Aneel Bhusri

Sources familiar with the company’s plans tell AllThingsD that Workday has chosen the four bankers that will lead it through the IPO process: Morgan Stanley, Goldman Sachs, Allen & Company and JPMorgan Chase & Co. The search for bankers caps a process begun in December.

The company’s IPO path calls for an S-1 filing to be made with the Securities and Exchange Commission by mid-July. After a late summer or early fall road show, its shares would debut between October and December, depending on how favorable market conditions are, sources familiar with the matter tell me.

The process began in earnest after Workday hired its new CFO, Mark Peek, away from VMware, where he was also CFO.

Workday is feeling emboldened in part by the successful offerings of Jive Software and Splunk, both enterprise companies with their hands in the cloud business. Workday itself is a pure cloud software play, specializing in human resources applications, a white-hot area of enterprise that has seen a lot of M&A activity of late.

In December, software concern SAP spent $3.4 billion to acquire SuccessFactors. Then, in February, software giant Oracle spent $1.9 billion to acquire Taleo, in a deal that took place shortly after I interviewed Taleo’s CEO. Even Salesforce got into the act, acquiring the start-up Rypple for an undisclosed amount in December.

Much of that dealmaking came in response to concerns about Workday, especially after its impressive $85 million Series F round of institutional funding at a $2 billion valuation, which AllThingsD reported exclusively in October. A Bloomberg News report said that round was oversubscribed and grew to $100 million when Michael Dell’s MSD Ventures joined.

Investors in that round included several who also took part in institutional rounds in Facebook and Web gaming player Zynga: T. Rowe Price, Morgan Stanley Investment Management, Janus, and Bezos Expeditions, the personal investment entity of Amazon CEO and founder Jeff Bezos. William Danoff, the manager of Fidelity’s $80 billion Contrafund, the mutual fund giant’s largest stock-based fund, also participated in that round.

A Workday IPO, which would raise about $500 million, would make for a sweet payday for the company’s earlier investors, which include Dave Duffield and Greylock Partners, who invested $90 million in four rounds, and New Enterprise Associates, which joined a $75 million Series E round in 2009. By my math, Workday’s total capital raised comes to a cool $195 million.

So how’s business? With the company having disclosed $160 million in billings total bookings in 2010, sources familiar with its operations tell me bookings in 2011 exceeded 100 percent growth. That would be above the $320 million in 2011 bookings CEO Aneel Bhusri told me he expected last October.

Workday is essentially the creation of PeopleSoft vets Bhusri and Duffield. They started the company in 2005, not long after losing a pitched battle to resist a $10 billion hostile takeover by Oracle. Bhusri and Duffield concluded that the next battlefield for enterprise software would be in the cloud. They kickstarted Workday using their own money and some funding from Greylock, and brought some PeopleSoft employees with them.

The idea was to re-create PeopleSoft, which makes software that businesses need to run day to day, but to deliver it from the cloud.

And unlike other cloud players that approach smaller companies and work their way up to ever-larger customers, Workday’s customers are already in the big leagues. The average Workday customer — there are 280 — has between 10,000 and 15,000 employees. The biggest is Flextronics, the huge electronics manufacturing company, which has 200,000 employees. Other customers include Time Warner, Thomson Reuters, Chiquita Brands and Salesforce.com. There are Workday records on more than two million employees on its system. All that after only four-plus years of active selling. A second, newer line of financial applications aimed at helping companies more efficiently manage their spending is getting traction, too.

Workday will probably be the biggest among a pending batch of enterprise-oriented IPOs set for summer and fall after the Facebook madness is over. For one, there’s Violin Memory, which I’ve been reporting on quite a bit. And Reuters is reporting that cloud storage and collaboration concern Box is looking like it’s eyeing an IPO in 2013. The bankers are going to be busy.

Aneel Bhusri

Allen is said to have advised Workday on its recent funding round, which closed in October. As exclusively reported by AllThingsD at the time, Workday raised $85 million at an implied valuation of $2 billion. The Series F was led by T. Rowe Price, Morgan Stanley Investment Management, Janus and Bezos Expeditions, the personal investment entity of Amazon CEO and founder Jeff Bezos. Bloomberg also says that Michael Dell’s personal investment vehicle, MSD ventures, was in on that funding round, which grew to $100 million since the closing.

Previous investors include Dave Duffield and Greylock Partners, who are in for $90 million across four rounds; and New Enterprise Associates, which joined a $75 million Series E round in 2009.

Apparently encouraged by the successful IPO of Jive Software earlier this month, and the performance of its shares, which are up nicely since the debut, Workday now appears poised go through with the IPO that CEO Aneel Bhusri (pictured) hinted in October would take place during the second half of 2012.

And there’s no question that Workday is in a hot space. SAP’s $3.4 billion acquisition of SuccessFactors last month, plus Salesforce.com’s deal for Rypple last week, attest to the urgency with which larger companies want to be in the HR software business.

Think about it: Every company — of any size — needs to keep track of its people, their salaries, performance-review information and so on. And why bother with software that runs on the local machines, when the cloud is so much more efficient?

Bhusri was a senior executive and co-chairman of PeopleSoft’s board, and was on hand for that company’s hostile takeover by Oracle. After losing that battle, he and co-founder Dave Duffield concluded that the next battlefield for enterprise software would be in the cloud.

Workday’s average customer has between 10,000 and 15,000 employees. Among its 250-odd customers, the biggest is Flextronics, the huge electronics manufacturing company, which has 200,000 employees. Others include Time Warner, Thomson Reuters, Chiquita Brands and, perhaps unsurprisingly, Salesforce.com. Workday has some two million employees in its system.

And while there’s no S-1 filing with the US Securities and Exchange Commission to peruse yet, the IPO watch on Workday officially begins now.

Wealthfront, the Silicon Valley start-up with more than $10 million in its own kitty, finally officially launched its long-planned Online Financial Advisor product today, with a focus on attracting techies interested in more easily managing their money.

The Palo Alto, Calif.-based company, which started off as a social investing site called kaChing, shifted over to the new plan just over a year ago. Its aim now is to try to solve the thorny problem of delivering actionable and easy-to-use tools for making investments online, for those who have some money but little time or expertise.

A lot of companies offer similar tools, of course, including big ones such as Fidelity and Schwab, as well as bigger money-management firms. But Wealthfront’s CEO Andy Rachleff and founder Dan Carroll are promising lower fees and more accurate determination of risk via all kinds of online bells and whistles (see below).

Wealthfront is not charging advisory fees on a customer’s first $25,000 under management, with a fee of 0.25% on assets exceeding that.

Wealthfront is backed by DAG Ventures and well-known investors, including Marc Andreessen and Jeff Jordan.

Here’s a video Wealthfront posted about the service, as well as its official press release:

Wealthfront Unveils Automated Online Financial Advisor Service for Silicon Valley and High-Tech Hubs

Highly Sophisticated Investing Advice Finally Made Available through Simple and Low Cost Web Service

PALO ALTO, Calif., December 1, 2011 – The ability for the savvy tech community to easily access high quality, affordable financial advice is now available with the launch of the Wealthfront Online Financial Advisor. Before Wealthfront, sophisticated investment advice was available only to the wealthy, by expensive financial advisors who often can’t relate to today’s tech-savvy generation who want sound financial advice, made easy and convenient. Wealthfront’s Online Financial Advisor appeals to investors from booming tech communities who favor doing everything online, and are looking for ways to have their new wealth managed for far lower fees.

At the core of Wealthfront’s web service is the industry-standard Modern Portfolio Theory (MPT). Until now, the widely adopted investing model has been kept out of consumers’ reach, and was only accessible via expensive financial advisors. Wealthfront automates the application of this intricate investment model, putting the power of MPT directly into the hands of investors online. Moreover, Wealthfront’s pricing structure trumps all traditional financial advisor models. The online service makes it possible to receive a sophisticated, meticulously managed investment plan at a price that is 75% lower than traditional financial advisors. There are no advisory fees on a customer’s first $25,000 under management, and only a fee of 0.25% on assets exceeding $25,000.

“This is exactly what most people in the technology industry need. It’s the kind of advice you’d get if you had Goldman Sachs manage your money and it does away with the hidden fees we in tech despise,” said Piaw Na, a long time, former employee of Google and popular blogger on the topic of investing. “What’s more, the recommendation on the investment mix is provided with a full explanation of what was picked and why, making the whole experience a massive and much needed shift that is especially appealing now.”

Wealthfront’s high quality investing advice is powered by its Precision-Investing Platform™, the breakthrough software behind the service. The Platform uniquely assesses a customer’s true risk tolerance, recommends an optimized portfolio of carefully selected Exchange Traded Funds (ETFs) spanning six asset classes, and monitors and periodically rebalances the investment mix to maintain a customer’s desired risk tolerance.

Wealthfront is backed by Silicon Valley luminaries including DAG Ventures and individual investors including Marc Andreessen, Jeff Jordan, former OpenTable CEO and President of PayPal now at venture firm Andreessen Horowitz, and partners from Benchmark Capital, Index Ventures and Kleiner Perkins Caufield & Byers.

“The financial advisor world has long recognized that one day the Internet and software would pose a credible threat to their hold on the sub $5 million category of individual investors,” said Paul Pfleiderer, C.O.G. Miller Distinguished Professor of Finance at Stanford Graduate School of Business, and Wealthfront advisor. “Wealthfront has made accessible what historically had been out of reach or prohibitively costly for a large class of investors. By using a simple, yet powerful engine for accurately assessing risk and return in the MPT context, Wealthfront has established a new standard for quality financial advisement on the web.”

“With the biggest names in venture capital and the brightest minds in software development, we’re ushering in a financial advisor service that’s capable of precisely managing a customer’s investments from $5,000 to tens of millions with a pricing approach unheard of in the financial services industry,” said Andy Rachleff, CEO of Wealthfront. “Wealthfront emerges at a time when many tech companies are enjoying record earnings, initial public offerings, and strong acquisitions. This creates masses of people in tech looking to invest for the first time and who want to manage their finances in the same manner they’ve organized every other aspect of their lives, online.”

“The promise of the Internet is to disrupt incumbent providers, enabling new companies to provide high quality services at substantial savings through the innovative use of software,” said Jeff Jordan, Wealthfront board member, former CEO OpenTable and President of PayPal and now General Partner at Andreessen Horowitz. “Wealthfront embodies this promise, democratizing access to high quality financial advice. I believe this will appeal strongly to a generation that has grown up with the Net and use it to manage all facets of their life.”

For more information on Wealthfront Online Financial Advisor, or to create a free account, visit www.wealthfront.com.

Aneel Bhusri

Today, Workday will announce that it has just raised $85 million in new financing, bringing its total amount of capital raised to $250 million. Sources familiar with the terms of the deal tell me that the investments value Workday at $2 billion.

The funding round isn’t coming from traditional venture capital players, but from institutional investors who will want to be shareholders of Workday when it goes public in the second half of next year. The round, which is being described as a Series F, includes T. Rowe Price, Morgan Stanley Investment Management, Janus, and Bezos Expeditions, the personal investment entity of Amazon CEO and founder Jeff Bezos.

I’m also told, by sources familiar with the deal, that William Danoff, the manager of Fidelity’s $80 billion Contrafund, the mutual fund giant’s largest stock-based fund, has participated in this funding round. This would be the Contrafund’s third recent investment in a privately held Internet company, the other two being Facebook and Zynga. In fact, it’s the same group of funds that took part in a huge round with social gaming force Zynga in February; in Groupon in January; and which earlier this year bought nearly three million shares of Facebook for $25 each.

Previous investors include Dave Duffield and Greylock Partners, who are in for $90 million across four rounds; and New Enterprise Associates, which joined a $75 million Series E round in 2009.

Why raise from institutionals and not VCs? “Because Workday is going to go public, and probably before the end of next year,” Bhusri told me. “Rather than do a round that adds an overhang to the existing capital structure, this is a group of investors who will likely buy more in the IPO,” he said. “In some ways, it’s an early debut of an IPO.”

And while there’s no S-1 filing from Workday to peruse just yet, Bhusri told me that Workday is growing plenty fast. Having disclosed $160 million in billings in 2010, Workday, he says, is on track to do twice that — or about $320 million in 2011 — and that it’s close to breaking even. So this round of capital is insurance. With the world economy so out of joint, if no logical window for an IPO emerges in 2012 — a reasonable worry — then Workday won’t be forced, should the need arise, to raise more capital in a difficult market.

So what is Workday, exactly? For the answer, you have to turn the clock back to 2004, when the software giant Oracle made its initial hostile bid to take over PeopleSoft. Bhusri was a senior executive and co-chairman of PeopleSoft’s board. After losing the battle to resist Oracle, he and co-founder Dave Duffield decided that the next battle for enterprise software would be in the cloud. Workday was born within months of their departure from PeopleSoft.

The plan, Bhusri says, was to create the next generation of PeopleSoft’s software, or the next generation of SAP’s Human Resources and Enterprise Resource planning software — essentially, software that businesses need to run day to day. But rather than deliver it in the traditional manner — run it on machines at the customer’s location — it’s all delivered via the cloud. “It’s as if you were going to start over with a clean sheet of paper and design this kind of software all over again,” Bhusri says.

And Workday’s customers aren’t exactly small players. Its average customer has between 10,000 and 15,000 employees. Among its 250-odd customers, the biggest is Flextronics, the huge electronics manufacturing company, which has 200,000 employees. Other customers include Time Warner, Thomson Reuters, Chiquita Brands, and perhaps unsurprisingly, Salesforce.com. There are some two million employees on the system. All that after only four years of actively selling the product.

And what Workday sells is a system that tends not to get replaced very often in large companies — perhaps once a decade. That gives the company an advantage when it asks for contract commitments that last three years; most cloud companies offer their services on a pay-as-you-go basis.

Workday’s targets are Bhusri’s old customers who bought PeopleSoft software to run their businesses one product generation back, and also those who run SAP software. So when a new customer signs on it’s usually one or the other being displaced. Other rivals include Lawson, Infor and, occasionally, the payroll giant ADP.

The typical new customer, Bhusri said, is using one of those other platforms and is ready to upgrade. “To upgrade to the newest version, they get a price quote that’s so high they start looking for a better way,” he says. “That’s when they find us.”

And Workday isn’t sitting still with HR software. Its next battle will be in financial planning software that companies rely on to handle money — accounting, expenses, procurement. Workday already has 50 customers running the financial stuff. Once they try Workday’s HR, they like what they see, making for an easy upsell. Others just swap out both the HR and financial parts in one go, Bhusri said. And the competitive targets are the same as well: Oracle and SAP. One wonders if they aren’t just a little worried.

Personal Capital’s CEO, Bill Harris, who headed up Intuit and PayPal previously, is unveiling his latest company today, which melds technology with financial advisory services.

He says the goal is to bring the decades-old business of managing money to the masses, by replacing fancy offices and golf club memberships with software and video chatting.

“I think we are going to see a radical deconstruction of financial services over the next decade that may be similar to what’s happened to the media or GM,” he said. “It doesn’t mean they will go away, but they will look astonishingly different. That spells tremendous opportunity. It’s really difficult to take a large company with established ways of doing business and change.”

On the surface, it doesn’t look like Personal Capital would have a chance against Merrill Lynch, Charles Schwab, Fidelity or Edward Jones.

It has zero clients, 40 employees, zero branches, $27 million in capital and obviously a long, long way to go. Harris admits: “I bet Wells Fargo or Schwab has 1,000 engineers for QA (quality assurance) alone,” but he counters, “We are better off than they are because we can move quickly.”

In a demonstration, Harris walked me through the site, where you can log in to all of your various bank accounts and brokerage accounts.

By doing so, Personal Capital will be able to see everything in one snapshot, so it can tell you that you are invested 79 percent in U.S. stocks, or if you have too much cash. You can even drill down to see how much money you spend at Amazon on a monthly basis, or on a category like groceries.

All of these tools are free, but users will have to pay for the advice — if they should want it.

Harris said the tools show you what you have, but the advice will tell you what to do if you are over-invested in U.S. stocks, or in a particular company.

“Most people have no idea and it’s the most important financial decision that you have to make,” he said.

The advisers will also help you eliminate fees that you are currently paying for mutual funds and come up with a long-term plan.

Personal Capital charges less than 1 percent of all the assets it is managing a year, which is below other brick-and-mortar businesses, he says. Additionally, the sales people don’t work on commission, so their interests are aligned with the client.

“I’m 55, and in some ways this is the culmination of my career,” Harris said. “I’ve done so much in financial technology over the past 20 years. … All of it has been pieces of the puzzle.”

Personal Capital is not the only one in Silicon Valley going after Wall Street.

Harris is also an adviser to Wikinvest and PageOnce.

PageOnce is building mobile applications to help people track their bills. Similar to Personal Invest, Wikinvest is building software to help users manage assets across multiple accounts. But instead of using advisers to make recommendations, it will eventually provide tips using algorithms to decide what is cheaper or more lucrative based on your holdings.

“I would argue that nowhere near enough is being done,” Harris said. “If you look at finance overall, it’s a huge and vital part of the American and global economy, and finance is one of the largest industries in the world. It’s up there with housing and autos and medicine. But when I think of all the industries where the Internet, or connectivity or mobile, has changed everything, it could be even more transformed.”

It’s easy to get Harris up on his soap box, but Michael Sha, the CEO of Wikinvest, will join him.

Sha says the irony in the industry is that the more you pay for financial services, the lower your return. Still, it’s not the aim of Wikinvest to replace the big brokerage houses. Its users will need them to make a trade.

Here’s a video of Harris, wearing a jacket and displaying the polish of Wall St.:

Bill Harris Overview from Personal Capital on Vimeo.

Every time I want to view a video on YouTube, the video repeatedly starts and stops. Sometimes a five-minute video takes 20 to 30 minutes to view. This happens on all my computers and on my smartphone. What can I do to correct this problem?

A:

Since the problem exists on all your devices, I would guess that it’s an issue of some kind with your network, or perhaps the router or modem you are using. I’m sorry that I can’t precisely diagnose the problem from afar, but I’d suggest talking to your Internet-service provider and troubleshooting the router or modem. Sometimes network issues can be solved by merely rebooting the router, switching it off and then on after a few minutes.

Q:

I have the Fidelity app on my iPhone, and wonder about the security involved in placing stock trades through it.

A:

Remember that a smartphone is really a computer, and nothing in the consumer computer world can be deemed with certainty to be totally secure from the subculture of malicious hackers, whose motives are often financial. Having said that, I am unaware of any incidents in which iPhones in the hands of consumers have been compromised in a way that steals financial data sent over cellular networks. Further, I assume that Fidelity has some form of encryption for such transactions.

Still, I will repeat my oft-stated advice: Never perform confidential online business on any computing device over a public Wi-Fi network.

You can find Mossberg’s Mailbox and Walt’s other columns at http://walt.allthingsd.com. Email mossberg@wsj.com

Next week, at the DLD conference in Munich, Germany, BoomTown will be interviewing one of my favorite start-up CEOs: Andrew Mason of Groupon.

And what’s my very first question for the adorkable toast of the digital town, who has just collected a billion dollars in funding, giving his hot social buying site a $4.75 billion valuation?

No, it’s not about what Mason is going to do with all that moolah.

Not, it’s not about why Groupon spurned the $6 billion acquisition offer from Google (and the Yahoo one before that).

No, it’s not about what hair care products Mason uses to get his hair looking so much like Justin Bieber’s coif.

Most of all, what I want to know is how he’s going to manage his ridiculously large–and, let’s be honest, very opinionated–investor group, which is made up of a big chunk of the digital arena’s most prominent VC firms, institutional investors and angels.

Consider the list, which is much more diverse than Facebook’s at a similar time in its gestation (and, in fact, it feels a lot like the social networking site’s current investor stampede):

Andreessen Horowitz, Battery Ventures, Greylock Partners, Kleiner Perkins Caufield & Byers, Mail.ru Group (formerly DST Global), Maverick Capital, Silver Lake, and Technology Crossover Ventures, New Enterprise Associates, Accel Partners, T. Rowe Price, Fidelity, Capital Group, Morgan Stanley, former AOL exec Ted Leonsis and others.

(How in the world is the ubiquitous Ron Conway not shoved in this pig pile? Or is he?)

And, of course, the inevitable Allen & Company acted as financial advisor for this massive funding, which also feels like a bit of a private pre-IPO.

It will be interesting to see exactly whom among this shareholder group that Mason and the other top Groupon execs will listen to and who will have the most influence over the next year.

None of the new moneybags got a board seat, which is probably a good thing. As most entrepreneurs know all too well, investors can be a tricky thing–at once helpful and then not so much.

Mason, a clearly gifted exec, certainly has his hands full now, managing expectations for the fast-growing company, as well as the business itself.

Let’s hope that now that this surreal investor sideshow circus is over, that Groupon’s precious time can be focused on just that.

Groupon has officially completed the raising of half of a $950 million funding, getting $500 million from a range of top-drawer investors, said sources close to the situation.

Those investors include Russia’s DST Global, T. Rowe Price, Fidelity, Capital Group and Morgan Stanley.

It’s unclear how much each investor has put in and who will make up the next tranche of funding, which will also close imminently.

The New York Times previously reported on the regulatory filing related to the funding, as well as investments from T. Rowe Price, Fidelity and Morgan Stanley.

Now completed, the investments value the Chicago-based social buying service at $4.75 billion, which is less than the $6 billion Google offered to buy Groupon.

Those acquisition talks failed. But Groupon is still attracting interest from other possible buyers.

For now, though, it’s just talking a pile of money–probably the right strategy–to keep growing its explosive business. A big chunk will also go to some Groupon execs and early investors.

Groupon has competitors, of course, such as LivingSocial, but has established itself as the leader in the local online discounting space.

Allen & Co. is advising Groupon on the fundraising.

A Groupon spokeswoman declined to comment.

In a new RIM video (below), the PlayBook is pitted against the iPad in a side-by-side comparison of “Web fidelity.” And what do you know: The PlayBook comes out looking better. In the video, RIM’s 7-inch tablet pulls up complete Web pages as the iPad slogs behind. Where the PlayBook shows off rich Flash content, the iPad “actually has an error…you’ll see that it says Flash is not supported” and instead delivers a “rather mundane, boring-looking HTML site.” In the Acid 3 test of compatibility with Web standards, the iPad does get an A, but the PlayBook gets an A+ with “pixel-perfect rendering.” And where the PlayBook’s Javascript and HTML5 animations are smooth and fluid, the iPad’s look choppy.

If this is the direction RIM takes with its eventual ad campaign (and if the performance differences are borne out in real-world use), it could score some points. Enough to dent the iPad’s “magic”? Well, we’ll see.