Andy Smith, CEO of IAC-owned DailyBurn, says that the benefit of fitness-tracking tools goes away after the first few weeks, and users ultimately fall into the same activity — or inactivity — patterns as before.

“They do help a small subset of people,” Smith said. “You find that there are type-A personalities that like to track everything, and that’s great. For others, it might give them a little jump start. But the value proposition of those devices after the first few weeks goes way down.”

DailyBurn is a fitness-data-tracking company that is now focusing on fitness content. The company pivoted partly because data-tracking wasn’t all that effective, Smith said.

Last week, Nike introduced a $150 lightweight wristband with a tri-axis accelerometer for gauging activity levels; earlier this week, Fitbit — maker of the popular Fitbit device — announced that it had raised $12 million in Series C funding to continue making fitness products.

Nike’s FuelBand just became available for preorder, so it’s too early to tell how enthusiastic consumers are about that particular device. And while it’s unclear how many Fitbit units have sold since it hit the market in 2009, the newer Fitbit Ultra is listed as one of the top 50 products in the health-and-fitness section on Amazon.com.

Another wearable fitness device, the Jawbone UP, is currently in production limbo as the company deals with technical and hardware issues, but the wristband was initially received with excitement from some consumers.

“I feel like these are not quite a gimmick, but are close to it,” Smith told AllThingsD. “You get people to spend $100 to $150 bucks on something that’s just a glorified accelerometer — which, by the way, you have in your phone, too.”

“I think people know when they’re not active,” Smith added. “They know if they didn’t move around enough today. I don’t buy it.”

Smith’s opinion is informed by the fact that DailyBurn used to be more data-oriented, but has since shifted its strategy become more content-focused, he said.

DailyBurn first launched in 2008 under the name Gyminee. Back then, the company was tailored more toward fitness data tracking and the sharing of data through social networks to help users meet their weight loss goals.

In May 2010, the company was acquired by IAC. At the time, the company claimed 500,000 members; Smith said it has around two million users now.

Following the acquisition, DailyBurn introduced the DailyBurn Tracker app, as well as food-tracking app Meal Snap, an attempt to spur weight loss motivation by giving caloric estimates based on photos of food.

Ultimately, Smith said, constant tracking isn’t necessarily the best way to facilitate that.

With DailyBurn’s newest fitness product — a personalized Web video program that streams over smartphones and the iPad to users’ TV sets — the company is focused on getting people to exercise four to six times a week, for 30 minutes a day, at a good level of intensity. It’s not something you buy that’s a quick fix, Smith said.

Readers, what are your thoughts? Are health-and-fitness tracking devices useful or useless?

The new round comes entirely from existing investors Foundry Group, True Ventures, SoftTech VC and Felicis Ventures.

The company said it plans to use the funding mainly for hiring and for aggressive product development. Fitbit declined to elaborate further on what type of new product or products it has up its sleeve, except to say that it is now looking ahead to other connected and affordable health-and-fitness devices for the year, and is hiring top engineers to get the company there.

But Fitbit’s next steps — no pun intended — probably need to be very strategic ones.

The funding round comes amid increasing competition from other makers of wear-’em-and-forget-’em data-tracking devices. While Fitbit has been a leader in this area of health-and-fitness tracking, Jawbone, a maker of audio products, launched the $99 UP wristband tracker late last year, which was initially received with enthusiasm. And Nike just introduced its version of a polymer-encased wristband, the FuelBand.

The Jawbone UP has since suffered technical difficulties, forcing the company to refund unhappy customers and temporarily pause production.

But with the $149 FuelBand, Nike has brought big-brand cachet to activity tracking. And Nike isn’t just targeting the serious athlete or runner anymore — it’s going after the casual athlete and the desk jockey, too.

While some fitness devices involve the use of pedometers, accelerometers or galvanic skin-response sensors, Nike’s band promises to combine oxygen uptake with the activity tracked through the device’s tri-axis accelerometer for a high-tech reading. To be fair, it’s not entirely clear yet how that differentiates the FuelBand, and we won’t be able to gauge how well it works until we can get our hands on one and test it.

The Fitbit also uses a three-dimensional accelerometer to measure users’ steps and activity levels. When the $100 Fitbit device launched in 2008, it punched up the idea of the average pedometer, and offered hassle-free, wireless uploading of 24-7 personal analytics and activity data. Fitbit also created a Web dashboard through which users can monitor their activity levels; for $50 a year, Fitbit users can view even more detailed analytics.

In October 2011, the company introduced the Fitbit Ultra, which added a digital clock, a stopwatch and an altimeter that measures elevation gain; a Fitbit iPhone app was launched, too.

San Francisco-based Fitbit, which recently started selling Fitbits in Canada and the U.K., declined to say how many units have been sold to date. In the U.S., the Fitbit recently became available in Target stores through a retail partnership.

At the Consumer Electronics Show in Las Vegas earlier this month, Fitbit also unveiled the Fitbit Aria, a Wi-Fi-enabled “smart” scale, as Forbes reported here. The company plans to ship the scale starting in April.

(Fitbit photo courtesy of Redefinery/Flickr)

In recent months, all manner of apps and devices have sprung up that use smartphones and their many sensors to perform a host of medical tasks. And the trend hasn’t gone unnoticed on Sand Hill Road. There are apps that let the iPhone and other smartphones help scan inside a child’s ear, measure blood pressure and even check for malaria.

Azumio, whose app lets an iPhone or Android device act as a heart-rate monitor, announced Wednesday that it has landed $2.5 million in series A funding from backers including Founders Fund, Accel Partners and Felicis Ventures.

The app, Instant Heart Rate, works by having a user put his or her finger over a phone’s camera for 10 seconds. It boasts more than eight million downloads, and the company sees a virtually limitless market for that and other programs.

“Our customer is everyone with a heart,” CEO Bojan Bernard Bostjancic said in an interview.

Azumio is the latest in a growing category of medical devices that attach to or work in conjunction with an iPhone or other smartphone. The mobile health-and-fitness category is also exploding with devices like Fitbit and Jawbone’s forthcoming UP product.

Indeed, the Food and Drug Administration said earlier this month it was exploring new regulations for evaluating mobile apps.

While some are focusing on devices that plug into or communicate wirelessly with a smartphone, Bostjancic says Azumio is focused for now on uses that require only a smartphone and its built-in sensors.

“With the app, you can reach just a huge audience,” he said. The heart-rate monitor uses a smartphone’s camera to determine one’s heart rate by measuring the differences in light absorption as blood is coming in and out of the tissue in the finger.

Bostjancic said that there are other sensors in the phone that can help us be more aware of what our body is or isn’t doing at any time. In large part, he said, most chronic diseases are caused by lifestyle. That’s a problem, given how detached most people are from what is going on with their bodies. Technology is part of the problem, but also part of the solution.

Azumio, he said, “would like to put you back in touch with your body.”

Next up for Azumio are apps that perform stress checks. Bostjancic notes that stress is often the trigger for all manner of lifestyle-related disease.

“We would like to address this by quantifying the level of stress,” he said.

Bostjancic also sees an opportunity to partner with or acquire other companies in the field, noting that others are looking at sleep and other factors that contribute to the lifestyle-related chronic illnesses Azumio is addressing. Among the devices he says have caught his interest are those that monitor sleep, since sleep apnea is associated with higher risk of cardiac problems.

“We could coordinate the data from different measurements,” he said.

A Conversation with Reid Hoffman

Reid Hoffman (LinkedIn), Liz Gannes (All Things D)
4:25pm Wednesday, 03/30/2011

Reid Hoffman, Founder, Executive Chairman, LinkedIn, joins Liz Gannes in conversation on our main stage.

Birth of a Startup (or Eight)

Kevin Systrom (Instagram), Adam Rugel (Trazzler), Tim Roberts (Fitbit), Tony Stubblebine (CrowdVine), Evan ‘Rabble’ Henshaw-Plath (cuboxsa.com), Dom Sagolla (iPhoneDevCamp)
11:00am Thursday, 03/31/2011

In March 2006, a small podcasting startup called Odeo launched a side project. You now know that side project as Twitter. Interestingly, Twitter is just one of the companies that came out of Odeo; seven employees–or more than half of the company–went on directly to found other ventures, including Instagr.am, Square, Trazzler and CrowdVine. In this session, the various founders reunite for a conversation with Liz Gannes. Was there something special about the atmosphere at Odeo that prompted such intense entrepreneurial activity–or was it sheer coincidence? How did Twitter’s start influence these other companies? And given the range of outcomes from the start-ups, can we see what’s most important: team, product or market? This session will have lots of Q&A, so come prepared to join in.

Let’s get this out of the way right now–WakeMate co-founder Arun Gupta said the start-up is finally shipping all pre-orders of the long-awaited sleep tracking gadget.

Gupta said, “Our goal is to fill all pre-orders by Christmas.”

And I can even verify that the unit exists, since I have been using one for a week now.

So why all the skepticism?

Because WakeMate–which began as an idea for a smart alarm clock back in 2006 and graduated out of the Y Combinator incubator in summer of 2009–has had more than a few delays in delivering product.

To be fair, the tiny company might have bit off a fair amount to chew. WakeMate chose a solution to the sleep-tracking problem that required it to build original hardware, a main Web application, as well as apps for Apple’s iPhone, Google’s Android and Research in Motion’s BlackBerry.

Thus, Gupta describes the first version of its product as “really, a public beta.”

And, WakeMate is indeed a little rough around the edges.

For example, the unit itself–with its semi-exposed electronics and shrink-tube wrapper–looks a little more like something hacked together on top of one of the mini DIY Arduino boards than it does a finished consumer electronics device.

But if you have any experience programming microcontrollers, you might appreciate the sort of sophistication that goes into coordinating this sleepy symphony of data gathering.

(Pardon us for a minute, while I get a little über-geeky and explain how the WakeMate wristband works. If this doesn’t concern you, feel free to fast-forward a few paragraphs to get to Gupta’s predictions for WakeMate’s future.)

When you flick the small switch on the WakeMate wristband, just prior to going to sleep, the device connects via Bluetooth to your iOS, Android or BlackBerry device.

You then open the WakeMate app and enter a 20-minute window during which you’d like to be woken.

The app talks to the wristband and transmits that time information. Then, both app and device enter a sort of low-power state. At this stage, the WakeMate becomes little more than a data logger.

There is a fairly standard, solid-state, three-axis accelerometer on board, much like the one that allows you to “shake to shuffle” your iPhone.

WakeMate then spits out three fields of data–X,Y and Z axis readings–40 times per second, which are stored in its flash memory all night.

That means an eight-hour sleep cycle will produce about 3.5 million unique data points, not including metadata.

The onboard clock–for the computer, not for human time-telling–waits until your pre-selected 20-minute window and then figures out, based on frequency and severity of wrist movement, when you are closest to being awake on your own.

When that moment comes, it wakes the Bluetooth connection, connects to the phone, sounds the alarm and starts uploading the data it collected all night directly to the phone and immediately sends the information to WakeMate’s servers.

And, not to worry, if the WakeMate dies mid-sleep, the phone knows to sound the alarm anyway.

It is quite a concert that needs to be played flawlessly for connectivity and battery life to remain intact.

Impressive data tricks aside, the world in which WakeMate was conceived looked a little different from the one into which it has been born, and that means a different set of competitive realities.

When WakeMate left Y Combinator, the world of iOS device-connected movement sensors was limited to the Nike Fit, which links running performance via a shoe-attached device.

It was also a world without Fitbit, another popular activity and health tracker.

And, unlike now, there were no sleep apps claiming to do what WakeMate does.

But now, even with all the new rivals, Gupta believes WakeMate still has the edge.

He explained: “In the early days of sleep-tracking studies, doctors decided to monitor non-dominant wrist movement as part of the data collected to determine sleep state. That continues today, so there is a ton of research that has been collected over the years on correlating wrist movement with sleep cycle.”

He added that WakeMate has built an algorithm that fits the data collected by its wristband to these medically relevant sleep-cycle models and spits out graphs mapping your sleep states, your waking moments and even times when you were in deepest sleep.

“All the competing tools out there aren’t at all based on any kind of accepted research–no one is studying pillow movement or waistband movement or anything,” Gupta said. “But we know how you are sleeping when you move your wrist.”

The major questions facing WakeMate as a company revolve around what one might expect from a start-up with such a complex beta product.

Gupta said it will focus on innovating and revising its wristband, as well as doing more interesting things with the data it will collect.

“On the macro level, we’re really doing the biggest sleep study that has ever been done,” he said. “We’ll be able to tell you how people are sleeping in San Francisco versus New York, based on seasons and all kinds of things.”

Gupta added that while he doesn’t know what the next step is, WakeMate is prototyping ideas where it could correlate sleep data with other metrics about health, occupation and stress to provide a more complete tool set.

But as more companies work on the problem of digitizing the analog data of human life, the harder questions to answer are really in front of the consumer.

Gupta said he doesn’t know what a world would look like if a health insurance company could access your sleep data, or when information about your apparent insomnia is grabbed by some hacker.

What WakeMate hopes for, he said, is a world where more people have access to the kind of medical data collection that has previously only been collectable by trained technicians in controlled settings.

But more data is better, as far as WakeMate is concerned–it is hoping that its vision puts its products at the center of an all-day biometric data collection future.

Big news often comes in small packages and BoomTown was all over the little moves that meant big stories this week. Kara covered a massive redesign of Microsoft’s MSN homepage that follows the old car-racing-mantra-turned-Web-design ethos: Add power and lightness. Everyone breathed a sigh of relief when BoomTown covered the end of the Skype ruckus. All is forgiven, and all it took was a sizable stake in the company and seats on the board. Kara rounded things out by running a quick post about a spankin’ new feature from AllThingsD: Every Friday, the just launched “Almost Famous” will cover interesting start-ups through the eyes of their chief geeks. Kara’s all about geek love.

Digital Daily isn’t usually big into bean-counting, but this week the numbers were where it was happening. The first sales figures came back from Apple’s iPhone launch in China, and the numbers weren’t good. As of pub time for the post, only 5,000 iPhones had been (legitimately) purchased. If the Chinese numbers were a picture of modesty, the App Store’s numbers were parading through Time Square in an orange jumpsuit singing Eddie Grant’s “Electric Avenue.” The two-year-old App store’s epic popularity has pushed its already outsized download numbers past the two-billion mark. Not to be outdone with unprecedented flash, Google (GOOG) violated its own nonrule late in the week and ran a semi-ad on the Google homepage. You say ad, they say synergy, but at the end of the day it was a direct promo for Motorola’s (MOT) new Droid, which runs on Google’s Android platform.

MediaMemo started the week off right with a fresh bite from Apple (AAPL). Peter covered the revamp of Apple TV, which will now be offered for $30 a month. News from News Corp. was no surprise this week, when MediaMemo brought us the story that the media empire (and AllThingsD’s uber-parent company) was doing fine as long as you only pay attention to cable and movies. Broadcast and print? Eh, not so much. Finally, Peter asked a few probing questions of Google CEO Eric Schmidt in regard to his company’s suspicious addition of a “blog” tag attached to some Google News postings. Schmidt speculated, but the ultimate answer wasn’t, as he suggested, because of your mother.

Deep in his Personal Technology bunker, at an undisclosed location somewhere in rural Maryland, Walt got to take a crack at the new Motorola Droid this week, and his response was, well, very positive. He praised the Droid’s exceptional battery life and call clarity, even if the touchscreen wasn’t quite up to the iPhone bar. All in all, he said it was a win for Verizon (VZ) and the Google’s mobile OS.

Mossberg’s Mailbox continues to fill with questions about the speculative Apple tablet. Walt offered some other sage advice about making the Windows 7 switch with 64 bits, and what to do with all that grief over the death of Microsoft’s (MSFT) Outlook Express.

Katie was sweatin’ to the newbies this week, with an energetic review of Fitbit, a wireless fob for tracking calories and exercise stats. The Bluetooth headset-sized clip attaches to your waistband and uploads your activities to the Fitbit Web interface, where you can track how many calories you did or didn’t burn. You can also add water consumed and calories eaten. The Fitbit has been shipping since September, but won’t appear on retail shelves until after the holidays. No word yet on if it will include a “Cheesecake Factory” tab to the interface so as to allow for calorie counts that require exponents.

Like any good gadget lovers, we are all about the small and mighty here at AllThingsD. Stay tuned in with your RSS reader, Twitter feed or the good ol’ homepage. We’ll keep bringing you the little things you need to know.

Not for long.

I’ve been testing Fitbit, a tiny $99 device with a motion-detecting sensor that, when worn, digitally records one’s distance (walking or running), calories burned and steps taken—as well as sleep patterns. The Fitbit wirelessly sends the data to its Web site, fitbit.com, for storing these minute-by-minute details. And the site has space where users add details like food and water consumption so it provides a more accurate picture of calories burned versus calories consumed.

I’ve been using Fitbit almost nonstop for the past week. I occasionally forgot to wear this lightweight tracking device because I was dog-sitting for a friend’s puppy and barely remembered to wear my shoes, much less Fitbit, as we dashed out the door for walks at 5:30 a.m. But after just a couple days of using Fitbit, I got hooked on the idea of keeping digital tabs on myself, and I liked looking back at my activity log over a period of time. I started taking the long way walking to and from my Washington, D.C., Metro stop. Rather than rolling my chair over to the printer to grab a printout, I stood up and walked the four feet over to it so I could log a few extra steps.

The idea of tracking one’s own fitness is nothing new, as anyone with an old pedometer will tell you. But Fitbit’s technology makes it easier to record and store data, and its corresponding Web site analyzes the data in relation to personal information like gender, age, weight and height. Unlike some other products, it attempts to track your body’s activity while you’re asleep and awake, rather than one or the other. For instance, the $29 Nike + iPod Sport Kit specifically monitors running or walking; the $399 Zeo Personal Sleep Coach records people’s brain waves to analyze sleep behavior.

The $99 Fitbit has a motiondetecting sensor and measures distance, calories, steps and sleep patterns.

But the Nike + iPod and Zeo offer Web components that Fitbit currently lacks. The Nike + iPod lets you upload your workout details to see how you stack up against others or to compete against friends. The Zeo, too, lets you upload your data to its Web site, where sleep patterns can be analyzed and daily coaching tips are offered.

Fitbit data is automatically transferred to Fitbit.com, but for now, this site isn’t particularly social and doesn’t offer as much in-depth personal analysis and coaching. The site doesn’t allow you to use your data to interact with a community of other users. The company says it plans to launch its online community by December, giving people a forum for anonymously comparing their data or working with a group toward a goal, like losing a certain amount of weight. And while the Fitbit.com site is free, the company is considering plans to charge a monthly fee for additional personal data analysis and coaching—a feature that may launch early next year.

At two inches high and a half-inch wide, Fitbit reminded me of the rectangular iPod Shuffle that clips onto clothing. It weighs just four-tenths of an ounce. The device also has a tiny holster for a firmer hold. I used this holster just to be on the safe side and the combination was still so small and weightless that I often forgot I was wearing Fitbit. While sleeping, I wore a Velcro wristband that held the device in place. Fitbit Inc. says the wrist is the best place to measure activity during sleep; let’s just hope you don’t dream about conducting the Vienna Philharmonic.

A button on the Fitbit shuffles through four blue screens that show calories, distance (in miles), steps, and a Tamagotchi-like flower that grows when your activity increases and shrinks when it decreases. This flower learns your behavior over time, so if you start working out heavily, it raises its standards and won’t grow as quickly.

Along with its holster and sleeping wristband, Fitbit comes with a base station—a small USB-connected stand for charging. The battery takes an hour to fully charge and lasts five to 10 days. Battery status can be checked through Fitbit.com.

First-time Fitbit setup isn’t as easy as it should be, though. Unlike some USB devices, this one doesn’t come with preloaded software, so you have to go to Fitbit.com/start to download software for the Mac or PC. This allows the plugged-in base station to act as a receiver: Whenever a Fitbit is within 15 feet of a base station plugged into a computer that’s turned on and has Fitbit software installed, its data is automatically sent to Fitbit.com in 15-minute intervals.

The device will hold seven days of minute-by-minute data and 30 days’ worth of daily data, so you don’t have to worry about losing everything if you aren’t near your base station for a while. Using the device is as simple as moving; it’s always on—there’s no on/off button. Setting the Fitbit to record sleep sessions is almost as easy: You press and hold its button for two seconds until “Start” appears; do the same until “Stop” appears when you wake in the morning.

The data that show up on Fitbit.com reflect the device’s 3-D motion-detecting sensor. Rather than simply counting your steps, Fitbit can accurately read your motion intensity and therefore sorts motion into sedentary, lightly active, fairly active and very active. Running with the dog registered as very active movement, as did my power-walking trips to the Metro. Predictably, my time spent writing this column registered as sedentary. I got up and did five minutes of jumping jacks, which were recognized on the Web site minutes later as very active movements. If you change data on Fitbit.com, like your weight, this transfers to the device so it’s calibrating as accurately as possible.

According to my sleep records, I wake up often while I sleep—11 different times in one night—but don’t remember doing so. I wanted to know more about these different sleep states, but Fitbit doesn’t analyze that sort of thing.

Fitbit.com bases its Web-site information on biomechanical studies performed by government agencies and universities over several years. It sets goals for each person according to his or her base metabolic rate, which is determined by gender, age, weight and height—all details that users can opt to enter, or not, during setup. On a typical workday, I met 80% of my calorie-burning goal and 71% of my miles-traveled goal. All of these goals can be adjusted from what Fitbit.com sets. An easy-to-read pie chart displayed my four levels of motion in color-coded percentages.

Extra activities and food consumption can be manually added, and though bookmarking tools make it easier to do this, I opted not to do this.

Fitbits began shipping at the end of September and will continue shipping to customers who pre-ordered the devices. In January, Fitbit Inc. will start delivering new orders and Fitbits will appear in retail stores.

–Edited by Walter S. Mossberg

Email mossbergsolution@wsj.com

]]> http://allthingsd.com/20091103/fitbit-sees-how-you-run-walk-and-sleep/feed/ 0