3 posts and columns on fall

Viral Video: CollegeHumor's Move From "Viral One-Offs" to Web Series

in News on October 14, 2010 at 12:10 am PT

The national broadcast networks aren’t the only ones debuting a fall series season. CollegeHumor Media, the online comedy video site, is also trying out three longer-term, weekly series rather than the more typical “viral one-offs,” it said. Many have tried and failed, so it will be interesting to see this effort.

Is the Newspaper Ad Slump Ending? No. But It’s Looking Less Lousy.

in Media on July 22, 2009 at 10:19 am PT

Be very careful about reading too much into this. But for what it’s worth, several newspaper publishers are now announcing that things are looking…“up” is the wrong word. Let’s try “less bad.” And let’s see what the New York Times has to say tomorrow.
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Here’s Why McKinsey’s Coming to Condé Nast: The Coming Black September

in Media on July 21, 2009 at 9:53 am PT

Here’s why Condé Nast is bringing in McKinsey & Co. for an emergency overhaul: The publisher’s lousy year isn’t getting any better. New numbers out today show that Condé’s September issues will be miserable across the board, with ad pages down anywhere from 17 percent to 47 percent. And that’s if you interpret the data favorably.
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