3 posts and columns on Eric Litman

News Byte

A Velvet Rope for Mobile Media Buyers and Sellers, Run by Medialets

in Media on January 10 at 4:30 am PT

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet-rope approach will keep keep bargain buyers out. Here’s a similar approach from mobile ad start-up Medialets, which has created an exchange featuring ad inventory from “more than 40 of the world’s top publishers,” who Medialets won’t identify. The exchange is nonexclusive, so buyers and sellers can still work with offerings from Google, Apple and smaller players like Millennial Media, which is looking to go public.

More Money for Mobile Ads: Medialets Raises Another $8.4 Million

in Media on November 9, 2011 at 5:15 am PT

Meanwhile, what about Adobe’s move to dump mobile Flash? “It’s an awesome opportunity for Adobe to make lots of money,” says Medialets CEO Eric Litman.
medialets

Another Ad Network? Yes, and This One’s for iPhone Apps: Medialets Raises $4 Million.

in Media on May 12, 2009 at 2:00 am PT

Apple iPhone and iPod Touch users have downloaded one billion apps for their devices in nine months. Someone other than Steve Jobs and co. ought to be able to make money from that, right? That’s more or less the logic behind Medialets, a start-up that serves up ads on Apple’s mobile applications, and to a lesser degree, programs designed for Google’s Android mobile platform. The New York-based company, founded last June, is announcing a $4 million Series A round led by Foundry Group. DFJ Gotham and angel investor Bobby Yazdani also participated.
medialets-logo