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From Apple’s perspective, when it comes to software platforms, theirs is best (Cocoa/Cocoa Touch), because they have complete control. Everyone’s is good (the web), because Apple has control over their own implementation and can influence the future direction of the standards. What Apple doesn’t want is someone else’s proprietary platform, where they have no control at all. That’s what Flash is.
— Daring Fireball’s John Gruber on Apple and the future of Flash