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Here are our Top 10 stories from the week of Feb. 25:

1.) “Physically Together”: Here’s the Internal Yahoo No-Work-From-Home Memo for Remote Workers and Maybe More [Previously: Yahoo CEO Mayer Now Requiring Remote Employees to Not Be (Remote)]

2.) Groupon CEO: “I Was Fired Today.”

3.) Exclusive: PayPal Co-Founder Levchin Launches New Payments Startup, Affirm

4.) Survey Says: Despite Yahoo Ban, Most Tech Companies Support Work-From-Home for Employees

5.) Why Silicon Valley Is the Next Detroit

6.) A Wristwatch Tells When Phone Calls, Emails Arrive

7.) Why Carriers Just Love Firefox OS

8.) Cook: Forget About Our Share Price, Apple Has Some Great Stuff Coming

9.) Yahoo Work-From-Home Controversy Already a Silicon Valley Billboard Meme

10.) Old Media Doesn’t Get New Media, Chapter 203: The Sheryl Sandberg Attack

For more of the week in review, you should follow us on Facebook and Twitter.

The company brought together several of its early partners in Barcelona to show the progress it has made in the months since it first unveiled the Firefox OS project.

The browser maker is looking to create for the phone an operating system similar to what Google is trying on the desktop with Chrome OS. It has been showing previews of the software since last year and last month said it was readying preview hardware for developers to begin testing apps.

Mozilla is among a number of companies seeking to provide an alternative to Android and iOS. It’s a crowded field, though, that includes BlackBerry, Microsoft and Canonical.

Among those slated to be on hand for the company’s press conference include the chiefs of carriers Deutsche Telekom, Telekom Italia, Telnor and Telefónica as well as Paul Jacobs, CEO of chipmaker Qualcomm.

We’ll have live coverage of the event when it kicks off around 9 am PT on Sunday. And Mozilla chief Gary Kovacs will have more to say about Firefox when he appears in April as part of our D: Dive Into Mobile conference.

5:36 pm Barcelona time: The event won’t begin for another 20 minutes or so, but the information is starting to trickle out. Among the additional partner names that have cropped up here at the event is Sprint.

5:47 pm: Telefonica R&D CEO Carlos Domingo is getting mobbed by reporters, most of whom want to get a photo of the Firefox OS phone he is holding.

5:49 pm: It looks like device makers LG, Huawei, ZTE and Alcatel One Touch are on board as well.

Alcatel, LG and ZTE will build the first devices, with Huawei’s first Firefox OS phones coming on later in the year.

Here’s ZTE’s phone:

Which looks to be headed to Telefonica’s movistar brand.

Telefonica plans a broad launch with devices headed to Brazil, Colombia, Spain and Venezuela around mid-year with more European and Latin American countries later in the year and into 2014. It will have models from Alcatel One Touch, LG and ZTE.

Here’s a look at an Alcatel model:

6:09 pm: Firefox CEO Gary Kovacs kicks off the company’s press conference with a shout out to the company’s co-founders Mitchell Baker and Brendan Eich, who are in the audience.

6:10 pm: Kovacs has some trouble advancing his slides, quips he is using an iPhone to control them.

Kovacs notes that when the company announced its phone OS plans last year it had only a couple early partners and it now has support from 17 carriers and several hardware makers.

6:12 pm: “We’re on the edge of unlocking mobile,” Kovacs says.

6:14 pm: Kovacs notes that his company isn’t profit-driven and won’t be with Firefox OS; the company’s goal is just to keep the Web at the center of things. That will keep power from being concentrated in one or two app stores, to allow lots of over-the-top services and support Web standards.

There shouldn’t be one or two companies that can approve the content seen by billions of people.

“That’s a broken model and it needs to change,” he said.

Kovacs asks all the partners at the event to stand, noting that it’s not easy to support version one of a product.

“I know you are not timid,” he said. “I’m on the phone with you.”

Initial handset makers, as we noted, are ZTE, Alcatel One Touch, LG and Huawei.

“There are more coming,” he said.

6:16 pm: Speaking now is Qualcomm CEO Paul Jacobs touting HTML5. (Of course, Qualcomm’s chips also power a ton of Android phones and all Windows Phone 7 and Windows Phone 8 devices.)

6:25 pm: Demo time.

Things start out simple and easy, says Firefox’s Jay Sullivan. That’s because most Firefox OS customers will be coming from feature phones.

There will be a Firefox Marketplace to highlight Web apps, but the company isn’t asking developers to do anything different.

“We’re not looking to create a new ecosystem,” Sullivan said.

Among the early Web apps for the Firefox Marketplace are: AccuWeather, AirBnB, Box, Cut the Rope, Facebook, MTV Brasil, Pulse News, SoundCloud, SporTV, Terra, Time Out and Twitter.

And maps are kind of important, Sullivan notes, adding that Firefox has been working with Nokia to make sure its Here Maps work well under Firefox OS.

6:29 pm: Sullivan notes that even though Firefox OS is Web-based lots of things can be cached, even running in Airplane mode. He demos it with an issue of Time Out Barcelona stored for offline reading.

And while Mozilla will have a marketplace, they won’t be the only one, meaning there can be lots of vertical marketplaces as well as the option for device makers to distribute directly.

Mozilla also has an open model for payments, including a carrier billing option.

6:36 pm: Sullivan touting ability to dynamically configure phone for a point in time, like having a bunch of movie-related content for Oscar night without requiring a user to visit an app store.

6:39 pm: Now Mozilla is trotting out the carriers supporting Firefox OS, starting with Franco Bernabe, CEO of Telecom Italia, followed by Telefonica CEO Cesar Alierta.

Telefonica plans to introduce Firefox OS devices in many markets this year and in all of its markets around the world by the end of next year.

“Duopolies are not beneficial for any industry” and Firefox OS should help, Alierta said.

6:53 pm: Deutsche Telekom CEO Rene Obermann said that his company will launch first in Poland this summer and then expand to other Eastern European markets, if all goes well there.

Latin American carrier America Movil said it plans to launch Firefox OS devices in all the countries where it operates.

6:55 pm: Q and A time.

Asked how Firefox OS will stand out from Android and iOS devices, Kovacs said that they can deliver mid- to high-end smartphone performance for the price of a high-end feature phone.

In terms of the United States, Kovacs said the company has plans for its home market. “We have partners lined up,” he said. “It’s not the first launch country,” he added, saying devices are likely in the U.S. next year.

Notably, Sprint — which is listed as a partner — didn’t speak at the event, which just wrapped up.

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The two “developer preview” devices are being created in partnership with Geeksphone and Spanish carrier Telefonica. Telefonica has already said it will support the Web-based operating system on commercial devices expected later this year.

“Developer preview phones will help make the mobile web more accessible to more people,” Mozilla said in a blog posting on Tuesday. “Developers are critical to the web and to Mozilla’s mission to make the web accessible to everyone.”

The preview devices are unlocked. The low-end model, dubbed Keon, features a Qualcomm S1 processor and 3.5-inch touchscreen, among other features. A higher-end model, Peak, features a dual-core Qualcomm chip and a 4.3-inch screen.

Mozilla CEO Gary Kovacs will talk more about the Firefox OS project when he takes the stage at our D: Dive Into Mobile conference in April.

Yahoo appears to be rolling out the newest version of the redesign of its homepage even more extensively across several major browsers, including Google Chrome, Apple Safari and Mozilla Firefox.

As AllThingsD has previously reported several times, the Silicon Valley Internet giant has been working on a new homepage look, designed to improve its declining consumer usage.

The latest look has been present on all my browsers all day, rather than cycling off to the old version as before. The design is cleaner, with a more touchscreen tablet approach, new icons, and a scrolling news feature. With a more mobile feel, it’s slightly different than previous new versions that Yahoo has been testing over the last few months.

After redoing its Yahoo Mail and Flickr photo-sharing service, sources inside the company said that Yahoo is now close to launching the new homepage. It’s part of an effort called Project Homerun and also a larger effort called Project Zed, which will also include more personalization and a focus on bringing in a range of third-party content.

More on what that means soon …

Until then, here are three different screenshots from tonight from Chrome, Safari and Firefox:

The foundation and its subsidiaries had $163 million in revenue in 2011, up 33 percent from $123 million in 2010.

But Mozilla’s expenses also grew considerably, causing a decline in net cash flow to $13.4 million in 2011 from $21.7 million in 2010.

The biggest increase in expenses came from the cost of software development, with $103 million in 2011 compared to $62.8 million in 2010. The increased cost was due to investment in new products, said Mozilla CFO Jim Cook.

“This represents our continued technology development investments in the future of Mozilla as we quickly move from primarily a one-product organization (Firefox desktop) to multiple products and services with both a mobile and global focus,” Cook said.

The timing and format of the yearly financials release as well as the results of an audit were in keeping with Mozilla’s status as a non-profit.

But the timing is also important for Mozilla as it tries to connect its past and present — the Firefox browser — with its future — the Firefox OS for mobile.

Mozilla has put significant development effort into its new open mobile alternative operating system, and plans to launch its first Firefox OS phones in Latin America in 2013 with partner Telefónica.

As for Mozilla’s financials going forward, the organization doesn’t offer guidance. But based on previous reporting, we do know that late last year Google agreed to pay on the order of $300 million per year to continue to be the default search provider in Firefox. So even as Mozilla pours development resources into mobile, its cash cow is only getting richer.

As for mobile-specific monetization, Mozilla noted that it should make money from OEMs, operators and app publishers for the Firefox Marketplace.

For the occasion of the financials release, Mozilla also created an annual report about its “mobilized” vision in the form of a microsite.

Said the site,

Just like we did on the desktop, Mozilla is setting out to ensure that the mobile Web is full of freedom, choice and opportunity and that it has the ability for users to create anything they want. With Firefox OS, we can break open the world of native operating systems and closed platforms once again.

Mozilla does continue to develop its Firefox for the desktop, even though it may not be growing and driving innovation like it once was. On that front, the annual report highlighted Firefox’s security and memory enhancements and developer tools over the past year, as well as its upcoming social API tools.

It also noted that Mozilla counts improvements and other Firefox-like changes in other browsers as a form of success — for instance, Google adding Do Not Track to the Chrome browser.

In a post today on its policy blog, Yahoo took aim at Microsoft’s controversial “Do Not Track” default in its Internet Explorer 10 browser.

Said Yahoo in a post titled “In Support of Personal Experience”:

“Recently, Microsoft unilaterally decided to turn on DNT in Internet Explorer 10 by default, rather than at users’ direction. In our view, this degrades the experience for the majority of users and makes it hard to deliver on our value proposition to them. It basically means that the DNT signal from IE10 doesn’t express user intent.”

Thus, Yahoo “will not recognize IE10’s default DNT signal on Yahoo! properties at this time.”

Such a move should make Yahoo very popular with advertisers, most of which are publicly and privately decrying the Microsoft effort for their browser having advertising targeting and tracking turned off by default.

In fact, Yahoo’s statement of no-default-respect pretty much tracks on what the Digital Advertising Alliance, which represents thousands of major marketers, said recently, as well as the Association of National Advertisers.

Both those groups and many others are seeking to kill DNT.

According to sources, the impetus for the Yahoo decision was CEO Marissa Mayer, a former Google exec.

Interestingly, Google recently added DNT support to the latest version of its increasingly popular Chrome browser developer build.

And the third major browser, Mozilla’s Firefox, also offers a DNT product as a key feature.

Right now, Mayer is in discussions with the software giant about improving the weak results of its search advertising partnership, too. This should make those talks much more interesting.

In fact, in a longer privacy post today, titled “Privacy and Technology in Balance,” Microsoft’s general counsel Brad Smith noted:

“Just because the signal is turned on doesn’t mean that a consumer wants no services that involve tracking. It means instead that consumers are empowered to make their own choices, including selecting services that involve tracking from advertisers and ad networks they trust.”

Here’s the whole post, and here is a really good New York Times piece on the controversy, including talks taking place via an international group working on global DNT standards, called the World Wide Web Consortium:

In Support of a Personalized User Experience

Friday, October 26th, 2012

At Yahoo!, we aspire to make the world’s daily habits more inspiring and entertaining. Our users have come to expect a personalized Yahoo! experience tailor-made for their lives — whether they’re checking local weather, sports scores, stock quotes, daily news, or viewing ads on our site. We fundamentally believe that the online experience is better when it is personalized.

That said, we also believe that there should be an easy and transparent way for users to express their privacy preferences to Yahoo!. That’s why we offer our own tools and resources such as Ad Interest Manager, to give users more control over personalized advertising on Yahoo!, and why we participate in industry-wide programs such as AdChoices, which allows users to learn why they’ve been shown an ad.

Yahoo! has been working with our partners in the Internet industry to come up with a standard that allows users to opt out of certain website analytics and ad targeting. In principle, we support “Do Not Track” (DNT). Unfortunately, because discussions have not yet resulted in a final standard for how to implement DNT, the current DNT signal can easily be abused. Recently, Microsoft unilaterally decided to turn on DNT in Internet Explorer 10 by default, rather than at users’ direction. In our view, this degrades the experience for the majority of users and makes it hard to deliver on our value proposition to them. It basically means that the DNT signal from IE10 doesn’t express user intent.

Ultimately, we believe that DNT must map to user intent — not to the intent of one browser creator, plug-in writer, or third-party software service. Therefore, although Yahoo! will continue to offer Ad Interest Manager and other tools, we will not recognize IE10′s default DNT signal on Yahoo! properties at this time.

Yahoo! is committed to working with the World Wide Web Consortium (W3C) to reach a DNT standard that both satisfies user expectations and provides the best Internet experience possible. We will closely evaluate our support for DNT as the industry makes progress in reaching a meaningful, transparent standard to promote choice, reduce signal abuse, and deliver great personalized experiences for our users.

The move is the latest indication that handset makers are looking beyond Google Inc.’s dominant Android mobile operating system as they try to diversify the software platforms for their smartphones and other mobile devices. While Apple Inc.’s iPhone uses its own iOS software, most other smartphones sold around the world are powered by Android.

Read the rest of this post on the original site »

It has won the support of a crew of global carriers, with the first Firefox OS phones set to launch early next year in Brazil, through Telefónica’s Vivo.

Firefox OS is to be an open mobile platform where every app and function is based on HTML5, with none of the so-called “native apps” specific to a particular operating system.

Want to make a call? HTML5. Want to send a message? HTML5. Want to play a game? HTML5.

The push toward HTML5 as a broader mobile platform comes at a time when some early advocates seem to be moving away from mobile Web applications out of frustration with their performance. For instance, the new version of the Facebook iPhone app has reportedly been rebuilt specifically for iOS to make it much faster. Previous versions had been built around HTML5 in the interest of compatibility across fragmented mobile platforms.

But Mozilla is doubling down on the Web. The named reference to Mozilla’s biggest brand is purposeful. Much as the Firefox browser targeted Internet Explorer, so Firefox OS is a major project meant to disrupt the existing smartphone leaders.

In this case, that’s iOS, Android and Windows Phone — where the operating systems and apps are not as open and compatible as Mozilla and its partners would like.

Firefox OS isn’t going to try to compete with the high end of the market, but rather with entry-level phones at relatively low prices, Mozilla has said. The thrust is to engage first-time smartphone users in emerging markets around the world.

The carrier partners on record supporting the project are now Deutsche Telekom, Smart, Sprint, Telecom Italia, Telefónica, Telenor and Etisalat.

Telefónica and Deutsche Telekom’s Innovation Labs had previously gone public with support for the project in February at Mobile World Congress.

The first Firefox OS devices will be made by TCL Communication Technology/Alcatel One Touch and ZTE, with Snapdragon processors from Qualcomm.

(All this makes for interesting timing for Mozilla CEO Gary Kovacs to speak at our Dive Into Mobile conference in October in New York City.)