3 posts and columns on ethnicity

News Byte

Nielsen: Ethnic Minorities More Likely Than Whites to Buy Smartphones

in Mobile on February 1, 2011 at 3:30 pm PT

Nielsen has some interesting new data breaking down smartphone sales by ethnicity. Its research shows that in the U.S., white consumers are less likely than blacks, Asians or Hispanics to have a smartphone. And that trend appears to be continuing, Nielsen said. According to its research, 42 percent of whites who purchased a mobile phone in the past six months chose a smartphone over a feature phone, compared with 60 percent of Asians and Pacific Islanders, 56 percent of Hispanics and 44 percent of African Americans. Among the ethnic groups, Asians and Pacific Islanders were most likely to have an iPhone, while the BlackBerry was particularly popular among African Americans, relative to other ethnic groups.

Facebook Touts Diversity of Its Members

in News on December 18, 2009 at 9:58 am PT

While Facebook is under fire for disclosing more data about its users to the public, Facebook is also touting that data about its users shows that they are increasingly diverse, with a racial and ethnic breakdown that nearly mirrors the overall diversity of the U.S. population, according to a blog entry posted on the social networking site on Wednesday.