28 posts and columns on fight
The move to shut down Fox.com and close off part of Hulu to the cable system’s customers was “unprecedented and anti-consumer.” So why not holler loudly?
While Internet companies such as Google use baked goods as names for their key strategic initiatives–recent ones related to its Android mobile operating system were called Donut and Eclair, for example–aggressive media giant News Corp. is definitely not going for sweetness in its unusual selection of a code name for its high-profile digital content effort. That would be Project Alesia, a moniker that comes from a vicious siege in ancient times widely considered to be one of the more decisive battles in history. And that is apparently what top News Corp. execs think is the best way to describe their plans for stopping the decimation of premium content in the digital age and transforming their business to take advantage of new means of distribution.