First Look Studios

YouTube Preps Its (Sort of) Hulu Answer: Movies, TV Shows From Sony, Others

Peter Kafka in Media on April 16, 2009 at 1:52 pm PT

Here’s Google’s sort-of answer to Hulu: A newly designed page to showcase TV shows and movies, along with new players and a new ad strategy. What’s not included: almost any first-run TV show or newly released movie. That’s the content that’s made Hulu successful and what’s also driven traffic to offerings from CBS and Disney’s ABC. You can’t accuse the Google guys of overselling this: In a press conference today, they described it as a “first step, a baby step.”