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Eye-Fi’s Yuval Koren has stepped down as CEO of the company, and will be replaced by tech industry veteran Matt DiMaria, who most recently was executive vice president and general manager at digital media software company Roxio. Koren co-founded Eye-Fi in 2005 along with three others, and has had two stints as CEO of the company, most recently taking on the role in May of 2011. He will remain an advisor to the company. DiMaria joins Eye-Fi, which makes Wi-Fi-enabled SD cards for cameras, at a time when more digital-imaging products are coming out with built-in WiFi, forcing a reevaluation in strategy at the Bay Area-based startup.