are credited by name for their work. After publication, we provide feedback mechanisms for ongoing discussion or improvement around the translation.

With Online Services, Foreign Texts Can Get Lost in Translation

Sarmad Ali — Thu, 20 Dec 2007 00:01:00 +0000

As the need for global communication increases, online translation services are in greater demand. Users are attracted to the breakneck speed at which online translation is done and the price. Those that aren’t free are still fairly inexpensive.

New languages have been added to the traditional lists and Arabic, in particular, has been in demand recently. I spent the past few weeks tinkering with four free online services, translating various texts from English to Arabic and vice versa to test their speed and accuracy. I tested Google’s Language Tools and services from Applied Language Solutions, WorldLingo Translations and Systran.

Customers who have been waiting for such services to be perfected will find improvements are slow in coming. Overall, I found the Arabic-English translations rife with syntactic and semantic errors — from the merely too-literal to the laughably bad.

For the purposes of my test, I selected different texts: conversation, news stories, and legal and scientific documents. First, I picked an Associated Press story that started with the sentence: “A wintry storm caked the center of the nation with a thick layer of ice Monday…”

I got a variety of imprecise translations into Arabic (which I’m interpreting below).

Applied Language and WorldLingo offered identical translations, which were slightly better than the other two: “A storm covered the center’s storm from the nation with a thick layer snow Monday.”

Systran: “A stormy storm covered the center for the mother with a thick layer snow Monday.”

Language Tools: “The storm grilled bloc in the middle of the nation with a thick layer of snow Monday.”

The translations would have been nearly impossible to understand were I not fluent in both languages. It’s worse in Arabic than it seems above. Arabic has masculine and feminine nouns, verbs and adjectives that have to agree in a sentence; otherwise, the sentence makes a native speaker wince.

Next, I processed some longer news stories. Only Language Tools didn’t set text limits. WorldLingo and Applied Language each had a 150-word limit. Systran didn’t specify a limit, but it rendered only a short part of the text.

Language Tools came out ahead this time. It was the only one to translate the word “Taliban” from Arabic to English contextually correct, as a movement. The other services translated it literally from the Arabic as “two students.”

The services were better at translating everyday phrases, but even these sometimes came out missing a word, or were scrambled.

In this category, I again found translations by Google’s Language Tools closest to the original texts. Still, there is much room for improvement. Google, for example, translated from Arabic to English the simple question, “Do you speak English?” as “Do they speak English?”

Other services got the pronoun right but botched other parts of the sentence. With the exception of Google, all three services, oddly, attempted to write the Arabic word for “English” in the Roman alphabet (aalaanklyzyh) in the middle of an Arabic sentence.

All the services did a terrible job with metaphors and other figurative uses of the language, whether Arabic or English.

The weakest performance by all the services was the translation of legal and scientific texts. Only Language Tools correctly translated the word “noncompliance” in a legal text, for example. Instead of using the proper word in Arabic, the other services transliterated it phonetically into a meaningless word.

All four services have an interface that is easy to use, with a pull-down menu listing several languages. Each has two text boxes, one for the original language and the other for the desired translation. They also translate entire Web sites, but the translation again tended to be awkwardly verbatim.

Google also has a feature that lets you translate search results free. (It also offers users an option to send in a better translation.) The others require you to become a paid subscriber. English and Arabic results appeared side-by-side.

I also liked WorldLingo and Applied Language’s email-translation feature. After clicking the email button, a window with two text boxes pops up. You enter your name and email address, and the recipient’s name and address. When you send the message with WorldLingo, both recipient and sender see the message in both languages. Neither Google nor Systran has this feature.

Systran has a convenient swap button that lets users easily flip the source and target languages. This saves time when going back-and-forth between two languages. The other services have you use pull-down menus. Systran’s interface also allows prompt translation of a text as soon as it’s pasted in a text box, without the need to click a “translate” button.

Free online translation tools help travelers or those curious about languages, but I found them unreliable for important documents. Use with caution.

Write to Sarmad Ali at sarmad.ali@wsj.com Walt Mossberg is on vacation.