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	<title>AllThingsD &#187; Erick Hachenburg</title>
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		<title>MetaCafe Grabs Action Sports Without Paying a Penny</title>
		<link>http://allthingsd.com/20100909/metacafe-grabs-a-new-sports-site-without-paying-a-penny/</link>
		<comments>http://allthingsd.com/20100909/metacafe-grabs-a-new-sports-site-without-paying-a-penny/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 21:33:05 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=23311</guid>
		<description><![CDATA[The online video shakeout is happening, though not as quickly as you might have thought two years ago: Instead of going away overnight, video sites that aren't YouTube or Hulu are quietly circling each other. Everyone talks to everyone about a potential deal, but few of them actually get consummated. Here's one that did.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/09/big-fish-little-fish.jpg"><img class="alignright size-medium wp-image-23315" title="big fish little fish" src="http://mediamemo.allthingsd.com/files/2010/09/big-fish-little-fish-275x275.jpg" alt="" width="250" height="250" /></a>The online video shakeout is happening, though not as quickly as you might have thought two years ago: Instead of going away overnight, video sites that aren&#8217;t YouTube or Hulu are quietly circling each other. Everyone talks to everyone about a potential deal, though few of them actually get consummated.</p>
<p>Here&#8217;s one that did: MetaCafe has bought Action Sports, without laying out any cash. MetaCafe CEO Erick Hachenburg won&#8217;t put a value on the deal, but says it was an equity transaction between the two private companies.</p>
<p>So what does he get for his equity? In addition to the four million visitors that Action Sports&#8217; <a href="http://www.go211.com/">Go211</a> gets a month, MetaCafe will also get a new chief revenue officer, in the form of former Action Sports CEO Sean Aruda.</p>
<p>Hachenburg will keep Go211 operating, but the real goal is to use the sports sites&#8217; video to stock a new vertical for MetaCafe itself, <a href="http://mediamemo.allthingsd.com/20100525/another-trailer-site-sure-metacafe-launches-a-trailer-park/">expanding on a strategy the company has been pursuing for a while</a>. Meanwhile MetaCafe, which came close to a Yahoo (YHOO) sale in the months following Google&#8217;s (GOOG) YouTube buy a few years ago, is staying independent, despite <a href="http://mediamemo.allthingsd.com/20090706/is-veoh-the-next-video-site-to-go/">hiring bankers Think Equity to shop the company/pursue &#8220;strategic investors&#8221;</a> last year.</p>
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		<title>Another Trailer Site? Sure: Metacafe Launches a Trailer Park.</title>
		<link>http://allthingsd.com/20100525/another-trailer-site-sure-metacafe-launches-a-trailer-park/</link>
		<comments>http://allthingsd.com/20100525/another-trailer-site-sure-metacafe-launches-a-trailer-park/#comments</comments>
		<pubDate>Tue, 25 May 2010 13:00:19 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=19917</guid>
		<description><![CDATA[How do you survive in online video if you don't have YouTube's scale or Hulu's content? Find a specialty. Metacafe promises to create a better version of Amazon's IMDB.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/09/3d-glasses-life.jpg"><img class="alignright size-medium wp-image-10646" title="3d-glasses-life" src="http://mediamemo.allthingsd.com/files/2009/09/3d-glasses-life-226x300.jpg" alt="" width="226" height="300" /></a>How do you survive in online video if you don&#8217;t have YouTube&#8217;s scale or Hulu&#8217;s content? Find a specialty.</p>
<p>That has been Metacafe&#8217;s strategy for some time now. Rather than try to offer a smaller version of YouTube, the video site has increasingly been trying to focus on a few key categories. Today, it&#8217;s launching <a href="http://www.metacafe.com/watch/466576a2/metacafe_movies_launched/">Metacafe Movies</a>, which doesn&#8217;t promise to show actual movies, but trailers and related clips.</p>
<p>Aren&#8217;t there plenty of trailer sites? Sure. But Metacafe promises that its will be deeper and better organized than the competition; CEO Erick Hachenburg imagines something closer to a video-focused IMDB.</p>
<p>Of course, IMDB should be the video-focused IMDB. But for whatever reason&#8211;perhaps because Amazon (AMZN), which owns the site, has other priorities&#8211;the Web&#8217;s dominant movie resource has little in the way of clips. Maybe that will change if Metacafe has success.</p>
<p>Following Google&#8217;s (GOOG) acquisition of YouTube in 2006, Metacafe came close to a deal with Yahoo (YHOO), but never got it done. Interesting to imagine what would have happened had Jerry Yang and company pushed hard into video a few years ago.</p>
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		<title>Is Veoh the Next Big Video Site to Give Up?</title>
		<link>http://allthingsd.com/20090706/is-veoh-the-next-video-site-to-go/</link>
		<comments>http://allthingsd.com/20090706/is-veoh-the-next-video-site-to-go/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 10:00:53 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=8900</guid>
		<description><![CDATA[Now that Joost has given up the ghost and bailed out of the Web video portal business, who's next? A good bet: Veoh, one of the best-funded would-be YouTubes. Multiple sources tell me the company is aggressively marketing itself to would-be buyers, and it's asking for less than the $70 million investors like Michael Eisner have plowed into the company. Meanwhile, rival MetaCafe is looking for a "strategic investor."]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/07/veoh_1.jpg"><img class="alignright size-medium wp-image-8945" title="veoh_1" src="http://mediamemo.allthingsd.com/files/2009/07/veoh_1-250x166.jpg" alt="veoh_1" width="250" height="166" /></a>Now that <a href="http://mediamemo.allthingsd.com/20090630/here-comes-the-video-shakeout-joost-scales-down-ceo-mike-volpi-steps-out/?mod=ATD_search">Joost has given up the ghost</a> and bailed out of the Web video portal business, who&#8217;s next?</p>
<p>A good bet: <a href="http://www.veoh.com/">Veoh</a>, one of the best-funded would-be YouTubes. Multiple sources tell me the company is aggressively marketing itself in hopes of finding a buyer.</p>
<p>And if a deal does go through, it will result in a loss for the company&#8217;s high-profile backers, who include former Disney (DIS) CEO Michael Eisner and Goldman Sachs (GS). I&#8217;m told that CEO Dmitry Shapiro has been shopping the company at prices below $70 million, which is the amount investors have sunk into the portal since 2005.</p>
<p>What happened to Veoh? The same thing that happened to almost every other Web video portal that isn&#8217;t Google&#8217;s (GOOG) YouTube or Hulu: Not enough audience, not enough ad revenue, too many costs.</p>
<p>Veoh claims an audience of about 25 million users, which is less than auditors like comScore (SCOR) report, and is, in any case, an order of magnitude smaller than YouTube&#8217;s. Sources tell me the company lost money on revenue of about $6 million last year. Sales are up and executives are optimistic it could break even this year, but the trajectory isn&#8217;t high enough to keep Veoh afloat as an independent company.</p>
<p>Complicating matters for Veoh is a costly court battle with Vivendi&#8217;s Universal Music Group, which accuses the company of copyright violations. That two-year-old fight has cost the start-up millions in legal fees.</p>
<p>The fact that Veoh&#8217;s backers include media-savvy players like Time Warner (TWX); former Viacom executives Tom Freston and Jonathan Dolgen; and Spark Capital, one of the primary investors in Twitter, hasn&#8217;t been enough to help the company extricate itself from the suit.</p>
<p>In April, Veoh laid off a good chunk of its staff, replaced CEO Steve Mitgang with Shapiro, the company&#8217;s founder, and focused its energy on a new &#8220;Video Compass&#8221; player that users are supposed to download and install in their Web browsers.</p>
<p>At the time, Shapiro said that the company&#8217;s Web portal business was a success but acknowledged that <a href="http://mediamemo.allthingsd.com/20090401/video-site-veoh-cuts-staff-boots-ceo-bets-on-browser-plug-in/">&#8220;quite frankly, there are a lot of things like that.&#8221;</a></p>
<p>So who would buy Veoh? Theoretically, at the right price, the company could be attractive to a large Web player like a Yahoo (YHOO), which used to be a big player in video back when video was a small market. Or the company could try marketing its technical expertise to a cable/telco company like Time Warner Cable (TWC) that hasn&#8217;t done much with online video but says it will soon.</p>
<p>But rival Web portal Joost tried making the same pitch to various buyers over the last few months and couldn&#8217;t get a deal done. Last week Joost laid off most of its staff and said it would try to go it alone as a services company.</p>
<p>This kind of flux is now par for the course among the big Web portals that thought they could rival YouTube, or at least secure second place. But Google&#8217;s lead over everyone else in video gets bigger every day, and its primary competitor is now Hulu, which has the advantage of premium content from its Hollywood owners&#8211;Disney, GE&#8217;s (GE) NBC Universal, and News Corp.&#8217;s (NWS) Fox.</p>
<p>In addition to Veoh and Joost, <a href="http://paidcontent.org/article/419-industry-moves-dailymotion-taps-cedric-tournay-as-new-ceo/">France&#8217;s DailyMotion has swapped out CEOs in recent months</a> and is reportedly looking to raise money. Meanwhile, Metacafe, yet another video hub, has hired boutique investment bank Think Equity to look for &#8220;strategic investors to provide expansion capital.&#8221;</p>
<p>Metacafe CEO Erick Hachenburg says his company doesn&#8217;t need the money and can survive on its own if it doesn&#8217;t go ahead with a deal. &#8220;You would expect in this marketplace that you&#8217;re going to have a shakeout, and the stronger players are going to make it,&#8221; he says.</p>
<p>That sounds right. The question is whether we&#8217;ll have more than two players left when this is all over.</p>
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		<title>Metacafe Adds a Hub for TV</title>
		<link>http://allthingsd.com/20090609/metacafe-adds-a-hub-for-tv/</link>
		<comments>http://allthingsd.com/20090609/metacafe-adds-a-hub-for-tv/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 23:45:17 +0000</pubDate>
		<dc:creator>Andrew LaVallee</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=12511</guid>
		<description><![CDATA[Metacafe, seeking to reach more “media-snacking” consumers, is launching a section of its video site devoted to short clips from “Nurse Jackie,” “Weeds,” “Big Brother” and other television shows.

The Palo Alto, Calif., company, which is funded by Highland Capital Partners and DAG Ventures, focuses on what it sees as a middle ground between YouTube and Hulu — short-form videos that are professionally produced or poised to go viral — said its chief executive, Erick Hachenburg, a former Electronics Arts executive.]]></description>
			<content:encoded><![CDATA[<p>Metacafe, seeking to reach more “media-snacking” consumers, is launching a section of its video site devoted to short clips from “Nurse Jackie,” “Weeds,” “Big Brother” and other television shows.</p>
<p>The Palo Alto, Calif., company, which is funded by Highland Capital Partners and DAG Ventures, focuses on what it sees as a middle ground between YouTube and Hulu&#8211;short-form videos that are professionally produced or poised to go viral&#8211;said its chief executive, Erick Hachenburg, a former Electronics Arts (ERTS) executive.</p>
<p>YouTube has a high percentage of personal or response videos, he said, while Hulu is where consumers go to watch an entire TV episode. Metacafe.com, in contrast, is pared down to channels for movie trailers, sports clips and music videos. It had about 7.3 million unique video viewers in April, according to comScore (SCOR), compared with Hulu’s 40.1 million uniques.</p>
<p><a href="http://blogs.wsj.com/digits/2009/06/09/metacafe-adds-a-hub-for-tv/">Read the rest of this post on the original site</a></p>
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