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Here’s Why McKinsey’s Coming to Condé Nast: The Coming Black September

in Media on July 21, 2009 at 9:53 am PT

Here’s why Condé Nast is bringing in McKinsey & Co. for an emergency overhaul: The publisher’s lousy year isn’t getting any better. New numbers out today show that Condé’s September issues will be miserable across the board, with ad pages down anywhere from 17 percent to 47 percent. And that’s if you interpret the data favorably.
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