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	<title>AllThingsD &#187; fiction</title>
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		<title>Coliloquy's Active Publishing Platform Lets Readers Create Designer Heroines (Demo)</title>
		<link>http://allthingsd.com/20120131/coliloquys-active-publishing-platform-lets-readers-create-designer-heroines-demo/</link>
		<comments>http://allthingsd.com/20120131/coliloquys-active-publishing-platform-lets-readers-create-designer-heroines-demo/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 00:26:44 +0000</pubDate>
		<dc:creator>Drake Martinet</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Dive Into Media]]></category>
		<category><![CDATA[Dive Into Media 2012]]></category>
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		<category><![CDATA[Amazon]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=168307</guid>
		<description><![CDATA[When we were kids, cutting-edge publishing technology was pretty much limited to “choose your own adventure” books. Coliloquy, demoing at D: Dive Into Media, offers a little more interactivity.]]></description>
			<content:encoded><![CDATA[<p><img src="http://allthingsd.com/files/2012/01/logo-380x153.png" alt="" title="logo" width="380" height="153" class="alignright size-medium wp-image-168311" />Back when we were kids, cutting-edge publishing technology was pretty much limited to “choose your own adventure” books. </p>
<p><a href="http://www.coliloquy.com/">Coliloquy</a>, a start-up demoing at <strong>D: Dive into Media</strong>, is running with that idea, in the hopes of creating a new kind of fiction-reading experience, built on the Amazon Kindle developer platform.</p>
<p>Books released using Coliloquy are written by authors but are released as “active applications,” rather than as e-books with a fixed set of pages.</p>
<p>For the reader, that means the books can be changed and updated over time, just like apps.</p>
<p>Serialized stories, like those that used to appear regularly in magazines, are just the beginning. </p>
<p>In some stories, readers have the option of selecting desired traits in the characters, which are then automatically woven into their version of the story.</p>
<p><img src="http://allthingsd.com/files/2012/01/GreatEscapes.ValentinesDay1-213x285.png" alt="" title="Great Escapes Valentines Day" width="213" height="285" class="alignleft size-medium wp-image-168314" />In other words, <em>your</em> Fabio can be a brunet.  </p>
<p>Romantic fiction aside, Coliloquy’s platform offer authors the ability to adjust stories based on feedback from readers &#8212; something previously sequestered in the nerdiest of fan-fiction forums.</p>
<p>Coliloquy stories are already available, but the demo at <strong>D: Dive Into Media</strong> showcased early-user data and the company&#8217;s first contemporary novel, as well as a new, personalized Erotica series. </p>
<p>We can’t wait to see what they’ve added to the conference swag bags.</p>
<p><ul style="list-style:none;"><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Demos/Dive-Into-Media-Coliloquy/i-Z3VrKQk/0/L/dmedia-20120131-162721-5023-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Demos/Dive-Into-Media-Coliloquy/i-SDpTGQd/0/XL/dmedia-20120131-162803-5040-XL.jpg" class="alignnone" width="413" height="620" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Demos/Dive-Into-Media-Coliloquy/i-7mzfjfK/0/L/dmedia-20120131-162939-5065-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Demos/Dive-Into-Media-Coliloquy/i-HFNxTwD/0/L/dmedia-20120131-162945-5066-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Demos/Dive-Into-Media-Coliloquy/i-BxtWg2d/0/L/dmedia-20120131-163317-5090-L.jpg" class="alignnone" width="620" height="414" alt="" /></li><li><img src="http://photos.allthingsd.com/Dive-Into-Media/Demos/Dive-Into-Media-Coliloquy/i-NG8dM8v/0/L/dmedia-20120131-163319-5095-L.jpg" class="alignnone" width="620" height="414" alt="" /></li></ul></p>
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		<title>Video: Sean Parker on No Victoria&#039;s Secret Models in Silicon Valley (What?!?!)</title>
		<link>http://allthingsd.com/20110124/video-sean-parker-on-no-victoria-secret-models-in-silicon-valley-what/</link>
		<comments>http://allthingsd.com/20110124/video-sean-parker-on-no-victoria-secret-models-in-silicon-valley-what/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 16:57:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=39863</guid>
		<description><![CDATA[Here is former Napster troublemaker, former Facebook consigliere and current investor, entrepreneur and movie subject Sean Parker onstage at the DLD conference in Munich, Germany, yesterday.

It was vintage Parker, who always tries to paint himself as more of a geek than the multicolored life of the digital party. In truth, he is very much both.]]></description>
			<content:encoded><![CDATA[<p>Here is former Napster troublemaker, former Facebook consigliere and current investor, entrepreneur and movie subject Sean Parker onstage at the DLD conference in Munich, Germany, yesterday.</p>
<p>It was vintage Parker, who always tries to paint himself as more of a geek than the multicolored life of the digital party. In truth, he is very much both.</p>
<p>In these clips, he talks about the fabrications in the movie &#8220;The Social Network,&#8221; in which Justin Timberlake played him as a hyperactive version of Falstaff.</p>
<p>Parker thought the character was &#8220;morally reprehensible,&#8221; although that&#8217;s what made him so fun to watch.</p>
<p>Parker also took issue with other creative liberties about the social networking site in the movie and noted that the film was &#8220;a complete work of fiction.&#8221;</p>
<p>As an example, he pointed out how there are &#8220;no Victoria&#8217;s Secret models in Silicon Valley&#8221; as there were in &#8220;The Social Network.&#8221;</p>
<p>You&#8217;re kidding! Hollywood glamorized the nerdtastic tech scene in order to make it more exciting to audiences? I cannot <em>believe</em> it!</p>
<p>(And, frankly, Parker seems to be enjoying the attention as much as he does tweaking the film.)</p>
<p>Parker also talked about Facebook being a neutral platform, making a much more interesting observation about what the true power of CEO and co-founder Mark Zuckerberg really is.</p>
<p>Enjoy:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=1C22E9F4-D33D-4BDC-8F8C-E98D7B763294&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1C22E9F4-D33D-4BDC-8F8C-E98D7B763294}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
]]></content:encoded>
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		<title>NYT to Give E-Books Their Own Best-Seller Lists</title>
		<link>http://allthingsd.com/20101111/nyt-to-give-e-books-their-own-best-seller-lists/</link>
		<comments>http://allthingsd.com/20101111/nyt-to-give-e-books-their-own-best-seller-lists/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 10:29:06 +0000</pubDate>
		<dc:creator>Voices</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[best seller]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=32386</guid>
		<description><![CDATA[In another sign of the integration of digital books into the mainstream, the New York Times announced it would begin publishing e-book best-seller lists in fiction and nonfiction beginning early next year. The sales data will be collected weekly from a variety of sources, including publishers, chain bookstores, independent booksellers and online retailers.]]></description>
			<content:encoded><![CDATA[<p>In another sign of the integration of digital books into the mainstream, the New York Times announced <a href="http://www.nytimes.com/2010/11/11/books/11list.html">it would begin publishing e-book best-seller lists</a> in fiction and nonfiction beginning early next year. The sales data will be collected weekly from a variety of sources, including publishers, chain bookstores, independent booksellers and online retailers.</p>
]]></content:encoded>
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		<title>Like E-Books? Amazon Sells More of Them, for Less, Than Apple. For Now.</title>
		<link>http://allthingsd.com/20100619/like-e-books-amazon-sells-more-of-them-for-less-than-apple-for-now/</link>
		<comments>http://allthingsd.com/20100619/like-e-books-amazon-sells-more-of-them-for-less-than-apple-for-now/#comments</comments>
		<pubDate>Sat, 19 Jun 2010 11:00:26 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=20746</guid>
		<description><![CDATA[The introduction of Apple's iPad and iBooks store has lots of people forecasting doom for Amazon's Kindle. And the iPad will obviously eat it into Kindle's market share. But for now, at least, Amazon still has deeper relationships with book publishers. Will consumers care?]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/01/ibooks.jpg"><img class="alignright size-full wp-image-15695" title="ibooks" src="http://mediamemo.allthingsd.com/files/2010/01/ibooks.jpg" alt="" width="200" height="300" /></a>The introduction of the <a href="http://mediamemo.allthingsd.com/tag/ibook/">iPad and the iBooks store</a> has lots of people forecasting doom for Amazon&#8217;s Kindle. And Citigroup&#8217;s (C) Mark Mahaney, an Amazon bull, acknowledges that Apple will eat into Kindle&#8217;s share: He is convinced, quite reasonably, that Amazon needs to overhaul the Kindle very soon and cut its price below $200 to stay competitive.</p>
<p>That said, Mahaney points out that Amazon, with its long-established relationships with publishers, still offers book buyers a wider selection of e-books than Apple does. And it sells its books for less. From his note published Friday:</p>
<ul>
<li>88 percent of New York Times (NYT) fiction and nonfiction best sellers are available on Amazon’s Kindle vs. 63 percent available for Apple iBooks</li>
<li>The average price of the best-selling ebooks available on both platforms is $11.23 on the Kindle and $12.31 on the iBook platform&#8211;a 10 percent difference</li>
<li>All in all, about 50 percent of NYT fiction and nonfiction best sellers are available on both the Kindle and the iBook platform</li>
<li>For eBooks available on both the Kindle and the iBook platforms, 80 percent had the same price, whereas Kindle prices were cheaper for 20 percent of the books by an average of 11 percent</li>
</ul>
<p>These gaps will narrow over time if Apple (AAPL) pushes hard with publishers to do so. And assuming it does, the real difference for buyers ought to be: Do you want to read e-books on a multipurpose device (the iPad) or one that costs a whole lot less and does much less (the Kindle)? My guess is that even after Apple eats into Kindle&#8217;s share, Amazon (AMZN) is going to find plenty of people who just want an e-reader. We&#8217;ll see.</p>
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		<title>BoomTown&#039;s Top 10 List of Fact-Challenged Revelations That Should Be in the Facebook Tell-All Book</title>
		<link>http://allthingsd.com/20090624/boomtowns-top-10-list-of-fact-challenged-revelations-that-should-be-in-the-facebook-tell-all-book/</link>
		<comments>http://allthingsd.com/20090624/boomtowns-top-10-list-of-fact-challenged-revelations-that-should-be-in-the-facebook-tell-all-book/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 22:34:39 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=14955</guid>
		<description><![CDATA[How much is BoomTown and everyone else in Silicon Valley trying to nab a copy of Ben Mezrich's likely-to-be-entirely-made-up-but-who-cares tale of dirty doings at Facebook?

Muchety-much! But, so far I have come up peanuts in grabbing an early copy of the work of "fact"-ion--titled "The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius and Betrayal"--which is set to come out July 14, along with a movie later.

Facebook is not pleased, of course, and will likely be challenging Mezrich's work as specious dreck, but here's my own list of 10 completely made-up, utterly fabricated, just-call-me-Jayson-Blair facts that should be in the book.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/06/accidentalbillionairesjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/06/accidentalbillionairesjpg-201x300.jpg" alt="accidentalbillionairesjpg" title="accidentalbillionairesjpg" width="201" height="300" class="alignright size-medium wp-image-14962" /></a></p>
<p>How much is BoomTown and everyone else in Silicon Valley trying to nab a copy of Ben Mezrich&#8217;s likely-to-be-entirely-made-up-but-who-cares tale of dirty doings at Facebook?</p>
<p><em>Muchety-much!</em> So much so that I called all my book industry contacts&#8211;hey, I am a <em>published</em> author, ya know!&#8211;even though I have not actually completed reading a book since the Internet started and gave me permanent attention deficit disorder.</p>
<p>But, so far I have come up peanuts in grabbing an early copy of Mezrich&#8217;s tome, &#8220;The Accidental Billionaires,&#8221; which is set to come out July 14.</p>
<p>Facebook is not pleased, of course, and will likely be challenging Mezrich&#8217;s work as specious dreck. But the drama around the book should be interesting, to say the least.</p>
<p>More so, since this week also came news that actors <a href="http://news.cnet.com/8301-13577_3-10271662-36.html">Michael Cera and Shia LaBeouf</a> are being considered to play founder and CEO Mark Zuckerberg and that <a href="http://www.variety.com/article/VR1118005289.html?categoryid=13&#038;cs=1&#038;nid=2854">David Fincher</a>, the director of the lugubrious Brad Pitt snoozer, &#8220;The Curious Case of Benjamin Button,&#8221; is &#8220;attached&#8221; to the movie version.</p>
<p>Even better: &#8220;West Wing&#8221; creator  Aaron Sorkin will pen it and actor Kevin Spacey will produce the Columbia Pictures film, which will be called &#8220;The Social Network.&#8221;</p>
<p>Well, Hollywood sure came up with an original title!</p>
<p>It certainly does not signal the juiciness of the proposal for the book&#8211;which did manage to leak out last year&#8211;with a lot of tale tales in it that seem to have pretty much tracked on its oddly purple subtitle of &#8220;The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal.&#8221;</p>
<p>The cover&#8211;which you can see on the book&#8217;s<a href="http://www.facebook.com/pages/The-Accidental-Billionaires-by-Ben-Mezrich/64052888061"> Facebook page</a> (the delicious gall of Mezrich!)&#8211;features a spilled martini glass and a red bra flung nearby.</p>
<p>Martinis? Red bras? Sex? Facebook? <em>Really?</em></p>
<p><a href="http://kara.allthingsd.com/files/2009/06/n7619159821_302504_4798jpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/06/n7619159821_302504_4798jpg-225x300.jpg" alt="n7619159821_302504_4798jpg" title="n7619159821_302504_4798jpg" width="225" height="300" class="alignleft size-medium wp-image-14964" /></a></p>
<p>Obviously, Mezrich has not actually met Zuckerberg, who is a very nice geekish young man, but who has approximately the sex appeal of a rack of Facebook servers.</p>
<p>Powerful yes! Spockish? Yes! Sexy? Um, no, no, no.</p>
<p>I will not even begin to parse the red bra thing, although I am attributing the martinis to stylish former COO (and now MySpace CEO) Owen Van Natta.</p>
<p>But, apparently, the sex part seems to have to do with Zuckerberg starting the company with others while an undergrad at Harvard University, as a scheme to meet some ladies.</p>
<p>I would say there are easier ways to attract the womenfolk&#8211;not that I could give tips or anything&#8211;but whatever!</p>
<p>Thus, since I cannot get my mitts on the book (<em>yet!</em>), here&#8217;s my list of 10 completely made-up, utterly fabricated, just-call-me-Jayson-Blair things that should be in the book.</p>
<p><strong>10.)</strong> Facebook was actually going to be called OnlyPrettyLadyFacebook, but cooler heads prevailed.</p>
<p><a href="http://kara.allthingsd.com/files/2009/06/rusu1842jpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/06/rusu1842jpg-194x300.jpg" alt="rusu1842jpg" title="rusu1842jpg" width="194" height="300" class="alignright size-medium wp-image-14965" /></a></p>
<p><strong>9.)</strong> The Wall? A clever plot by Zuckerberg to build his online service on a fascist construct, touting his hegemony over all he surveyed.</p>
<p>Wait, that actually happened, and now some Russians are even investors.</p>
<p>Long live the Zuckrepublic of Palo Alto!</p>
<p><strong>8.)</strong> Reason for stealing, <em>oops</em>, borrowing, <em>oops</em> again, completely separately developing an exact replica of ConnectU social network at Harvard:</p>
<p>The Olympically muscle-headed Winklevoss twins used to beat up the brainy Zuckerberg on his way back to the dorm, prompting a &#8220;Revenge of the Nerds&#8221; plot line.</p>
<p><strong>7.)</strong> Facebook&#8217;s Beacon advertising? <em>All</em> Randi Zuckerberg&#8217;s idea, so she could find out what she was getting for her birthday from her billionaire-on-paper brother.</p>
<p><strong>6.)</strong> Zuckerberg&#8217;s famous flip-flops were made in China under dubious working conditions. Wait, that&#8217;s true too.</p>
<p><a href="http://kara.allthingsd.com/files/2009/06/bejaminjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/06/bejaminjpg-250x185.jpg" alt="bejaminjpg" title="bejaminjpg" width="250" height="185" class="alignleft size-medium wp-image-14966" /></a></p>
<p><strong>5.)</strong> The 20-something Zuckerberg is actually 93 years old, a real-life version of Benjamin Button, which would explain the social awkwardness and staring-into-space-sometimes thing.</p>
<p><strong>4.)</strong> The no-breast-feeding-pictures controversy pretty much proves no one is interested in bras or, more precisely, what goes in them at Facebook.</p>
<p><strong>3.)</strong> COO Sheryl Sandberg is a cyborg sent to Facebook from Google for purposes of infiltration. She and her crafty sidekick, Elliott Schrage, will become self-aware in 2012 and hunt down Zuckerberg in a thrilling chase that will also become a movie.</p>
<p><strong>2.)</strong> The sex, drugs and rock-and-roll stuff actually all took place at MySpace, which really pisses off certifiably dashing co-Founders Chris DeWolfe and Tom Anderson because, once again, Zuckerberg stole their mojo!</p>
<p><a href="http://kara.allthingsd.com/files/2009/06/superpoke_270x228.gif"><img src="http://kara.allthingsd.com/files/2009/06/superpoke_270x228-250x211.gif" alt="superpoke_270x228" title="superpoke_270x228" width="250" height="211" class="alignright size-medium wp-image-14967" /></a></p>
<p><strong>1.)</strong> This work of fiction, <em>oops</em>, &#8220;fact&#8221;-ion, <em>oops</em> again, nonfiction, is probably not going to sell many copies because it will mysteriously be uploaded in its entirety by a widget that will distribute it free to Facebook&#8217;s 200 million plus users while simultaneously SuperDuperPoking Mezrich, by throwing <em>real</em> sheep at him.</p>
<p>Don&#8217;t say I didn&#8217;t warn you, Ben.</p>
<p>(By the way, here is an extra for you: The $15 billion valuation for Facebook, along with all the other Web 2.0 ones? Totally true. Just ask any VC.)</p>
<p>And, in case anyone was wondering what the real Facebook looks like, here is a <a href="http://kara.allthingsd.com/20090615/kara-tours-the-new-facebook-hq-and-gets-ripped-the-uncut-video">recent video tour I did</a> of its new HQ in Palo Alto, Calif.:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=924E04C4-4686-4206-897E-6B0E1454CAEE&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={924E04C4-4686-4206-897E-6B0E1454CAEE}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>The Yahoo Rumor Mill&#8211;The Broken Clock Will Be Right at Some Time</title>
		<link>http://allthingsd.com/20081201/the-yahoo-rumor-mill-the-broken-clock-will-be-right-at-some-time/</link>
		<comments>http://allthingsd.com/20081201/the-yahoo-rumor-mill-the-broken-clock-will-be-right-at-some-time/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 23:25:54 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[banker]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Carl Icahn]]></category>
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		<category><![CDATA[Microsoft]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=7184</guid>
		<description><![CDATA[Let me be crystal clear: Yahoo and Microsoft are not currently secretly at work on a pricey new search partnership and a piece this weekend in the Times of London that said they were is inaccurate.

It's natural for the idea to be brought up, since they have talked about such a deal many months ago and have indicated publicly and recently that they should again in the future, so smart betting is correct in guessing that they probably will do some sort of search deal in the months ahead.

Still, various rumors pop up weekly about deals between the pair, which are about as convoluted as a mash-up of "Richard III" and "Macbeth," with some "Three's Company" thrown in for comic relief.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/12/threescompany.jpg"><img src="http://kara.allthingsd.com/files/2008/12/threescompany-240x300.jpg" alt="" title="threescompany" width="240" height="300" class="alignright size-medium wp-image-7221" /></a></p>
<p>[UPDATED: I added a stronger first sentence to leave no doubt about there is no Microsoft-Yahoo deal at the present time and to be clear I am not backing off on my <a href="http://kara.allthingsd.com/20081129/total-fiction-there-is-no-20-billion-microsoft-deal-to-buy-yahoo-search/">weekend post on the topic.</a>]</p>
<p>Let me be crystal clear: Yahoo and Microsoft are not currently secretly at work on a pricey new search partnership and a piece this weekend in the Times of London that said they were is inaccurate.</p>
<p>It&#8217;s natural for the idea to be brought up, since they have talked about such a deal many months ago and have indicated publicly and recently that they should again in the future, so smart betting is correct in guessing that they probably will do some sort of search deal in the months ahead.</p>
<p>But this was put out as a supposedly reported piece, and it was wrong. There is no deal at this time, according to my sources and reporting, which has been pretty accurate overall on Yahoo.</p>
<p>Still, various unsubstantiated rumors pop up weekly about deals between the pair, which are about as convoluted as a mash-up of &#8220;Richard III&#8221; and &#8220;Macbeth,&#8221; with some &#8220;Three&#8217;s Company&#8221; thrown in for comic relief.</p>
<p>The core problem is, of course, that for the past year or so with regard to Yahoo (YHOO), truth has indeed been stranger than fiction.</p>
<p>Consider:</p>
<p>A founder takes over after a stumble from a Hollywood mogul, whereupon the sweet-natured Silicon Valley icon also fumbles. But, before he can right himself, <em>what ho!</em>&#8211;a dastardly midnight takeover attack by a giant invader from the rainy North.</p>
<p>Then another attack from the greedy East from a sneaky raider named Carl. And, next, a possible rescue from a powerful do-no-evil neighbor that turns into more of a do-some-harm result.</p>
<p>And, all along, more stumbles and bumbles, as the stock slides and employees flee like rats from a sinking ship. The founder founders, while all kinds of plots of usurping unravel around him.</p>
<p>He is, ultimately, banish&#8217;d (well, sort of).</p>
<p><a href="http://kara.allthingsd.com/files/2008/12/heroes-season-3-villains-fe.jpg"><img src="http://kara.allthingsd.com/files/2008/12/heroes-season-3-villains-fe.jpg" alt="" title="heroes-season-3-villains-fe" width="250" height="180" class="alignleft size-medium wp-image-7222" /></a></p>
<p>You might think all this real-world plot would satisfy even a fan in need of a serious fix, after &#8220;Heroes&#8221; ran off the rails in its second season.</p>
<p>But no, the false rumors&#8211;all wrapped cleverly in some obviously logical suppositions&#8211;that have swirled around Yahoo have been breathtaking in both the level of stock manipulation clearly involved and their ability to be swirled around the Internet quickly enough for some vulture to make a killing on an endless willingness to believe anything.</p>
<p>Such was the case this weekend, with yet another story&#8211;this time in the Times of London&#8211;about Microsoft (MSFT) and Yahoo being involved in yet another hook-up.</p>
<p>Similar previous such reports have turned out to be bogus, but did always give the much beleaguered stock a short-lived bump upwards.</p>
<p>This time out, the Times told about a very complex search deal in detail, worth $20 billion, which was&#8211;of course!&#8211;<em>imminent</em>.</p>
<p><a href="http://kara.allthingsd.com/files/2008/12/goofy-yahoo-logo.gif"><img src="http://kara.allthingsd.com/files/2008/12/goofy-yahoo-logo.gif" alt="" title="goofy-yahoo-logo" width="170" height="170" class="alignright size-medium wp-image-7251" /></a></p>
<p>And&#8211;as an added plus, since Yahoo&#8217;s other story thread is a new CEO search too&#8211;the story also involved a pair of well-known Internet execs&#8211;Ross Levinsohn and Jon Miller&#8211;taking over as the new managers of the company.</p>
<p>The problem was that top sources at both companies rushed to deny it.</p>
<p>There were also serious insider trading issues for a major investor and board member, Carl Icahn, if it were true. He just <a href="http://kara.allthingsd.com/20081128/as-carl-icahn-buys-more-yahoo-shares-is-it-the-sign-that-a-ceo-choice-is-near/">loaded up on Yahoo shares a week ago</a>.</p>
<p>And, oh yes, one of the co-CEOs-in-waiting, Levinsohn, told me he was not contacted by the Times (and neither was Miller, as far as he could tell) about his becoming leader of Yahoo.</p>
<p>Thus, he called the tale&#8211;on the record, mind you&#8211;&#8221;total fiction.&#8221;</p>
<p>Well, not <em>total</em> fiction, actually, because&#8211;as in all things&#8211;there has always been a grain of truth to the <em>idea</em> of some kind of deal for Microsoft to buy or monetize Yahoo&#8217;s search assets eventually taking place.</p>
<p>And who whispered that juicy nugget to me? Well, actually, both companies have said so loud and publicly many times recently to the whole world. Outgoing Yahoo CEO Jerry Yang did in an onstage interview in early November, as did Microsoft CEO Steve Ballmer in another appearance.</p>
<p>And this week, Icahn said it again in an <a href="http://online.barrons.com/article/SB122790834180565221.html?mod=googlenews_barrons">interview with Barron&#8217;s</a>:</p>
<p>&#8220;I&#8217;ve said this before: Yahoo! should make a deal with Microsoft as far as selling its search capability&#8230;Microsoft has said publicly that they are not interested in buying the whole company, and I believe them. But they are interested in doing a deal on search, and we should pursue that.&#8221;</p>
<p>That&#8217;s pretty clear, I would say, on potential direction. And, it probably means both sides are surely getting there ducks in order to imagine such a deal, which does not take a lot of brain cells to surmise.</p>
<p>The Yahoo leadership that has resisted such a deal is on its way out, although there still remains significant resistance to it by some board members, which Icahn also said was true in that Barron&#8217;s interview.</p>
<p>But I would guess that the new CEO will be hired partly on the basis of being able to make nice with Microsoft.</p>
<p><a href="http://kara.allthingsd.com/files/2008/12/microsoft_logo.jpg"><img src="http://kara.allthingsd.com/files/2008/12/microsoft_logo-300x240.jpg" alt="" title="microsoft_logo" width="250" height="200" class="alignright size-medium wp-image-7252" /></a></p>
<p>And rather than get caught up in internal Yahoo corporate machinations, as it did to bad results in its earlier takeover attempt, one would assume Microsoft is patiently waiting to do a deal with a more willing team and board, if it can.</p>
<p>After all, it no longer has Google (GOOG) to compete with now that the search giant&#8217;s deal with Yahoo collapsed, due to much deserved regulatory scrutiny.</p>
<p>If Yahoo wants a search deal, it has no other real choices save Microsoft (except <em>not</em> to do a deal, of course).</p>
<p>But that kind of simple logic&#8211;as in, these corporate deals are more messy and slow than stealthy and well thought out&#8211;still seems to escape some.</p>
<p>One grassy-knoll type, in fact, expressed that proof-absent sentiment perfectly in <a href="http://www.itwire.com/content/view/22016/53/">this post about the Times story</a>, which I underscore was not speculative, but represented as actual reporting:</p>
<p>&#8220;What we don&#8217;t know out of all of this is what&#8217;s truth or fiction, despite the latest denials.</p>
<p>Companies and governments like to deny all kinds of things before a deal is magically struck, taking everyone by &#8216;surprise&#8217; yet again thanks to all the denials.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2008/12/bourne_070830084400038_wideweb__300x375.jpg"><img src="http://kara.allthingsd.com/files/2008/12/bourne_070830084400038_wideweb__300x375-240x300.jpg" alt="" title="bourne_070830084400038_wideweb__300x375" width="240" height="300" class="alignleft size-medium wp-image-7254" /></a></p>
<p>Yes, it makes perfect sense! All these people and companies, all of whom don&#8217;t particularly like each other&#8211;including two principals who said they have heard <em>nothing</em> of the deal, despite the fact that they were to be co-CEOs of the resulting company&#8211;are all involved in a coordinated plot of deception that rivals anything Jason Bourne could unravel.</p>
<p>But let&#8217;s get a dose of reality, shall we? Just because some think there should be a deal between Microsoft and Yahoo and they both publicly indicate there could be, it simply does not count as actionable news, until it actually happens or there is a well-reported story that it is about to.</p>
<p>You can certainly prepare for such a thing and work it into your future stock price formulas, but these rumor eruptions are useless to anyone who cares about being an informed investor.</p>
<p>And if a deal between Microsoft and Yahoo is struck, that does not make the false rumors correct either.</p>
<p>If that was the case, score one for stock manipulators, who are no doubt behind a lot of this stuff.</p>
<p>My second vote for leak candidates goes to under-employed bankers, because&#8211;as one smart Internet exec noted to me yesterday&#8211;&#8221;there are more deal-doers than deals these days.&#8221;</p>
<p>Ain&#8217;t <em>that</em> the real and confirmed truth, forever and always?</p>
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