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Microsoft Co-Founder Hits Out at Gates

Nick Wingfield and Robert A. Guth — Wed, 30 Mar 2011 15:35:11 +0000

Bill Gates schemed to take shares in Microsoft Corp. from his co-founder during the early days of the software company following his partner’s treatment for cancer, according to a new memoir by the billionaire co-founder, Paul Allen.

The allegation is part of a critical portrait in the book of Mr. Gates, with whom Mr. Allen formed a friendship in grade school that evolved into one of the iconic partnerships of American business. The book, “Idea Man: A Memoir by the Co-founder of Microsoft,” is scheduled to go on sale on April 17. A draft of the memoir was viewed by The Wall Street Journal. An excerpt of the book appeared on Vanity Fair’s website early Wednesday.

The book gives a revisionist take on some details of Microsoft’s history and the relationship between Mr. Gates and his former partner, the two of whom have long been viewed as cordial if not close friends.

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Demand Media Says It's Getting Along Just Fine With Google, Thank You Very Much

Peter Kafka — Thu, 27 Jan 2011 11:00:02 +0000

So the first wave of investors has taken a look at Demand Media, and they’re buying: The “content creation platform,” as the company likes to describe itself, closed at $22.65 yesterday, up 33 percent on its first day of trading.

Again, be wary of reading too much into any stock’s performance on any given day. But it seems safe to draw at least one conclusion: Investors aren’t freaked out about Demand’s symbiosis with/dependence on Google. Even after a puzzling blog post from the search giant last week.

The post, written by Google engineer Matt Cutts, defended the search engine’s performance against a chorus of criticism. But it acknowledged that Google was paying attention to complaints about “content farms and sites that consist primarily of spammy or low-quality content” clogging its search results.

Lots of people logically assumed that Google/Cutts was talking about Demand, although the post never mentioned the company by name. And if Google, which supplies 28 percent of Demand’s revenue and a big slug of its traffic, has a problem with Demand…

But Demand CEO Richard Rosenblatt insists that Cutts wasn’t talking about his company at all. In fact, he says, Demand and Google are getting along just great, in a relationship that pays out real dividends for both parties. It looks like investors believe him.

I chatted with Rosenblatt about the Google post, and the companies’ relationship, yesterday at Demand’s New York outpost. Here’s an excerpt from our conversation:

Peter Kafka: Do you think that Google post was directed at you in any way?

Richard Rosenblatt: It’s not directed at us in any way.

Did you talk to them about that?

I can’t comment on that.

Okay. But they wrote this post, which talks about content farms, and even though you say they weren’t talking about you, it left a lot of people scratching their heads.

Let’s just say that we know what they’re trying to do. Last year, they put out three major changes. They put out Mayday–that was going specifically after spammers and low-quality content. Our traffic increased when they did that. The reason why is our content is being scraped and stolen, [because we're] the largest content producer. So they’re looking for original, non-duplicated, human-made content. That’s all our content. So if they were targeting us, you’d also see Wikipedia, About.com, Wikihow, every person that makes more than a few dozen articles….Our traffic went up.

Second one: They did something called Caffeine, to increase the [search] index. Our traffic went up.

They then did Google Instant. Our traffic went up.

So the three things [Cutts] talks about in his blog post did not adversely affect us. You can draw your own conclusions.

The post talks about going after spammers and content farms. But when you guys think of content farms, you don’t think that means Demand, right? You’re thinking of people who take my copy or your copy, and cut and paste it, and tweak it enough to fool Google.

He’s talking about duplicate, non-original content. Every single piece of ours is original. Written by somebody. And I understand how that could confuse some people, because of that stupid “content farm” label, which we got tagged with. I don’t know who ever invented it, and who tagged us with it, but that’s not us…We keep getting tagged with “content farm”. [Ahem.] It’s just insulting to our writers. We don’t want our writers to feel like they’re part of a “content farm.”

So can you sum up your relationship with Google today?

This is why our partnership with Google makes sense. 1) We help them fill the gaps in their index, where they don’t have quality content. 2) We’re the largest supplier of all video to YouTube, over two billion views and 3) we’re a large AdSense partner. So our relationship is synergistic, and it’s a great partnership. And it’s a partnership that we’re excited to continue to expand.

Shortcovers, Iceberg Put Latest e-Books On Your Cellphone

Walter S. Mossberg — Thu, 15 Jan 2009 02:04:07 +0000

Amazon’s Kindle e-book reader has been a solid success. The device can access a catalog of over 200,000 digital books, including most current best sellers, according to Amazon (AMZN). Its sharp screen, built-in downloading and long battery life have overcome a relatively high price and some poor hardware-design features.

However, most people aren’t likely to carry a Kindle everywhere — it’s too large to fit in a pocket and hogs space in a handbag. Yet they do tote their cellphones everywhere. So, for years, a dedicated minority of folks have been reading books on smart phones and other pocket devices with relatively large screens.

[ See post to watch video ]

In recent months, e-book offerings have especially exploded on the Apple (AAPL) iPhone and iPod Touch, which, like the Kindle, have excellent screens and an easy and well-organized system for directly downloading content. Apple’s App Store, which carries everything from games to business software, has hundreds of e-book offerings (in addition to the audio books available through the iTunes store).

Some of these e-book apps, or programs, constitute just a single book, while others are digital-reading portals that can access anywhere from a handful of e-book titles, like the collected works of Shakespeare or the Sherlock Holmes tales, to many thousands of titles.

Two of the most popular e-book apps for the iPhone and the Touch are Stanza and eReader. They are pretty basic and straightforward, with little in the way of fancy formatting. But they get the job done, allowing you to download tens of thousands of titles from a variety of sources.

But, as with past cellphone or PDA e-book systems, most of those on the iPhone and Touch focus primarily on older, classic, or out-of-copyright titles, rather than on the sort of current, in-demand titles available on the Kindle. Some fresher titles are available, but the selection of popular books is relatively thin.

Now, two companies are launching new e-book apps that aim to bring current and popular titles from major publishers to the iPhone and Touch. And they add interesting features, including fancy formatting and community tools. I’ve been testing both.

One, called Shortcovers, is from the large Canadian bookseller Indigo Books & Music. Due to show up in the App Store in the next few weeks, Shortcovers is a portal to sampling, buying and reading books, and will have a companion Web site. It will allow readers to get free samples of blogs, magazines and books — say, the first chapter — and then buy either the entire work or other individual chapters or sections, which the company calls “shortcovers.”

The second, called Iceberg, is from an iPhone application developer called ScrollMotion. Already available, Iceberg offers each book packaged as an individual stand-alone app, with rich navigation features.

I found that reading books from these two services was OK, but not nearly as satisfying as reading them on a dedicated, large-screen device like the Kindle, which also offers free excerpts. But it was more convenient. I was able to knock off a chapter or a few pages while commuting or waiting in line. The apps use the iPhone’s touch features to allow you to navigate.

Shortcovers is the more ambitious and creative of the two. At launch, it expects to have 200,000 shortcovers — chapters or other free excerpts — available. About 50,000 of these also will be available for purchase as full digital titles; the rest can be ordered as physical books. Of the digital titles, roughly 15,000 to 20,000 will be older or public-domain books, and the rest commercial books. Typical book prices will be between $10 and $20. If you want to buy paid shortcovers — say a chapter of a business or travel book — the typical price will be 99 cents.

The key aim of Shortcovers is to get people to discover new works. So it emphasizes community features such as rating, tagging and sharing. It even allows people to make “mixes” of their favorite works and to upload their own writing. The Shortcovers catalog is a riotous mix of classics like “The Three Musketeers,” current titles like Malcolm Gladwell’s “Outliers,” and blog posts and magazine articles.

Iceberg’s claim to fame is its handsome appearance. It has just 14 titles available now, including the “Eragon” fantasy trilogy, and each must be downloaded as a separate app, which risks cluttering your iPhone with icons. The company is promising thousands of titles eventually, and has signed deals with major publishers. Prices hover around $10 or $11, but range to $27.

Books by Iceberg try to preserve the formatting and pagination of the printed title, and stress easy skimming to any page, searching and annotating. Pages are tinted and flip with a visual effect that apes a physical page-turn.

But there are missing features in both. Iceberg doesn’t allow bookmarking and Shortcovers lacks annotation. Neither app allows highlighting, or looking up words.

The iPhone isn’t primarily an e-book reader, and these new apps still can’t match Kindle’s full catalog. But they add yet another dimension to a very versatile gadget.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.