As many readers know, we have been adding to our staff here at AllThingsD, most recently in our new reviews section, with the addition of Lauren Goode earlier this year.

Now Walt Mossberg and I are proud to announce that Mike Isaac is joining our team to cover the social Web and its biggest players, including Facebook, Twitter and Google+.

He comes to ATD most recently from a staff writer position at Wired, where, among many other things, he spent much of his time writing about Google’s mobile and social efforts.

From 2010 to 2012, his coverage at Wired included the decline and fall of Hewlett-Packard’s mobile empire, Google’s surprise acquisition of Motorola Mobility, and Facebook’s steady trudge toward IPO-hood.

Prior to that, he wrote about the business of tech for Forbes magazine and Forbes.com, with a particular emphasis on start-ups and social. His work has also appeared in Paste magazine, Performer magazine, DNR magazine and the Washington Examiner.

Isaac holds a degree in English literature from the University of California at Berkeley, and is a former Georgetown University journalism fellow.

He takes over the social beat from Liz Gannes, who will be stepping up our coverage of the many businesses of Google, innovation, venture investing and the start-up scene — especially its bigger companies, from Pinterest to Quora to Dropbox. Gannes, as everyone who follows her knows well, has become a key observer of Silicon Valley and its players, and her insights into the tech scene have become one of our most invaluable offerings.

We’re excited for both of them, and look forward to their stellar work on our site.

In fact, the Bay Area unit was one of the first parts of Nokia that CEO Stephen Elop visited when he took the job earlier this year–in part because the company’s board had already scheduled to have its meeting in the area.

Silicon Valley has slowly become an important spot for the company, despite the fact that Nokia doesn’t sell all that many smartphones in the U.S.

Earlier this month, the company’s area employees got a new home as Nokia consolidated nearly all of its Bay Area workers in new offices in Sunnyvale (see picture above). Each floor of the Finnish-style interior has self-standing structures that from the outside look like saunas, but are actually “privacy huts” used for small group meetings or just some alone time pondering the ins and outs of the cellphone business. Nokia kept its research labs in Palo Alto and Berkeley so they could stay close to the area’s top two universities.

The local staff is doing a range of different things. About 50 of Nokia’s Silicon Valley employees come from the company’s 2008 purchase of a Norweigian company called Trolltech, which makes an application platform called QT that is used to control everything from phones to trains and more.

There are also a variety of individuals and small groups working on various product and research efforts. Kari Pulli is a Nokia Fellow who focuses on camera technology. He helped develop a panorama photo feature that is part of the latest Nokia cellphones. His team also developed an HDR photography capability–a feature Pulli reminds people was added to Nokia’s phones before Apple included it in the iPhone. He said his team is currently working on techniques to improve cellphone pictures taken in low-light conditions.

Typically, such photos are either noisy or blurry, depending on what step is taken to compensate for the lack of light. But by taking two pictures–one picture that aims to be sharp, though noisy, and another that will be a bit blurry, but have low noise–he said that a better composite image can be created.

Pulli, who was born in Finland but has spent the past four years in Palo Alto, said he is not too worried that the new Nokia chief is not Finnish. “At least he’s Canadian,” Pulli said, pointing out it’s another cold, dark place that loves hockey. (Elop does love hockey.)

While some of Nokia’s workforce is building new features, others are working on making sure that the company has partnerships with all the important companies in the valley–especially the Facebooks and Twitters of the world.

As for the research projects, they vary widely, and many are only tangentially related to Nokia’s core phone-making business.

Tico Ballagas is a user experience researcher working on how to make technology a better tool for family communications. So he’s been spending a lot of time with Elmo as part of a Family Story Play project to see if distant relatives can better connect with young relatives by reading a story to them over videoconferencing gear.

Meanwhile, Jorg Brakensiek is working with a number of German carmakers to develop a framework known as Terminal Mode, which would allow all manner of smartphones to be usable within cars without users having to stare down at a screen to make use features like maps, email and more.

What many at the offices lament, though, is the fact that so few of the people in the U.S. get a chance to appreciate their work. While Nokia certainly has its challenges globally, it is all but invisible at the cutting edge of the U.S. market. that’s because none of the major carriers here sell a subsidized model of the company’s high-end phones.

What’s worse, the phones that the carriers do sell tend to be the most basic and boring of cellular designs. The company has plans to change that next year, when it hopes the introduction of Meego-based phones will finally sway U.S. carriers to offer subsidized Nokia smartphones, ideally by next summer.

You may know me from my writings at GigaOM, where I covered topics like the social Web and online video for the last four years. If this is your first time reading me, I hope you’ll find my writing, reporting and analysis worth sticking around for.

My beat at All Things Digital is All Things Social, and you’ll be able to find my stories under the heading NetworkEffect, named after the idea that a community of users makes a service valuable for everyone who joins.

On the social Web, network effects help us improve the lives of our friends, family and neighbors, when we sign up for the same Web services and share our lives and experiences; they also factor in the power of critical mass to create new businesses from scratch. In the six years I’ve been a tech reporter, companies I’ve watched being born–such as Facebook, Twitter and Google-owned YouTube–have come to be major parts of people’s lives around the world. And I think that’s pretty awesome.

Of course, not everyone agrees. Example du jour: In this month’s New York Review of Books, the author Zadie Smith (whose novels I like very much) applied her considerable forces of perception to Facebook and the implications of its creation myth. Smith’s credentials to analyze Facebook are: She was a fellow at Harvard University when it was founded, she spent only two months trying the service before leaving it, she’s a full nine years older than Mark Zuckerberg (ancient!), and she calls herself a “private person.”

In her piece, Smith charged that Facebook encourages highly superficial, low-effort communication that threatens to replace actual relationships and experiences. She cited Jaron Lanier to assert that computers cannot represent actual human relationships, and, further, that the limitations of a tool can shape what its users think is possible.

So, basically, Facebook is devaluing the way we relate to each other.

Smith thinks her problems with Facebook come back to the site being created by Zuckerberg as an immature college sophomore who desperately wanted to be liked. “If the aim is to be liked by more and more people, whatever is unusual about a person gets flattened out,” she wrote. “[T]o Zuckerberg sharing your choices with everybody (and doing what they do) is being somebody.”

If we really wanted to write to these faraway people, or see them, we would. What we actually want to do is the bare minimum, just like any nineteen-year-old college boy who’d rather be doing something else, or nothing.

Smith noted in the piece that she doesn’t actively use Facebook herself, but she looked up some of Zuckerberg’s recent public comments and keenly observes that the Facebook CEO “uses the word ‘connect’ as believers use the word ‘Jesus,’ as if it were sacred in and of itself.”

Personally, I see my relationships extended and improved on Facebook, whether it’s knowing what my extended family is up to on a daily basis, or the great conversations I’ve had in the past few days about Death Valley, after I posted an album of pictures from my between-jobs road trip to the desert last week.

Still, I don’t often find visiting Facebook to be deeply satisfying either. But, whereas Smith sees reasons to run away screaming, I see an opportunity to better address some of the parts she finds lacking.

The real story here?

It’s about the capability of the social Web to improve so it better serves and extends our real-world relationships. It’s about the fact that these sites and apps are created by people whose versions of the world are expressed in them. It’s about the potential to communicate with people you don’t know, to cultivate and reward passionate fans and to learn the dark art of self-promotion. It’s about the wide-open opportunity to improve on and compete with Facebook, which is still really far away from delivering on its potential to improve the lives of the half-billion people who already use it regularly and the many more who don’t. Simply put, there’s a lot more to be done.

And that’s what I want to write about.

(P.S. As detailed in my ethics statement, which I will keep updated, my husband is a part-time employee at Facebook. His work is not a part of my reporting, and I obviously find the company fascinating and will not shy away from writing about it–both the good parts and the bad ones. )

Please see this disclosure related to me and Google.

Here’s the video of interviews BoomTown did with the two Google execs most responsible for the rollout of its real-time search and other new mobile search features announced yesterday.

That would be VP of Engineering Vic Gundotra and Google Fellow Amit Singhal, who is known as the master of ranking algorithm and search quality.

The smooth-talking Gundotra and the jumping-bean Singhal make an interesting pair of nerdish bookends, but are essentially pushing the same idea that Google is as innovative as ever.

Along with Google (GOOG) VP of Search Products & User Experience Marissa Mayer, the pair unveiled the updates at an event the search giant held in Silicon Valley.

Here is the video of the interviews (and here is another video I did at the event):

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The well-known Technology, Entertainment, Design conference–better known to its techie fans as TED–will make its move from Monterey to Long Beach, in California, starting tomorrow night.

It’s a big change for the longtime gathering of digerati and others who have come to love its eclectic and outward-looking program, which is celebrating its 25th anniversary.

First held in 1984, Chris Anderson’s Sapling Foundation bought TED in 2001 from its founder, Richard Saul Wurman. TED has since grown to include an international conference, TEDGlobal; media initiatives, including TED Talks and TED.com; and the TED Prize.

TED2009 is titled “The Great Unveiling.” And BoomTown is glad to be attending after several years away, especially since I always learn something new at TED (and I have a lot to learn).

It certainly has a varied lineup of speakers again this year, such as Microsoft (MSFT) Co-Founder Bill Gates, neurological anthropologist Oliver Sacks, writer Elizabeth Gilbert, tree researcher Nalini Nadkarni, Web political phenom Nate Silver and many others.

But I am perhaps even more intrigued by the introduction this year of the TED Fellows program, initially 50 individuals picked because of the “world-changing potential of their work.”

They will be invited to participate in the TED community each year, and some of the fellows will come for longer stints to future conferences.

The fellows program is supported by the Bezos family, the Harnisch Foundation, private donors and Nokia (NOK), with additional in-kind support from Kodak (EK), Lightscribe and One.org.

According to the press release, the fellows program was inspired by TED’s Africa program in 2007:

“The TED Fellows program will focus on attracting applicants living or working in five parts of the globe: the Asia/Pacific region, Africa, the Caribbean, Latin America and the Middle East, with consideration given to applicants from the rest of the world….The program focuses on innovators in technology, entertainment, design, science, film, art, music, entrepreneurship and the NGO community, among other pursuits.”

Said Tom Rielly, TED Community Director, who is responsible for the program: “TED will help them communicate their ‘ideas worth spreading’ to a much larger audience.”

Given the troubles all over the world these days, we could all use a much broader perspective.

You can read the longer list of fellows, who seem to deliver just that here, but some of the first participants include:

• Erik Hersman and Juliana Rotich, co-founders of Ushahidi.com, a Web site for citizen journalism, covering crises such as the Kenyan post-election violence

• Faisal Chohan, CEO of Cogilent Solutions and founder of BrightSpyre.com, the leading job portal in Pakistan

• Juliana Machado Ferreira, Brazilian CSI: Wildlife biologist who uses genetic markers to track, interdict and convict illegal songbird traffickers

• Gerry Douglas, founder of Malawi’s Baobab Health Partnership, which builds touchscreen terminals that allow non-doctors to diagnose, treat and correctly prescribe drugs for people with HIV

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