News Byte

Fitness-Gaming Device Goji Play Officially Goes on Sale

Goji Play, the mobile-gaming-meets-cardio-fitness device first announced in July, officially goes on sale today. The product underwent a soft launch in October, by way of a partnership with MyFitnessPal. A Goji Play kit costs $100, includes an activity tracker and Bluetooth-connected game controllers designed for exercise machines, and supports 12 iOS games at launch, with more games and Android support planned for next year.

Grokker Gets $5.5 Million to Build Out Expert Video Network — Here’s Founder Lorna Borenstein (Video)

Trying to intro passions to the passionate.
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Jawbone Up24: Another Small Step for Activity Tracking

Jawbone’s new Up24 wristband now sends your step and sleep data to the iPhone wirelessly, so you don’t have to plug the band into the phone each time.
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News Byte

Under Armour Buys MapMyFitness for $150 Million

Performance-gear maker Under Armour, which has been increasing its efforts in the digital-fitness space, has said it will acquire MapMyFitness for $150 million. Austin-based MapMyFitness makes a family of iOS and Android apps — MapMyRun, MapMyRide and MapMyWalk — that track workouts and allow people to share those maps through the apps. MapMyFitness claims over 20 million registered users.

Blue Goji Teams Up With MyFitnessPal to Get Cardio-Gaming Devices in Shape

A soft launch for the fitness-gaming startup, with hardware bundles priced at $100.
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Device Nags You to Sit Up Straight

The LumoBack sensor straps around your lower waist to track your posture and vibrates whenever you slouch.
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Sitting on the Couch Is So 2013. Now You Can Run in Place While You Play Videogames!

Run, Forrest, run! And try not to look like a dork while you’re hooked up to all that equipment.
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Exclusive: Huang Brothers’ Next Project, Blue Goji, Will Layer Games on Top of Cardio Fitness

A step beyond wearable activity trackers and toward making fitness more immersive and addictive.
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News Byte

Jawbone Hires Leading Data Scientist to Help Take Wearable Tech to Next Level

Jawbone, maker of Bluetooth audio speakers and also the wearable Up activity tracker, has hired leading data scientist Monica Rogati as a VP of data for the Bay Area-based startup. Rogati joins Jawbone from LinkedIn, where she was a senior data scientist and had worked to build features such as “People You May Know” and “Groups You May Like.” In recent months, Jawbone has acquired data and digital design firms Massive Health and Visere, as well as BodyMedia, to bolster its position in the wearable health and fitness space. Rogati’s hire was reported earlier by TechCrunch.