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		<title>"Avatar" Director James Cameron at D8: 3-D or Not, It's Still About the Story</title>
		<link>http://allthingsd.com/20100602/james-cameron-session/</link>
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		<pubDate>Thu, 03 Jun 2010 03:00:09 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://d8.allthingsd.com/?p=469</guid>
		<description><![CDATA[In 1997, James Cameron made "Titanic," the highest-grossing film ever made. 

Thirteen years later he did it again: "Avatar." And as much as "Avatar" stretched the boundaries of the box office, it has stretched the boundaries of cinema as well. The 3-D film featured a staggering 2,500-plus special-effects shots, set a new standard for movie-making technology and may have ushered in a big-screen renaissance in the process.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright photo" src="http://allthingsd.com/files/2010/06/888191366_fBqrg-M-150x150.jpg" alt="James Cameron" width="150" height="150" />In 1997, <a href="http://d8.allthingsd.com/speakers/james-cameron/">James Cameron</a> made &#8220;Titanic,&#8221; the highest-grossing film ever made.</p>
<p>Thirteen years later he did it again: &#8220;Avatar.&#8221; And as much as &#8220;Avatar&#8221; stretched the boundaries of the box office, it has stretched the boundaries of cinema as well. The 3-D film featured a staggering 2,500-plus special-effects shots, set a new standard for movie-making technology and may have ushered in a big-screen renaissance in the process.</p>
<p><span id="more-5794"></span></p>
<h4 class="subhed">Liveblog</h4>
<p>Walt and Kara are bathed in blue! They look vaguely Avatar-like. And here comes Cameron, who lavishes praise on the red leather hot seats.</p>
<p><strong>8:17 pm:</strong> Kara&#8211;You&#8217;ve embraced tech for a long time. Where did that start?</p>
<p>Cameron: I started as an FX guy. I had to figure out how all of that was done. We no longer use any of the tools I learned how to use. The artistic skills I developed haven&#8217;t changed.</p>
<p><strong>8:18 pm:</strong> Walt&#8211;Do you think there&#8217;s a way to enjoy &#8220;Avatar&#8221; without seeing it in 3-D?</p>
<p>Cameron: Sure. Most of the work I do as a director doesn&#8217;t have to do with 3-D. The 3-D should be viewed as value-added. Everyone said you had to see &#8220;Avatar&#8221; in the theaters, in 3-D. But the DVDs have sold really well. If people have the choice, they use 3-D. If they don&#8217;t, 2-D works fine.</p>
<p><strong>8:20 pm:</strong> Walt&#8211;So will there be a movie that <em>requires</em> 3-D?</p>
<p>Cameron: Sure. That could be an interesting experiment, but it would be a failure of narrative. Good movies scale&#8211;they work on iPhones, and on theater screens.</p>
<p><strong>8:21 pm:</strong> Kara&#8211;We saw a not-good movie the other night ["Prince of Persia"--terrible], and every preview was for a 3-D movie.</p>
<p>Cameron: Yep. There&#8217;s going to be a period of time when we risk &#8220;debasing the coinage.&#8221; If we make people pay extra for a lousy movie, we&#8217;re going to be in trouble.</p>
<p>Walt: Who does it well?</p>
<p>Cameron: Jeffrey Katzenberg at DreamWorks. &#8220;How to Train Your Dragon&#8221; was sumptuous.</p>
<p><strong>8:23 pm:</strong> Kara&#8211;Let&#8217;s talk about the tech involved in &#8220;Avatar.&#8221; What&#8217;s different about your 3-D and other 3-Ds?</p>
<p>Cameron: 3-D has had a rocky start-and-stop experience. He walks through the chronology of different tech. Fast-forward to 2000. First prototypes of projectors with very high frame rates. And I was working on the different end, working on a specialized camera. It still took a long time.</p>
<p>It was a very flat curve for a long time. Now it&#8217;s practically vertical. But prior to that, exhibitors didn&#8217;t want to pay to retrofit theaters for one movie a year. Studios wouldn&#8217;t do 3-D if there were no theaters, etc. I was proselytizing, but most people ignored me.</p>
<p>By 2005, I decided to make a big film in 3-D, &#8220;without the wink and snigger,&#8221; a serious film. &#8220;You know, I&#8217;m just going to go out there and do this, and let the chips fall where they may.&#8221;</p>
<p>I don&#8217;t want to take all the credit. There were a small number of people who were doing this: Robert Zemeckis, Katzenberg. Peter Jackson said he would do a 3-D movie, but didn&#8217;t. But the announcement was valuable in itself.</p>
<p><strong>8:28 pm:</strong> Can you remake &#8220;Titanic&#8221; in 3-D?</p>
<p>Cameron: Yes.</p>
<p>Walt: Are you thinking about doing that?</p>
<p>Cameron: We&#8217;re not thinking about doing that, we&#8217;re doing it. We&#8217;ll have it ready for the ship&#8217;s 100th anniversary in 2012.</p>
<p><strong>8:30 pm:</strong> Kara&#8211;Would you do this with &#8220;Terminator&#8221; and other older movies you&#8217;ve done?</p>
<p>Cameron: Depends. We&#8217;re going to spend months and millions converting &#8220;Titanic.&#8221; But if filmmakers do lousy jobs of conversions, &#8220;pop-up book style,&#8221; that&#8217;s going to get old quickly.</p>
<p><strong>8:33 pm:</strong> Walt&#8211;So what about 3-D TV sets?</p>
<p>Cameron: Problem is that there&#8217;s not enough content right now. If you get every 3-D movie, you&#8217;ll have a good three days, and then you&#8217;re done.</p>
<p><strong>8:33 pm:</strong> Walt&#8211;And most people have just bought sets recently.</p>
<p>Cameron: Right. But it will change over time. And if you&#8217;re buying today, go ahead and future-proof yourself by buying 3-D.</p>
<p><strong>8:34 pm:</strong> Kara&#8211;Let&#8217;s talk about BP briefly. Tell us about your connection.</p>
<p>Cameron: There&#8217;s a story that the government went to Hollywood for help. But that&#8217;s not the case. I&#8217;ve just been interested and really involved in subs and wrecks for a long time. So over the last few weeks, I&#8217;ve been watching what&#8217;s happening and saying, &#8220;Those morons don&#8217;t know what they&#8217;re doing.&#8221; And then I realized I know a lot of people who work in deep submergence. They don&#8217;t do oil, but they know the engineering. So I got 23 people together for a brainstorming session at EPA headquarters. The EPA guys weren&#8217;t there; they were in the Gulf. But they hosted it.</p>
<p>Kara: You went to BP first?</p>
<p>Cameron: They could not have been more gracious. &#8220;But they said, &#8216;We&#8217;ve got this.&#8217;&#8221; Here&#8217;s the thing: We sat in a room for 10 hours and worked this problem. It&#8217;s a very complex problem, and it starts 18,000 feet down. Steel fails like it&#8217;s made out of butter. So you find out there are things that prevent them from doing obvious fixes.</p>
<p>But there are things that can be done. I want to say, I never thought I would be defending BP. Anyway, I started to shift perspective, to thinking that the government should be monitoring this stuff independently, and I can help with that.</p>
<p>Walt: Doesn&#8217;t the Navy have submarines?</p>
<p>Cameron: Yes. We work with them. Anyway, we&#8217;re working on a report, etc.</p>
<p>Walt: Is the White House involved in this?</p>
<p>Cameron: No, it&#8217;s a private effort.</p>
<p><strong>8:40 pm:</strong> Kara&#8211;Let&#8217;s talk about Hollywood economics.</p>
<p>Cameron: &#8220;I think there was a time when Hollywood really didn&#8217;t get the rapidity of change. But we&#8217;re past that now.&#8221; Still, there&#8217;s a limit to how quickly they can change and still keep their business.</p>
<p><img class="aligncenter photo" src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-201711-08045/888163784_oM43U-M.jpg" alt="James Cameron at D8" width="300" height="200" /></p>
<p><strong>8:41 pm:</strong> Walt&#8211;There&#8217;s a lot of consumers and tech folks who think you should be able to see a movie or TV show whenever, wherever.</p>
<p>Cameron: You hear a lot of that. But it&#8217;s usually not from the people who have spent hundreds of millions of dollars making the film. [Scattered applause. Pretty sure I hear Rupert Murdoch, who's in the front, guffawing.]</p>
<p><strong>8:43 pm:</strong> Walt&#8211;But why can&#8217;t I have it when and where I want?</p>
<p>Cameron: Now we&#8217;re at the first time when there is a real question: Do I want it now or do I want it great? People had a choice of watching a pirated version on a small screen, and enough people chose the theatrical experience to make it the highest-grossing movie ever.</p>
<p>Walt: But some people want to watch it on a small screen without stealing.</p>
<p>Cameron: Perhaps there are two percent of people under 30 who have a qualm about stealing. They went to the theater because it was a better experience.</p>
<p><strong>8:45 pm:</strong> Kara attempts to talk about music, but stumbles on a Beatles album example. The big idea is that albums have gone away, replaced by singles, but movies don&#8217;t have that problem.</p>
<p>Cameron: Nope. But people do watch movies in different ways. Some are super-respectful and ritualistic; others multitask and watch picture-in-picture. At least here, the pendulum has swung back from doing that.</p>
<p><strong>8:47 pm:</strong> Walt mentions people who haven&#8217;t seen &#8220;Avatar&#8221; in the theater [ahem]. They feel &#8220;trapped,&#8221; he says, because they want to see it in 3-D.</p>
<p>Cameron: I know. So we&#8217;re helping them out and re-releasing the movie in theaters in August. [Thanks!]</p>
<p><img class="aligncenter photo" src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-202335-08110/888172315_8EUfV-S.jpg" alt="James Cameron at D8" width="300" height="200" /></p>
<p><strong>8:48 pm:</strong> Walt is still pressing on windows and the limits they put on consumer choice.</p>
<p>Cameron: I don&#8217;t really care because I won&#8217;t have another movie for three years, and by then, all of this will be worked out.</p>
<p>Kara: What&#8217;s the movie?</p>
<p>Cameron: Maybe four years. Either &#8220;Avatar 2&#8243; or some other big movie that uses the same technology. 3-D.</p>
<p><strong>8:51 pm:</strong> A tech discussion about frame rates, followed by Walt asking Cameron if he would deign to watch a movie on a laptop.</p>
<p>Cameron: Depends on the film. I won&#8217;t watch &#8220;2001&#8243; on a laptop. But a funny movie would be fine. &#8220;The Hangover&#8221; would be just as funny on a laptop.</p>
<p><img class="aligncenter photo" src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-203418-08131/888177806_on8yt-S.jpg" alt="James Cameron at D8" width="300" height="200" /></p>
<p><strong>8:54 pm:</strong> A discussion about what technology can&#8217;t solve. You can make movies for less money, but the apparatus of promoting movies still requires a lot of money. And note that people who have success without a studio&#8217;s marketing arm with an indie movie&#8211;the next movie they make is a studio movie. I believe in letting people do what they&#8217;re good at. Studio marketing people do this every day. A day-and-date release, worldwide&#8211;that&#8217;s something to behold. A ton of work. We had something like 76, 78 discrete versions of &#8220;Avatar&#8221; that had to be prepped within five weeks for that.</p>
<p><strong>8:58 pm:</strong> Walt&#8211;Is Silicon Valley involved in any part of what you do?</p>
<p>Cameron: Yes, but not in the way you might think. I went to Microsoft (MSFT), for instance, and asked for help with archiving and data. We started a year before the movie started on digital asset management. Microsoft has been a great partner.</p>
<p><strong>9:00 pm:</strong> So you&#8217;re a big-deal director so you can work with Microsoft. Can other directors get help like that?</p>
<p>Cameron: For a movie like this, you need help from someone.</p>
<p><strong>9:01 pm:</strong> Kara&#8211;Tell us about piracy. How big a problem is that for you?</p>
<p>Cameron: 3-D counteracted that for us. You could pirate the movie, but not the 3-D. That won&#8217;t hold forever, though.</p>
<p><strong>9:04 pm:</strong> So where does Hollywood go?</p>
<p>Cameron: It doesn&#8217;t change much. You still need good stories, good casts, etc. Regardless of windows, augmented reality, etc. It&#8217;s still the same business. People have been talking about interactive movies since the 1980s. But we have those. They&#8217;re called games.</p>
<p>Walt: What do you think about games?</p>
<p>Cameron: Love them. Want to figure out ways to merge games and movies in next couple projects, where you can experience them in different ways.</p>
<h4 class="subhed">Q&amp;A</h4>
<p><strong>Can you talk about the Brazil controversy?</strong></p>
<p>Cameron: I&#8217;ve been concerned about the environment for a long time and &#8220;Avatar&#8221; is about that, of course. So after the movie came out, it was so well received by the environmental community that all this stuff came flooding to me. I ended up going into &#8220;cause shock.&#8221; Ended up working with people in Brazil who are going through a situation that&#8217;s eerily similar to the &#8220;Avatar&#8221; plot.</p>
<p><strong>Kara: What did you do for them?</strong></p>
<p>Cameron: I created a rapport with them and then created a series of media events that bubbled it up to public consciousness in Brazil and for now, at least, put a halt to the dam they were building there.</p>
<p><strong>Dumb question: I don&#8217;t get how you filmed it but it&#8217;s all CG [computer graphics]</strong></p>
<p>Cameron: It&#8217;s not all CG. It&#8217;s about 60 percent CG. The film was shot in a virtual world, with a virtual camera. But another part is shot in live action.</p>
<p><img class="aligncenter photo" src="http://photos.allthingsd.com/photos/888201973_Z3fkz-S.jpg" alt="James Cameron at D8" width="300" height="200" /></p>
<p>Sorry, missed a couple questions.</p>
<p><strong>Q: What do you consider your most personal film and what was the best advice you received when you started out?</strong></p>
<p>A: &#8220;Avatar&#8221; is probably my most personal film. It really is an expression of everything that has meant something to me since I was five years old. The best advice I ever received? Roger Corman told me to sit down a lot while I was directing.</p>
<p><strong>Q: Did you intend to elicit feelings of guilt toward the environment in the &#8220;Avatar&#8221; audience?</strong></p>
<p>A: The intent was not to bitch-slap the audience but to take it outside of itself. Which is something that only film can do. By the end of &#8220;Avatar,&#8221; you&#8217;re looking at the human world from nature&#8217;s perspective and it doesn&#8217;t look so good.</p>
<p>And that&#8217;s a wrap.</p>
<p><em><strong>A note about our coverage:</strong> This liveblog is not an official transcript of the conversation that occurred onstage. Rather, it is a compilation of quotes, paraphrased statements and ad-lib observations written and posted to the Web as quickly as possible. It is not intended as a transcript and should not be interpreted as one.</em></p>
<p><ul style="list-style:none;"><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-201711-08045/888163784_oM43U-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-201627-08037/888163796_mbUnB-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-202032-08084/888172380_xPFzb-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-201927-08071/888172414_5W2F3-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-202046-08087/888172354_TDrbV-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-201955-08077/888172397_2LFFE-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-202140-08097/888172333_y7EtZ-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-202359-08118/888172286_SJCm6-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-202351-08113/888172300_eTCij-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-202335-08110/888172315_8EUfV-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-202054-08091/888172343_B3it8-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-203229-08184/888177847_NKSEH-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-203321-08127/888177830_YgutU-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-203615-08143/888177786_rgptq-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-203418-08131/888177806_on8yt-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-204518-08230/888191349_VwGMn-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-204010-08194/888191366_fBqrg-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-204527-08236/888191343_xPyRL-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-204230-08216/888191361_92LGz-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-204815-08252/888191323_SWss4-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-205135-08279/888191295_FjWcD-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-205057-08261/888191315_EQCAV-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-205115-08275/888191334_fb8cC-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-205036-08333/888201982_dHMS5-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-205332-08286/888201956_KghWi-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-213116-08526/888257430_FZxp4-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-212128-08413/888257400_fautt-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/D8/speakers/james-cameron/d8-20100602-205529-08335/888257418_gmBYn-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li></ul> </p>
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		<title>Apple Notebook Event: MacBook Air Update and a New LED Display</title>
		<link>http://allthingsd.com/20081014/liveblogging-from-the-apple-notebook-event/</link>
		<comments>http://allthingsd.com/20081014/liveblogging-from-the-apple-notebook-event/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 17:51:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[24-inch]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[drive]]></category>
		<category><![CDATA[EPA]]></category>
		<category><![CDATA[glass]]></category>
		<category><![CDATA[graphic chip]]></category>
		<category><![CDATA[Intel Core Duo]]></category>
		<category><![CDATA[iSight]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[LED display]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[MagSafe]]></category>
		<category><![CDATA[mini-display]]></category>
		<category><![CDATA[Nvidia 94100]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[port]]></category>
		<category><![CDATA[processor]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[trackpad]]></category>
		<category><![CDATA[unibody]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6716</guid>
		<description><![CDATA[The MacBook Air is also getting an update. The new model will have a faster graphics chip, a new mini-display port, a faster Intel Core Duo chip, and bigger drive.]]></description>
			<content:encoded><![CDATA[<p><a href="http://digitaldaily.allthingsd.com/files/2008/10/air.jpg"><img src="http://digitaldaily.allthingsd.com/files/2008/10/air.jpg" alt="" title="air" width="350" height="34" class="aligncenter size-full wp-image-6749" /></a>The MacBook Air is also getting an update. The new model will have a faster graphics chip, a new mini-display port, a faster Intel Core Duo chip, and bigger drive.</p>
<p>Also: A new LED display, 24-inch built-in iSight, built-in speakers and MagSafe.</p>
<p>Cost: $899; available in November.</p>
<p>As for the existing standard white plastic MacBook model, Apple (AAPL) is dropping the price to $999, according to Steve Jobs.</p>
<p>Back to the refreshed line, MacBook users have been asking for &#8220;a metal enclosure, faster graphics, and LED display,&#8221; Jobs explains. &#8220;We&#8217;re giving it to them.&#8221;</p>
<p>Similar features as the new Pro: unibody enclosure, glass trackpad, faster graphics Nvidia 9400 graphics chip and a five-time increase in graphics performance. The new display is designed with laptops in mind.</p>
<p>And continuing a theme at this event, the new MacBook is environmentally friendly. It has also been awarded the EPA EPEAT designation.</p>
<p>The new metal 13.3-inch MacBook sells for $1,299. The $1,599 model buys a faster processor.</p>
<p>Units start shipping today, and will be in stores tomorrow.</p>
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