eyeballs

People Like iPad Magazine Ads! (Says iPad Magazine Company)

Peter Kafka in Media on January 24, 2011 at 5:30 am PT

Have you bought an ad in an iPad magazine in the last year? Then you’re in luck! (The problem: Not enough people have bought iPad magazines in the last year.)

Facebook to Big Media: We Like You. We Really, Really Like You.

Peter Kafka in Media on December 16, 2010 at 3:30 am PT

Facebook has 550 million friends, but it’s working extra hard to woo a very specific group: Heavyweight media companies. It might be working! See: A proposed linkup between the social network, Time Warner’s cable channels and Verizon’s FiOS TV.

BuyWithMe Likely to Raise More Cash as Competitors Pull Ahead

Tricia Duryee in Commerce on December 14, 2010 at 5:57 pm PT

BuyWithMe confirmed today that its CEO, Cheryl Rosner, has left the company after only eight months on the job. To get the skinny on what’s going on, we caught up with the company’s Interim president, David Wolfe, who was promoted from chief product officer, as the company seeks a new leader.

Ad.ly Promises to Get More Celebrities, Pitching More Stuff, In Your Facebook Feed

Peter Kafka in Media on October 12, 2010 at 12:37 pm PT

The social media ad start-up rolls out the “Facebook Bundle.” Simple, plausible and probably not that annoying.

Weezer's YouTube Trade: We'll Star in Your Videos, You Help Us Sell Music

Peter Kafka in Media on September 14, 2010 at 4:00 am PT

Weezer had a big hit on YouTube a couple of years ago with “Pork and Beans,” a video that featured some of YouTube’s biggest stars. For its encore it’s inverting the strategy, which is why you’re likely to see the band all over the video site today.

Watch Vikings vs. Saints Live on the Web, for Free, Tonight. But Don't Get Used to It

Peter Kafka in Media on September 9, 2010 at 11:27 am PT

The NFL kicks off again tonight with a great game, and if you’re not in front of a TV, you’re not screwed: You can still watch the Minnesota vs. New Orleans game live on the Web, legally and for free, via NBC’s Football Extra feature. But don’t plan on making a habit of it.

Coming Soon from Google: Pay-Per-Tube

John Paczkowski in News on August 30, 2010 at 8:14 am PT

It’s taken the better part of a year, but Google’s discussions with major movie studios about a YouTube pay-per-view movie service are coming to fruition. The Financial Times claims that by year’s end we could see YouTube transform from an online destination for user-generated content into a full-fledged, international on-demand movie service.

Why TV Still Won’t Embrace the Web Quite Yet

Peter Kafka in Media on June 8, 2010 at 6:30 am PT

You know the answer, right? But just to spell it out: Even two million Hulu eyeballs a week don’t mean much for a hit TV show like “Modern Family.”

Google Takes a (Small) Stab at Fixing Twitter Search

Peter Kafka in Media on April 14, 2010 at 8:19 am PT

Twitter has a lot going for it. But search isn’t one of those things–even the service’s biggest fans concede that looking for something on Twitter, which can only return results in chronological order, is frustrating at best. Here’s a fix that’s incremental but cool, via Google.

Can You Put a Price on a Facebook Fan? Sure: $3.60.

Peter Kafka in Media on April 14, 2010 at 5:29 am PT

A big chunk of Facebook’s recent success comes from its “fan pages,” which big brands use to connect with customers–and spend big dollars to promote. So are they getting their money’s worth? Maybe–if they’re not spending much more than a double latte per fan.