“Tablet was the focus, but the changes we did also free it up to be more flexible for other contexts as well,” Honeycomb lead designer Matias Duarte told Mobilized. “It’s about really eliminating all the barriers to all the different kinds of form factors that people might want to interact with.”

Google plans to show off its work with Honeycomb, also known as Android 3.0, at an event on Wednesday. There, it will talk about the specific changes it has made, as well as the vision behind the shift.

Duarte, who joined Google from Palm last year, said there were really three major areas of focus. Clearly one was to change the way Android worked so that it was suited to devices larger than a phone. But beyond that, Duarte said, Honeycomb was about evolving Android to be better overall at mobile computing tasks. Finally, Duarte said, Honeycomb is designed to make the operating system more usable.

“All of those are works in progress,” he said. “Our work is far from done in any of those.”

One of the most notable changes in Honeycomb is the fact that it no longer has a reliance on physical hardware buttons. That paves the way for all kinds of devices, Duarte said.

“Some of them might look more like a laptop…some of them might not even have soft buttons,” Duarte said. “They might be purely gesturally driven.”

The first Honeycomb devices, however, will all be tablets, starting with the Motorola Xoom, which is headed to Verizon in February.

But, if he has done his job right, Duarte said that hardware makers will be able to create devices that Google never even contemplated. “Whatever they come up with, the most important thing is that we have given that flexibility.”

That could range to attaching Android to a refrigerator or creating products aimed at a specific demographic, such as young kids or the elderly. Heck, someone could even use Android to build a big table computer to take on Microsoft’s Surface. “I can’t see why not,” Duarte said. “I can imagine that.”

As for the potential tablets in particular, Duarte notes that those who initially brushed aside Apple’s iPad when it debuted a year ago underestimated the impact of what Apple did in bringing the multi-touch screen to a larger-size device.

“I think those skeptics were short-sighted,” Duarte said. “That’s the genius of what Apple achieved with that iPad.”

The tablet experience, he said, is largely about the touch interface, which changes people’s relationship with the content they are viewing. In moving the content into a closer and more comfortable position, people relate more and have more emotional experiences, he said.

“People have seen screens that size and have been taking screens that size to bed with them and to their coffee shops with them. They’ve been sitting with them hunched over and in all kinds of contorted positions” Duarte said. “But having that touch interface means that you can interact with the Internet or with a book or with a video player in a totally different posture, in a totally different way. It changes how you engage with the content, how long you engage with the content and even how emotionally close you are to it.”

With Honeycomb, Duarte said, he wanted to make sure that Google was opening Android up to enable those kinds of experiences, but also improving the underpinnings of the operating system to be a more powerful computing experience.

One of the changes, he said, is recognizing that people use tablets differently than they use their phone, even if they are running many of the same types of programs.

“It used to be that Android was something that you held in your hand and you would use in these relatively fine slices of time throughout the day, and then when you sit down at a table or a desk or you go home, that Android stays in your pocket or goes in a charger,” he said. “Now your experience with Android is alternating between these fine slices and these longer periods….So we need to think of Android as an experience that you have 24/7, throughout the entire day. What that means is that you are doing a lot more and you are doing a lot more for longer periods of time.”

That shift, he said, means that the operating system needs to do a better job of shifting between tasks and notifying users of what things are going on in the background. With Honeycomb, Duarte said, Google is improving its recent application switching feature that lets users easily see the places they have been working and point to them, while at the same time getting better notifications from background activities without being constantly interrupted.

Duarte characterized Honeycomb as the biggest change since the debut of Android, but it is also the latest in a series of updates that have come in rapid succession. In many cases, both device makers and wireless carriers have struggled to keep pace with Google, often failing to allow their devices to stay updated with Google’s latest and greatest, even if the phones themselves were capable of being upgraded.

But while others wonder whether Google is moving too quickly in evolving Android, Duarte said he wonders why the rest of the industry is moving so slowly, and promises even faster change to come.

“Using computers suck, to this day,” Duarte said. “It’s one of my daily frustrations that the rate of change in computing experiences is so slow.”

In particular, Duarte said that the basic interaction with programs and files hasn’t changed much. “It’s the same way I did [things] in high school on a Mac Plus.”

One piece of that shift, Durate said, is evolving our expectations of computing devices from a world in which computer users put in information and turn a crank to get a result to one that more resembles an ongoing dialogue.

“What I am looking for is that sense that you get when jazz musicians improvise together,” he said. “The computer should be doing things in concert with you, in support [of] you, not acting like a servant waiting for commands and then returning with results. That’s a little aspirational, I know.”

Honeycomb will get the company partway to that vision, but Duarte said much of that work will reveal itself over time. But make no mistake, he said–although they don’t appear to be the stuff of science fiction, computers are starting to become extensions of the human brain.

“People always think of cybernetics with computers as being this thing that happens far in the future, and you have Star Trek, Borg-like scary things” Duarte said. “But the way computers are used today through social networking, through email, through accessing information like Google–they are already becoming [those] cybernetic parts of our mind.”

“2011 looks a lot like 1984,” Motorola says in the ad, which features an image of the Earth surrounded by Apple’s white headphones. “One authority. One design. One way to work. It’s time for more choices.”

The ad then touts some of the Xoom’s features, such as its dual-core chip, HD video playback, front- and rear-facing cameras and its ability to play Flash.

The tablet wars are clearly heating up, with all the players staking out their space. RIM also posted a video on its Web site, touting the business capabilities of its yet-to-be-released PlayBook tablet. The video shows the PlayBook being connected to a BlackBerry and using a Flash-enabled dashboard from SAP’s Business Objects unit. RIM plans to talk more about its developer plans at an event on Thursday in San Francisco.

Meanwhile, Google is hosting an event on Wednesday to go deeper into its tablet-oriented Honeycomb version of Android. The Xoom, which debuts next month, is to be the first device running Honeycomb.

Mobilized will be on hand to provide coverage of both the RIM and Google events.

Here is Motorola’s Super Bowl teaser ad:

For those who need a refresher, here was Apple’s Super Bowl spot introducing the Macintosh:

That’s similar to other shopping apps such as those from e-commerce powerhouse Amazon, but Smoopa has a few neat features.

First of all, Smoopa always includes shipping costs in its prices. It also shows recent prices for the 12 million products in its database, so you can get an idea of whether to buy now or later (kind of like what Farecast/Bing Travel does for air flights). And it gives users the ability to track the price of a product and be alerted when it comes down. Users can also share a product price with friends through in-app Facebook integration.

Boston-based Smoopa currently has data from Best Buy, Wal-Mart, Office Depot, Buy.com and TigerDirect. CEO Mendel Chuang said the company doesn’t carry Amazon feeds yet, in part because the company obscures shipping costs in the product listings it provides through its API.

Chuang reported that retailers are increasingly comfortable with customers pulling out smartphones while they browse, even if it makes them likely to spend their money elsewhere. Best Buy has a policy of matching its own online prices, which are apparently often lower than those on its shelves. And after all, you’re already in the store, so you may value the convenience of buying a product right there, where shipping is always free.

Smoopa is available for free in the U.S. through Android Market, and online at www.smoopa.com. The company is working on an iOS version.

Chuang, who formerly led marketing for Google Friend Connect, launched Smoopa with a team of three other MIT grads. The company is bootstrapped and expects to make money from affiliate revenue sharing. It built its bar-code-reading technology in-house.

A report conducted by Corporate Insight found that all but one of the banks it tracks offer account holders at least one mobile solution, if not multiple options, including apps, mobile sites and text messaging.

The report named Chase as the most advanced, followed by Bank of America and Wells Fargo.

The adoption of smartphones by consumers, plus the threat of not keeping up with the competition, has led banks to roll out new features quickly, the report said.

The most common feature provided was the ability to locate nearby ATMs or branches, while more advanced features included being able to pay bills, receive balance information and transfer money in-house, the report found.

Chase was highlighted as the most advanced because of its “remote deposit capture” feature, which allows you to deposit a check by taking a picture of it.

That feature is frequently provided by a San Diego-based company, Mitek Systems, which said this month that at least 10 well-known financial institutions, including three of the top 10 retail banks, have deployed its picture-taking services.

PayPal and USAA are also customers, and in the first three days the USAA app was available, $1.5 million in deposits were made using the phone’s camera.

Other findings from the study:

• 40 percent of banks offer text messaging as a way to get account balance information.
• 83 percent offer mobile applications for bill paying.
• U.S. Bank and Chase are the only two firms to offer rewards information through mobile banking.

An in-app payment option was supposed to be released last quarter, but Google delayed the launch in order to get more feedback from developers, who had been very busy at the end of the year with Christmas app development and sales, according to Chu.

(Meanwhile, start-ups like Zong are already offering in-app payments for Android, but Chu said he’d prefer developers to wait until Google can get its own version out to provide a consistent user experience.)

In-app payments are important because they enable developers to sell virtual goods and premium features, both major potential sources of mobile revenue in addition to paid apps and advertising.

Android has a ways to go to convince developers that its app platform is on par with Apple’s iPhone, especially in terms of monetization. “We are not happy with the payout purchases in Android Market,” Chu said.

Google has been slow to form partnerships with carriers, and so far has done so only with T-Mobile USA and AT&T, but Chu said this is currently a major area of investment.

Asked whether carriers get too large a cut, Chu said that carriers deserve a share of the profits since they significantly subsidize the cost of phones.

Chu acknowledged problems with Android Market’s initial approach, mentioning Google has made changes, such as taking a more active approach to removing bad apps, and reducing the refund window (the length of time customers have to return paid apps) from 24 hours to 15 minutes.

Chu said his team is actively working on products to improve Android Market merchandising and app discovery with better search and lists, as well as an improved ranking system.

Google is open to feedback about changing the refund window, said Chu, but it will draw a hard line about refunds for virtual goods. Not gonna happen, he said.

For one thing, once I gave out my new number to a handful of friends, I had this one goofy friend for whom I recorded a custom greeting. Every time he would call, I’d let it go to voicemail and he’d start every message laughing at some silly in-joke I’d leave for him in the greeting. Okay, I grant you not many people would go to the trouble to do that, but if you knew this guy, you just might. Update: A few readers pointed out in the comments that this feature is re-enabled in Google Voice, and they’re correct though it’s not exactly easy to find.

Ever since GrandCentral became Google Voice, it’s been a lot less fun to use. That custom-greeting feature is gone, as are some of the funnier Web calling buttons that GrandCentral had offered. Maybe that’s one of the reasons behind today’s acquisition by Google of SayNow.

Details are scant about what Google has in mind, but a source close to the deal tells us that the intent on Google’s part is to make Google Voice “even better in a world of Skype and Facetime,” which implies that the next step for Google Voice is some form of video calling.

SayNow made a name for itself by giving celebrities like Miley Cyrus, the Jonas Brothers (remember them?) and the cast of “Glee” a phone number for fans to call and hear the occasional message. And at the start of the football season, ESPN used it to send the message embedded below from former Chicago Bears coach Mike Ditka to some 1.6 million fans on Facebook. Another feature gave celebs a way to hold live conference calls that fans could dial in and listen to. The biggest SayNow client was the rapper Soulja Boy, who racked up 50 million calls totaling some 100 million minutes of call time. If nothing else, Google can learn from the team at SayNow how to promote the service and get people interested in using it.

SayNow also has a serious side, an enterprise application called Big Call, aimed at making conference calls for businesses easy. The company says it was built by an intern in a week.

The deal for SayNow comes on the same day that Google made its long-awaited number-porting feature official, suggesting that Google Voice is going to be the focus of a lot more time and attention in the coming months.

Ditka’s season-opening greeting for Facebook users is below.