5 posts and columns on Federated Media Publishing

Federated Media Buys Lijit Networks

in Media on October 4, 2011 at 5:00 am PT

A medium-sized online advertising company buys a smaller one.
Lijit Logo with border

Federated Media Promotes President and COO Brown to CEO, Replacing Battelle

in News on February 2, 2011 at 3:00 am PT

Deanna Brown will become CEO of Federated Media Publishing, replacing Founding CEO John Battelle, the online media company said. Brown was brought in 18 months ago as president and COO, after stints at Yahoo, AOL and Scripps Networks Digital. Battelle will become executive chairman, as well as chief strategy officer.

Federated Media Makes Another Buy: Foodbuzz

in News on November 17, 2010 at 6:00 pm PT

Federated Media Publishing, which recently bought a community platform aimed at parents, announced tonight that it was making another buy. This time, it is a food blog community site called Foodbuzz, as FM seeks to create large networks of niche content to better sell premium advertising. According to the site, it has exclusive deals to sell advertising for 4,400 independent food bloggers, making it a top food property.

Federated Media Will Search for New Leader Says Founder and CEO Battelle (Plus a Web Squared and Double-D Video!)

in News on May 15, 2009 at 10:32 am PT

John Battelle, the founder, chairman and CEO of Federated Media Publishing, told his staff this morning that he will begin a search for a new top exec to take the company into its next stage of growth. In a post on the FM Web site, Battelle said that he was not leaving the San Francisco-based company and wrote that the new exec–whose title could be CEO–would report to him.
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Web 2.0 Expo: An “American Idol” for Start-Ups

in News on April 3, 2009 at 5:13 pm PT

During the “Launch Pad” session, five start-ups took a grilling from developers, journalists and venture capitalists, then faced a crowd vote at the Web 2.0 Expo’s version of “American Idol.” As attendees texted their votes, moderator John Battelle, founder of Federated Media Publishing, jokingly asked: “Want to have a dance-off?” None were necessary. The techies in attendance were starry-eyed for all things mobile, picking Nitobi’s PhoneGap, an open-source tool for building mobile apps, as the People’s Choice winner. Life-tracking site zeaLOG was a close second.