Turning a Tablet Into a Board Game

In the new Digital Solution column, Katie tests a game that successfully marries digital and analog games by using the first physical device to digitally interact with the Apple iPad.

Time Inc.'s InStyle Sets Up Shop at StyleFind

Remember when magazines were excited about launching Web sites, not iPad apps? Here’s a new e-commerce site from Time Warner’s publishing unit.

The Facebook Movie: Sorry, Mark–But Critics Like It, They Really Like It! (Plus the Taiwanesed Version!)

The Facebook movie is finally here, the reviews are in and–no surprise–the critics are raving. After all, it was done by Hollywood pros with director David Fincher and writer Aaron Sorkin, who have apparently transformed the appalling badly penned and very fictional book “The Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius, and Betrayal” by Ben Mezrich into some bit of cinematic art. But that’s not BoomTown talking, so here is a rundown of five reviews by top critics.

Site Builder Wetpaint Makes One for Itself Using the Demand Media Playbook

Do we really need another pop-culture site? Sure, says Wetpaint CEO Ben Elowitz. His pitch: We’ll build a better mousetrap–one that covers every flickering detail about the likes of “Glee” and “The Jersey Shore”–using “data and science.”

Smells Like Mean Spirit: Courtney Love Collects Check From Guitar Hero, but Goes on Twitter Rampage Anyway

Courtney Love went into a Twitter frenzy yesterday, threatening to sue Activision Blizzard over of its use of the image of her late husband and grunge music legend Kurt Cobain in the latest version of its popular music game, Guitar Hero. Except, oops, Love signed the contract herself and also, sources said, the check has long been cashed from Activision.
cobain

Good News for Twitter (I Think): It Has Scaled the “Peak of Inflated Expectations”!

Can the hype surrounding buzzy tech like Twitter, the Kindle and cloud computing get any louder? No, pronounces tech consultancy Gartner Inc., which has a very official-looking chart to make its case. But are you better off being on top of the “Peak of Inflated Expectations” or working your way up the “Slope of Enlightenment”? Who knows?
tom-cruise-climbing

Time Inc. Layoff Update: 30+ From Essence, Entertainment Weekly; Many More to Come

Another day, another few dozen firings at Time Inc. The Time Warner publishing unit let more than 30 people go from its Essence and Entertainment Weekly titles yesterday. That brings the total body count to about 250, which means that CEO Ann Moore still has a long way to go before she gets to her rough target of 600 job cuts this year.

Time Inc. Boss Ann Moore to Troops: “Act Like a Private Equity Company…We Will All Get Through This”

The head of Time Warner’s magazine unit doesn’t give employees more details about the coming layoffs. Instead, she delivers a pep talk version–sort of–of the reorg memo she distributed last week: Suck it up, buckle down and get to work. We’re restructuring the company because the economy stinks, but we’re still a magazine company, and don’t lose sight of that.