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Viral Video: Packers' Wins Make Little Girls Cry

Kara Swisher — Mon, 21 Nov 2011 09:00:13 +0000

The Green Bay Packers beat the Minnesota Vikings last week, which prompted a classic football fan reaction from the losers.

Well, maybe not so classic, since this video of one of the Vikings’ younger fans will break your heart over the agonies of cheesehead hegemony.

And, apparently, there is crying in football:

Yahoo's Product Runway: Are You In or Out?

Kara Swisher — Wed, 02 Nov 2011 17:41:24 +0000

I am here at Yahoo HQ in Sunnyvale, Calif., to check out “Product Runway,” which is the Silicon Valley Internet giant’s attempt to show that it can still innovate.

First and foremost is the launch of Livestand, a personalized news reader that is similar to Flipboard and a variety of other rivals, including — soon — Google.

It’s Yahoo’s attempt to present a business-as-usual feel — amidst a long and agonizing and very public strategic overview that might also include the sale of the company (or not!), in the wake of the recent firing of its last CEO, Carol Bartz.

It has caused a lot of trauma inside Yahoo, which can’t help with innovation.

But we press on!

In other words, despite the three-ring circus going on outside, Yahoo wants you to know it is still hard at work.

We begin:

10:35 am: As the strains of U2 die out, Yahoo Chief Product Officer Blake Irving takes the stage, which is actually set up in the company’s cafeteria. I can smell lunch being made nearby and I am hungry.

Apt — Yahoo certainly needs to show off a lot of cool stuff or its fate will be cooked.

No pressure, Blake!

“Personally, I am more bullish on Yahoo today,” he said. “What is Yahoo? Simple. It’s the premier digital media company. Period. Stop.”

Oh, if it were only that easy.

10:46 am: Irving pulls out his favorite slide, which looks like a chemistry test. It lists the various elements of the product strategy, with things like personalization, mobile, premium.

Now to Livestand, which is available on the Apple iTunes app store right now.

Don’t all rush at once!

Irving notes that Livestand is more than just an app — it is a platform.

In other words, Yahoo wants to help publishers publish online. Kind of a Facebook of content.

If Yahoo can pull it off, that is. (And, of course, unless Facebook decides to do the same.)

10:50 am: Livestand is an HTML5 “personalized living magazine.”

“This is the way Web pages are going to look,” declares Irving. Which is to say, heavy on photos, swoopy navigation, a television screen-like interface.

Irving uses the example of Surfer magazine, which is a good idea since waves always look pretty. Especially in a video-in-frame with Kelly Slater in Hawaii.

But, in essence, for anyone who has used Flipboard for years now, none of this is entirely different.

10:54 am: The look of what would be the Yahoo News page is actually much more interesting, since it is clearly a whole lot better than the Web page.

Irving also shows off a “living ad” — in this case, an unusually snuggly couple on a couch. It is cool, but creepy.

When launched, the ad has tap points. Irving — naughtily declaring about what is an ad, “I’ll tap that” — taps the lady’s butt, which would also have been my move. We learn about the jeans, of course.

10:58 am: Irving then shows off the ability to add feeds.

Next, something called “Cocktails.” First up, a developer tool called Yahoo Mojito and Yahoo Manhattan, which is a hosting service. The company will open-source both the technologies in 2012.

Irving brings up Mike Kerns, VP of Personalization & Social, who came to Yahoo when it bought the innovative sports fan site called Citizen Sports.

“We like to ship sh#t,” he notes. I like Mike Kerns immediately.

Kerns intros C.O.R.E. No, it is not a secret government organization that takes out fussy bloggers, who might be more critical than Yahoo execs would like.

In fact, it stands for “content optimization relevance engine.” Of course it does.

Simply put, C.O.R.E. is trying to link the right content or whatever to the right consumers and who likes what. Ladies like this, dudes like this. Apparently, “men of multiple ages” enjoy stories about golden chicken.

11:11 am: Kerns is moving on to social, especially its integration with Facebook. While much touted, sources tell me it has gone slower than expected in terms of use, but that it is improving.

Kerns talks about the idea of matching content to conversations to interests and, well, you know — the now exhausting world of modern media consumption.

The world in which you can no longer simply read an article and enjoy it — you must comment, share, discuss, parse, tweet.

Does anyone remember when you read something cool and just kept it to yourself?

Forget it, pal! It is a full-information society now and you better get on board and start poking your friends about every little thing.

(Personally, I plan on becoming a hermit in 3 … 2 … 1.)

11:18 am: Now Tim Parsey, who is Yahoo’s design head. He is hands down the most delightful exec the company has had in a while, mostly because he loves to smirk adorkably.

He shows off Yahoo’s first original design, which was a dull list. And then another really bad logo. But Parsey loves it! It’s kitschy!

Smirk attack!

Parsey moves into what has to happen now, which is to deliver a much more emotional experience and a much better designed one. He uses words like “humanism.”

Say what? He is right — Yahoo has for too long completely ignored design as an important part of the experience.

That’s why Flipboard was so quickly touted — it was pretty and fun. And it is why everyone is simply forced to love Apple products.

11:22 am: Parsey even has a code for it, called REM — for rational, emotional and meaningful.

He shows off a weather app. People take photos and they can be used in the app. Then Yahoo Mail for the iPad, whic is also handsome with photos and video. Livestand, also pretty.

“Great way to differentiate,” says Parsey. He calls it “one Yahoo!” Indeed.

11:35 am: I’ll admit it. After Parsey-fest, I zoned out for a sec when IntoNow dude, Adam Cahan, comes up.

Donut emergency!

Back to IntoNow, it’s the television indexing service that Yahoo bought in April.

Essentially, more ways to watch the media — in this case, video — and do 53 other things at the very same time. Memo to humanity: We will all be paying continuous partial attention for the rest of eternity.

Like I said: Hermitage!

11:41 am: Product dude Irving is back, making a point that, despite all the public mishegas, Yahoo has been busy at innovating.

A redo of email, better search, social “Facebar” with Facebook, Flickr for Google Android.

Irving is correct — Yahoo’s engineers have been hard at work and deserve kudos for doing so, even with attrition issues, stock declines and questions about the company’s very future being debated daily.

The problem is that too many of these improvements are mostly incremental and essentially table stakes for tech companies, most of whom have introed many more significant innovations in the same time frame as Yahoo has.

Google did Android, Google+ (as well as some notable failures). Microsoft did Kinect, Windows Phone, Windows 8. Amazon did Kindle Fire. Facebook did a range of major updates, as it has grown like a weed.

And there’s Apple. You might have heard of the iPhone and the iPad.

You get my point. Yahoo’s Product Runway today is well done, but what it really needs to be is just the beginning of a take-off.

11:48 am: Now Q&A time.

The first question is what took so long to get Livestand out, the second is why should people use Livestand since Flipboard and others have already been around for a dog’s age.

I ask about design — mostly because I want Parsey to use the word “delicious” a lot — and also about all the turmoil around the company and its impact on product creation. (I decide not to mention that Yahoo blew its acquisition of the bookmarking site, Delicious, and then sold it.)

Parsey delivers on the delicious scale, noting that Yahoo must have one design experience and yet has a lot of different interfaces. In other words, it cannot be Apple, but it can feel a lot more cohesive.

Irving talks a little bit around the obvious elephant in the room — the future of Yahoo — noting that the product staff was trying to focus and forget the storm going on outside.

“We have dreams about what this company can be,” says Irving.

You and me both, brother.

12:04 pm: More questions that are too detailed for my tastes, since they have delivered lunch and I can see it and I am ravenous.

As Parsey might say: It looks deliiiiiccccious.

Now, let’s hope Yahoo can do even more tasty stuff.

AppRats Can Make You Huge on YouTube–It Hopes…

Drake Martinet — Mon, 03 Jan 2011 17:05:34 +0000

It’s been a long time since Samuel Goldwyn and Louis B. Mayer ruled Hollywood and decided on the fates of the legion of stars under their strict command.

Today, of course, it’s a mess out there for talent, as the media landscape continues to fracture into ever tinier bits.

Thus, the curtain rises on AppRats, a start-up out of i/o Ventures that is taking an aggressive approach to helping YouTube’s top 100 celebrities build their fan bases on Facebook.

How aggressive?

AppRats isn’t asking for permission, even from clients.

I met with AppRats’ only two employees, CEO Charlene Kuperstein and CTO Ryan Moriarty, near their new Santa Monica, Calif. headquarters to talk about the market opening they think needs filling.

And, when asked what they were doing exactly, Moriarty–who recently became Dr. Moriarty after finishing a PhD in computer science and cryptography from UCLA–was quick to answer: “We’re hacking Facebook.”

After a recent round of seed funding, led by George Zachary of Charles River Ventures, and joined by the likes of Twitter’s head of Geo-Othman Larakai, AppRats now has another $230,000 with which to be disruptive.

Currently, a YouTube celebrity often interacts with fans using the Google-owned video site’s comments box directly below the video player.

A channel page–such as this one from MysteryGuitarMan–will list all the videos published by the producer’s account, and allow a some customization by the owner.

Fans leave comments, post response videos and follow along with the two to three videos most of YouTube’s top 100 channels post in a week.

AppRats has created FaceBook apps for each of the YouTube 100. They act like YouTube channel pages, but drop them inside Facebook and shake in some soft-core game dynamics.

“We make a branded spot to hang out with your favorite YouTube celebrity. It allows users to rate themselves as fans,” said Moriarty. “They can see how many videos they’ve watched, which ones they’ve missed, and get alerts about when the next video is published.”

Kuperstein said there was a three-week period around Thanksgiving when AppRats was adding 100,000 users a week, or three times its typical traffic, which is usually generated by YouTube celebrities linking to the AppRats Facebook app from elsewhere on the web.

The reason: AppRats started adding posts to a Facebook users’ wall every time they viewed a video.

But would that be essentually spamming all of a user’s friends?

“Exactly. And then Facebook shut that down,” admitted Kuperstein. “Now, we are emailing people whenever a new video from a subscribed channel comes out.”

For all its bravado, a great many questions remain for AppRats’ services, which its founders only seem to regard as a workaround.

That includes a major move into social from YouTube or, more likely, a major video push from Facebook might, overnight, fill in the crack that currently incubates AppRats.

Whether AppRats can hack its way out of these kinds of jams, of course, remains to be seen.

[ See post to watch video ]

Viral Video: Ustream's Top 10 Live Moments of 2010 (From Chilean Miners to Justin Bieber)

Kara Swisher — Fri, 17 Dec 2010 19:02:27 +0000

Here’s a really fun video of Ustream’s top 10 live moments of 2010.

The most-watched stream was, no surprise, the rescue of the Chilean miners, but Justin Bieber and Kayne West also scored.

The winners on the live video platform include, in descending order:

10. Disneyland’s “World of Color” Live
9. Golden Globe Awards Red Carpet Live
8. Ochocinco’s Live Date
7. Taylor Swift’s Exclusive Album Announcement
6. “The Twilight Saga: Eclipse” Premiere Live
5. Kanye West’s First Ustream
4. Justin Bieber on AMAs Backstage Live
3. Snoop Dogg’s Live Mafia Wars Stunt
2. Paul McCartney’s Live Chat With Fans
1. Live Chilean Miner Rescue

Enjoy:

Viral Video: "Fast Five" Trailer Debuts on Vin Diesel's Facebook Fan Page

Kara Swisher — Thu, 16 Dec 2010 08:30:43 +0000

There are certainly a lot of movie trailers on the Web, but this one made its first appearance on the Facebook fan page of its meaty star.

That would be action star Vin Diesel, who is the star of the “Fast and Furious” car thief series and has–no, really, including BoomTown–20 million fans on the social networking site. Obviously, that’s why the promo for the latest sequel, “Fast Five,” made its debut there.

Also, it is a rocking trailer, so enjoy:

Viral Video: Keith Olbermann's Non-Apologetic Apology

Kara Swisher — Wed, 10 Nov 2010 08:40:39 +0000

MSNBC cable television host Keith Olbermann was back on the air last night after a short suspension and chatting up a storm–as usual, almost entirely about himself.

This time it was supposedly to apologize for handing over some dough in support of a trio of Democratic candidates, which is against NBC’s ethical rules for its news folk.

Or is it?

In any case, that’s how Olbermann decided to play it–all jokey and look-at-me-I’m-so-naughty, including adding in all the television comics’ jokes about him, getting all gooey about fan support and, of course, dinging his critics on the right.

In other words: Same old, same old.

Sigh:

Exclusive: SB Nation Raises $10.5 Million in Khosla Ventures-Led Series C Round

Kara Swisher — Mon, 08 Nov 2010 08:02:36 +0000

SB Nation, the Washington, D.C.-based sports blog and news start-up, has just completed a $10.5 million Series C round, which is being led by Khosla Ventures, according to sources.

SB Nation has already raised about $13 million in total venture funding from Accel Partners, Allen & Company and Comcast Interactive Capital, as well as from angel investors such as Ted Leonsis and others in Silicon Valley.

Accel and Comcast will also be participating in the new funding, sources said.

People familiar with the situation said SB Nation’s post-investment valuation, after its most recent round last summer, was about $30 million, making the new one at least double–if not triple–that.

The big new investment is predicated on the boom in traffic to sports blogs, such as SB Nation, which recently launched 21 regional sports sites.

With a mix of professional and user-generated content aimed at engaging passionate fans, SB Nation now has 290 topical sites and real-time content–all with a big dollop of social tools to spur online conversations and engagement.

While it has been around since 2003, founded by Daily Kos’s Markos Moulitsas and others, the start-up has been aiming more recently, under the leadership of former AOL exec Jim Bankoff, at the sweet spot of local sports coverage in newspapers.

The new funds will be used to fuel growth, enabling more investment in SB Nation’s technology platform, its bloggers, mobile, local, advertising sales and a few relevant acquisitions.

Here is a video interview BoomTown did in May with Bankoff about where SB Nation was headed:

[ See post to watch video ]

The My-Fill-In-the-Space Reset Is Here, as Struggling Social Network Morphs Into Entertainment Hub

Kara Swisher — Wed, 27 Oct 2010 05:56:52 +0000

Empty bracket or no empty bracket: Will it work?

That’s pretty much the big question at News Corp. tonight, as its much beleaguered social networking site, Myspace, rolls out a new beta version aimed at shifting its fortunes.

And how will it do that? By moving dramatically away from its roots as a social networking site–and far, far away from powerhouse Facebook–and becoming a “social entertainment” hub aimed directly at the Gen Y audience.

That means heavy emphasis on the sharing and discovery of music, television, movies, games, videos and photos from within Myspace and without. There is also an upcoming new mobile site and better apps for smartphones and tablets.

And it also includes a new logo that features “my” with an actual fill-in-the-space bracket after it.

By the way, it’s now “Myspace”–dropped second cap–rather than the old “MySpace,” and the new color palette is black, not blue.

It is a bold, if risky, move, which could result in a dramatic decline of users or–despite the grim reality of second acts on the Internet–reset Myspace to begin a new cycle of growth.

For sure, as you can see from the screenshots below, it is a cleaner, hipper and much more attractive offering, with a tile format, ridding Myspace of its longtime cheap and noisy feel.

You can still toggle to a list or video view of the homepage.

Still, Myspace continues with the irksome moving parts, such as continually updating live notifications and real-time rolling number tickers that move constantly as people share various content.

It sort of reminds me of that national-debt clock in Times Square in Manhattan, but not as riveting.

Amid the better ability for bands and artists to more easily attract fans and promote themselves on Myspace, regular users can also become social arbiters–called “curators”–by active and useful sharing of their tastes.

And, perhaps most important of all, you can bring in a lot of outside sources, broadcast out to Facebook and have a two-way feed with Twitter.

Behind the scenes, Myspace has also done a major overhaul of its tech structure, which has been much maligned. In fact, it was once described to me as being made of “bubblegum and baling wire.”

Here’s an appalling stat, for example: There have been 117 different Myspace logos created for the service.

We’ll see how it goes, but here are videos Myspace did about the launch, including a logo-ganza:

And here are more screenshots than you ever would want (click on the images to make them larger):

Finally, here is the official press release:

MEET THE NEW MYSPACE

Myspace Debuts New Brand, Beta Website and Suite of Products That Focus on Social Entertainment for Gen Y

Beverly Hills, October 27, 2010 – Today Myspace announced a new brand, beta website and a suite of products that together redefine the company as a social entertainment destination for Gen Y. Myspace is creating a rich, highly personalized experience for people to discover content and connect with other fans who share similar interests. The entertainment experience will span music, celebrities, movies, television and games and will be available through multiple platforms, including online, mobile devices and offline events.

“This marks the beginning of an exciting turning point for Myspace. Our new strategy expands on Myspace’s existing strengths–a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real time through our users,” said Mike Jones, CEO of Myspace. “Myspace is unique in that it is powered by the passions of our users, who program the site by expressing interests, sharing tastes and knowledge around particular topics, and scouting out up-and-coming subcultures. This is the just the first step and there will be many more features, programs and improvements to come.:

Specifically, Myspace will provide people with the ability to:

Discover and engage with Myspace’s broad array of programming, including originals, exclusives and content from around the Web.

Express, collect, and display their creations and interests on their profiles and through sharing tools.

Connect to other fans with similar tastes.

Myspace will also focus on promoting curators–a subset of its audience whose reputation and knowledge around particular entertainment topics and emerging cultural trends make them uniquely influential–by supporting them with the resources, tools and a platform to expand their reach within the Myspace community.

Newly Designed Beta Site

Myspace has completely rebuilt its website, with a new visual identity and product features that put content center stage. From the color palette to the way the site is organized to the improved navigation, everything has been redesigned to help people easily find relevant content.

The redesigned Myspace welcome page showcases fresh content as it bubbles up across the beta site in real time. Additionally, once a user logs in to Myspace, the page will instantly populate with content based on the individual’s interests, creating a unique, contextually relevant discovery experience.

Registered users can now also toggle between three different views of the homepage, each specifically designed to display their stream in the way that resonates most. These include:

List view: Traditional view

Grid view: A magazine-like format

Play view: A video format that allows users to watch, forward and resize their updates to full screen

To complement the online experience, Myspace will soon release a mobile version of the beta site, accessible on any mobile browser. A new Myspace app for iPhone and Android devices will follow later this year.

New Products

Myspace has released a suite of initial features that empower people to discover, collect and display entertainment content, while also offering tailored recommendations. These features include:

Topics–Myspace features more than 20,000 entertainment-focused, dynamic pages organized around topics. These pages provide a centralized location to view aggregated information about specific subject matter from a wide variety of news sites and blogs including MTV, Los Angeles Times, Access Hollywood, New York Times, Village Voice and Just Jared.

Content Hubs–These comprehensive entertainment destinations are specifically dedicated to movies, television and celebrities. The pages combine programmed editorial with trending articles that feature news, videos and photos from various content partners. Additionally, each individual article within the hubs recommends related content and topics. Hubs focused on games, comedy, sports and fashion will be revealed in the coming months.

Personalized Stream–The new stream automatically learns what to feature based on a user’s preferences and habits, so they see more of what they love and less of what they don’t.

Recommendations–This feature recommends relevant topics and other fans based on algorithms that learn the type of content a user views, listens to or watches and from whom or where they discovered it.

‘Right now on Myspace’–This feature shows trending content in real time on Myspace, helps fans find recently added music and videos, and lets them listen or watch right from the interactive chart. Myspace uses these trends to inform recommendations that promote discovery and engagement.

Discovery Tab–This always accessible tab combines videos that friends are watching with what’s trending in real time on Myspace. Scroll to the top of any page and the new Discovery Tab drops down as a horizontal film strip.

My Stuff TabMy Stuff is an easy way to see all that’s personal to a user – their profile, photos, videos and uploaded content, structured as a drop-down menu with different content areas.

Badges–This feature recognizes and rewards curators and fans for their social activity around entertainment topics on the beta site and promotes them with badges – graphic icons that appear in a user’s stream.

New Brand Identity

Myspace has also introduced a new logo that captures its revamped brand identity and values. The bracket in the logo represents a space where people can express themselves, enabling users to personalize the logo and make it their own–just as they can throughout Myspace.

The newly-designed Myspace begins rolling out today in beta and will be available to all users worldwide by the end of November. New users will have immediate access to the beta site. For more information, please visit www.myspace.com/newmyspace

Exclusive: MySpace and Rubicon Project in FAN Swap Deal

Kara Swisher — Tue, 28 Sep 2010 15:48:47 +0000

MySpace is trading most of the assets of its Fox Audience Network to the Rubicon Project in exchange for a significant equity minority stake, according to sources close to the situation.

Under the deal, which is nearly complete with a signed term sheet, MySpace will hand over a number of parts of FAN, including most of its 300 employees.

FAN–after a number of attempts to spin off from News Corp. (NWS), which owns the advertising network and MySpace–was recently spun into the social networking site after the departure of its top exec, Adam Bain, to Twitter.

But News Corp. and MySpace management decided it made less sense to keep most of FAN within MySpace, which is in the midst of a massive overhaul of the troubled service that will debut in a few weeks. MySpace will keep parts of FAN related to user data, said sources.

Both companies are based in the Los Angeles area. Rubicon is one of three big “yield optimizers,” which aim to help publishers manage their relationship with advertising networks so they get the highest possible dollar for the ad space. It competes with PubMatic and AdMeld.

A variety of rumors have swirled around FAN and a number of ad companies over the last several months. One recently in AdExchanger.com had Rubicon being folded into MySpace.

Not so. Instead, this deal is similar to one that News Corp. did in January of this year with Flixster, spinning its Rotten Tomatoes movie-review unit into the San Francisco social movie site for a large minority stake in the combined entity.

Several companies were looking at the pieces of FAN, sources said, but Rubicon was the cleanest option.

It’s a save all around. Sources said Rubicon had hired boutique investment bank Allen & Co. to look at a variety of alternatives for it and also had been reshuffling its staff.

BoomTown has calls in to both companies and am awaiting official comment.

(Full disclosure: News Corp. owns Dow Jones, which owns this site.)

Bain Leaves News Corp.'s FAN, Which Will Be Integrated Into MySpace: The Internal Memos

Kara Swisher — Mon, 23 Aug 2010 23:29:32 +0000

Adam Bain (pictured here), the well-regarded exec who ran the Fox Audience Network, called FAN, is going to Twitter to head up its early but increasingly aggressive advertising revenue efforts.

Here is the internal memo from News Corp. digital head Jon Miller about the changes at the ad network, in which it is clear the company is scrambling to shift strategy.

News Corp. (NWS) had been working on a plan for more than a year to spin off FAN and sell a piece of it to private equity investors, in part to hold onto Bain.

Now, it will go spinning back to MySpace, its principal source of ad inventory.

In his memo to employees below, Miller talked about the spin-off discussions, which failed principally due to issues over internal revenue share with MySpace.

Thus, back to the troubled social networking site, which is–after much exec turmoil–being run by Mike Jones. Jones has been trying to reinvigorate MySpace with a new look and a strategy focused on music and entertainment content.

Said Miller: “By aligning the FAN platform directly with MySpace, we will be able to utilize its services to further drive MySpace’s revenue efforts and to play a key part of the site’s planned re-launch later this year.”

News of Bain’s departure as FAN president–after a dozen years at News Corp.–to become a top exec at Twitter was first reported by TechCrunch earlier today, but without details of what would happen to FAN.

Bain also addresses his departure in the memo below.

First, here is the Miller memo:

Dear FAN employees:

I wanted to address the media reports this morning regarding Adam’s departure and also share some details on our plans for FAN moving forward. First off, Adam Bain will indeed be departing FAN–a company he has led from the ground up and built into one of the Web’s top five advertising platforms in just over two years. He has been an invaluable asset to this company and we wish him well in the future.

In addition, today we are announcing a plan to move forward with an integration of FAN’s team and technology directly with MySpace. As many of you know, we have had discussions with a number of interested parties in recent months with respect to potential partnerships involving FAN. After deliberating over these external options, we ultimately decided that the best path for FAN–and for News Corp.–is to put this leading-edge technology to work to benefit our existing assets. By aligning the FAN platform directly with MySpace, we will be able to utilize its services to further drive MySpace’s revenue efforts and to play a key part of the site’s planned re-launch later this year.

Bruce Wiseman will work closely with Mike Jones and Jack Kennedy on the overall MySpace integration efforts, and you will be hearing more from your managers shortly on details regarding the integration and how it will affect you. In addition, we will be sharing information broadly with you as much as possible over the next several weeks.

Lastly, I want to thank all of you for your commitment and dedication to FAN over the past two years–this is an incredibly talented team that’s accomplished a great deal in a very short amount of time. Also, please join me in once again thanking Adam for all his work–he will be missed both personally and professionally–and we look forward to crossing paths with him in the future.

Regards,
Jon Miller

And here is the Bain memo to his employees:

Guys–

I wanted to let you know that after 12 years at Newscorp, I’m moving on to pursue a once-in-a-lifetime opportunity in San Francisco.

As you can imagine, this is a pretty emotional decision and one that didn’t come easily. I’ve literally grown up inside this company and will always be grateful for the amazing opportunities that were afforded to me–the greatest among them: the opportunity to work with and lead this team.

The things we’ve done in the ad business–Self-Serve, Targeting, Segmentation and our work with big data–are too numerous to detail here, but they are industry-defining and have set Newscorp up to succeed for many years to come.

My deep thanks to Jon Miller–I’m humbled by the freedom and support given to me here at FAN. And lastly, I want to thank you, my team. I will miss the heck out of you, but I’m psyched to watch you continue to succeed, albeit from afar.

Bruce will be leading the company thru this transitional period.

Thanks again for all of your support and the privilege of leading this extraordinary group over the last two years.

–ab

Finally, here is the News Corp. official press release on the whole, well, messy thing:

MYSPACE AND FOX AUDIENCE NETWORK ANNOUNCE ORGANIZATIONAL INTEGRATION PLAN

MySpace to Leverage FAN’s Team and Leading Advertising Platform FAN President Adam Bain to Depart

Los Angeles, Calif.–August 23, 2010–News Corporation’s MySpace (http://www.MySpace.com) and Fox Audience Network (FAN) today announced a plan to integrate the FAN business directly with MySpace. The move will enable MySpace to leverage FAN’s team and its leading technology platform. In addition, FAN announced that its President, Adam Bain, will leave the company to pursue other opportunities.

“FAN and MySpace have worked together closely over the past several years and this integration will further align these two properties,” said Jon Miller, Chairman and CEO of Digital Media for News Corporation. “Adam has been an invaluable asset to News Corp, having led FAN’s growth from the ground up into one of the Web’s largest ad platforms, and we wish him well in the future.”

“By fully integrating FAN’s platform and team, we are in a great position to further leverage FAN’s technology, which allows advertisers to serve the right ad to the right person and apply that to content across MySpace to provide a more relevant experience for our users,” said Mike Jones, President of MySpace. “The FAN team is incredibly talented and we’re excited to welcome them to the MySpace family.”

Fox Audience Network was created in 2007 and currently reaches more than 150 million Internet users. The company leverages proprietary advertising technology to create highly-targeted advertising campaigns for a wide range of marketers, while also delivering cutting-edge tools and services to third-party publisher partners, advertising agencies and research companies.

The Freak-Out Flight Attendant's Internet Moment: Facebook Fan Page, Ballads on YouTube and, Yes, a Taiwanesed Treatment!

Kara Swisher — Wed, 11 Aug 2010 12:15:15 +0000

BoomTown has not been much of a fan of Facebook fan pages, finding most of them sterile affairs with empty marketing messages and little in the way of real life.

But things are actually hopping if you click over to the one, located here, created for JetBlue flight attendant Steven Slater, who went loco after an encounter with a belligerent passenger, opened the emergency inflatable slide and got out of Dodge.

The JetBlue (JBLU) employee got out of jail just last night and still faces charges for his dramatic actions, which could be stringent.

But his Internet life is looking good.

The Slater Facebook fan page, which has garnered 81,856 “Likes” since it was made yesterday, is the perfect example of what social networking is–chock-full of lively comments, homemade photos and topics, such as one titled “Holy Chute!”

I personally liked many of the photos, such as the one above, which has the caption: “The story of one man who’s dealt enough nuts to nuts.”

Two others are below.

YouTube is also seeing Slater-inspired actions, mostly in the form of original “take this job and shove it” ballad videos, four of which you’ll find below.

And finally–and, of course–Slater gets a Taiwanese CGI treatment from New Media Animation that is pretty priceless.

Enjoy:

I'm With the Band: Linkin Park's Mike Shinoda Talks About Online Fan Collaboration Contest

Kara Swisher — Thu, 22 Jul 2010 07:04:32 +0000

It’s nice to hear enthusiasm on the part of Linkin Park band member Mike Shinoda about an innovative-for-the-music-industry effort to give fans a chance to be part of the iconic Grammy-winning rock band.

That’s because most artists or content creators–while making all the right sounds about the Internet’s impact on their business–often privately cringe at the ongoing flood of user-generated material that has drastically changed the industry.

Not Shinoda, who is certain he will find some real talent via a new online contest, called “Linkin Park, Featuring You,” that gives anyone an opportunity to collaborate with the band to produce an original song based on some of the tracks from the forthcoming single “The Catalyst.”

The song is on Linkin Park’s next album, “A Thousand Suns,” to be released September 14.

“We looked at it as both risky and fun to save a spot on the record that could be just anything,” he said in an interview with BoomTown earlier this week. “It’s creative, lets the fans be heard and, of course, is a great way to promote the album.”

Of course it is, but Shinoda said he is not expecting to have to put any bad-quality music on the record just to sell more music.

“The album could not be any more sacred to us and this is certainly an X-factor, which is kind of a move against the grain for us,” he said. “But the Internet has actually given a lot more people a chance to be heard and, as it has turned out, amateurs are so much better than we ever expected.”

So far, Shinoda said, he has just sampled a few dozen of the thousands of submissions so far, either selecting randomly or via a popularity ranking system the contest uses. He said he’s also using a range of people who are part of the Linkin Park team to filter material.

But, ultimately, Shinoda and his bandmates (pictured here) will pick the winning submission, with either the song to be included on the band’s new album or the winner to be invited to perform with the band on a song on the upcoming record. Either way, a pretty good prize for an aspiring musician.

Shinoda said he is hoping to hear a lot of different sounds from electronic music to keyboards to guitars and even horns (“No one has submitted a horn version so far,” he laughed. “But I hope someone does.”)

Linkin Park is using a group of Internet companies to carry out the massive user-generated effort, including: MySpace Music (platform, promotion and direct fan messaging); Indaba Music (hosting the MySpace application that allows musicians to auto-syndicate their remixes on MySpace); Top Spin Media (using their email for a song widget to deliver audio stems to all participants); and Ning (the back end to Linkin Park’s Web site, where they are also distributing the audio stems to push back to the contest)

There have been remix contests online done before, such as Snoop Dogg’s “That Tree” Remix Contest, which had 8,000 entries and generated a lot of fan interest.

But this effort is clearly more ambitious, perhaps because Shinoda is clearly a techie, with an ongoing interest in filling the Linkin Park Web site with puzzles, games and other interactive features.

In fact, Linkin Park had already conducted a smaller contest for fans to submit designs for characters used in a game the band released in April, called “8-Bit Rebellion,” for the Apple (AAPL) iPod touch, iPhone and iPad. And, after the game was completed by a player, it unlocked a new song, “Blackbirds.”

Shinoda said the band hopes to do even more digitally, trying to involve and engage fans in ways that they never would have tried before.

“There is a huge unknown factor and this is not something we would have done five years ago,’ he said of the latest collaboration contest. “But I am not afraid of my fans being good at music, even if it turns out they are better than me.”

Until a winner is selected, here’s a most excellent music video of my favorite Linkin Park song, “Shadow of the Day,” because I wish I had written the perfect and simple line, “Sometimes beginnings aren’t so simple/Sometimes goodbye’s the only way” (maybe some fan will write something as good):

And here’s a blog post by Sam Wick, SVP of marketing at MySpace Music, about its partnership with Linkin Park:

Linkin Park Wants To Put You on Their New Album

Linkin Park is arguably one of the biggest rock acts in the world with more than seven million fans on MySpace and iLike, two Grammy wins and a boatload of accolades from the music community. So, needless to say, we were more than a little excited to help the band launch their next album, “A Thousand Suns.”

This is a band that’s almost as passionate about social media and technology as they are about the music they create–and they came to MySpace, because we have a proven track record of successfully architecting custom album campaigns that uniquely marry music to innovation on a global scale. With this in mind, we knew we had to do something that not only raises global awareness of the new album, but really plays into the intimate artist-to-fan connection that Linkin Park has been cultivating on our platform for years. And so “Linkin Park, Featuring You” was born–a multi-phase program that each of our 30 territories across the world are rolling out locally.

Linkin Park, Featuring You begins on MySpace with a music application that allows fans to create their own original version of the band’s new single “The Catalyst” and ends with the rare opportunity for one worthy fan to have his or her song stripped onto the next album. SERIOUS. To make this happen, Linkin Park and MySpace Music brought together Topspin Media, Ning and Indaba Music–a true technology trifecta–to allow fans to interact and play with the music before it is even released. Again, SERIOUS.

Mike Shinoda of Linkin Park has this message to share with his fans on MySpace and across the Web:

“In the lifetime of Linkin Park, the evolution of community and music technology has blurred the line between artist and fan. With the release of our new album we want to push it even further and so we are making a commitment to our fans that is a first of its kind: We are blindly dedicating a spot on our new album to something unknown. That space is reserved for you and we’re confident that you will create something that we can be proud to include on “A Thousand Suns.” This is not just a “fan-remix” contest; we want to collaborate with you. This effort is made possible by the global 360 music platform of MySpace, and the dedication and talent of our incredible fans. Thank you. We look forward to hearing your submissions.”

Here’s how it works: By installing the Indaba Music-powered app on MySpace, fans have access to five stems from “The Catalyst” that they can use to re-arrange and re-imagine the song using either their own Digital Audio Workstation or with Indaba’s free, Web-based software. Once submitted, users can vote for their favorite versions and help the band in their quest to identify new talent and ultimately pick a winner.

“Linkin Park, Featuring You” is just the beginning of a much larger partnership between the band and MySpace Music that will provide Linkin Park fans with recognition worldwide with access to live shows, exclusive content and premieres as well as opportunities to connect and interact with the band in ways that only MySpace Music can offer.

Be sure to get your entries in by July 25th and don’t forget to spread the word about the contest to your friends around the world–and go buy the new single on August 2nd.

Another Teaser Trailer for The Facebook Movie: 100 Percent More Poking of Zuckerberg!

Kara Swisher — Thu, 08 Jul 2010 23:08:59 +0000

Here’s another teaser trailer for “The Social Network,” which makes it clear that the movie is going to be a warts-and-all-and-then-more warts portrait of the beginnings of Facebook.

Most maligned: Co-founder and CEO Mark Zuckerberg, who seems to be portrayed as a social networking sociopath.

Unlike the first–which uses single words such as “punk” and “genius,” foreboding music and some dialogue about the Web that sounds downright scary–this one uses a series of typed Wall messages on Facebook among its founders, including Zuckerberg, Dustin Moskovitz and Eduardo Saverin.

Also making a special guest appearance: The Winklevoss brothers, who have claimed Zuckerberg stole the idea for Facebook (and whom BoomTown has affectionately dubbed The Winklevii!)

It’s all very intense, as you will see, especially the last line, uttered like there is some sort of sharp weapon involved: “You better lawyer up, since I’m coming back for everything!!!”

Rut-roh!

The marketing of this film about the Silicon Valley phenom should be pretty interesting to watch. Yesterday, I reported that Sony (SNE) studio unit Columbia Pictures will not be using Facebook to advertise “The Social Network,” due to issues around its advertising parameters.

But there are fan pages for the movie on Facebook, so apparently all is fair in, well, war and war.

Adding more fuel to the fire, it was just announced today the movie will open the New York Film Festival on September 24th (Elliot, will you attend with me?)

So, until the movie is out, here’s the new video of the trailer, with the first below it:

Whiskey Media's (And Former CNET CEO) Shelby Bonnie Talks Content and More!

Kara Swisher — Thu, 20 May 2010 07:39:53 +0000

Yesterday, BoomTown caught up with Shelby Bonnie, the former CEO of CNET who is now running Whiskey Media, the social publishing start-up.

Sausalito, Calif.-based Whiskey is debuting its latest site today, called Screened, focused on video entertainment, which will combine both professional and user-generated content, much as its other four sites–Anime, Vice, Giant Bomb, Comic Vine and Tested–do.

Heaped on top of the niche content, aimed at passionate fans, is social networking, as well as gaming and wikis.

It’s yet another twist on the creation and distribution of content and another example of how quickly the publishing industry is changing and innovating sometimes too.

From pay walls at News Corp. (NWS) to the run on low-cost content outfits to the decline of traditional media outlets and the growth of others, it’s definitely a dynamic time.

Here’s the video of my interview with Bonnie, who has been through a lot of these shifts:

[ See post to watch video ]

And here is the press release from Whiskey on Screened:

Whiskey Media Debuts Screened for Passionate Fans of Film, TV and Online Video

Media company’s fifth web property delivers measureable brand engagement by combining original editorial content with social gaming mechanics

San Francisco CA, May 20, 2010–Social publisher Whiskey Media today announced the debut of its fifth property, Screened–a new online destination dedicated to video entertainment across all screened devices. Screened, created by former CNET executives, joins Whiskey’s four other category-leading properties–Anime Vice, Giant Bomb, Comic Vine and Tested–in combining original editorial content with social networking, game mechanics and wikis to create one of the most relevant and engaging film, TV and video destinations.

“We see our model as a new breed of media company, native to the Internet and not just an assimilation of content that many sites have done before. The Internet generation expects their media to be socialized and relevant to their lives,” says founder and CEO Shelby Bonnie. “Social publishing attracts highly loyal, knowledgeable and motivated audiences and provides brands the opportunity for even deeper integrated engagement than currently available elsewhere online.”

Screened is created by fans, for fans

Screened will simultaneously spark and settle debates, create and squash rumors, and stimulate engaging conversations. The site will also feature a comprehensive movie and TV database with detailed information about films, actors, directors and writers, as well as other content such as locations, characters, objects, clichés and more.

Screened is built for the savvy entertainment fan who will watch video content across multiple devices and different screens. For a generation who will consume video entertainment across phones, iPads and computers in addition to movie screens and TV screens, Screened will help people find the best in Hollywood blockbusters, independent and classic films, TV shows and online video entertainment that can be watched or streamed to screens both large and small.

“The beauty of Screened is that its content is governed by real people who are passionate about movies, TV and video, and want to share their enthusiasm and opinions with like-minded people,” said Alex Navarro, general editor, Screened. “We’re entertainment enthusiasts too, which is why we’re so excited to create a dynamic community that we believe will be worthy of a discriminating audience’s time.”

Screened entertains and rewards with Quests

Like Whiskey’s other properties, Screened will feature game mechanics, called Quests, incentivizing viewers to become active contributors and motivating communities to participate at the editorial-level of content creation. Quests incorporate features typical of online social games–badges, points and scavenger hunts–rewarding site users for creating new pages, starting a forum topic, cleaning up existing content or engaging with brand advertisers.

During a one-week preview of Screened for members of other Whiskey Media properties, the community completed more than 24,844 Quests that produced 20,000 movie entries, 200,000 actor and movie images and 1,500 genres. The average person who contributes content contributes 43 items to the community and spends more than 11 minutes on the Screened site.

Beyond Screened, the community across the other four Whiskey Media sites has started more than one million Quests that have produced more than 7,500 new product reviews and product description pages since launch. Quests have been shown to increase page views and time spent on the site by more than 53 percent, providing increased opportunities for brand marketers to interact with Whiskey’s loyal communities.

Quests work because they are a part of the community experience in each Whiskey Media brand. The ability to share and consume information about the topics people love creates a different type of online community where each member is rewarded more for their knowledge and contribution versus whom they know. Quests create a way to show their knowledge and passion to a like-minded community.

Because Quests are an integral part of the community experience and enjoyment, they also provide ways for brand marketers to reach an audience without disrupting the audience experience.

“Whiskey Media is in a unique position to deliver engagement for brands given its community-based approach and ability to integrate campaigns into its sites, enhancing the user experience, not disrupting it,” said Brian Monahan, SVP, global lead social media, Universal McCann.

MySpace's Jason Hirschhorn Talks About "Futura," New Logo and Marketing Dude and Bands BoomTown Has Never Heard Of

Kara Swisher — Wed, 19 May 2010 12:15:51 +0000

Yesterday afternoon, BoomTown got on the phone for a little chitchat with MySpace Co-President Jason Hirschhorn (pictured here) about the company’s latest hire, as well as an update on major changes the social networking site is undergoing in its bid to revive itself.

Plus, since I have written a lot about the departures of execs there, such as the Partovi brothers, fair is fair to discuss the arrivals!

The most recent of which is David Donegan as MySpace’s SVP of marketing. He replaced longtime MySpace marketing head Angela Courtin, who left earlier this month.

The former managing partner of Kastner & Partners Interactive, who also has an entertainment background, had previously been the director of interactive marketing at Red Bull.

Donegan will report to Hirschhorn, who said he made the hire because he is interested in just the kind of “nontraditional marketing” for MySpace used to flack Red Bull’s energy drinks.

“We wanted a CMO who understands viral marketing, events and how to build traffic online,” said Hirschhorn in an interview with me. “And you can be scrappy and you don’t have to spend $100 million to do that.”

Take that, Yahoo (YHOO) and Microsoft (MSFT)!

Still, the job will be a big one as it entails launching a new look and feel–as well as a new logo–under an internal initiative code-named “Futura.” Rolling out in the fall and winter, it encompasses a wholesale new branding campaign for the troubled News Corp. unit.

“We are repositioning ourselves as a place for self-expression and discovery, so the marketing has to reflect that too,” said Hirschhorn about efforts MySpace has outlined to curate content better.

They include innovations in everything from video snippets to topic pages to adding trending data to pages, as well as simplified navigation and a redo of the site’s profile pages already underway.

Hirschhorn also points to platform plays for the service, such as the recent and seemingly successful effort by MySpace Music to host online auditions for Fox’s television hit, “Glee.”

That points to more entertainment, said Hirschhorn, focused on celebrities and entertainers using MySpace to “make sure fans know what they are about” and a place for those same fans to discover new acts.

Such as British band Florence & The Machine, which I have never heard of.

I will soon, insisted Hirschhorn, via MySpace Tools, which will differentiate it from leader Facebook.

“It’s not a reskinning of the site,” he said. “It is a reimagining.”

Until it is all there, though, here’s a video of Hirschhorn giving me a tour of some of the new concepts for MySpace in March:

[ See post to watch video ]

(Full disclosure: News Corp. also owns Dow Jones, which owns this site.)

News Corp.'s Fabled Subscription Plans a Month Away

Peter Kafka — Tue, 04 May 2010 21:56:25 +0000

Remember Rupert Murdoch’s plan to convince other media companies to join him behind a pay wall and offer their stuff only via subscription? It’s still around, in some form. We’ll hear more about it in “three to four weeks” Murdoch said today during News Corp.’s earnings call.

Just what Murdoch has in store isn’t entirely clear. Last year, he sent digital media head Jon Miller out to convince rival newspaper publishers to join News Corp.’s Wall Street Journal in the pay-to-play ring. But it appears that Murdoch may now be thinking of a subscription offering that extends beyond newspapers and into entertainment.

I’ve asked News Corp. if it has anything to add to Murdoch’s hazy comments this afternoon, but I’m not optimistic. I do think we’ll hear more about this before the press conference Murdoch plans for later this month, though.

Meanwhile, here’s some background on “Project Alesia,” the subscription/pay wall plan that may or may not be what Murdoch was talking about today.

Earlier

We’ve seen the numbers, so we know that News Corp. had a very nice quarter. Now let’s hear what Rupert Murdoch has to say about his company’s performance. I’m also interested to see how much ire Murdoch expresses for Google (GOOG) and how much ardor he has for Apple’s (AAPL) iPad, among other digital topics.

The following is a live paraphrase that includes my editorial notes; I’ll note direct quotes where appropriate.

Liveblog

Dave DeVoe going over numbers from the release.

Earnings include one-time items of three cents per share. [Should net that out of earlier reports when comparing to Wall Street expectations.]

Newspapers: Operating income up nearly five times. Higher advertising across nearly all markets. Forex helps, too.

“Other” (includes Myspace): Lower search and ad revenue, but costs are down.

Some balance-sheet talk: We’ve got a lot of cash on the books, and we know it. Some of it will get paid out to Jim Cameron and other participants in “Avatar.” But we’re working on ways to deploy the extra cash. We’ll get back to you on it by the next quarter.

Guidance: We’ve done better than anticipated in lots of our business for the last nine months, but our next quarter will be down. That’s because we expect the film business to be down $100 million, even including “Avatar” DVD releases (reason: We had very good quarter last year). Also, Fox Broadcast will be down. So we’re only bumping up guidance a bit.

Rupert Murdoch:

Exceptional results, “pretty much across the board.”

We’re psyched for five reasons:

1. Content. Really important, and we’re really good at it. Shout-outs for “Avatar,” Fox News Channel, newspapers, TV shows. “Fortune favors the bold,” etc. “We have the no. 1 national newspaper on all three continents.”

2. Technology: We’re good at that, too. The Apple iPad, “which I believe will lead a revolution in content consumption.” First month, 64,000 active users for The Wall Street Journal iPad app. “Unlike the Kindle, we keep 100 percent of the subscriber revenue from the iPad.” Innovative subscription model coming to deliver content to people whenever they want it (paging Jon Miller, James Murdoch).

[Apologies, lost the thread here. But Rupert is gung-ho about TV and other core businesses]

Q&A

Is there concern that you can’t keep growth in the next fiscal year? Can you?

Murdoch: Absolutely! Hedges on numbers. “We have a great slate of films coming up, but we don’t have an ‘Avatar’ in there.” If ad growth keeps up, “I think we can be very confident.”

COO Chase Carey: I agree! The ad market is actually picking up. Sports has been a little slower than other ad markets, and they’re now picking up. “Looks great.”

Question for Devoe: Please talk more about that big cash pile.

Murdoch: I can answer that! “We’re well aware that our balance sheet…is inefficient at the moment.” Increased dividends, stock buy backs, investing in our businesses, possibility of “opportunistic investments,” which we’ve been “nervous” about doing in past year but now we have some things we’re looking at. Cue M&A klaxons!

More color on the TV biz, please.

Carey: Strong recovery in most categories. Not just auto and telecom. Financial, insurance, all sorts of stuff. “It’s pretty broad.”

Murdoch: “We’re seeing pretty optimistic and expanded advertising budgets from the big advertisers.” Not sure when that money is coming, but would guess Q2, when they’re launching new cars. “There’s a lot of money out there on the boards.” And as free over-the-air audiences shrink–and ours is shrinking less–that money is finding its way to cable. So any show that can show any sort of advertising can attract money. “It feels good; that’s all I’m saying.”

Please talk about new retrans/carriage negotiations.

Carey: Fox News deals starting to come up. Will be staggered over a couple of years. “I think the Fox News network…is certainly–maybe with ESPN–second to none.” So pay up, cable guys! (And customers!)

Carey mounts a long defense of Sky Italia. I’ll refrain from transcribing.

Similarly, you’re probably not interested to read what he has to say about satellite TV in Europe.

Netflix is killing it. What does that mean for you guys? Good news because it says good thing about your library? Or maybe an opportunity for you to do more with your library?

Carey: Noncommittal answer. But: “There is a question whether the Netflix model is getting us fair value for our product.” So we’ll keep looking at windowing content and whether we’re getting paid enough for our stuff. “I think it’s a focus.”

Please talk about Fox Audience Network plans and MySpace/Google plans.

Carey: Google plan doesn’t affect FAN. Not going to comment on “rumors.” “I don’t think that’s productive.” But! The key is to build enough traffic to attract enough dollars. FAN has a done a good job.

Let me try to re-ask the same question regarding restructuring or spinoff of FAN.

Murdoch: Praises MySpace. In the past few years “we made some big mistakes,” but we have fine new management now. “Early indications, and they’re only indications, are that we’re getting new visitors, and they’re staying longer,” so ad dollars will follow.

[Sorry missed this question, but I believe it is about guidance.] Murdoch is not talking up the film slate, but indicates that he’s spending a bunch of money on movies, and the company will take hits on those initially before they see dollars come back.

Carey: The film business fluctuates from quarter to quarter. But our team is great, and we have great movies coming. “We couldn’t be more excited and positive about the film business.”

Murdoch: Our movie investors praise us.

Any film properties you’re interested in?

Murdoch: “We’d look if something real came onto the market,” but we don’t put MGM in that category, at least not at the price it’s asking. We prefer to invest in our own stuff, and that goes for TV shows as well. “Glee” is a big hit and we own it. Same goes for “Modern Family.”

More info on digital, please. What about MySpace profitability? What happens when Google deal ends w/MySpace?

Carey: “Clearly, MySpace is a work in progress.” [This is a familiar refrain.] But promising signs. Talking up “Glee” tryouts. Improved the platform, etc. By the end of 2010, we want a foundation installed that we can go forward with, and we want to have a cash positive business going into 2011. “The trends are better but they’re not what they need to be….A number of the key metrics are not going up, but they’re better than what they were.”

Are you getting retrans fees for Fox broadcast now?

Not yet.

Why isn’t TV station top-line growth showing up on overall segment results?

Has to do with way we present results. [Confusing and confused discussion about bookkeeping ensues.]

[Still going!]

Press Q&A! (Usually much more entertaining)

Question about Australian news story about…mining?

Murdoch: “Nothing to do with media.”

Same guy has a question about Australian football (?). Rupert professes shock about whatever the scandal was.

Eighty-one advertisers bailed on Glenn Beck. Now it seems as if the only ads are in-house and for gold. When will you stop subsidizing the show and require it to carry its own weight?

Rupert says the 81 number is wrong and that Glenn Beck show doing great.

More color on that subscription model, please.

Rupert: Press conference coming in three-to-four weeks.

But: We’re getting about $4 a week for The Wall Street Journal… [voice trails off].

So this would be about entertainment as well?

Oh, you bet. Everyone’s been talking about negotiating with Apple.

[Both Rupert and FT's Ken Li seem confused. Me too.]

How much did you invest in Wall Street Journal New York edition?

Rupert. “Happy to tell you. We invested nothing.” Maybe $1 million in it. But ti already covers its costs. The notion that we’re spending $30 million on it is “BS.”

[Sorry, missed next two questions.]

Soon to-be Murdoch employee Claire Atkinson has questions about TV ads and online video ads.

Murdoch: WSJ.com is up 11 percent. $100 million in digital revenue at Dow Jones. At Fox news.com, “absolutely thriving.” [If he answered TV question, I didn't hear it, but I think he passed on that one.]

That’s all, folks.

Let's Go to the Videotape: SB Nation's Jim Bankoff Speaks!

Kara Swisher — Tue, 04 May 2010 15:30:55 +0000

While in Washington, D.C., recently, I paid a visit to Jim Bankoff, who is now helming a fascinating start-up called SB Nation, a fast-growing sports blog and news platform.

With over 200 individual communities, it’s a mix of professional and user-generated content aimed at engaging passionate fans.

A former AOL (AOL) exec, Bankoff (pictured here) has worked on such products as TMZ.com, Moviefone, MapQuest and Netscape, as well as its AIM and ICQ messaging offerings.

After that, he became a senior adviser to Providence Equity Partners.

SB Nation has raised about $13 million in total venture funding from Accel Partners, Allen & Company, Comcast Interactive Capital, as well as angel investors such as Ted Leonsis and others in Silicon Valley.

People familiar with the situation said SB Nation’s post-investment valuation, after its most recent round last summer, is about $30 million.

SB Nation has used its funding to grow like gangbusters, especially since Bankoff arrived in late 2008 as chairman and CEO.

While it has been around since 2003, founded by DailyKos’s Markos Moulitsas and others, the start-up has been aiming more at the sweet spot of local sports pages, especially as newspapers have become weaker.

Here’s the video of my interview with Bankoff, as well as a tour of its D.C. HQ:

[ See post to watch video ]

Exclusive: News Corp. Digital Media Group Contemplates Spinoff and Equity Sale of FAN

Kara Swisher — Mon, 19 Apr 2010 18:03:27 +0000

While there have been reports that News Corp. is selling off its advertising unit, Fox Audience Network, the company has actually been in talks with a variety of private equity firms about spinning it off and selling only a 20 to 30 percent chunk of it.

Such a deal might not happen, of course, but the strategy behind this approach is related to a desire to create a strong consortium of advertising networks to fight the growing power of Google in the race to match display ad buyers with display ad sellers.

The worry: If Google (GOOG) dominates that business in the same way it dominates search, it’s game over.

The strategy is being spearheaded by News Corp. (NWS) digital head Jon Miller, who has played a role in a variety of moves by the media giant to thwart Google in the content space.

Also involved is Adam Bain, who runs FAN and who would be CEO of the potentially independent unit. The well-regarded exec has been of interest to a number of other companies of late, so a new company might also be a way to keep him in place.

Sources said Miller began to get some incoming investor interest in buying FAN, which has morphed into the current talks.

FAN sells ads for MySpace and other News Corp. sites, as well as some third-party partners. It is in the Top 10 of ad networks, with 147.6 million unique monthly visitors.

Under one possible scenario, which values FAN at about $150 million, a private-equity player–such as Silver Lake Partners–would own a piece but also guarantee a certain amount of additional funding to spur growth.

The goal here is to take on Google and its ad-buying power either by rolling up ad networks or exchanges or by “federating” them–pulling them into an alliance.

Critically important to such an ambitious plan by News Corp. is cooperation from at least one of the trio of big of ad networks at Microsoft (MSFT), Yahoo (YHOO) and AOL (AOL).

In addition, other ad networks could be part of the group, such as OpenX, which is strong in Europe. Interestingly, Miller is the chairman of Los Angeles-based OpenX.

There is, of course, a mass of onerous logistical issues with such a scheme, including a variety of technical differences among ad exchanges and the need for cooperation among many different companies.

“We would not want this to be ad confederation light,” said a source at one major player in the space. “Because then it’s worse than working alone.”

In addition, not everyone is worried about Google–despite its acquisition of DoubleClick–taking over the display network space as easily as it took over the search market. Currently, while AOL has the top spot, there is no dominant player akin to Google’s overwhelming position in the search market.

News Corp. declined to comment about its plans for FAN.

(Full disclosure: News Corp. owns Dow Jones, which owns this Web site.)

MySpace Should Be Glee-ful About Hit Series Online Auditions (Plus Celebrity Video!)

Kara Swisher — Tue, 13 Apr 2010 07:25:35 +0000

The television hit, “Glee,” is one of News Corp.’s crown jewels of late, while its MySpace social networking site has struggled painfully to regain its once-hot momentum.

Now MySpace is getting the benefit of the heat “Glee” is generating, by hosting the online auditions for the Fox television network show, which returns tonight after a short hiatus.

“Glee”–an online phenom in its own right, with more than four million song downloads so far–is probably a good partner for MySpace as it tries to differentiate itself as a place where users can express their musical and entertainment passions.

This “discover and be discovered” concept is all part of a very slow-moving effort to turn MySpace into a socially-charged entertainment hub.

That effort will get a splashy rollout today with the first animated takeover of MySpace users’ personal homepages to coincide with the return of “Glee” (you can see it in action in the PDF below).

In the branded campaign, the character of Rachel (played by Lea Michele) becomes the profile picture, and evil cheerleading coach Sue Sylvester (played by Jane Lynch) pops out to shout a tune-in message about the show’s premiere, while blowing parts of the page away.

The bigger deal, of course, is the online casting call for “Gleeks,” as the show’s rabid fans are called, which MySpace is also hosting.

Professional and amateur performers between the ages of 16 and 26 can submit video auditions for the chance to have a re-occurring role on the show’s second season, choosing from songs featured in “Glee” and using the MySpace Karaoke tool.

Since it was launched March 30, the page has over a million friends and thousands of video submissions, which will be voted on. The casting call ends April 26.

Here’s a video interview of the effort that I did last week at the tony Chateau Marmont hotel with MySpace Music’s Courtney Holt, who worked on the deal, as well as a special guest star you might recognize.

[ See post to watch video ]

And here’s the takeover advertising:

Glee_MySpaceTAKEOVER_V3

Finally, here is the official press release:

NATIONWIDE OPEN CASTING CALL FOR “GLEE” BEGINS TODAY EXCLUSIVELY ON MYSPACE

Series Returns with All-New Episodes Tuesday, April 13, on FOX

Attention all GLEEks, the opportunity of a lifetime is coming your way! GLEE’s executive producers are holding a nationwide online casting search for fresh, young, talented performers to fill new roles that will be featured during the show’s second season. Beginning March 30, amateur and professional performers between the ages of 16 and 26 will have the opportunity to submit an audition video exclusively on MySpace at myspace.com/gleeauditions.

Hopefuls will be able to upload their videos beginning today through April 26. Videos must feature an explanation about why the auditioner wants to be on GLEE, as well as a demonstration of his/her stellar singing ability by performing one of 10 GLEE hits, including “True Colors,” “You Can’t Always Get What You Want” and “Lean on Me.” Performances must be either a cappella or with single instrument accompaniment via MySpace Karaoke or by uploading their own pre-recorded videos. Audition videos must be limited to five minutes in length–a one-minute introduction and a four-minute song–and are limited to one submission per person. Fans will be able to share the videos across various networks, post comments and rate their favorites with gold stars. Visit myspace.com/gleeauditions for more information, song list and additional rules.

Television’s most award-winning new series, GLEE was recently honored with a Golden Globe for Best Television Series, Comedy or Musical; a Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Comedy Series; and a People’s Choice Award for Favorite New TV Comedy. The music from GLEE is an international sensation with “Glee: The Music, Volume 1″ and “Glee: The Music, Volume 2″ topping charts in Australia, the U.K., New Zealand, Ireland and Canada. In the U.S., over 4.5 million songs have been downloaded, and both albums have been certified Gold for sales in excess of 500,000 units.

The too-big-to-miss spring premiere of GLEE airs at a special time Tuesday, April 13 (9:28-10:30 PM ET/PT) following AMERICAN IDOL on FOX.

GLEE follows an optimistic teacher who–against all odds and a malicious cheerleading coach–inspires McKinley High’s Glee Club to conquer the world one singing competition at a time. GLEE stars Dianna Agron, Chris Colfer, Jessalyn Gilsig, Jane Lynch, Jayma Mays, Kevin McHale, Lea Michele, Cory Monteith, Matthew Morrison, Amber Riley, Mark Salling and Jenna Ushkowitz.

GLEE is produced by Ryan Murphy Television in association with 20th Century Fox Television. Ryan Murphy, Brad Falchuk and Ian Brennan are co-creators of the series. Murphy, Falchuk and Dante Di Loreto serve as executive producers, while Ian Brennan serves as co-executive producer.

MySpace is a technology company connecting people through personal expression, content and culture. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games and the world’s largest music community. MySpace is a division of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSL).

(Full disclosure: News Corp. owns Dow Jones, which also owns this site.)

On Tap for Facebook: New Technology for Linking to Web Sites

Jessica E. Vascellaro — Wed, 10 Mar 2010 05:02:55 +0000

Facebook Inc. is holding a major developer conference in San Francisco next month. The packed agenda includes technology to better bridge the Web site with the rest of the Internet, people familiar with the matter say.

The software is called the Open Graph API, which Facebook said late last year it planned to release during the second quarter of this year. Using the technology, Web sites can adopt elements of the pages business build on Facebook, like a box that allows people to become a “fan” of your site.

But Facebook’s plan is far broader than helping people build Web sites. By getting sites to adopt the technology, Facebook hopes to make it even easier for users to share information from the Web on Facebook and to have that information associated with their Facebook identity.

Read the rest of this post on the original site

Dear SNL: Facebook Will Force You to Friend Betty White

Kara Swisher — Thu, 18 Feb 2010 16:15:12 +0000

Of all the whacked-out Internet schemes that get cooked up to promote some such thing or another–like crowning actor Ashton Kutcher as King Twit–BoomTown has finally picked one that seems to make a whole lot of sense.

That would be the grassroots movement on Facebook to get “Saturday Night Live” to invite legendary comic actor Betty White to host the late-night comedy television show.

Called Betty White to Host SNL (please?)!, the page–created by a dude named David Mathews–now has almost 400,000 fans, which is 100,000 more than SNL’s official fan page on Facebook.

In an interview with ABC’s Diane Sawyer yesterday about the social networking phenom about her, the 88-year-old White called herself a “technological spaz,” tut-tutting that her online popularity was “ridiculous; they just dig old ladies.”

Now I dig her even more for saying that.

White did note that she had been asked to host SNL many years ago, but not lately, despite a recent spate of work that has reinvigorated interest in her.

Here’s the video of the Sawyer interview with White about the SNL online movement on Facebook:

Viral Video: Love Your Flawz

Kara Swisher — Thu, 04 Feb 2010 10:14:27 +0000

Here is a terrific video by singer Caitlin Crosby, which seems to start as a marketing tool for her most recent album and single, “Flawz.”

Instead, her rallying cry of “Embrace Your Flawz,” aimed at a wide range of people, especially young girls, makes for a most effective and innovative online message, made up of messages from fans and celebrities.

You can also visit the Love Your Flawz Web site, but here is the video:

The One-Year Report Card of Yahoo's Carol Bartz–Management: A-

Kara Swisher — Thu, 14 Jan 2010 16:04:40 +0000

Yesterday, BoomTown wished Carol Bartz a happy one-year anniversary as CEO of Yahoo.

And today, it is time to shamelessly judge her tenure!

As I noted, in an interview with Bloomberg last week, Bartz gave herself a “B-minus in her first year.”

In the Bloomberg interview, Bartz explained that she gave herself a B- because she should have moved faster to reorganize Yahoo (YHOO) and to strike an online advertising and search partnership with Microsoft (MSFT), even as she noted that the management challenge at Yahoo “was a little tougher internally than I think I had anticipated.”

But an overall grade is too easy! Instead, over the next days, it’s time to drill down on specifics: Management, financials, product innovation, deal-making and, yes, moxie.

And for management, I give Bartz an A-.

Here’s why:

Pros: There is no question that the hard-talking Bartz took charge from the get-go, expertly grabbing the reins at Yahoo and hitting targets on her very first day like some kind of digital Annie Oakley.

At her memorable press conference on Jan. 13, 2009–lasting only 15 minutes and three questions–Bartz sternly admonished everyone to give Yahoo some “friggin’ breathing room” and noted that the company “frankly, could use a little management.”

It was a refreshing statement of the obvious, especially after the tough year suffered by outgoing CEO and co-founder Jerry Yang, who was pretty spent by the end of his tenure.

Thus, any leader who had any kind of kinetic energy was going to get noticed.

And Bartz? She is–and I mean this in the nicest way–a nuclear reactor set to high.

At the press conference, Bartz also described herself a “straight shooter.”

Finally, she said she thought it “nonsense” to think that Yahoo was not feeling great about itself, spitting out the word “nonsense” in that scary-mommy, end-of-discussion way, like someone who has kids and knows a thing or two about nonsense.

And, I would have to say, Bartz has pretty much kept up the necessary take-charge tone and followed it up with action.

She has projected firm leadership internally and to Wall Street, made cuts in staff immediately and restructured her top management quickly, rendered fast decisions about cutting or selling off the hairball units at Yahoo, and struck key partnerships with Microsoft (MSFT) and Facebook.

And she has done so with little of the sentimentality that had long characterized Yahoo, going out of her way to tell people what she thought rather than doing the typical “Kumbaya” moves.

If her success in management could be boiled down, its essence would be this: Carol knows how to clean up a troubled company, Carol knows how to take charge and most of all, Carol makes decisions.

Cons: And that’s just where the minus comes in.

From the start and still today, I have heard many at Yahoo grumble that while Bartz has a terrific ability to make decisions, she might be too much about decisive decision-making than about making good decisions.

To be fair, that’s exactly what people who avoid making tough decisions always say.

Still, the worry about this has persisted, with many calling Bartz’s manner more showy than substantive, more brute force than finesse. Her tough style–especially when she starts to curse–definitely grates some.

There is obviously a whiff of sexism here–which any strong-speaking woman in tech is subject to and must find a way to completely ignore.

It is hard to do. Thus, I have heard Bartz negatively called by employees: Sarah Palin of the Internet (Maverick!), Al Haig of the Internet (I’m in charge here!) and Tony Soprano of the Internet (Badda Bing!).

Externally, while she has a lot of prominent supporters in Silicon Valley, more than enough major Internet execs have asked me sotto voce if the former Autodesk (ADSK) CEO knows enough about the Internet business–and not just software and tech, where she has loads of experience–to be an effective leader (I will get to that when I grade product innovation).

What’s interesting here is that for all those who don’t like her style, she also garners a rabid fan base at Yahoo and among investors, who are very glad someone is projecting leadership and putting the ducks in order at the company.

The bottom line, though, is that Bartz does not seem to care all that much about what anyone thinks of her.

On her first day, she said: “My focus is on turning the company around.”

And in this regard, she has most definitely kept that focus and that promise.

Of course, all of this depends on how Yahoo recovers financially and how its stock performs on Wall Street, which will be the next area to be graded.

AT&T Dead Last in Consumer Reports Survey

John Paczkowski — Tue, 01 Dec 2009 19:00:15 +0000

[ See post to watch video ]

Palin Nears One Million Facebook Fans, While Lagging on Twitter

Kara Swisher — Tue, 17 Nov 2009 08:06:08 +0000

Former Republican vice presidential candidate Sarah Palin is certainly giving her Facebook fan page a workout this week, as she nears one million fans.

Using the site to flack her new book, “Going Rogue,” which comes out officially today, it got a big boost from her interview today with Oprah Winfrey, clocking in at close to 995,000 fans last night.

Posts include info on her multipart interview with Barbara Walters, her unhappiness with the recent cover of her in running clothes in Newsweek magazine (“The out-of-context Newsweek approach is sexist and oh-so-expected by now.”) and, of course, how the media were unfairly attacking her.

Interestingly, Palin’s followers for the book in Twitter (#SarahPalinUSA) number a paltry 17,624.

Still, Palin has other Twitter accounts, such as when she was governor of Alaska (153,432), but this is still a very small audience.

(By the way, President Barack Obama is closing in on seven million fans on Facebook and 2.7 million followers on Twitter.)

As the media onslaught gains steam, here is some video of Palin’s television interview on “Oprah” yesterday: