4 posts and columns on exchanges

News Byte

A Velvet Rope for Mobile Media Buyers and Sellers, Run by Medialets

in Media on January 10 at 4:30 am PT

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet-rope approach will keep keep bargain buyers out. Here’s a similar approach from mobile ad start-up Medialets, which has created an exchange featuring ad inventory from “more than 40 of the world’s top publishers,” who Medialets won’t identify. The exchange is nonexclusive, so buyers and sellers can still work with offerings from Google, Apple and smaller players like Millennial Media, which is looking to go public.

Google to Help Broker Video Ads

in News on March 11, 2011 at 5:58 pm PT

Google Inc., trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including Google’s own YouTube video site.

Rivals Jockey for Roles in Insurance Exchanges

in News on November 16, 2010 at 5:00 am PT

Health-technology companies are hoping that the new state insurance “exchanges” required by the federal health-care overhaul will offer them big new growth opportunities.

Ad Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem

in Media on October 13, 2009 at 5:12 am PT

Last month, the New York Times was attacked by hackers who bought fake Web ads from the publisher. And one of the world’s biggest ad companies says that won’t be the last assault. But the solution runs counter to industry trends.
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