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Vitaminwater Gets Facebookers Brainstorming on a New Flavor

Marisa Taylor, Reporter, The Wall Street Journal in News on September 8, 2009 at 8:13 am PT

Vitaminwater ventured into the world of crowdsourcing Tuesday with the launch of a new Facebook application in which users compete to create the energy drink’s newest flavor, even down to the bottle design, to the tune of a $5,000 prize.