Curalate’s pitch: You need basic information about the way users and potential customers are interacting with your products on Pinterest, but it’s very hard to do it on your own, because users usually don’t identify the products they’re “pinning,” so there’s no effective way to search for your stuff.

The company says it can solve that with image-recognition technology, which it licenses from a  third party, and an analytics engine it created itself.

Curalate’s arrival is inevitable, because every big social platform eventually spawns a set of third-party analytics/brand tracking companies — see Twitter, Facebook. But the company didn’t exist a few months ago.

Up until late last year, Gupta’s company was called Storably, and it was pursuing another hot start-up meme, as an “Air BNB for parking and storage.”

But that one never got traction and, after six months, Gupta — a Philadelphia-based Wharton grad — looked for a pivot. He and his four-man team cast around for a new idea and, after considering some 70 ideas, landed on Curalate. At the end of 2011, the company raised a $750,000 seed round from NEA, First Round Capital and MentorTech Ventures.

Now Gupta says he has 150 customers, including Kraft Foods and Time Inc.’s “Real Simple,” and he charges them up to $99 a month for his services.

That pitch is also fueling a whole lot of start-ups, who want to piggyback on Facebook’s ascent by helping advertisers shovel money into the site.

Today’s example: Adaptly, which manages Facebook ad campaigns and also helps marketers buy ads on other social platforms, like Twitter and StumbleUpon.

The NYC-based company has raised a $10.5 million B round, led by Valhalla Partners; the company also brought in Time Warner Investments and Vivi Nevo as new investors. Adaptly had previously raised $2.7 million.

The company is run by freakishly young cofounders — Nikhil Sethi, 23, and Garrett Ullom, 22, both fresh out of Northwestern (Ullom didn’t stick around to graduate). Sethi (pictured above) says his company booked $10 million in gross revenue in 2011, and will “greatly exceed that” this year. (Update: That’s actually $10 million in gross bookings, not revenue, Sethi says. Thanks to Steven Kane for the nudge.)

Adaptly has around 50 employees, a bunch of whom have migrated there via Invite Media, the ad tech start-up Google bought in 2010. The two companies share a few other ties: Both have been backed by Philly’s First Round Capital, and Invite CEO Nat Turner has invested in Adaptly as well. Small world.

(An earlier version of this story incorrectly reported that Invite Media was a product of the Dreamit Ventures program.)

Threadflip is a new marketplace coming out of private beta today that is making it insanely easy to sell used clothes, shoes, jewelry and other accessories online.

The secret to the San Francisco company is that it handles all of the hard work for you.

For example, once an item sells, Threadflip figures out the shipping costs, finds the correct box, and sends it to your door. Its “White Glove Service” goes one step further. For those willing to send their items to Threadflip, the company takes care of the rest by photographing, listing, pricing and ultimately shipping the item if it sells.

Threadflip is also announcing today that it has raised $1.6 million in a seed round led by First Round Capital and Baseline Ventures. Other participants include Dave Morin from Slow Ventures, Forerunner Ventures, Greylock Discovery Fund and Andreessen Horowitz Seed Fund.

The site takes a 15 percent cut of the transaction, which includes the box and shipping costs. Threadflip’s White Glove Service is still in a limited pilot, and is experimenting with a tiered model that ranges between 40 percent and 50 percent.

So far, the site has attracted higher-end items, with an average sale price of $50 to $60. That means more Prada and less Old Navy (although there’s some of that, too).

Manik Singh, founder and CEO of Threadflip, argues that other solutions for selling used clothes online, like eBay, require some technical expertise and a lot of time. This one was designed with his wife in mind, who never bothered to resell an expensive pair of boots, even though she never wore them.

“You never have to leave the house,” Singh said. “When we launched [in beta], women loved it, because it eliminated two barriers: ease of uploading and shipping. We remove both of those barriers.”

While in beta, Singh said, a third of users visited the site every day to share an item, “like” an item, or buy something. The women who have gravitated to the site the most are between the ages of 22 and 35; they enjoy blogging and writing about fashion, including taking photos of all of their outfits and posting them on Facebook.

That behavior drove Threadflip to create a feature that allows women to post photos directly from their Facebook accounts. “They might take a photo of a dress and post it on Facebook, and then in six months, when the dress is out of style, you don’t want to take a new photo. It’s a heavily used feature,” Singh said.

Because the sellers are often amateur fashion bloggers or other like-minded people, the pages often look like a magazine, featuring images of models wearing the clothes, rather than a snapshot of a pair of pants laid out on a kitchen table.

I made the case myself last year about why Cisco might kill or sell WebEx, only to be told in no uncertain terms that Cisco didn’t see it that way. Collaboration is still a big part of Cisco’s strategy, because it fits with enterprise video.

And yet the rumors about WebEx being shopped around persist. So today, a bold offer emerged from a start-up called SalesCrunch to buy WebEx for $1 and 15 percent of the equity in the company. The plan is to transition WebEx’s entire customer base to a new platform, kill off the old one, and move on.

It may seem a trivial offer, but it’s not, though there’s a good argument to be made that it’s a publicity stunt meant to get a lot of attention. SalesCrunch is backed by Accel Partners, First Round Capital, NextView Ventures and AOL Ventures. It’s essentially a new, more flexible, fully thought-out competitor to WebEx, one that poses a fair competitive threat. SalesCrunch is more social than WebEx, and tells you more about how engaged the parties attending a meeting actually are, or whether they’re zoning out and checking their email.

But why offer to buy it? SalesCrunch CEO Sean Black told me that the plan is to grab Cisco’s WebEx assets, including its engineering teams, and put them to work on building out SalesCrunch.

WebEx isn’t a core business to Cisco, Black says, and is in many ways comparable to the Flip camera business that Cisco infamously killed last year. “Cisco admitted that it’s in a lot of businesses that it shouldn’t be in. There’s been a lot of outcry from shareholders that it should stick to the business of selling routers and switches,” he told me. “WebEx is really the first online meeting application. It is literally as old as the Internet itself. And the team that put it in place is there to wring every efficiency they can out of the business, so they’re good at efficiency, and not at innovation.”

Cisco’s WebEx team, Black argues, is too busy running the business and maintaining its large user base to build the next great online meeting platform.

The idea for offering to buy WebEx came up in a management meeting as sort of a jokey, offhand comment. “But the more we thought about it, the more it made sense,” Black told me. “Why shouldn’t it be us? We’ve heard it’s been shopped around for eight months, with no takers.” Without a buyer, it might suffer the same fate as the Flip camera, and simply be shut down, he says.

Cisco hasn’t commented yet, but it probably will. I’m no expert on these things, but I wonder if this constitutes the kind of legal offer that will require Cisco’s board of directors to consider the offer seriously. We’ll see.

The San Francisco-based company is somewhat similar to the teen-oriented book series by Ann M. Martin, in which a group of middle-school students help parents find babysitters.

But in this version, instead of an elaborate phone tree, it uses modern communication tools like Facebook. The UrbanSitter site helps parents find sitters based on their availability, and even on their experience working for Facebook friends and friends of friends.

UrbanSitter has secured $1.75 million in seed funding from First Round Capital. Rustic Canyon Partners, Menlo Ventures and several angels also participated.

In September, AllThingsD’s Liz Gannes reported that the company had launched in one market, and had assisted with 300 babysitting bookings.

Since then, it has expanded to San Diego, Napa and Sonoma Valleys, Seattle, Boulder and Lake Tahoe. Next month, it will roll out in New York, Chicago, Denver and St. Louis.

The funding will be used for product development, such as mobile bookings, and new features, including online payments to sitters. The capital will also go toward expansion into new cities.

Here to rectify that is Charlie O’Donnell, who is rounding up investors for Brooklyn Bridge Ventures, which he’s describing as “the first venture capital fund to be based out of Brooklyn.” (Google points to a Brooklyn Ventures, whose logo alludes to the borough’s famous bridge. But the company appears to be Dutch, just like Brooklyn’s early residents.)

O’Donnell is a former principal at First Round Capital; his resume also includes a stint as an analyst at Union Square Ventures, as well as at Path 101, an unsuccessful “career discovery” start-up.

He says he’s closed a first funding round, but won’t identify his backers or say how much they’ve put in; people familiar with O’Donnell’s plan say he’s trying to raise a total of $7 million to $10 million.

You could argue that focusing on a single slice of New York is a bit narrow, but O’Donnell’s kickoff announcement explains that he “will generally invest in the Greater Brooklyn Area.” So even if you’re based in Hoboken or Yonkers, pitch away.

Bigger picture: A slew of zippy start-ups have cropped up in New York over the past five years or so, including some that have quickly made money for their investors (see: Invite, GroupMe, etc.) and some that haven’t exited yet but may eventually do so at a very big price if things go right (see: Tumblr, Foursquare, perhaps AppNexus, etc.). So it’s easy to see why some people would be willing to make a bet or two on the city.

(Image courtesy of Wikipedia)

Oh, dear — Silicon Valley VCs acting like teenage girls.

And there’s not even a hot start-up in sight to chase and scream over.

It must be the holidays and First Round Capital’s annual digital greeting card, which is based on one of the popular viral videos of the year.

In 2008, First Round did its own version of “Dancing Matt.” In 2009, the firm’s CEOs sang as if they were Susan Boyle in “I Dreamed a Dream.” And last year, it was partner Josh Kopelman wearing a body suit to mimic the Old Spice guy.

This year, it spoofs one of the more irksome music videos of 2011 — Rebecca Black’s “Friday.”

I like First Round’s version a lot better.

Along with the rhythm-impaired VCs, you can see a wide range of their start-ups here, such as Xobni, Path and — thank goodness, since they can sing — Birchbox.

Enjoy:

It’s also bringing former Disney chief executive officer Michael Eisner on board as a strategic adviser.

TaskRabbit has nabbed $17.8 million in a Series B round of funding from existing investors, as well as from Lightspeed Venture Partners, Allen & Company and the Tornante Company, the investment firm run by Eisner.

Photo Courtesy of Robert Godwin/Flickr

Lightspeed managing director Justin Caldbeck and Shasta Ventures’ Sean Flynn will also join the board of directors.

TaskRabbit CEO Eric Grosse said the company plans to spend the money on hiring engineers and designers, building out more mobile products — including an upcoming Android app — and expanding its presence in U.S. cities and abroad. Fans of the service can expect to see it become available in Seattle and Portland in the next couple of months, while international expansion could happen by the end of 2012.

While the funding is notable in itself, the addition of Eisner as a strategic advisor could bring to light the possibility of entertainment opportunities for TaskRabbit. Eisner approached after seeing an ABC News special with Diane Sawyer this past September; the segment featuring TaskRabbit drove 6.5 million users to the company’s Web site and overwhelmed its servers.

“He really saw the potential in what we’re building. Every single task that’s posted and completed is a story, and even the TaskRabbits themselves are stories,” said TaskRabbit founder Leah Busque, adding that Eisner’s experience in entertainment is a big asset to the start-up.

TaskRabbit was founded in 2008 by Busque, a former IBM-er, who now holds a chief product role at the company; tech veteran Grosse acts as chief executive officer. Busque has said the idea came to her when she and her husband were looking for a friend or neighbor to get dog food for them on a cold winter night in Boston.

The company works by creating an online community of runners — a.k.a. “rabbits” — who perform errands, and bidders, who are willing to pay the rabbits. TaskRabbit takes a 15 percent cut of each duty performed. According to Busque, who joined us on The Wall Street Journal’s “Digits” show this past fall, the runners are vetted through a multi-step approval process, which includes background checks and video interviews.

The company just received $5 million this past May from Shasta Ventures, First Round Capital and others, following a $1.8 million round of seed funding. TaskRabbit says that since closing its Series A funding in May it has tripled its monthly task volume and net revenue, while increasing its customer base sevenfold, though it declined to say how many customers it has in total.

TaskRabbit isn’t the only start-up looking to outsource garbage-hauling, laundry-washing and dog-walking (and in some cases, even worm-bin managing): New competing platform Zaarly raised $14 million from Kleiner Perkins and Sands Capital Ventures this October, and also added Hewlett-Packard CEO Meg Whitman as a board member. Another company, GigWalk, takes a slightly different approach, with a mobile app that utilizes the power of GPS to create a marketplace for on-the-spot small jobs.

In October, the online fashion magazine attracted 4.3 million visitors, generating 40 million page views; it has 600,000 subscribers signed up for local editions in five cities nationwide.

To date, though, it has mostly monetized the company through advertising.

Co-founder Philippe von Borries said that 80 percent of the revenue this year will come from ads, and 20 percent from commerce. Next year, he hopes the ratio is closer to 40 percent from commerce.

“Content drives incredible engagement, and now that we have built such a sizable audience of women who tune in every day through email, Facebook, Twitter and Instagram — we are building exciting new opportunities to shop our content,” he said.

Today, the company is relaunching its e-commerce component, called Reserve. The site, which is separate from the editorial, will offer only a few items a day, and could be connected to the content that appears in the magazine; it is currently offering a selection of boots and handbags.

To support the launch, the company raised $4.5 million in funding this summer in a first round from Floodgate and First Round Capital.

Von Borries said the New York-based company is hiring aggressively to add to its current 49 employees, and that its revenues are on an annual run rate of $15 million. Last year, its revenues totaled $2 million.

Former Federal Communications Commission Chairman Reed Hundt will join the board of Kno, the online education start-up.

He is currently the principal at REH Advisors.

The Silicon Valley-based Kno began its life offering a student-aimed tablet and education platform, but now is focusing solely on the software part of its business.

The company announced plans this summer to allow those who buy textbooks from Kno to read them on Facebook and via the Web. It also has an Apple iPad app that takes the product beyond just an electronic version of a traditional textbook.

Kno’s current backers include prominent venture players like Andreessen Horowitz and First Round Capital, along with investors Mike Maples and Ron Conway. Marc Andreessen, as well as co-founders Osman Rashid (also CEO) and Babur Habib (also CTO), are also on its board.

Here is the official press release about Hundt’s appointment as a Kno director:

FORMER FCC CHAIRMAN REED HUNDT JOINS KNO INC.’S BOARD OF DIRECTORS

Hundt Brings Unparalleled Experience in Education and Communications

Santa Clara, CA, November 1, 2011 — Today, Kno, Inc., www.kno.com, a pioneer in education software, announced that the company has named Reed Hundt, former Chairman of the Federal Communications Commission (FCC), to its Board of Directors.

“I’m very excited to join Kno’s Board of Directors because the company shares my passion for education,” said Reed Hundt. “While I was at the FCC, one of my highest priorities was making sure our nation’s classrooms were connected to the Internet, precisely in order to foster a software revolution in learning. I believe that Kno’s student-focused software will bring education into the 21st century and help transform the way students learn now and in the future.”

Hundt brings decades of relevant experience to Kno’s Board and is a long-time advocate for technological innovation in education. He is currently the Principal at REH Advisors, an advisory firm that serves clients on a variety of issues. Prior to establishing REH Advisors, Hundt served as an Adviser to McKinsey and Company for more than 10 years, as well as a Member of the National Computer Science and Telecommunications Board, among other distinguished roles.

Hundt served as Chairman of the FCC from 1993-1997 and played a major role in implementing the Snowe-Rockefeller program that directs more than $4 billion annually to connect all classrooms to the Internet and is hailed as one of the largest single national commitments to K-12 education in American history.

“The work Reed accomplished while Chairman of the FCC makes him an exceptional addition to our Board and his expansive knowledge of the education technology space will serve Kno tremendously in its efforts to improve how students learn,” said Osman Rashid, co-Founder and CEO of Kno, Inc.

Babur Habib, co-Founder and CTO of Kno, Inc. continued, “Hundt brings decades of relevant experience to Kno’s Board and is a long-time advocate for technological innovation in education. We look forward to working closely with Reed to help guide us as we extend our reach to professors and administrators.”

Hundt has also taught seminars at the Yale Law School, Yale School of Management, Yale College, and Columbia Business and Law Schools, demonstrating his passion of education. He also serves on the Boards of Intel Corporation, Serious Energy and UNCF, an educational assistance organization.

Hundt holds a B.A. in History from Yale College and a J.D. from Yale Law School. He also is the author of “In China’s Shadow: The Crisis of American Entrepreneurship and You Say You Want a Revolution: A Story of Information Age Politics.”

The service, which is available as a Web site and iPhone app, comes from Gina Bianchini, the co-founder and former CEO of Ning.

Mightybell’s content management tools try to anticipate the ways its guide creators might use them — to offer a packing list for a trip, for instance, or to set up a communal photo gallery for everyone who uses the guide. It helps creators add pictures, videos, times and locations, and encourages them to make their steps measurable so users can confirm that they have each been completed.

Mightybell also has extensive and pretty tools for creators to analyze how people use their guides, including feedback on how every step was received by users, visualizations of conversion rates from various referrers like Facebook and Twitter, and details about which of their followers are most engaged. Registered guide users also get a multicolored timeline of everything they’ve ever done on the site.

Mightybell doesn’t yet have a directory of its guides; for this first launch, it is focused on people who want to create them, said Bianchini. She’s also employing an unusual beta testing gate: Users who want to try the product now can pay $1; others can sign up for free to get access at a later date.

That doesn’t mean the service is eventually going to require users to pay to create guides, necessarily — though they can, if they wish, elect to charge $2 to $1,000 for use of their guides, of which Mightybell takes a 25 percent cut.

Palo Alto, Calif.-based Mightybell has nine employees and raised seed funding from Floodgate Fund, First Round Capital and Founder Collective.

When Bianchini stepped down last March from the CEO role at Ning, another social toolset provider, she had joined Ning co-founder Marc Andreessen as an EIR at Andreessen Horowitz. But she left after only three months, and AH is not an investor in Mightybell.

Prior investors General Catalyst and Lowercase Capital also joined the round, which brings the company’s total funding to $10.4 million. Avalon’s Brady Bohrmann will join Backupify’s board.

I talked with CEO Rob May, who told me about his plan to accelerate marketing and adoption of Backupify by users of Google Apps, the search giant’s Web-based business suite of applications that is proving popular with businesses. So far, Backupify is being used to back up the files on 5,000 Google Apps domains. He says he would also like to offer Backupify for several other services that users have been requesting. In addition, May wants to boost Backupify’s visibility among the many third-party partners — like, say, Cloud Sherpas — who work with businesses deploying Google Apps.

The outfit is growing fast. It has 175,000 users and stores 200 terabytes of data for its users, not just from Google apps, but also from Twitter, LinkedIn, Flickr, Blogger, and the Zoho Web-based office suite. One public customer is New York’s Museum of Modern Art, which uses Backupify to back up the Google Apps data generated by some 1,000 users. The data is all backed up to Amazon Web Services, but users can also download local copies of their data.

Why would you need to back up data that’s on a supposedly reliable cloud service? Because you might goof up — and delete something you didn’t mean to — just as easily in the cloud as on your PC. May says that roughly one-third of all data loss occurs because of user error. “We hear a lot of different things. When you delete something, Google assumes you meant to delete it. Sometimes things get deleted maliciously by a hacker, or someone who gets ahold of a password that wasn’t taken care of,” he says. “IT administrators want their own backup copy they can restore from. They trust Google not to lose it, but they don’t always trust their own users.”

Backupify’s $4.5 million A round was also led by Avalon and joined by General Catalyst and Lowercase Capital. Prior to that, First Round Capital led a $900,000 seed round, which was joined by Betaworks and several individual investors, including Chris Sacca and Jason Calacanis.

Aside from the horror at the events in Norway, the incident gave me new insight into the language chasm that still exists on the Web. For one thing, that there may have been lots of people turning to Norwegian news sites from outside that country, many of them non-Norwegian and probably non-English speakers. Why isn’t it easier, I wondered, to have text written in a language other than your own, more readily available in the language you do speak?

It turns out there’s a company right here in New York that’s doing just that. Smartling describes itself as a Translation Delivery Network, and uses the cloud to give sites the tools they need to easily serve up their pages in pretty much any language. Its customers already include foursquare, Scribd and SurveyMonkey, and it just landed a $10 million Series B funding round from IDG Ventures, with prior investors US Venture Partners, Venrock and First Round Capital also participating. Its Series A was $4 million.

I talked earlier this week with Smartling’s CEO and founder Jack Welde. He’s a former Air Force pilot who still flies today. He came up with an interesting language problem: In one context, “going into a bank,” means walking into a financial institution; in another it means maneuvering a plane. Most translation engines use a statistical method and so assume that “bank” means the financial building, without allowing for the fact you may be reading an aviation site. Context is kind of a big deal.

Welde tells me there’s a significant opportunity for companies on the Web to reach out to speakers of other languages. Four-fifths of U.S. residents are already on the Web, but only about 30 percent of China’s population is on the Web, to say nothing of other countries like Brazil, India and elsewhere. “The growth in Web users is occurring outside the U.S., and language is a key component to taking advantage of it,” he says.

Welde compares Smartling to Akamai, the Web-caching specialist that caches content to make its delivery more efficient. Smartling serves up on-demand versions of Web content from the cloud. Site owners choose the languages they want their content translated into, and redirect their domain name servers to point to those controlled by Smartling. There are three options for translation: One is machine translation, one is crowdsourced by a network of volunteers, and there’s also an option for professional translation. There are three tiers of service, starting at free and going up to $249 a month.

One advantage over relying on static translations like those delivered by Google Translate, Bing Translator or Yahoo’s Babel Fish is that the content becomes searchable in the translated language. That’s Smartling’s cloud network dynamically serving multilanguage versions of a client’s site, and then discarding them a few hundred times a second. It’s currently serving about 500 million page views a month.

Smartling has also partnered with CloudFlare, the Web security start-up to offer Smartling’s translation service as an optional add-on for its customers.

Led by CEO Jason Goldberg, the site’s opening offers are on the sorts of things one might find at a design museum gift shop — fancy plastic chairs, fancy energy-saving light bulbs and fancy signed posters.

With future deals appearing to include personal electronics and apparel, Fab.com is entering a space currently dominated by Gilt Groupe, which offers deals on luxury goods in several categories through its Web site and apps.

In an email, Goldberg said the launch was made possible by a new round of seed funding that included the likes of Ashton Kutcher’s A-Grade fund, SoftTechVC and First Round Capital, the Washington Post Company, and Baroda Ventures.

While the amount of the round was not disclosed, Goldberg added that Kutcher will advise the company.

I wrote about the company last month, noting that a number of travel applications have launched recently to take advantage of booking rooms or flights while on the go.

HotelTonight’s round was led by Battery Ventures with participation from Accel Partners and First Round Capital. Additional investors include travel industry veterans Rich Barton and Erik Blachford, both formerly of Expedia, Brad Gerstner, the founder and CEO of Altimeter Capital, and former Farecast CEO Hugh Crean.

Since launching in January, HotelTonight’s app has been downloaded more than 300,000 times.

The company said it will use the capital to expand the product to new mobile platforms, add new features, support marketing campaigns and expand into new markets.

The HotelTonight app is free and currently available on the iPhone. New customers receive a $25 credit toward their first booking. The app provides last minute hotel rooms at discounted prices in New York, San Francisco, Los Angeles, Chicago, Boston, Washington, D.C., Miami, Seattle, Dallas, Philadelphia, Atlanta, and Denver.

PeerPong “wound down just this past month,” Choy told NetworkEffect, and a couple other members of the PeerPong team joined Formspring as well. To be clear, Formspring did not acquire PeerPong, but at least three of its employees moved over together.

TechCrunch reported Choy’s hiring today, but glossed over the mention of PeerPong. Choy said PeerPong had six employees before it closed.

A cached message from the PeerPong home page reads:

We’re Sorry, but PeerPong is in end of life mode.

When we launched Peerpong.com in early 2010 we believed we could use advanced semantic technology to let people access expertise across social media. We succeeded in finding and indexing over five million people by their knowledge and expertise whether on Twitter, Facebook or Linkedin, and helped answer questions from hundreds of thousands of users from these ridiculously smart people over the last year.

Unfortunately we find ourselves in a tough position where the service alone can’t support our business goals and sadly need to discontinue the site. I want to thank everyone who committed their time and effort to Peerpong, including the many members who had great answers for all types of questions, from technology to food to dating, and to the Peerpong team directly for the many months trying to unite NLP/semantics with an engaging user experience. There’s no pithy comment to summarize the experience of trying to make something incredible and falling short, only deep gratitude and few, but significant regrets.

Ro Choy – CEO

PeerPong had raised $2.8 million from Partech International, DCM, First Round Capital and Charles River Ventures after being incubated at Partech under the name Muchobene. PeerPong, which Choy joined as CEO in January 2010 after leaving social app maker RockYou, promised to help connect users to subject matter experts through social media.

Earlier this year, PeerPong was experimenting with a so-called pivot to offer a new service called Rendezvous that would have semantically analyzed users’ Facebook profiles to find events and people they might be interested in. But that didn’t work out either.

Formspring, meanwhile, says that as of this week users of its service will have submitted three billion answers to each other’s questions.

According to sources close to the situation, Intel Capital and Advance Publications will lead a $30 million investment round in Kno, the high-profile student tablet start-up.

In addition to the funding from its venture capital arm, Intel itself will consult with Kno on its tablet design. Kno, which is getting out of the hardware business, will now focus on its software to manage the devices that are aimed at the college market.

Intel will not manufacture tablets either. Instead, its engineers will consult with Kno on power management, graphics, display, systems integration, which it does for a variety of its customers.

Along with Intel Capital and Advance, current investors will also participate in the round, said sources. But Intel Capital and Advance, the owner of the Condé Nast publishing empire, make up a big part of the funding.

Sources said Intel Capital’s investment is $20 million and Advance and others make up the rest of it.

BoomTown reported in February that the much-funded and high-profile Silicon Valley start-up–aimed at making tablet computers focused at students–was considering selling off the entire hardware part of the business.

Sources said Kno execs have recently decided that the quicker-than-expected uptake in tablet production by a multitude of powerful device makers had made its efforts to package a seamless offering less critical.

Instead, the company will now focus on its robust software and services to offer students on the Apple iPad, as well as upcoming tablets based on Google’s Android mobile operating system and others.

The move is a dramatic shift for the company, which had not shipped significant numbers of the touchscreen device as it has long touted.

In fact, Kno said in November that it would ship a $599 and $899 version of the tablet by the end of the year.

The lower price was for its single-screen device, while the clamshell double-screen version was more expensive.

And, although it has been reported no pre-orders were fulfilled, Kno did indeed ship several hundred of them, built by China’s Foxconn, before stopping doing so earlier this year.

Many have been dubious about Kno’s ambitious hardware efforts.

That’s because marketing a new and complex product like the Kno takes a lot of effort and cash, especially since it is an increasingly competitive market for mobile and portable computing products that includes Apple, Microsoft, Hewlett-Packard, Google, Amazon, Dell and many others.

Before this $30 million, Kno has raised another $46 million in funding to add to an earlier $10 million round.

Sources in February said that the Santa Clara, Calif.-based company considering going back out to raise even more.

Its current backers include prominent venture players like Andreessen Horowitz and First Round Capital, along with angel investors Mike Maples and Ron Conway.

Sources said the shift to deliver textbook and other student-related delivery system would be a better path for all that investment money, since Kno has established a wide range of partnerships with colleges and universities.

In addition, Kno co-founder Osman Rashid has a lot of experience in digital education market. He was also the co-founder of Chegg, the textbook rental business that is reportedly aiming for an IPO soon.

BusinessWeek was first to report that Intel Capital was making the investment in Kno, but the post did not mention Advance’s involvement or that Intel itself was licensing the hardware design business from Kno.

If you had to pick the hotsy-totsy start-up to win the media darling of South by Southwest award for 2011–following in the precious footsteps of Foursquare and Twitter from years past–it would probably have to be GroupMe.

The group messaging/conference call/location/photo sharing service has, as these things tend to, garnered a lot of heat since its debut less than a year ago.

That has, of course, also meant the requisite big venture funding–$11.5 million in total–for the New York-based GroupMe, including from SV Angel, betaworks, First Round Capital, Lerer Ventures, General Catalyst Partners and Khosla Ventures.

And, no surprise, the dead-simple idea now has many start-up rivals, all vying to use combine mobile, texting, social, location, groups and smartphones into some unholy megatrend.

Still, GroupMe has built a slick little offering, which is likely to get scooped up by some bigger entity (or perhaps just copied, which is the sincerest form of flattery in tech).

Until then, its Co-founders Jared Hecht and Steve Martocci are enjoying their day in the sun–quite literally, at their free grilled-cheese-and-beer giveaway at SXSW this weekend in Austin, Texas.

Here is my video interview with their-future-is-so-bright-they-have-to-wear-shades pair:

]]> http://allthingsd.com/20110314/video-groupme-dudes-talk-group-messaging-phenom-and-drink-beer-at-the-same-time/feed/ 1 http://allthingsd.com/20110309/stumbleupons-second-wind-continues-raises-17m/ http://allthingsd.com/20110309/stumbleupons-second-wind-continues-raises-17m/#comments Wed, 09 Mar 2011 19:00:39 +0000 Liz Gannes http://networkeffect.allthingsd.com/?p=4109 StumbleUpon, the content discovery service, has raised $17 million in new funding, according to sources close to the company.

The round is from Accel Partners, August Capital, DAG Ventures, First Round Capital and Sherpalo Ventures.

StumbleUpon is on its second run as a start-up. The company raised $1.5 million in angel funding in 2005 and was bought by eBay in 2007 for $75 million in cash. In April 2009 it spun out of eBay with its founders and most of that list of investors providing Series A funding. This new round is being counted as a Series B.

StumbleUpon–which helps users serendipitously find new sites, photos and videos based on recommendations by friends and other users–has become a major traffic provider for blogs. Recent stats put out by the publisher tool provider Lijit had StumbleUpon delivering almost as much traffic as Facebook to sites within its network, and far more than Digg, Twitter and Reddit.

StumbleUpon is now up to 14 million registered users and makes 800 million content recommendations per month.

]]> http://allthingsd.com/20110309/stumbleupons-second-wind-continues-raises-17m/feed/ 2 http://allthingsd.com/20110228/weatherbill-raises-42m-for-weather-insurance/ http://allthingsd.com/20110228/weatherbill-raises-42m-for-weather-insurance/#comments Mon, 28 Feb 2011 22:42:27 +0000 Liz Gannes http://networkeffect.allthingsd.com/?p=3872 As those of us who hoped to go sledding in San Francisco last weekend know too well, weather forecasting is not terrifically precise. But that doesn’t mean it can’t be a technology business. WeatherBill, a company that sells weather insurance to farmers, just got a big vote of confidence from folks in the high-tech world for its weather simulation modeling.

Four-year-old WeatherBill is announcing today $42 million in Series B funding from Google Ventures and Khosla Ventures as well as previous investors NEA, Index Ventures, Allen & Company, First Round Capital, Atomico and Code Advisors.

WeatherBill CEO David Friedberg was previously a member of Google’s corporate development team, while CTO Siraj Khaliq led technical projects such as the company’s distributed computing infrastructure. They are actually some of the first former Googler co-founders funded by Google Ventures.

]]> http://allthingsd.com/20110228/weatherbill-raises-42m-for-weather-insurance/feed/ 0 http://allthingsd.com/20110225/online-trackers-rake-in-funding/ http://allthingsd.com/20110225/online-trackers-rake-in-funding/#comments Fri, 25 Feb 2011 08:00:36 +0000 Scott Thurm http://voices.allthingsd.com/?p=36859 Venture capitalists are plowing money into companies that help target online advertising, despite public concern about privacy and potential government restrictions.

In the past three months alone, online-tracking specialists Lotame Solutions Inc., Media6Degrees Inc., eXelate Media Ltd., [x + 1] Inc. and Turn Inc. each secured new investments from prominent venture-capital firms. In January, Millennial Media and Tapjoy Inc., which deliver ads to smartphones, each said it had raised more than $20 million.

“It’s a huge market and it’s growing,” says Chris Fralic, a managing partner at First Round Capital, which ranks among the venture firms most heavily invested in tracking the movements of Internet users. “We saw a lot of things jelling around those spaces.”
First Round, a six-year-old firm that primarily invests in young companies, has backed 33Across Inc., which analyzes users’ social networks, and Demdex Inc., which boasts a “behavioral bank” of user profiles.

Read the rest of this post on the original site

]]> http://allthingsd.com/20110225/online-trackers-rake-in-funding/feed/ 0 http://allthingsd.com/20110221/exclusive-kno-student-tablet-start-up-in-talks-to-sell-off-tablet-part-of-business/ http://allthingsd.com/20110221/exclusive-kno-student-tablet-start-up-in-talks-to-sell-off-tablet-part-of-business/#comments Mon, 21 Feb 2011 08:16:00 +0000 Kara Swisher http://kara.allthingsd.com/?p=40897

Kno–the much-funded and high-profile Silicon Valley start-up aimed at making tablet computers focused at students–is considering selling off the entire hardware part of the business and is in talks with two major consumer electronics manufacturers to do so, according to sources close to the situation.

Sources said Kno execs have recently decided that the quicker-than-expected uptake in tablet production by a multitude of powerful device makers had made its efforts to package a seamless offering less critical.

Instead, the company will focus on its robust software and services to offer students on the Apple iPad, as well as upcoming tablets based on Google’s Android mobile operating system and others.

BoomTown could not determine which two companies Kno was in serious discussions with about unloading its hardware business, but the company has signed an NDA with one of them.

But, if a deal is struck, the move would be a dramatic shift for the company, which has yet to ship significant numbers of the student-focused touchscreen device as it has long touted.

In fact, Kno said in November that it would ship a $599 and $899 version of the tablet by the end of the year.

The lower price was for its single-screen device, while the clamshell double-screen version was more expensive.

And, although it has been reported no pre-orders were fulfilled, Kno did indeed ship several hundred of them, built by China’s Foxconn, before stopping doing so recently.

Many have been dubious about Kno’s ambitious hardware efforts.

That’s because marketing a new and complex product like the Kno takes a lot of effort and cash, especially since it is an increasingly competitive market for mobile and portable computing products that includes Apple, Microsoft, Hewlett-Packard, Google, Amazon, Dell and many others.

Kno recently raised another $46 million in funding to add to a $10 million round, and sources said that the Santa Clara, Calif., company was considering going back out to raise even more.

Its current backers include prominent venture players like Andreessen Horowitz and First Round Capital, along with investors Mike Maples and Ron Conway.

A Kno spokeswoman declined comment.

But sources said the shift to deliver textbook and other student-related delivery system would be a better path for all that investment money, since Kno has established a wide range of partnerships with colleges and universities.

In addition, Kno Co-founder Osman Rashid has a lot of experience in digital education market. He was also the co-founder of Chegg, the textbook rental business that is reportedly aiming for an IPO soon.

You can see Rashid here, along with the Kno tablet prototype in the full demo video that the company did last year at the eighth D: All Things Digital conference:

(Want to see it bigger? Click here.)

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