Tricia Duryee in Commerce on May 22 at 5:00 am PT
American Express and Zynga are rolling out a rewards program today that will allow players to earn virtual currency when they spend money in the real world.
Tricia Duryee in Commerce on May 9 at 12:07 pm PT
FarmVille continues to be the company’s breadwinner, but other franchises, like Mafia Wars, have fallen off the charts.
Tricia Duryee in Commerce on April 27 at 9:48 am PT
For years, the game industry has worried about the shift toward social and mobile from more traditional platforms. But now there’s more than anecdotal evidence to cause concern.
Lauren Goode in Social on March 1 at 11:00 am PT
Zynga is taking its highly addictive games and putting them on its own social Web site, thank you very much. But you’ll still have to log in to Facebook to play.
Tricia Duryee in Commerce on February 9 at 12:40 pm PT
Zynga has partnered with Hasbro to develop a wide range of toy and gaming experiences based on Zynga’s most popular Facebook games and characters.
Tricia Duryee in Commerce on February 1 at 2:05 pm PT
Zynga is mentioned 24 times in Facebook’s filing, but the most notable one is related to the game company’s huge contribution to the social network’s top line.
Tricia Duryee in Commerce on January 9 at 9:15 pm PT
Zynga’s shares continued a downward spiral for a third straight day, sinking more than nine percent to hit an all-time low.
Tricia Duryee in Commerce on January 3 at 7:30 am PT
The number of people playing games on Facebook tanked last week, as some game makers were unable to capitalize on people’s downtime during the holidays.
Tricia Duryee in Commerce on December 19, 2011 at 8:46 am PT
If only this were a virtual stock market and Zynga could used some anti-wither serum to make its stock bounce back.
