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Voices

Buy Signal: Facebook Widens Data Targeting

Evelyn M. Rusli, Reporter, The Wall Street Journal in News on April 9 at 6:18 pm PT

On Wednesday, Facebook officially plans to roll out a new advertiser tool to help advertisers directly target Facebook users based on their offline spending history.

Voices

Citi Analyst Terminated After Facebook Disclosure

Matthias Rieker and Liz Moyer, Reporters, The Wall Street Journal in News on October 26, 2012 at 8:14 am PT

Massachusetts’ securities regulator fined Citigroup Inc. $2 million for failing to supervise technology analyst Mark Mahaney and an unnamed junior research analyst who improperly disclosed confidential information about Facebook Inc.’s initial public offering and unpublished revenue estimates for Google Inc.’s YouTube.

Voices

Facebook Investors Cash Out

Shayndi Raice, Reporter, The Wall Street Journal in News on August 17, 2012 at 7:55 am PT

Facebook Inc.’s FB -3.22% stock price plumbed a new low Thursday as early investors were freed to sell some of their stakes, leaving the once-prized stock down nearly 50% from its debut and forcing executives of the young Internet giant to pump up morale.

Voices

Inside Facebook’s Push to Woo Advertisers

Shayndi Raice, Reporter, The Wall Street Journal in Voices on August 15, 2012 at 7:11 am PT

After joining Facebook as vice president of marketing last year, Carolyn Everson made it her mission to win over skeptical ad executives who complained that spending on the giant social network wasn’t paying off.

Voices

Prominent Investors Miss Web IPO Payoff

Scott Thurm and Pui-Wing Tam, Reporters,The Wall Street Journal in Voices on June 19, 2012 at 8:46 am PT

For venture capitalists and other prominent investors in young companies, an initial public offering is supposed to be the big payoff for years of patience. It’s not working out that way for some backers of newly public Internet companies.