News Byte

Fab.com Ditches Google+ in Favor of Pinterest

Fab.com, the shopping Web site that raised $40 million late last year in a Series B round led by Andreessen Horowitz, has revamped its site to highlight more social features, including the ability to filter its live shopping feed by category, buy straight from the feed, and see what Facebook friends are buying. Fab has also removed its Google+ button in favor of a Pinterest pin. The company claims four million members in the 10 months since its launch.

News Byte

Facebook Bumps Up Amount of IPO Shares Offered By 25 Percent

Facebook is bumping up the number of shares in its initial public offering by nearly 25 percent, pushing the total amount to more than 420 million shares. The increase means the company may end up raising $16 billion on Friday.

Bing Goes Sleek and More Social

Microsoft’s revamped search engine shows promise — if users can adapt.
Bing's Stefan Weitz says search is better with faces.

Voices

GM to Stop Advertising on Facebook

General Motors Co. plans to stop advertising on Facebook after the company’s marketing executives determined their paid ads had little impact on consumers, people familiar with the matter said — a move that comes as more companies question the effectiveness of advertising on the social networking site.

Google Says Forced “Sharing” Is a Bug, Not a Feature

No, you don’t have to spam that AdWeek story to your pals before you read it. But somebody’s gotta pay something for this stuff, someday.
all is well

Facebook “Acqhires” Mobile Photo-Sharing Company Lightbox

Yet another acquisition before Facebook goes public.
tumblr_lzuyfm3yx81qbyn5k

News Byte

Social Analytics Start-Up Prosodic Launches With $1.4 Million in Seed Funding

Software platform and social analytics firm Prosodic announced Tuesday it had completed a $1.4 million round of seed funding at its official launch. Investors in the round include Ignition Partners and angels Gary Vaynerchuk and David Remer of Remer Inc. The company is a predictive analytics service, informing its corporate and media customers what content should be shared with targeted audiences and how often.

News Byte

Cannes Ad Conference Roars for Twitter’s Jack Dorsey

The Cannes Lions, the people who put on a giant advertising trade show every year in France, have named Twitter’s Jack Dorsey as their “Media Person of The Year.” The honorific comes as Twitter has begun ramping up its ad-selling efforts. For context: Previous winners include Google’s Eric Schmidt and Facebook’s Mark Zuckerberg.

Facebook’s Latest S-1 Amendment Confirms Increased Share Price Range

Another day, another amendment. This marks the seventh for Facebook in three months.
facebook-IPO1-380x257

Pinterest Prompts a Start-Up’s Pivot: Meet Curalate, an Analytics Engine for Images

You’re a brand that has lots of stuff on Pinterest. How do you find it?
curalate haystack